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The consumer is changing, but perhaps not how you think
Deloitte - May 28, 2019
Sufficiency transitions: A review of consumption changes for environmental sustainability
ScienceDirect.com - Apr 14, 2021
So Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change
Adweek - Aug 01, 2023
The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior
Skift - Jan 29, 2018
A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds
Adweek - May 19, 2019
4 Types of Cultural Appropriation and How To Avoid It
Health - Aug 28, 2024
Stuart Hall and the Rise of Cultural Studies
The New Yorker - Jul 16, 2017
‘True Gen’: Generation Z and its implications for companies
McKinsey & Company - Nov 11, 2018
The fading glamour of hustle culture
BBC - Apr 19, 2023
4 challenges to increasing brand resonance with modern consumers
NIQ - Oct 03, 2021
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