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But rather than shy away from the challenge, Boots attacked it head on, with 'Summer Better Be Ready' becoming its biggest summer push to date. Indeed, the marketing budget for the brand's 2022 summer drive was 20% higher than 2021's 'Feel Good as New' campaign. It was also the first campaign to be launched as part of the 'With you.
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As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers' roles. We are flagging what we think you should be spending your time and money on - and why, but equally it is a commitment from us to focus on these topics next year. 7 Dec 2021 7:19 am. Partner With Us;
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The campaign, which won the 2022 Marketing Week Award for Brand Purpose this year, contributed to a 1,562% increase in positive mentions about dyslexia online, while negative mentions across social media fell 4,450% compared to pre-campaign levels. As a result of the campaign, more than 10,000 people added dyslexic thinking as a skill on their ...
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7. Simple content. While content marketing has long been a cornerstone of digital marketing, 2022 will be the year marketers embrace simplicity and clarity in content. "The internet is now flooded with content," said Hilda Wong, founder of content agency Content Dog.
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Ryan Holiday: Growth Hacker Marketing. Growth Hacker marketing is a short course on the future of PR, marketing and advertising by marketer, another and former Director of Marketing for American Apparel and an editor-at-large for the New York Observer, Ryan Holiday. Check out the course > *Some of the courses in this section are paid for courses.
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