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Social media marketing trends 2023
22. Mastodon — 1.7 million MAUs. Mastodon, a new entrant on the social media scene, exploded in popularity in late 2022, taking it from 300,000 to over 1.7 million monthly active users in 2023. Mastodon is a decentralized, open-source software that...
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In many cases, it's better than a "human voice" if that human is a lousy communicator. In 2023, social media marketing will be transformed. OpenAI can do a lot more than just blogging and copywriting. It can generate images and ideas,...
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Soaring Ad Spends. As social media usage explodes, so do advertising dollars flooding digital platforms. Global social media ad spend hit $186.91 billion in 2022, expected to grow a further 23% in 2023. $186.91 billion in 2022 (21% YoY increase)...
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Use these eight social media marketing trends along with 25 tips to keep your business's social media game going strong all year long: AI will shape social. TikTok will become a bigger player. Even more focus on influencer marketing....
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How many people use social media globally in 2023?In 2023, an estimated 4.9 billion people will use social media across the world. 2. Which social media platform has the highest number of monthly active users in 2023?Facebook currently leads the pack...
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Mar 28, 2023. HubSpot and Brandwatch just released a 2023 Global Social Media Trends Report. I highly recommend you download it here (email required). It has actionable insights and recommendations, data points, and beautiful visuals. I summarized the...
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4. More Brands Will Turn To TikTok. The biggest social media trend in 2023 will be the evolution of TikTok for brands as they look to engage consumers in new ways and generate growth through brand ...
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Social media marketing trends for 2023: New trends to look out for in the year ahead Thinking beyond the feed. When looking ahead into 2023, Andy foresees that the way businesses use social media is about to change. Where businesses and brands currently...
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In 2023, we can expect to see several exciting trends emerge, including a few key trends in social media that marketers should be aware of: 1. Continued Growth of Visual Content. With the proliferation of platforms like Instagram and TikTok, visual...
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Investments in social media ads are increasing. In 2022, the global digital advertising marketing spend reached $602.25 billion, which is 66.4% of the total media ad spend. The total expenditure on digital advertisements for 2023 is projected to reach...
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