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There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success....
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Facebook is reshuffling its names under a rebranded corporate parent: Meta. CEO Mark Zuckerberg announced the change Thursday, saying he wanted a new …
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Facebook CEO Mark Zuckerberg says his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.
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Rebranding the social network as X marks the billionaire’s latest gamble to reinvent the company, after buying it last year for $44 billion.
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According to experts, the rebrand wiped out an estimated $4 billion worth of brand value that was once associated with the pervasiveness of the Twitter brand.
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Spending by tourists rose to a record-high $150.4 billion in 2023, Gov. Gavin Newsom said over the weekend — surpassing 2019 and suggesting that the pandemic …
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The multifaceted strategy includes a new advertising campaign, modernized stores in new locations and a new product line, called Studio by Kay Collection, that …
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From the desert to the sea, all local newscasts airing on Los Angeles’ TV stations KCBS -TV and KCAL -TV will be rebranded KCAL News as the Paramount …
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Blog with expert opinion on rebranding strategy, rebranding best practices, rebranding examples and news.
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The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue here.
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