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Age 18-25 years old, age 25 years old and above, and family are the three characteristics of Dunkin Donuts coffee target consumers. Table 3 displays the target consumer’s attributes.iide.coDunkin Donuts is also a sponsor of America’s Got Talent, a prominent television reality show. Dunkin Donuts raises brand recognition on a large scale by partnering with a show with a large audience.

They are offering a lot of varieties on their menus such as bagels, donuts, hot coffee, muffins, iced coffee, cookies, munchkins, sandwiches, teas, frozen beverages, and many more.menupricess.comDunkin’ Donuts is a famed American multinational donut and coffee restaurant chain in the United States and several other locations which has a specialization in serving a variety of coffees.

Furthermore, Europe has its own traditional pastries, e.g. Bismarck’s, and Donuts do not seem to be accepted as much as those traditional pastries. Specific market research is necessary to succeed.deadlysins.infoFirst of all, Donuts are a typically American pastry and not as famous in Europe. Many people don’t even know Donuts and never heard of Dunkin‘ Donuts.