Search Engine Optimization Overview
69
100
AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 77 characters.
Meta description
The meta description tag is good.
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Headings
There is no h1 tag on the webpage.
h2
14- Must Read
- Latest
- How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
- Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
- The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
- Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
- Popular Today
- Addressing Addressable TV’s Scale Question
- For Seller-Defined Audiences To Work, Publishers Need Better Classification
- Why Google Just Can’t Quit Ad Tech; Paneling For Gold
- Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
- Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
- Online Gamblers Are Harder To Reach Than You Might Think
- Popular Today
Content keywords
The content has relevant keywords.
adexchangernewsandviewsondatadrivendigitaladvertisingandmarketing
Image keywords
There are 8 images with missing alt attributes.
Images
8- https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-300x185.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/Pooja-Midha-Headshot_2.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/Effectv_logo_tiny_TM_color_rgb.png
- https://www.adexchanger.com/wp-content/uploads/2022/11/subscribe-button-e1667409337345.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-768x474.jpg
- https://www.adexchanger.com/wp-content/uploads/2015/06/tvdatacollection.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/MGID-logo.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/11/santa.jpeg
SEO friendly URL
The URL is SEO friendly.
https://www.adexchanger.com/
404 page
The website has 404 error pages.
https://www.adexchanger.com/404-a013dead9d215c28ec29b7fc083ffe8e
Robots.txt
The webpage cannot be accessed by search engines.
Rules
1*
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
Internals
167- https://www.adexchanger.com/
- Industry Preview//
- AdExchanger Awards//
- Log in
- News
- AdExplainer
- Advertisers
- Publishers
- Platforms
- Mobile
- Data
- Commerce
- TV and Video
- Data-Driven Thinking
- The Sell Sider
- On TV and Video
- Content Studio
- Comic Strip
- Advertise
- About Us
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- Contributor Guidelines
- Events
- Industry Preview
- Programmatic I/O New York
- All Events
- Other Events
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- The Big Story
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- Member Exclusives
- Sign Up
- Log in
- News
- AdExplainer
- Advertisers
- Publishers
- Platforms
- Mobile
- Data
- Commerce
- TV and Video
- Data-Driven Thinking
- The Sell Sider
- On TV and Video
- Content Studio
- Comic Strip
- Sign Up
- Industry Preview
- Programmatic I/O New York
- AdExchanger Awards
- All Events
- AdExchanger Talks
- The Big Story
- Advertise
- About Us
- Contact Us
- Contributor Guidelines
- https://www.adexchanger.com/ad-exchange-news/why-ecommerce-brands-see-live-video-as-their-way-around-the-old-retail-model/
- social commerce
- Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
- On TV and Video
- How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
- Publishers
- The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
- tv
- Addressing Addressable TV’s Scale Question
- video advertising
- Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
- News
- AdExplainer
- Advertisers
- Publishers
- Platforms
- Mobile
- Data
- Commerce
- TV and Video
- On TV and Video
- How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
- Alyssa Boyle
- https://www.adexchanger.com/tv-and-video/how-programmatic-is-helping-blend-the-worlds-of-linear-tv-and-streaming/
- No comments
- Add a comment
- Ad Exchange News
- Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
- here
- revamping their merger enforcement standards
- https://www.adexchanger.com/ad-exchange-news/thursday-03112022/
- No comments
- Add a comment
- Publishers
- The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
- Anthony Vargas
- https://www.adexchanger.com/publishers/the-new-york-times-reports-sluggish-ad-growth-but-subscriptions-pick-up-the-slack/
- No comments
- Add a comment
- social commerce
- Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
- James Hercher
- https://www.adexchanger.com/ad-exchange-news/why-ecommerce-brands-see-live-video-as-their-way-around-the-old-retail-model/
- No comments
- Add a comment
- Data-Driven Thinking
- Why Snowflake And AWS Are On Their Way To Data Dominance
- AdExchanger Talks
- Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
- Publishers
- Bloomberg Opens Up Its First-Party Data To Advertisers
- Investment
- Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain
- Ad Exchange News
- Why Google Just Can’t Quit Ad Tech; Paneling For Gold
- tv
- Addressing Addressable TV’s Scale Question
- Alyssa Boyle
- addressable
- https://www.adexchanger.com/tv-2/addressing-addressable-tvs-scale-question/
- No comments
- Add a comment
- The Sell Sider
- For Seller-Defined Audiences To Work, Publishers Need Better Classification
- https://www.adexchanger.com/the-sell-sider/for-seller-defined-audiences-to-work-publishers-need-better-classification/
- No comments
- Add a comment
- Ad Exchange News
- Why Google Just Can’t Quit Ad Tech; Paneling For Gold
- here
- the new go-to gadget in Google’s ad tech toolkit
- https://www.adexchanger.com/ad-exchange-news/wednesday-02112022/
- No comments
- Add a comment
- video advertising
- Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
- James Hercher
- https://www.adexchanger.com/digital-tv/ocean-spray-embraces-fragmentation-with-its-holiday-campaigns/
- No comments
- Add a comment
- AdExchanger Talks
- Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
- James Hercher
- https://www.adexchanger.com/adexchanger-talks/straight-talk-with-an-anonymous-guest-the-legendary-corndog-of-ad-tech-twitter/
- No comments
- Add a comment
- Gaming
- Online Gamblers Are Harder To Reach Than You Might Think
- Allison Schiff
- striking deals
- https://www.adexchanger.com/gaming/online-gamblers-are-harder-to-reach-than-you-might-think/
- No comments
- Add a comment
- See more articles
- Data-Driven Thinking
- Why Snowflake And AWS Are On Their Way To Data Dominance
- AdExchanger Talks
- Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
- Publishers
- Bloomberg Opens Up Its First-Party Data To Advertisers
- Investment
- Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain
- Ad Exchange News
- Why Google Just Can’t Quit Ad Tech; Paneling For Gold
- https://www.adexchanger.com
- Subscribe //
- Advertise //
- Contact Us //
Externals
30- Newsletter Sign-up
- Programmatic I/O Las Vegas
- https://twitter.com/adexchanger
- https://www.facebook.com/adexchanger
- https://www.linkedin.com/company/adexchanger-com
- https://ba-adexchanger.pantheonsite.io/feed
- Programmatic I/O Las Vegas
- RSS
- https://www.effectv.com/
- On TV & Video
- https://www.mgid.com/
- The Sell Sider
- MGID
- .
- IAB Tech Lab’s
- seller-defined audiences
- The Wall Street Journal
- HumanPropensity
- DraftKings and Amazon
- FanDuel and Kevin Garnett’s Gaming Society
- rumors floating
- Privacy Policy //
- Diversity Inclusion & Equity
- Access Intelligence, LLC
- https://www.facebook.com/AdExchanger
- https://twitter.com/adexchanger
- https://www.linkedin.com/company/adexchanger-com?trk=top_nav_home
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/icons/apple-touch-icon-precomposed.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.33 seconds.
Page size
The size of the HTML webpage is 33,415.00.
HTTP requests
There are fewer than 47 HTTP requests on the webpage.
JavaScripts
19- https://www.googletagservices.com/tag/js/gpt.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/vendor.js
- https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js
- https://use.fontawesome.com/835d7cabad.js
- https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/js/password-lost.js
- https://www.adexchanger.com/wp-content/plugins/infinite-scroll/js/front-end/jquery.infinitescroll.js
- https://www.adexchanger.com/wp-content/plugins/infinite-scroll/behaviors/manual-trigger.js
- https://www.adexchanger.com/wp-content/plugins/wp-email/email-js.js
- https://www.adexchanger.com/wp-content/plugins/duracelltomi-google-tag-manager/js/gtm4wp-form-move-tracker.js
- https://www.adexchanger.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js
- https://www.adexchanger.com/wp-includes/js/dist/vendor/wp-polyfill.min.js
- https://www.adexchanger.com/wp-includes/js/dist/hooks.min.js
- https://www.adexchanger.com/wp-content/plugins/wp-parsely/build/loader.js
- https://cdn.parsely.com/keys/adexchanger.com/p.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/app.js?v=11
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/bootstrap/bootstrap.min.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/custom/sticky-nav-ad.js
- https://cdn.onesignal.com/sdks/OneSignalSDK.js
- https://stats.wp.com/e-202244.js
CSS
17- https://www.adexchanger.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2
- https://www.adexchanger.com/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.16
- https://www.adexchanger.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.0.2
- https://www.adexchanger.com/wp-content/plugins/custom-users-order/css/customdisplay.css?ver=6.0.2
- https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/css/password-lost.css?ver=6.0.2
- https://www.adexchanger.com/wp-content/plugins/views2-plugin/public/dist/style.views-public.a9243c6c0e46354d27f1.css
- https://www.adexchanger.com/wp-content/plugins/wp-email/email-css.css?ver=2.69.0
- https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=6.0.5
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/app.min.css?ver=1.0.2
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/lib/icons.css?ver=1.0.0
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/lib/bootstrap.min.css?ver=3.4.1
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/mobile.min.css?ver=1.0.5
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/covid19.css?ver=1.0.0
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/typereset.css?ver=1.1.8
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/global-navigation.css?ver=1.0.0
- https://www.adexchanger.com/wp-content/plugins/support-custom/public/css/support-custom.css?ver=221102-215438
- https://www.adexchanger.com/wp-content/plugins/jetpack/css/jetpack.css?ver=11.4
Images
9- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/images/logo.png
- https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/2304.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/34.thumbnail.jpg
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/images/AdExLogo-1.svg
Iframes
2- https://www.googletagmanager.com/ns.html?id=GTM-PDC5S4
- https://www.googletagmanager.com/ns.html?id=GTM-MS3GFZ7
Image format
There are 20 images that are not using the AVIF, WebP format.
Images
20- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/images/logo.png
- https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-300x185.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/Pooja-Midha-Headshot_2.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/Effectv_logo_tiny_TM_color_rgb.png
- https://www.adexchanger.com/wp-content/uploads/2021/11/comic_Privacy-Theater_400.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/2304.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/11/subscribe-button-e1667409337345.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-768x474.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2015/06/tvdatacollection.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/Oleksii-Borysov-MGID-300x300.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/MGID-logo.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/09/programmatic-value-chain-hot-dog-comic-scaled-e1667344710926.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/11/santa.jpeg
- https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/userphoto/34.thumbnail.jpg
- https://www.adexchanger.com/wp-content/uploads/2022/10/cookie-deadline-bet_comic-scaled-1.jpeg
JavaScript defer
The are 18 javascript resources without the defer attribute.
JavaScripts
18- https://www.googletagservices.com/tag/js/gpt.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/vendor.js
- https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js
- https://use.fontawesome.com/835d7cabad.js
- https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/js/password-lost.js
- https://www.adexchanger.com/wp-content/plugins/infinite-scroll/js/front-end/jquery.infinitescroll.js
- https://www.adexchanger.com/wp-content/plugins/infinite-scroll/behaviors/manual-trigger.js
- https://www.adexchanger.com/wp-content/plugins/wp-email/email-js.js
- https://www.adexchanger.com/wp-content/plugins/duracelltomi-google-tag-manager/js/gtm4wp-form-move-tracker.js
- https://www.adexchanger.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js
- https://www.adexchanger.com/wp-includes/js/dist/vendor/wp-polyfill.min.js
- https://www.adexchanger.com/wp-includes/js/dist/hooks.min.js
- https://www.adexchanger.com/wp-content/plugins/wp-parsely/build/loader.js
- https://cdn.parsely.com/keys/adexchanger.com/p.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/app.js?v=11
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/bootstrap/bootstrap.min.js
- https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/custom/sticky-nav-ad.js
- https://cdn.onesignal.com/sdks/OneSignalSDK.js
DOM size
The DOM size is optimal.
The HTML file has 1054 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.adexchanger.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
Open Graph
6Twitter
4Schema.org
4
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1.0
Character set
The webpage has a charset value set.
utf-8
Sitemap
The website has sitemaps.
Sitemaps
1- https://www.adexchanger.com/sitemap_index.xml
Social
The webpage has 10 social links.
Content length
The webpage has 2,933 words.
Text to HTML ratio
The text to HTML ratio is 13%.
Inline CSS
The webpage contains inline CSS code.
Attributes
47text-transform: uppercase;margin-left: 20px;background:#00DEFF;padding:0 6px;
flex-basis: 100%; height: 0;
text-transform: uppercase;font-size: 1.4em;margin-bottom: 10px;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
font-weight: 400;
min-width: 300px; min-height: 250px;
width: 300px; height: 250px;
display:none;visibility:hidden
display:none;visibility:hidden
Deprecated HTML
There are no deprecated HTML tags on the webpage.