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AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
https://www.adexchanger.com/
4 high issues
12.1%
3 medium issues
9.1%
2 low issues
6.1%
24 tests passed
72.7%
0.33 seconds
33.42 kB
47 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 77 characters.
Meta description
The meta description tag is good.
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Headings
There is no h1 tag on the webpage.
  1. Must Read
  2. Latest
  3. How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
  4. Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
  5. The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
  6. Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
  7. Popular Today
  8. Addressing Addressable TV’s Scale Question
  9. For Seller-Defined Audiences To Work, Publishers Need Better Classification
  10. Why Google Just Can’t Quit Ad Tech; Paneling For Gold
  11. Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
  12. Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
  13. Online Gamblers Are Harder To Reach Than You Might Think
  14. Popular Today
Content keywords
The content has relevant keywords.
adexchangernewsandviewsondatadrivendigitaladvertisingandmarketing
Image keywords
There are 8 images with missing alt attributes.
  1. https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-300x185.jpg
  2. https://www.adexchanger.com/wp-content/uploads/2022/10/Pooja-Midha-Headshot_2.jpg
  3. https://www.adexchanger.com/wp-content/uploads/2022/10/Effectv_logo_tiny_TM_color_rgb.png
  4. https://www.adexchanger.com/wp-content/uploads/2022/11/subscribe-button-e1667409337345.jpg
  5. https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-768x474.jpg
  6. https://www.adexchanger.com/wp-content/uploads/2015/06/tvdatacollection.jpg
  7. https://www.adexchanger.com/wp-content/uploads/2022/10/MGID-logo.jpg
  8. https://www.adexchanger.com/wp-content/uploads/2022/11/santa.jpeg
SEO friendly URL
The URL is SEO friendly.
https://www.adexchanger.com/
404 page
The website has 404 error pages.
https://www.adexchanger.com/404-a013dead9d215c28ec29b7fc083ffe8e
Robots.txt
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  1. *
Noindex
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In-page links
The webpage contains more than 150 links.
  1. https://www.adexchanger.com/
  2. Industry Preview//
  3. AdExchanger Awards//
  4. Log in
  5. News
  6. AdExplainer
  7. Advertisers
  8. Publishers
  9. Platforms
  10. Mobile
  11. Data
  12. Commerce
  13. TV and Video
  14. Data-Driven Thinking
  15. The Sell Sider
  16. On TV and Video
  17. Content Studio
  18. Comic Strip
  19. Advertise
  20. About Us
  21. Contact Us
  22. Contributor Guidelines
  23. Events
  24. Industry Preview
  25. Programmatic I/O New York
  26. All Events
  27. Other Events
  28. Podcasts
  29. AdExchanger Talks
  30. The Big Story
  31. Membership
  32. Member Exclusives
  33. Sign Up
  34. Log in
  35. News
  36. AdExplainer
  37. Advertisers
  38. Publishers
  39. Platforms
  40. Mobile
  41. Data
  42. Commerce
  43. TV and Video
  44. Data-Driven Thinking
  45. The Sell Sider
  46. On TV and Video
  47. Content Studio
  48. Comic Strip
  49. Sign Up
  50. Industry Preview
  51. Programmatic I/O New York
  52. AdExchanger Awards
  53. All Events
  54. AdExchanger Talks
  55. The Big Story
  56. Advertise
  57. About Us
  58. Contact Us
  59. Contributor Guidelines
  60. https://www.adexchanger.com/ad-exchange-news/why-ecommerce-brands-see-live-video-as-their-way-around-the-old-retail-model/
  61. social commerce
  62. Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
  63. On TV and Video
  64. How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
  65. Publishers
  66. The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
  67. tv
  68. Addressing Addressable TV’s Scale Question
  69. video advertising
  70. Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
  71. News
  72. AdExplainer
  73. Advertisers
  74. Publishers
  75. Platforms
  76. Mobile
  77. Data
  78. Commerce
  79. TV and Video
  80. On TV and Video
  81. How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
  82. Alyssa Boyle
  83. https://www.adexchanger.com/tv-and-video/how-programmatic-is-helping-blend-the-worlds-of-linear-tv-and-streaming/
  84. No comments
  85. Add a comment
  86. Ad Exchange News
  87. Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
  88. here
  89. revamping their merger enforcement standards
  90. https://www.adexchanger.com/ad-exchange-news/thursday-03112022/
  91. No comments
  92. Add a comment
  93. Publishers
  94. The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack
  95. Anthony Vargas
  96. https://www.adexchanger.com/publishers/the-new-york-times-reports-sluggish-ad-growth-but-subscriptions-pick-up-the-slack/
  97. No comments
  98. Add a comment
  99. social commerce
  100. Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model
  101. James Hercher
  102. https://www.adexchanger.com/ad-exchange-news/why-ecommerce-brands-see-live-video-as-their-way-around-the-old-retail-model/
  103. No comments
  104. Add a comment
  105. Data-Driven Thinking
  106. Why Snowflake And AWS Are On Their Way To Data Dominance
  107. AdExchanger Talks
  108. Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
  109. Publishers
  110. Bloomberg Opens Up Its First-Party Data To Advertisers
  111. Investment
  112. Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain
  113. Ad Exchange News
  114. Why Google Just Can’t Quit Ad Tech; Paneling For Gold
  115. tv
  116. Addressing Addressable TV’s Scale Question
  117. Alyssa Boyle
  118. addressable
  119. https://www.adexchanger.com/tv-2/addressing-addressable-tvs-scale-question/
  120. No comments
  121. Add a comment
  122. The Sell Sider
  123. For Seller-Defined Audiences To Work, Publishers Need Better Classification
  124. https://www.adexchanger.com/the-sell-sider/for-seller-defined-audiences-to-work-publishers-need-better-classification/
  125. No comments
  126. Add a comment
  127. Ad Exchange News
  128. Why Google Just Can’t Quit Ad Tech; Paneling For Gold
  129. here
  130. the new go-to gadget in Google’s ad tech toolkit
  131. https://www.adexchanger.com/ad-exchange-news/wednesday-02112022/
  132. No comments
  133. Add a comment
  134. video advertising
  135. Ocean Spray Embraces Fragmentation With Its Holiday Campaigns
  136. James Hercher
  137. https://www.adexchanger.com/digital-tv/ocean-spray-embraces-fragmentation-with-its-holiday-campaigns/
  138. No comments
  139. Add a comment
  140. AdExchanger Talks
  141. Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
  142. James Hercher
  143. https://www.adexchanger.com/adexchanger-talks/straight-talk-with-an-anonymous-guest-the-legendary-corndog-of-ad-tech-twitter/
  144. No comments
  145. Add a comment
  146. Gaming
  147. Online Gamblers Are Harder To Reach Than You Might Think
  148. Allison Schiff
  149. striking deals
  150. https://www.adexchanger.com/gaming/online-gamblers-are-harder-to-reach-than-you-might-think/
  151. No comments
  152. Add a comment
  153. See more articles
  154. Data-Driven Thinking
  155. Why Snowflake And AWS Are On Their Way To Data Dominance
  156. AdExchanger Talks
  157. Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
  158. Publishers
  159. Bloomberg Opens Up Its First-Party Data To Advertisers
  160. Investment
  161. Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain
  162. Ad Exchange News
  163. Why Google Just Can’t Quit Ad Tech; Paneling For Gold
  164. https://www.adexchanger.com
  165. Subscribe //
  166. Advertise //
  167. Contact Us //
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/icons/apple-touch-icon-precomposed.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.33 seconds.
Page size
The size of the HTML webpage is 33,415.00.
HTTP requests
There are fewer than 47 HTTP requests on the webpage.
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  2. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/vendor.js
  3. https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js
  4. https://use.fontawesome.com/835d7cabad.js
  5. https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/js/password-lost.js
  6. https://www.adexchanger.com/wp-content/plugins/infinite-scroll/js/front-end/jquery.infinitescroll.js
  7. https://www.adexchanger.com/wp-content/plugins/infinite-scroll/behaviors/manual-trigger.js
  8. https://www.adexchanger.com/wp-content/plugins/wp-email/email-js.js
  9. https://www.adexchanger.com/wp-content/plugins/duracelltomi-google-tag-manager/js/gtm4wp-form-move-tracker.js
  10. https://www.adexchanger.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js
  11. https://www.adexchanger.com/wp-includes/js/dist/vendor/wp-polyfill.min.js
  12. https://www.adexchanger.com/wp-includes/js/dist/hooks.min.js
  13. https://www.adexchanger.com/wp-content/plugins/wp-parsely/build/loader.js
  14. https://cdn.parsely.com/keys/adexchanger.com/p.js
  15. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/app.js?v=11
  16. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/bootstrap/bootstrap.min.js
  17. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/custom/sticky-nav-ad.js
  18. https://cdn.onesignal.com/sdks/OneSignalSDK.js
  19. https://stats.wp.com/e-202244.js
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  2. https://www.adexchanger.com/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.16
  3. https://www.adexchanger.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.0.2
  4. https://www.adexchanger.com/wp-content/plugins/custom-users-order/css/customdisplay.css?ver=6.0.2
  5. https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/css/password-lost.css?ver=6.0.2
  6. https://www.adexchanger.com/wp-content/plugins/views2-plugin/public/dist/style.views-public.a9243c6c0e46354d27f1.css
  7. https://www.adexchanger.com/wp-content/plugins/wp-email/email-css.css?ver=2.69.0
  8. https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=6.0.5
  9. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/app.min.css?ver=1.0.2
  10. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/lib/icons.css?ver=1.0.0
  11. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/lib/bootstrap.min.css?ver=3.4.1
  12. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/mobile.min.css?ver=1.0.5
  13. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/covid19.css?ver=1.0.0
  14. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/typereset.css?ver=1.1.8
  15. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/css/global-navigation.css?ver=1.0.0
  16. https://www.adexchanger.com/wp-content/plugins/support-custom/public/css/support-custom.css?ver=221102-215438
  17. https://www.adexchanger.com/wp-content/plugins/jetpack/css/jetpack.css?ver=11.4
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  2. https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
  3. https://www.adexchanger.com/wp-content/uploads/userphoto/2304.thumbnail.jpg
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  5. https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
  6. https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
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  2. https://www.googletagmanager.com/ns.html?id=GTM-MS3GFZ7
Image format
There are 20 images that are not using the AVIF, WebP format.
  1. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/assets/img/images/logo.png
  2. https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-300x185.jpg
  3. https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
  4. https://www.adexchanger.com/wp-content/uploads/2022/10/Pooja-Midha-Headshot_2.jpg
  5. https://www.adexchanger.com/wp-content/uploads/2022/10/Effectv_logo_tiny_TM_color_rgb.png
  6. https://www.adexchanger.com/wp-content/uploads/2021/11/comic_Privacy-Theater_400.jpg
  7. https://www.adexchanger.com/wp-content/uploads/userphoto/2304.thumbnail.jpg
  8. https://www.adexchanger.com/wp-content/uploads/2022/11/subscribe-button-e1667409337345.jpg
  9. https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
  10. https://www.adexchanger.com/wp-content/uploads/2022/08/shopping-bag-popping-out-of-a-smartphone_comic-768x474.jpg
  11. https://www.adexchanger.com/wp-content/uploads/userphoto/2303.thumbnail.jpg
  12. https://www.adexchanger.com/wp-content/uploads/2015/06/tvdatacollection.jpg
  13. https://www.adexchanger.com/wp-content/uploads/2022/10/Oleksii-Borysov-MGID-300x300.jpg
  14. https://www.adexchanger.com/wp-content/uploads/2022/10/MGID-logo.jpg
  15. https://www.adexchanger.com/wp-content/uploads/2022/09/programmatic-value-chain-hot-dog-comic-scaled-e1667344710926.jpg
  16. https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
  17. https://www.adexchanger.com/wp-content/uploads/2022/11/santa.jpeg
  18. https://www.adexchanger.com/wp-content/uploads/userphoto/50.thumbnail.jpg
  19. https://www.adexchanger.com/wp-content/uploads/userphoto/34.thumbnail.jpg
  20. https://www.adexchanger.com/wp-content/uploads/2022/10/cookie-deadline-bet_comic-scaled-1.jpeg
JavaScript defer
The are 18 javascript resources without the defer attribute.
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  2. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/_public/js/vendor.js
  3. https://www.adexchanger.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js
  4. https://use.fontawesome.com/835d7cabad.js
  5. https://www.adexchanger.com/wp-content/plugins/frontend-reset-password/assets/js/password-lost.js
  6. https://www.adexchanger.com/wp-content/plugins/infinite-scroll/js/front-end/jquery.infinitescroll.js
  7. https://www.adexchanger.com/wp-content/plugins/infinite-scroll/behaviors/manual-trigger.js
  8. https://www.adexchanger.com/wp-content/plugins/wp-email/email-js.js
  9. https://www.adexchanger.com/wp-content/plugins/duracelltomi-google-tag-manager/js/gtm4wp-form-move-tracker.js
  10. https://www.adexchanger.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js
  11. https://www.adexchanger.com/wp-includes/js/dist/vendor/wp-polyfill.min.js
  12. https://www.adexchanger.com/wp-includes/js/dist/hooks.min.js
  13. https://www.adexchanger.com/wp-content/plugins/wp-parsely/build/loader.js
  14. https://cdn.parsely.com/keys/adexchanger.com/p.js
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  16. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/bootstrap/bootstrap.min.js
  17. https://www.adexchanger.com/wp-content/themes/adexchanger_2014/js/custom/sticky-nav-ad.js
  18. https://cdn.onesignal.com/sdks/OneSignalSDK.js
DOM size
The DOM size is optimal.
The HTML file has 1054 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.adexchanger.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
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        Character set
        The webpage has a charset value set.
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        Sitemap
        The website has sitemaps.
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        Social
        The webpage has 10 social links.
        Content length
        The webpage has 2,933 words.
        Text to HTML ratio
        The text to HTML ratio is 13%.
        Inline CSS
        The webpage contains inline CSS code.
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        Deprecated HTML
        There are no deprecated HTML tags on the webpage.