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We have covered a considerable number of social media sites in this post. With nearly 4.89 billion people using social media, there is a vast range of apps to appeal to everybody. The six most popular social networks ranked by Monthly Active Users are: Facebook - 3.03 Billion. YouTube - 2.7 Billion.
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Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.
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Download the Social Media KPI Report Template for Excel. Use this social media KPI report template to focus on metrics such as social media marketing spend, profit, and ROI for a concise financial snapshot of your social campaigns, enabling you to measure the direct impact of your marketing efforts on your bottom line.
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Facebook ads took the top slot; however, Facebook dropped from 51% in 2022 to 46% in 2023. In addition, the percentage of marketers who don't use social ads increased from 22% to 25%. B2C marketers are more likely to value Facebook ads (53% B2C vs. 36% B2B) than their B2B counterparts.
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With increasingly sophisticated and powerful tools for social media marketers, it's a great social site for growing your business. 7. TikTok. TikTok is a massively popular social network coming out of China that bills itself as the "leading destination for short-form mobile video.".
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1. Social media communities will be critical for increasing engagement. A whopping 90% of social media marketers say building an active online community is crucial to a successful social media strategy in 2023.. Social media communities enable your followers to engage and learn from each other — which helps them perceive your brand as even more valuable.
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Key findings from the research include: 80% of business leaders anticipate their company's social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%. 90% of leaders agree their company's success will depend on how effectively it can use social media ...
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