apqc

  • Encrypted
    Site is Encrypted

  • Country
    Hosted in United States

  • City
    Columbus, Ohio

  • Latitude\Longitude
    39.9625 / -83.0061    Google Map

  • Traffic rank
    #106,436 Site Rank

  • Site age
    29 yrs old

  • Site Owner information
    Whois info

Traffic rank
#106,436
Site age
29 yrs
Location
United States
Popular Questions for apqc
Newest job postings for apqc
via LinkedIn posted_at: 5 days agoschedule_type: Full-time
Overview: APQC is looking for a digital marketing specialist responsible for developing and implementing online marketing strategies that result in increasing demand for APQC products and services. The individual will need to have demonstrated results in applying marketing approaches across various digital channels and platforms, including social media, content marketing, digital campaign... strategy, digital experience, and display advertising. Overview:

APQC is looking for a digital marketing specialist responsible for developing and implementing online marketing strategies that result in increasing demand for APQC products and services. The individual will need to have demonstrated results in applying marketing approaches across various digital channels and platforms, including social media, content marketing, digital campaign... strategy, digital experience, and display advertising. Their primary goal is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions. This person will be responsible for the management of projects and activities that ensure delivery of a high-performing website and compelling digital experience for our prospects and customers. The role comprises multiple aspects from performing site updates and development of a change roadmap, to optimization of customers’ journey.

Responsibilities:

» Developing effective digital marketing strategies to promote products, services, or brands aligned with APQC’s goals.

» Manage digital advertising campaigns end-to-end, including planning, targeting, set-up, testing execution, reporting and optimization across various platforms, such as social media, display networks, and apqc.org.

» Digital ideation and delivery of front-end changes that enhance the customer experience (UX/UI) on our website, developing web templates in our CMS, and updating content on our website.

» Maintain brand standards and messaging across digital channels.

» Designs, builds, and maintains our social media presence.

» Work with the content marketing strategist on content creation and distribution.

» Work with subject matter experts and product owners to create video content for use across all digital marketing platforms.

» Work with the SEO specialist to optimize paid advertising campaigns and website updates using SEO and other tools.

» Work with the marketing automation lead to create dedicated nurture and email campaigns.

» Brainstorms new and creative growth strategies through digital marketing.

Qualifications & Skills:

» Minimum bachelor’s degree in marketing or similar field

» Minimum 5-7 years of Digital Marketing experience

» Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

» Experience in integrating and optimizing digital content into multiple distribution channels (web, advertising and social)

» Experience in optimizing webpages and user funnels to enhance a customer’s digital experience.

» Solid knowledge of website and marketing analytics tools (e.g., Google Analytics etc.)

» Experience in setting up and optimizing PPC campaigns on search engines, social media and other ad serving platforms.

» Knowledge of basic HTML and web publishing.

» Experience developing best-in-class UX and UI design principles.

» Ability to prioritize tasks and meet deadlines.

» Proven ability to work collaboratively with marketing and technology teams to drive results.

APQC is an equal-opportunity employer.

Interested candidates should forward their resumes and cover letters to APQC’s Executive Director, Human Resources Ashley White (awhite@apqc.org
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via LinkedIn posted_at: 5 days agoschedule_type: Full-time
Overview You will be responsible for the day-to-day implementation and management of APQC’s automation platform, Marketo; including ownership of omnichannel campaigns that leverage email, web personalization, and third-party advertising... Additionally, the Marketing Operations Specialist will drive increased customer engagement by launching new orchestrated drip programs, analyzing data, and continually optimizing campaign segmentation, messaging, Overview

You will be responsible for the day-to-day implementation and management of APQC’s automation platform, Marketo; including ownership of omnichannel campaigns that leverage email, web personalization, and third-party advertising...

Additionally, the Marketing Operations Specialist will drive increased customer engagement by launching new orchestrated drip programs, analyzing data, and continually optimizing campaign segmentation, messaging, and the overall user experience.

The ideal candidate will have a deep understanding of marketing automation technology, customer relationship management, and retention strategies. You are passionate about delivering value to users through diverse marketing touchpoints, driving results, and improving user outcomes. Knowledge of CRM systems and how they both integrate with and collaborate with marketing automation platforms is a plus.

Responsibilities (You will)

§ Ideate on and execute Marketo campaigns & email sends flawlessly

§ Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance; continually optimize tactics & messaging through multivariate testing

§ Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects; staying consistent with the team’s broader marketing strategy

§ Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs for prospect segmentations that will minimize lead fatigue and opt-outs

§ Normalize, standardize, and track the marketing database, ensuring good hygiene in list uploads, building and maintaining segments, and overall health of the database

§ Work closely with the CRM Operations Manager and the IT team to ensure integrations are working as intended; bringing up issues as they arise and helping to work through them.

§ Maintain a comprehensive understanding of APQC’s marketing technology stack and how to best leverage the systems

§ Manage vendor relationships for our core marketing automation tools

qualifications (About You)

§ 2-5 years in Marketing Operations, ideally in marketing automation or campaign production

§ Experience working with Marketo strongly preferred; Marketo certified and/or experience with NetSuite CRM is a plus

§ Proficiency in HTML and or CSS, a plus

§ Good understanding of landing page and user experience optimization for automated communication campaigns

§ Solid analytical skills and a strong understanding of technical concepts

§ Collaborative with the ability to work cross-functionally

§ Have the ability to manage multiple projects and stakeholders

§ Fun, can-do attitude and creative mindset

§ High levels of integrity, autonomy, and self-motivation

§ Bachelor's degree or equivalent required

§ Excellent follow-up skills with great attention to detail
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via Jobrapido.com posted_at: 13 days agoschedule_type: Full-time and Contractor
APQC depends on technology to fulfill its Mission. As a leading provider of benchmarks, best practices, and business process analytics to Fortune 1,000, government, nonprofit, and professional services organizations, our reach is global and an efficient and effective technical organization is critical to our continued success. The business analyst is an important role in APQC’s success. APQC’s... information technology consists of a combination APQC depends on technology to fulfill its Mission. As a leading provider of benchmarks, best practices, and business process analytics to Fortune 1,000, government, nonprofit, and professional services organizations, our reach is global and an efficient and effective technical organization is critical to our continued success.
The business analyst is an important role in APQC’s success. APQC’s... information technology consists of a combination of packaged software and custom software, as well as on-premise, hosted, and cloud-based infrastructure. This role will primarily assist the Enterprise IT Project manager in working with business leaders to understand their business requirements and translate them into formally documented technical requirements. This role will also serve to supplement the project management duties and tasks of the Enterprise IT Project Manager.
The contractor must be located in Houston, Texas, and willing to be in the office three days per week.
Responsibilities:
Work closely with APQC business leaders and stakeholders to understand business requirements and document technical requirements.
Maintain and monitor project plans, project schedules, work hours, budgets, and expenditures.
Learn and utilize project management tools, frameworks, and processes used to deliver projects at APQC.
Organize, lead, and participate in project meetings (e.g., Scrums, sprint planning, project scoping, issue resolution, etc.).
Document and follow-up on important actions and decisions from meetings.
Prepare necessary presentation materials for meetings.
Hold vendors, project resources, and stakeholders accountable for deliverables.
Assess project issues and participate in issue resolutions where applicable.
Ensure stakeholder views are managed towards the best solution.
Qualifications & Skills:
Bachelor's degree in business, management information systems, or related field of study.
Certification(s) in business analysis is a plus.
Five to ten years’ experience in a business analysis role.
Experience managing enterprise technology projects.
Exceptional verbal, written and presentation skills.
Experience working in an agile environment.
Competency in Microsoft applications including Word, Excel, Project, and Outlook.
Ability to work on tight deadlines.
Extensive experience in communicating with end users, other technical teams, and leadership to collect requirements, identify tasks, and meet deadlines.
Eagerness and willingness to learn new technologies, frameworks, and tools.
APQC is an Equal Opportunity Employer
Interested candidates should forward their resume to Ashley White
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