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schedule_type: Full-time
SENIOR GRAPHIC DESIGNER
Bridgewater College seeks a Senior Graphic Designer in the Office of Marketing & Communications (OMC). The position is full-time, with an estimated start date in early January 2024...
This position is a core part of the design and communications team and is responsible for creating visual messaging that advances the College’s marketing and communications goals. The senior graphic designer will serve as art director for
SENIOR GRAPHIC DESIGNER
Bridgewater College seeks a Senior Graphic Designer in the Office of Marketing & Communications (OMC). The position is full-time, with an estimated start date in early January 2024...
This position is a core part of the design and communications team and is responsible for creating visual messaging that advances the College’s marketing and communications goals. The senior graphic designer will serve as art director for Bridgewater magazine and work closely with the editor on layout and design.
As part of the marketing and communications team that serves a wide number of constituencies on campus, this position, working closely with the communications director, will create designs and graphics for all areas of campus including brochures, newsletters, flyers, signs, ads and more. The position reports to the communications director.
RESPONSIBILITIES:
Serve as art director for College magazine
Create designs for a wide variety of print and digital projects from magazine and annual report to student recruitment brochures and fundraising materials
Consult with on-campus clients and communications director to develop designs and timelines for production
Obtain bids for College printing projects and partner with the College’s print services (currently contracted to RICOH) on projects printed internally
Design/produce materials within budget and meet production deadlines
Hire and supervise graphic design freelancers for projects if necessary, in coordination with the communications director
Approve any externally designed materials for the College, in coordination with the communications director
Maintain strong brand visual identity across all college materials and assist in maintaining compliance with internal and external clients
Communicate with staff photographer/videographer and freelancers as necessary about visuals and photo shoots
Maintain archive of print samples and summary of expenses; coordinate and track billing
Maintain the College’s Canva brand kit and approve designs, in coordination with communications director
QUALIFICATIONS:
Bachelor’s degree in art, graphic design or related field required.
5+ years of experience in graphic design required. Higher education experience is a plus.
Creative vision, strong communication skills, ability to take initiative and excellent attention to detail required
Proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator and Photoshop required
Extensive knowledge and understanding of offset press printing and preparing multipage files for print required
Strong time management, organizational skills and ability to multitask, prioritize and complete multiple projects while maintaining deadlines, detail and quality required
Ability to work collaboratively and collegially with others required
Track record of working independently and as part of a team required
Pay is competitive, and salary is commensurate with experience. This full-time position offers a full benefits package, including paid tuition at the College for eligible dependents.
GENERAL INFORMATION: Bridgewater College was founded in 1880 as a coeducational liberal arts college to serve the local community. Located in the scenic Shenandoah Valley, just minutes outside of Harrisonburg and within driving distance of Charlottesville, Washington D.C., and Richmond, Bridgewater is home to approximately 1,400 full-time students from 26 states and 19 countries. Bridgewater students study across 60 majors and minors, in addition to four graduate programs and 10 pre-professional programs. Bridgewater College is an NCAA DIII school with approximately 40 percent of its students participating in intercollegiate athletics on 23 teams. To learn more about Bridgewater College, visit: bridgewater.edu
ADDITIONAL INFORMATION: Email HumanResources@bridgewater.edu
APPLY: Please complete the online application at www.bridgewater.edu/careers. Include (upload) a cover letter, resume, and the names and contact information (email and mobile phone) for three references.
DEADLINE: Review of applications will begin immediately and continue until the position is filled.
COMMITMENT TO EQUAL OPPORTUNITY: Bridgewater College, an equal opportunity provider and employer, is a welcoming and vibrant community committed to supporting a diverse workforce and actively seeks applications from women, minorities, and other persons from traditionally underrepresented groups. All qualified applicants will receive consideration for employment without regard to race, color, national or ethnic origin, sex, marital status, gender identity or expression, sexual orientation, disability, religion, age, veteran status, political affiliation, or any other characteristic protected by law.
Non-Discrimination Notice: https://www.bridgewater.edu/legal/non-discrimination-notice/
ANNUAL SECURITY REPORT AND ANNUAL FIRE SAFETY REPORT: The Bridgewater College Annual Security Report and Annual Fire Safety Report summarizes policies on campus security and personal safety, crime prevention, fire safety, and crime reporting, and includes crime and fire statistics for the past three years:
https://bridgewater.app.box.com/s/4ma6tlh30y8cat9un192ugo3dm6n29y9
To request a printed copy, please call 540-828-5761 Show more details...
Bridgewater College seeks a Senior Graphic Designer in the Office of Marketing & Communications (OMC). The position is full-time, with an estimated start date in early January 2024...
This position is a core part of the design and communications team and is responsible for creating visual messaging that advances the College’s marketing and communications goals. The senior graphic designer will serve as art director for Bridgewater magazine and work closely with the editor on layout and design.
As part of the marketing and communications team that serves a wide number of constituencies on campus, this position, working closely with the communications director, will create designs and graphics for all areas of campus including brochures, newsletters, flyers, signs, ads and more. The position reports to the communications director.
RESPONSIBILITIES:
Serve as art director for College magazine
Create designs for a wide variety of print and digital projects from magazine and annual report to student recruitment brochures and fundraising materials
Consult with on-campus clients and communications director to develop designs and timelines for production
Obtain bids for College printing projects and partner with the College’s print services (currently contracted to RICOH) on projects printed internally
Design/produce materials within budget and meet production deadlines
Hire and supervise graphic design freelancers for projects if necessary, in coordination with the communications director
Approve any externally designed materials for the College, in coordination with the communications director
Maintain strong brand visual identity across all college materials and assist in maintaining compliance with internal and external clients
Communicate with staff photographer/videographer and freelancers as necessary about visuals and photo shoots
Maintain archive of print samples and summary of expenses; coordinate and track billing
Maintain the College’s Canva brand kit and approve designs, in coordination with communications director
QUALIFICATIONS:
Bachelor’s degree in art, graphic design or related field required.
5+ years of experience in graphic design required. Higher education experience is a plus.
Creative vision, strong communication skills, ability to take initiative and excellent attention to detail required
Proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator and Photoshop required
Extensive knowledge and understanding of offset press printing and preparing multipage files for print required
Strong time management, organizational skills and ability to multitask, prioritize and complete multiple projects while maintaining deadlines, detail and quality required
Ability to work collaboratively and collegially with others required
Track record of working independently and as part of a team required
Pay is competitive, and salary is commensurate with experience. This full-time position offers a full benefits package, including paid tuition at the College for eligible dependents.
GENERAL INFORMATION: Bridgewater College was founded in 1880 as a coeducational liberal arts college to serve the local community. Located in the scenic Shenandoah Valley, just minutes outside of Harrisonburg and within driving distance of Charlottesville, Washington D.C., and Richmond, Bridgewater is home to approximately 1,400 full-time students from 26 states and 19 countries. Bridgewater students study across 60 majors and minors, in addition to four graduate programs and 10 pre-professional programs. Bridgewater College is an NCAA DIII school with approximately 40 percent of its students participating in intercollegiate athletics on 23 teams. To learn more about Bridgewater College, visit: bridgewater.edu
ADDITIONAL INFORMATION: Email HumanResources@bridgewater.edu
APPLY: Please complete the online application at www.bridgewater.edu/careers. Include (upload) a cover letter, resume, and the names and contact information (email and mobile phone) for three references.
DEADLINE: Review of applications will begin immediately and continue until the position is filled.
COMMITMENT TO EQUAL OPPORTUNITY: Bridgewater College, an equal opportunity provider and employer, is a welcoming and vibrant community committed to supporting a diverse workforce and actively seeks applications from women, minorities, and other persons from traditionally underrepresented groups. All qualified applicants will receive consideration for employment without regard to race, color, national or ethnic origin, sex, marital status, gender identity or expression, sexual orientation, disability, religion, age, veteran status, political affiliation, or any other characteristic protected by law.
Non-Discrimination Notice: https://www.bridgewater.edu/legal/non-discrimination-notice/
ANNUAL SECURITY REPORT AND ANNUAL FIRE SAFETY REPORT: The Bridgewater College Annual Security Report and Annual Fire Safety Report summarizes policies on campus security and personal safety, crime prevention, fire safety, and crime reporting, and includes crime and fire statistics for the past three years:
https://bridgewater.app.box.com/s/4ma6tlh30y8cat9un192ugo3dm6n29y9
To request a printed copy, please call 540-828-5761 Show more details...
via Media Bistro
posted_at: 13 days agoschedule_type: Full-time
Direc or of Communica ions, Marke ing, and Digi al Media - College of Educa ion (Hybrid Oppor uni y)Job no:521798Work ype:S aff Full imeCampus:UMass AmhersDepar men :Dean - College of Educa ionPay Grade:28Ca egories:Public Rela ions, Marke ing, Communica ions, Professional S aff Union (PSU)Abou UMass AmhersUMass Amhers , he Commonweal h's flagship campus, is a na ionally ranked public research universi y offering a full range of undergradua e, gradua
Direc or of Communica ions, Marke ing, and Digi al Media - College of Educa ion (Hybrid Oppor uni y)Job no:521798Work ype:S aff Full imeCampus:UMass AmhersDepar men :Dean - College of Educa ionPay Grade:28Ca egories:Public Rela ions, Marke ing, Communica ions, Professional S aff Union (PSU)Abou UMass AmhersUMass Amhers , he Commonweal h's flagship campus, is a na ionally ranked public research universi y offering a full range of undergradua e, gradua e and professional degrees. he Universi y si s on nearly 1,450-acres in he scenic Pioneer Valley of Wes ern Massachuse s, and offers a rich cul ural environmen in a bucolic se ing close o major urban cen ers. In addi ion, he Universi y is par of he Five Colleges (including Amhers College, Hampshire College, Moun Holyoke College, and Smi h College), which adds o he in ellec ual energy of he region.Job Summaryhe Direc or of Communica ions, Marke ing, and Digi al Media crea es, develops, and implemen s a comprehensive communica ions plan for... he College of Educa ion, suppor ing i s social jus ice mission. he Direc or develops a marke ing s ra egy ha increases he visibili y of facul y and s uden achievemen s rela ed o eaching, research, and service, and promo es hese s ories o a wide varie y of communi ies using prin , digi al, mul imedia, and social media pla forms. he Direc or promo es he College's ac ivi ies wi h cons i uen s such as alumni, donors, founda ions, legisla ors, prospec ive s uden s, and facul y, in eres ed friends, and he general public.Essen ial Func ionsIndependen ly develops, implemen s, and direc s a comprehensive in ernal and ex ernal communica ions plan for he College of Educa ion.Responsible for developing execu ive-level communica ions and messaging across discre e audiences for he Dean's Office and College.Crea es and manages an annual budge o suppor communica ions and marke ing s ra egy.Crea es marke ing and communica ion ma erials for use in prin , web, mul imedia, and social media. Direc s he work of designers, pho ographers, and o her resources when necessary o crea e websi e, video, and social media con en ha is engaging and appealing o he marke area of he College. Main ains an archive of ex , pho o, and video con en . Genera es ideas for communica ions which crea e in eres in, and effec ively promo e he College by proac ively seeking ou and highligh ing he ac ivi ies, accomplishmen s, and awards of facul y, s uden s, s aff, and alumni.Concep ualizes he annual College magazine by iden ifying s ories and news ha will resona e wi h donors and alumni. Conduc s in erviews, wri es s ories, coordina es wi h edi orial and pho ography freelance vendors, and communica es wi h design and prin vendors (or s aff) while managing he produc ion imeline.Responsible for he College of Educa ion's overall web and social media presence. Ensures ha he College of Educa ion's online presence is dynamic, engaging, accura e, and appealing o prospec ive s uden s, alumni, and friends of he College. Coordina es a comprehensive and decen ralized con en managemen s ra egy for con en fea ured on he college websi e, including managing and uploading ma erial for he main webpage.Suppor s academic programs by developing ma erials ha appeal o prospec ive s uden s. Crea es con en for admissions-rela ed even s like Des ina ion Days, Open Houses, and Orien a ion and crea es con en for, and documen s, celebra ory even s like Scholarship Celebra ions, End-of-Year Celebra ions, and Commencemen .Oversees digi al marke ing ac ivi ies, including use of analy ics o assess effec iveness of online ads and social media s ra egies. Main ains a deep knowledge of curren and evolving web and social ne working echnologies, rends, and bes prac ices.Collabora es wi h facul y, s aff, s uden s, he College leadership eam, he Dean, Direc or of Developmen , program developmen eam, ex ernal marke ing agencies, and Universi y adminis ra ive offices, including Universi y Rela ions, Alumni Rela ions, and cen ral I . Serves as he College's represen a ive o campus communica ions groups. Main ains knowledge of Universi y communica ion and marke ing policies, procedures, branding, and resources.Researches, wri es, and/or edi s con en o be used in developmen campaigns, promo ion ma erials, and o her communica ions projec s, such as periodic repor s and in ernal and ex ernal Dean's Office communica ions. Research and wri ing projec s may include in erviewing facul y, s uden s, s aff, alumni, adminis ra ors, and friends of he College.Assis s he Dean's office in planning, scheduling, and managing College even s. Provides marke ing exper ise, a ends mee ings, sends invi a ions, a ends even s, and akes pho ographs and videos a even s o be used for communica ions and marke ing ma erial.Par icipa es in discussions wi h senior leadership involving crisis communica ions and issue managemen . Develops key messages for in ernal and ex ernal audiences and provides exper ise on communica ions s ra egies for dissemina ing informa ion accordingly.Coordina es wi h campus communica ions par ners o promo e College news and s ories o broader audiences, using myriad in ernal communica ions channels available (Inside UMass, Revolu ionary Research newsle er, UMass Magazine, pi ches for s ories fea ured on he umass.edu homepage, e c.Ensures ha College marke ing and communica ions ini ia ives align wi h overall brand pillars for Universi y. Educa es s aff and facul y in he College abou macro-level marke ing s ra egies implemen ed by he Universi y and explains how he College can adjus i s communica ions o suppor broader branding goals.O her Func ionsPerform o her rela ed du ies as assigned.ravel and a end mee ings as reques ed.Unders ands responsibili ies wi h respec o i le IX, Clery, and o her compliance requiremen s.Minimum Qualifica ions (Knowledge, Skills, Abili ies, Educa ion, Experience, Cer ifica ions, Licensure)Bachelor's Degree in Marke ing, Communica ions, Public Rela ions, Business, English, Journalism, or a rela ed field, and 7 years' experience; or a Mas er's Degree and 5 years' experience.Exceedingly s rong crea ive, communica ion, organiza ional, wri ing, and edi ing skills.Experience wri ing for and working wi h senior level leadership.Works independen ly and effec ively and manages mul iple, complex projec s simul aneously in a fas -paced, deadline driven environmen .Demons ra ed knowledge and experience in he main enance of websi e con en and websi e design, including con en managemen sys ems such as Drupal. Experience wi h developmen of Drupal si es.Demons ra ed knowledge and experience designing press-ready prin ma erials using MacOS-based publishing and pho o-manipula ion sof ware.Demons ra ed knowledge and experience producing video and audio for pos ing and/or broadcas using video equipmen and MacOS-based mul imedia cap ure and edi ing sof ware.Demons ra ed knowledge and experience wi h curren media echnology, social media s ra egies, and online marke ing.Abili y o develop s rong working rela ionships and work collabora ively wi h s aff from cen ral adminis ra ive depar men s as well as wi h vendors and ou side service providers.Preferred Qualifica ions (Knowledge, Skills, Abili ies, Educa ion, Experience, Cer ifica ions, Licensure)Experience working in higher educa ion.Experience in op imizing con en for social media (closed cap ions, ver ical video, crea ing hash ags, communica ing wi h followers)Experience in large and small even planning.Physical Demands/Working Condi ionsypical office environmen .Work ScheduleMonday-Friday, 8:30am - 4:30pm.Required o work occasional nigh s and weekends.his posi ion has he oppor uni y for a hybrid work schedule, which is defined by he Universi y as an arrangemen where an employee's work is regularly performed a a loca ion o her han he campus workspace for a por ion of he week. As his posi ion falls wi hin he Professional S aff Union, i is subjec o he erms and condi ions of he Professional S aff Union collec ive bargaining agreemen .Salary Informa ionSalary Level 28PSU Hiring RangesSpecial Ins ruc ions o Applican sApplican s should include heir resume/CV, cover le er, diversi y s a emen , and lis of hree professional references.he College of Educa ion is commi ed o an a mosphere of diversi y and inclusion be ween facul y, s aff, and s uden s alike.o advance he College's mission of fur hering social jus ice, his posi ion will require a diversi y s a emen o be included wi h each candida e's applica ion ma erials. he diversi y s a emen is in ended o clarify how a candida e will suppor a cul ure of equali y and fairness a all levels of he organiza ion and may highligh prior advocacy effor s or in ended con ribu ions o he College of Educa ion. Ques ions abou his can be direc ed o educhr@educ.umass.edu.UMass Amhers is commi ed o a policy of equal oppor uni y wi hou regard o race, color, religion, cas e, creed, sex, age, mari al s a us, na ional origin, disabili y, poli ical belief or affilia ion, pregnancy and pregnancy-rela ed condi ion(s), ve eran s a us, sexual orien a ion, gender iden i y and expression, gene ic informa ion, na ural and pro ec ive hairs yle and any o her class of individuals pro ec ed from discrimina ion in employmen , admission o and par icipa ion in academic programs, ac ivi ies, and services, and he selec ion of vendors who provide services or produc s o he Universi y. o fulfill ha policy, UMass Amhers is fur her commi ed o a program of affirma ive ac ion o elimina e or mi iga e ar ificial barriers and o increase oppor uni ies for he recrui men and advancemen of qualified minori ies, women, persons wi h disabili ies, and covered ve erans. I is he policy of UMass Amhers o comply wi h he applicable federal and s a e s a u es, rules, and regula ions concerning equal oppor uni y and affirma ive ac ion.Adver ised:Dec 19 2023 Eas ern S andard imeApplica ions close:Mar 29 2024 Eas ern Dayligh ime#J-18808-Ljbffr
Show more details...
via Inside Higher Ed Careers
schedule_type: Full-time
Job no: 521798
Work type: Staff Full Time
Location: UMass Amherst...
Department: Dean - College of Education
Union: PSU
Categories: Public Relations, Marketing, Communications, College of Education, PSU A
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the
Job no: 521798
Work type: Staff Full Time
Location: UMass Amherst...
Department: Dean - College of Education
Union: PSU
Categories: Public Relations, Marketing, Communications, College of Education, PSU A
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
The Director of Communications, Marketing, and Digital Media creates, develops, and implements a comprehensive communications plan for the College of Education, supporting its social justice mission. The Director develops a marketing strategy that increases the visibility of faculty and student achievements related to teaching, research, and service, and promotes these stories to a wide variety of communities using print, digital, multimedia, and social media platforms. The Director promotes the College's activities with constituents such as alumni, donors, foundations, legislators, prospective students, and faculty, interested friends, and the general public.
Essential Functions
• Independently develops, implements, and directs a comprehensive internal and external communications plan for the College of Education.
• Responsible for developing executive-level communications and messaging across discrete audiences for the Dean’s Office and College.
• Creates and manages an annual budget to support communications and marketing strategy.
• Creates marketing and communication materials for use in print, web, multimedia, and social media. Directs the work of designers, photographers, and other resources when necessary to create website, video, and social media content that is engaging and appealing to the market area of the College. Maintains an archive of text, photo, and video content. Generates ideas for communications which create interest in, and effectively promote the College by proactively seeking out and highlighting the activities, accomplishments, and awards of faculty, students, staff, and alumni.
• Conceptualizes the annual College magazine by identifying stories and news that will resonate with donors and alumni. Conducts interviews, writes stories, coordinates with editorial and photography freelance vendors, and communicates with design and print vendors (or staff) while managing the production timeline.
• Responsible for the College of Education's overall web and social media presence. Ensures that the College of Education's online presence is dynamic, engaging, accurate, and appealing to prospective students, alumni, and friends of the College. Coordinates a comprehensive and decentralized content management strategy for content featured on the college website, including managing and uploading material for the main webpage.
• Supports academic programs by developing materials that appeal to prospective students. Creates content for admissions-related events like Destination Days, Open Houses, and Orientation and creates content for, and documents, celebratory events like Scholarship Celebrations, End-of-Year Celebrations, and Commencement.
• Oversees digital marketing activities, including use of analytics to assess effectiveness of online ads and social media strategies. Maintains a deep knowledge of current and evolving web and social networking technologies, trends, and best practices.
• Collaborates with faculty, staff, students, the College leadership team, the Dean, Director of Development, program development team, external marketing agencies, and University administrative offices, including University Relations, Alumni Relations, and central IT. Serves as the College's representative to campus communications groups. Maintains knowledge of University communication and marketing policies, procedures, branding, and resources.
• Researches, writes, and/or edits content to be used in development campaigns, promotion materials, and other communications projects, such as periodic reports and internal and external Dean's Office communications. Research and writing projects may include interviewing faculty, students, staff, alumni, administrators, and friends of the College.
• Assists the Dean's office in planning, scheduling, and managing College events. Provides marketing expertise, attends meetings, sends invitations, attends events, and takes photographs and videos at events to be used for communications and marketing material.
• Participates in discussions with senior leadership involving crisis communications and issue management. Develops key messages for internal and external audiences and provides expertise on communications strategies for disseminating information accordingly.
• Coordinates with campus communications partners to promote College news and stories to broader audiences, using myriad internal communications channels available (Inside UMass, Revolutionary Research newsletter, UMass Magazine, pitches for stories featured on the umass.edu homepage, etc.
• Ensures that College marketing and communications initiatives align with overall brand pillars for University. Educates staff and faculty in the College about macro-level marketing strategies implemented by the University and explains how the College can adjust its communications to support broader branding goals.
Other Functions
• Perform other related duties as assigned.
• Travel and attend meetings as requested.
• Understands responsibilities with respect to Title IX, Clery, and other compliance requirements.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
• Bachelor’s Degree in Marketing, Communications, Public Relations, Business, English, Journalism, or a related field, and 7 years’ experience; or a Master’s Degree and 5 years’ experience.
• Exceedingly strong creative, communication, organizational, writing, and editing skills.
• Experience writing for and working with senior level leadership.
• Works independently and effectively and manages multiple, complex projects simultaneously in a fast-paced, deadline driven environment.
• Demonstrated knowledge and experience in the maintenance of website content and website design, including content management systems such as Drupal. Experience with development of Drupal sites.
• Demonstrated knowledge and experience designing press-ready print materials using MacOS-based publishing and photo-manipulation software.
• Demonstrated knowledge and experience producing video and audio for posting and/or broadcast using video equipment and MacOS-based multimedia capture and editing software.
• Demonstrated knowledge and experience with current media technology, social media strategies, and online marketing.
• Ability to develop strong working relationships and work collaboratively with staff from central administrative departments as well as with vendors and outside service providers.
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
• Experience working in higher education.
• Experience in optimizing content for social media (closed captions, vertical video, creating hashtags, communicating with followers)
• Experience in large and small event planning.
Physical Demands/Working Conditions
Typical office environment.
Work Schedule
• Monday-Friday, 8:30am - 4:30pm.
• Required to work occasional nights and weekends.
• This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary Information
Salary Level 28
PSU Hiring Ranges
Special Instructions to Applicants
Applicants should include their resume/CV, cover letter, diversity statement, and list of three professional references.
The College of Education is committed to an atmosphere of diversity and inclusion between faculty, staff, and students alike. To advance the College’s mission of furthering social justice, this position will require a diversity statement to be included with each candidate’s application materials. The diversity statement is intended to clarify how a candidate will support a culture of equality and fairness at all levels of the organization and may highlight prior advocacy efforts or intended contributions to the College of Education. Questions about this can be directed to educhr@educ.umass.edu.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.
Advertised: Dec 19 2023 Eastern Standard Time
Applications close: Mar 29 2024 Eastern Daylight Time Show more details...
Work type: Staff Full Time
Location: UMass Amherst...
Department: Dean - College of Education
Union: PSU
Categories: Public Relations, Marketing, Communications, College of Education, PSU A
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
The Director of Communications, Marketing, and Digital Media creates, develops, and implements a comprehensive communications plan for the College of Education, supporting its social justice mission. The Director develops a marketing strategy that increases the visibility of faculty and student achievements related to teaching, research, and service, and promotes these stories to a wide variety of communities using print, digital, multimedia, and social media platforms. The Director promotes the College's activities with constituents such as alumni, donors, foundations, legislators, prospective students, and faculty, interested friends, and the general public.
Essential Functions
• Independently develops, implements, and directs a comprehensive internal and external communications plan for the College of Education.
• Responsible for developing executive-level communications and messaging across discrete audiences for the Dean’s Office and College.
• Creates and manages an annual budget to support communications and marketing strategy.
• Creates marketing and communication materials for use in print, web, multimedia, and social media. Directs the work of designers, photographers, and other resources when necessary to create website, video, and social media content that is engaging and appealing to the market area of the College. Maintains an archive of text, photo, and video content. Generates ideas for communications which create interest in, and effectively promote the College by proactively seeking out and highlighting the activities, accomplishments, and awards of faculty, students, staff, and alumni.
• Conceptualizes the annual College magazine by identifying stories and news that will resonate with donors and alumni. Conducts interviews, writes stories, coordinates with editorial and photography freelance vendors, and communicates with design and print vendors (or staff) while managing the production timeline.
• Responsible for the College of Education's overall web and social media presence. Ensures that the College of Education's online presence is dynamic, engaging, accurate, and appealing to prospective students, alumni, and friends of the College. Coordinates a comprehensive and decentralized content management strategy for content featured on the college website, including managing and uploading material for the main webpage.
• Supports academic programs by developing materials that appeal to prospective students. Creates content for admissions-related events like Destination Days, Open Houses, and Orientation and creates content for, and documents, celebratory events like Scholarship Celebrations, End-of-Year Celebrations, and Commencement.
• Oversees digital marketing activities, including use of analytics to assess effectiveness of online ads and social media strategies. Maintains a deep knowledge of current and evolving web and social networking technologies, trends, and best practices.
• Collaborates with faculty, staff, students, the College leadership team, the Dean, Director of Development, program development team, external marketing agencies, and University administrative offices, including University Relations, Alumni Relations, and central IT. Serves as the College's representative to campus communications groups. Maintains knowledge of University communication and marketing policies, procedures, branding, and resources.
• Researches, writes, and/or edits content to be used in development campaigns, promotion materials, and other communications projects, such as periodic reports and internal and external Dean's Office communications. Research and writing projects may include interviewing faculty, students, staff, alumni, administrators, and friends of the College.
• Assists the Dean's office in planning, scheduling, and managing College events. Provides marketing expertise, attends meetings, sends invitations, attends events, and takes photographs and videos at events to be used for communications and marketing material.
• Participates in discussions with senior leadership involving crisis communications and issue management. Develops key messages for internal and external audiences and provides expertise on communications strategies for disseminating information accordingly.
• Coordinates with campus communications partners to promote College news and stories to broader audiences, using myriad internal communications channels available (Inside UMass, Revolutionary Research newsletter, UMass Magazine, pitches for stories featured on the umass.edu homepage, etc.
• Ensures that College marketing and communications initiatives align with overall brand pillars for University. Educates staff and faculty in the College about macro-level marketing strategies implemented by the University and explains how the College can adjust its communications to support broader branding goals.
Other Functions
• Perform other related duties as assigned.
• Travel and attend meetings as requested.
• Understands responsibilities with respect to Title IX, Clery, and other compliance requirements.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
• Bachelor’s Degree in Marketing, Communications, Public Relations, Business, English, Journalism, or a related field, and 7 years’ experience; or a Master’s Degree and 5 years’ experience.
• Exceedingly strong creative, communication, organizational, writing, and editing skills.
• Experience writing for and working with senior level leadership.
• Works independently and effectively and manages multiple, complex projects simultaneously in a fast-paced, deadline driven environment.
• Demonstrated knowledge and experience in the maintenance of website content and website design, including content management systems such as Drupal. Experience with development of Drupal sites.
• Demonstrated knowledge and experience designing press-ready print materials using MacOS-based publishing and photo-manipulation software.
• Demonstrated knowledge and experience producing video and audio for posting and/or broadcast using video equipment and MacOS-based multimedia capture and editing software.
• Demonstrated knowledge and experience with current media technology, social media strategies, and online marketing.
• Ability to develop strong working relationships and work collaboratively with staff from central administrative departments as well as with vendors and outside service providers.
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
• Experience working in higher education.
• Experience in optimizing content for social media (closed captions, vertical video, creating hashtags, communicating with followers)
• Experience in large and small event planning.
Physical Demands/Working Conditions
Typical office environment.
Work Schedule
• Monday-Friday, 8:30am - 4:30pm.
• Required to work occasional nights and weekends.
• This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary Information
Salary Level 28
PSU Hiring Ranges
Special Instructions to Applicants
Applicants should include their resume/CV, cover letter, diversity statement, and list of three professional references.
The College of Education is committed to an atmosphere of diversity and inclusion between faculty, staff, and students alike. To advance the College’s mission of furthering social justice, this position will require a diversity statement to be included with each candidate’s application materials. The diversity statement is intended to clarify how a candidate will support a culture of equality and fairness at all levels of the organization and may highlight prior advocacy efforts or intended contributions to the College of Education. Questions about this can be directed to educhr@educ.umass.edu.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.
Advertised: Dec 19 2023 Eastern Standard Time
Applications close: Mar 29 2024 Eastern Daylight Time Show more details...
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