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Search Engine Optimization Overview
89
100
Digital Marketing & Growth Marketing Platform | AdRoll
With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth platform.
https://www.adroll.com/
1 high issue
3.0%
2 medium issues
6.1%
2 low issues
6.1%
28 tests passed
84.8%
0.49 seconds
10.51 kB
9 resources
Secure
Seo
Title
The title tag is perfect.
Digital Marketing & Growth Marketing Platform | AdRoll
Meta description
The meta description tag is good.
With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth platform.
Headings
The headings are properly set.
  1. Grow revenue & save time with one streamlined marketing platform
  1. AdRoll works for the established marketer. big business marketing department. one-person marketing team. scrappy new entrepreneur. ecommerce store owner. marketing newbie.
  2. For 15 years, we've been the leader in helping our customers find their best customers
  3. Save time and energy by running all your campaigns across 500+ platforms from one place
  4. Our retargeting and brand awareness ads make billions of correct choices every day
  5. Experts to manage your advertising
  6. Increase ROI. Learn from your data. Maximize sales.
  1. The 2022 Ecommerce Peak Holiday Marketingand Advertising Trends Guide
Content keywords
The content has relevant keywords.
marketinggrowthmarketingplatformadroll
Image keywords
There are 5 images with missing alt attributes.
  1. https://www.adroll.com/assets/img/homepage/hero-machine.png?format=png&auto=webp&width=576
  2. https://www.adroll.com/assets/img/homepage/customers-find.png?format=png&auto=webp&width=398
  3. https://www.adroll.com/assets/img/homepage/save-time.png?format=png&auto=webp&width=398
  4. https://www.adroll.com/assets/img/homepage/correct-choices.png?format=png&auto=webp&width=398
  5. https://www.adroll.com/assets/img/homepage/experts.png?format=png&auto=webp&width=398
SEO friendly URL
The URL is SEO friendly.
https://www.adroll.com/
404 page
The website has 404 error pages.
https://www.adroll.com/404-6e073c2516600bbf92b153584fd7b8bb
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. AdRoll
  2. Why AdRoll
  3. Managed Services
  4. Case Studies
  5. Platform Overview
  6. Retargeting Ads
  7. Brand Awareness Ads
  8. Connected Social Ads
  9. Audience & Segmentation
  10. Email Marketing
  11. Marketing Recipes
  12. Reporting & Insights
  13. AdRoll for ecommerce
  14. Shopify
  15. Shopify Plus
  16. WooCommerce
  17. Wix
  18. BigCommerce
  19. Magento
  20. Pricing
  21. Resource Library
  22. AdRoll Blog
  23. Holiday Marketing Resources
  24. Third-Party Cookie Trail Guides
  25. Marketing Glossary
  26. Return On Ad Spend Calculator
  27. AdRoll UTM Link Builder
  28. Discount Profit Margin Calculator
  29. Growth Guerilla Collective
  30. Small Business Shopping List
  31. Events
  32. Research Panel
  33. The 2022 Ecommerce Peak Holiday Marketingand Advertising Trends Guide Get 2022’s CPM trends and forecasting and learn about 5 key trends for this year’s peak holiday shopping season. You'll also get advice on how to grow through it all. Get Your Copy
  34. Get Started
  35. https://www.adroll.com/
  36. Get Started
  37. AdRoll
  38. Why AdRoll?
  39. Managed Services
  40. Case Studies
  41. AdRoll for ecommerce
  42. Shopify
  43. Shopify Plus
  44. WooCommerce
  45. Wix
  46. BigCommerce
  47. Magento
  48. Marketing platform
  49. Platform Overview
  50. Retargeting Ads
  51. Brand Awareness Ads
  52. Connected Social Ads
  53. Audience & Segmentation
  54. Email Marketing
  55. Marketing Recipes
  56. Reporting & Insights
  57. Pricing
  58. Resources
  59. AdRoll Blog
  60. Third-Party Cookie Trail Guides
  61. Marketing Glossary
  62. Holiday Marketing Resources
  63. Return On Ad Spend Calculator
  64. AdRoll UTM Link Builder
  65. Events
  66. Growth Guerilla Collective
  67. Small Business Shopping List
  68. Beta Program
  69. Get Started
  70. Get Your Copy
  71. Get Started
  72. Get In Touch
  73. Explore case studies
  74. Learn more
  75. Explore social ads manager
  76. Explore retargeting ads
  77. Explore brand awareness ads
  78. Get the support you deserve
  79. Get Started
  80. Get In Touch
  81. Overview
  82. Pricing
  83. AdRoll for ecommerce
  84. Shopify
  85. WooCommerce
  86. BigCommerce
  87. Magento
  88. One platform, every need
  89. Find more customers
  90. Build profitable relationships
  91. Track and improve results
  92. Protect customer data
  93. What are marketing recipes?
  94. Abandoned cart recovery
  95. Customer loyalty
  96. Retargeting
  97. Brand awareness
  98. Resource library
  99. Blog
  100. Community
  101. Events
  102. Third-Party Cookies
  103. AdRoll UTM Link Builder
  104. Overview
  105. Agencies
  106. Referral Program
  107. About
  108. News
  109. https://www.adroll.com/
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.adroll.com/favicon.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.49 seconds.
Page size
The size of the HTML webpage is 10,505.00.
HTTP requests
There are fewer than 9 HTTP requests on the webpage.
  1. https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js
  2. https://kit.fontawesome.com/c751af65b3.js
  3. https://www.adroll.com/js/site.js?id=76de6a8c93d7ffb38f4971301d059358
  1. https://www.adroll.com/css/styles.css?id=ffd9023b503bde04b10acd6e26166be9
  2. https://www.adroll.com/css/homepage.css?id=d1252387f1e2857a1d9c3671fdec142b
  1. https://www.adroll.com/assets/svg/logo-adroll.svg
  2. https://www.adroll.com/assets/svg/logo-adroll-white.svg
  3. https://www.adroll.com/assets/img/homepage/hero-machine.png?format=png&auto=webp&width=576
  1. https://www.googletagmanager.com/ns.html?id=GTM-W4PPZ6
Image format
There are 5 images that are not using the AVIF, WebP format.
  1. https://www.adroll.com/assets/img/homepage/hero-machine.png?format=png&auto=webp&width=576
  2. https://www.adroll.com/assets/img/homepage/customers-find.png?format=png&auto=webp&width=398
  3. https://www.adroll.com/assets/img/homepage/save-time.png?format=png&auto=webp&width=398
  4. https://www.adroll.com/assets/img/homepage/correct-choices.png?format=png&auto=webp&width=398
  5. https://www.adroll.com/assets/img/homepage/experts.png?format=png&auto=webp&width=398
JavaScript defer
The are 2 javascript resources without the defer attribute.
  1. https://kit.fontawesome.com/c751af65b3.js
  2. https://www.adroll.com/js/site.js?id=76de6a8c93d7ffb38f4971301d059358
DOM size
The DOM size is optimal.
The HTML file has 543 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.adroll.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
nginx
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1
        Character set
        The webpage has a charset value set.
        utf-8
        Sitemap
        The website has sitemaps.
        1. https://www.adroll.com/sitemap.xml
        Social
        The webpage has 4 social links.
        Content length
        The webpage has 835 words.
        Text to HTML ratio
        The text to HTML ratio is 13%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. display: none;
        3. width: 125px;
        4. width: 125px;
        5. width: 125px;
        6. width: 125px;
        7. width: 125px;
        8. margin-bottom: 2em;
        9. margin-bottom: 2em;
        10. margin-bottom: 2em;
        11. margin-bottom: 2em;
        12. max-width: 200px
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.