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Content Marketing Institute
Institute

ContentMarketingInstitute.com is a website that provides expert guidance and advice to businesses and marketers who are striving to create and publish compelling and insightful content. It is an online resource for content marketing, offering access to valuable information such as research, case studies, expert advice, and events. The website aims to help marketers and enterprises establish and implement effective content marketing strategies that help engage audiences, generate leads, improve conversions and build a loyal customer base. By providing strategic and tactical advice, expert insights, and a strong community of marketers, the ContentMarketingInstitute.com helps businesses stay on top of their industry and stand out from the competition.

It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin. As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs.unbounce.comContent marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

The 2022 Content Marketing Awards include 80 categories recognizing all aspects of content marketing, from strategy to distribution ...guru.alfa145.comThe Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognize and award the best content marketing projects, agencies and marketers in the industry each year.

This year, 4,000 people are expected to attend and they’ll choose among more than 225 speakers. While the event has grown significantly, the field of content marketing has evolved even more.contentmarketinginstitute.comIn 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year.

  • Encrypted
    Site is Encrypted

  • Country
    Hosted in United States

  • Latitude\Longitude
    37.751 / -97.822    Google Map

  • Traffic rank
    #4,748 Site Rank

  • Site age
    14 yrs old

  • Site Owner information
    Whois info

Website is Safe
Site is not blacklisted

  • Founded
    2007

  • Parent organization
    UBM plc

  • Headquarters
    Cleveland

Traffic rank
#4,748
Site age
14 yrs
Location
United States
Popular Questions for Content Marketing Institute
What does Content Marketing Institute do? Content Marketing Institute (CMI) is the leading global content marketing education and training organization, providing an array of resources to help marketers learn more about content marketing, get up-to-speed with the latest techniques, and stay ahead of the competition. CMI offers training courses, research reports, events, webinars, and a wealth of articles and blog posts covering all aspects of content marketing.
What are some tips for creating engaging content? Some tips for creating engaging content include understanding your audience's needs and interests, using storytelling techniques, providing value through helpful tips and insights, and incorporating visuals such as images and videos to enhance the user experience.
How can I create a successful content marketing strategy? Creating a successful content marketing strategy involves understanding your audience's needs, establishing clear goals and objectives, developing a content plan that aligns with your business objectives, and consistently measuring and analyzing your results to refine your strategy over time. CMI offers several resources to help you create a successful content marketing strategy that drives results.
How can Content Marketing Institute help me grow my business? CMI can help you grow your business by providing you with the knowledge and resources to create effective content marketing strategies that resonate with your target audience. As a result, you can generate more leads, increase website traffic, improve brand awareness, and ultimately drive revenue for your business.
How can I promote my content effectively? Promoting your content involves using a variety of channels to reach your target audience, such as social media platforms, email marketing, guest posting, and influencer outreach. CMI offers several resources to help you develop a comprehensive content promotion strategy that drives traffic and engagement.
Newest job postings for Content Marketing Institute
Content Marketing Manager
via LinkedIn posted_at: 4 days agoschedule_type: Full-time
Content Marketing Manager Successful Company! Competitive Pay + Incentives! Fun Environment! Valued Employees! Great Career Opportunity... We are looking for a superstar Content Marketing Manager to add to our marketing team! Our marketing team is a fun, diverse group of individuals who are responsible for the company’s customer acquisition, lead generation activities, cross-selling of products to current clients, and creative direction. If you Content Marketing Manager

Successful Company! Competitive Pay + Incentives! Fun Environment! Valued Employees! Great Career Opportunity...

We are looking for a superstar Content Marketing Manager to add to our marketing team! Our marketing team is a fun, diverse group of individuals who are responsible for the company’s customer acquisition, lead generation activities, cross-selling of products to current clients, and creative direction. If you love creating high-quality and engaging content that drives business success, we want you on our team!

The ideal candidate for the Content Marketing Manager position will have a strong foundation in creating engaging content for both online and offline marketing strategies, while maintaining a strong, positive presence in the market. The individual must also be able to follow directions, maintain a strong work ethic, and work efficiently in a fast-paced environment.

If you’re a creative thinker who takes the initiative, wants to make a big impact, and is ready to work hard to get the job done, we want you. You’ll have the opportunity to create, drive, and own major marketing projects that directly impact the company’s growth. Scheduling Institute (SI) has an offering that empowers medical practices to grow with a suite of powerful and easy-to-use products and services. This is a chance to join a marketing group within an established business that is the leading pioneer and top player in the medical practice management and training industry.

Responsibilities
• Curate content and execute on the creation of various types of engaging content such as blog posts, case studies, e-books, magazine articles, and newsletters
• Attend SI events (primarily in Atlanta and Phoenix) and work with designers, media team, product marketers, AND sales and marketing team to obtain content to utilize in the creation of copy used across all media and platforms
• Plan and execute content-driven and lead generation digital marketing campaigns, including web, SEO/SEM, social media, and email marketing
• Monitor, analyze, and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - including web and social media traffic, reach and engagement.
• Monitor, improve, and maintain a positive and impactful brand presence and reputation across all digital channels
• Analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients
• Develop and manage a strategy and content calendar for podcast, working directly with SI’s CEO and guest speakers
• Build, execute, and develop social media campaigns aligned with ongoing and pipelined initiatives.
• Create and manage a content calendar that is also aligned to key ongoing and upcoming companywide campaigns, events, podcasts, workshops, etc
• Grow our subscriber base (email, blog, and podcast subscribers and social media followers)
• Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize previous event or podcast content for use across all channels

Key Traits/Skills/Qualifications
• You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines, and you enjoy working across multiple teams and departments
• Strong understanding of lead generation and direct response marketing
• BA/BS degree or equivalent working experience
• 2-4 years of experience in producing online and offline marketing content
• Experience in developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn, and Instagram
• Understanding digital analytics and metrics and the tools to monitor, manage, and evaluate them
• Extensive knowledge of SEO/SEM and pay-per-click best practices
• Experience in setting up and optimizing Google Ads campaigns
• Working knowledge of WordPress
• Strong written and oral communication skills and copywriting experience are required
• Knowledge of Marketo or NetSuite a plus
• Design knowledge a plus

Compensation

Compensation for this role is made up of a base salary plus performance-based incentives Show more details...
Speaker Engagement Manager, Content Marketing Institute - 3...
via Jobonom.com schedule_type: Full-timesalary: 24 an hour
Company DescriptionAbout Informa ConnectInforma Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma and in Company DescriptionAbout Informa ConnectInforma Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma and in a number of other specialist markets. About Content Marketing Institute (CMI)The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research.Organizations... from around the world send teams to:- Content Marketing World (the largest content marketing-focused event)- ContentTECH Summit- CMI virtual events.Job DescriptionThe Speaker Engagement Manager is primarily responsible for ensuring that CMI’s physical/hybrid events include a diverse set of industry thought leaders and expert brand practitioners who can provide educational and entertaining event experiences. This person serves as the CMI brand ambassador for all speakers.The Speaker Engagement Manager is responsible for speaker recruitment, event agenda planning, speaker logistics management, on-site event management, and post-event community feedback. This person works directly with the General Manager and Operations team and plans all content for ContentTECH Summit (spring event) and Content Marketing World (fall event). This person also regularly collaborates with the heads of Marketing, Sales and Editorial and serves as the CMI contact for Informa Connects video streaming service, Streamly. Job Function:Pre-event planning (60%)- Manage the Call for Speakers process using a proprietary tech platform- Review and rate all proposals and collaborate with selection committee members- Research and recruit keynote speakers and session moderators- Work with Sales on sponsored speaking sessions- Manage speaker contracts/permissions/payment processes- Manage event agenda, including session timing, speaker bios, photos, session description, etc. - Regular speaker communication involving speaking guidelines, social media content, health and safety guidelines, etc.- Assist editorial and PR teams with speaker interviewsOn-Site (30%)- Manage speaker content (upload all presentations to AV server; manage handouts and special requests)- Work in tandem with Operation team to create full run of show for the keynote stage, working with onsite vendors and setting up speaker rehearsalsPost-Event (10%)- Manage/analyze speaker ratings and reviews- Work with Informa Connects Streamly team to ensure all presentations are uploaded- Invite speakers to join Informa Connects Center Stage programQualifications- Bachelor’s degree (or equivalent); marketing, communication or related field preferred- 3 to 5 years' professional B2B or B2C experience- Strong logistics, project management and customer service skills- Willingness to learn internal technology systems for presentation collection and agenda posting- Proficiency with PowerPoint, Word, Excel, Outlook, Google Docs- Self-motivated with strong interpersonal skills. Ability to work with multiple team members and with brand/division leaders and outside partners- Travel 2-3 events and site visits per year*Preferred:- Experience in content marketing strategies, media, or events*- Community-facing activities, such as participating in livestreaming shows and podcastsAdditional InformationWhy work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:- Learning and development plan to assist with your career development - 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday! - Competitive Benefits with 401k match - Paid parental leave - Work with a high quality of specialist products and service - Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration - ESPP - become a shareholder We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. See how Informa handles your personal data when you apply for a job here Show more details...
Sr Content Marketing Strategist
via Minnesota Jobs - Tarta.ai schedule_type: Full-time
Passionate people. Loyal clients. Leading solutions.With a rich culture of creative collaboration and professional growth, IDeaS team members build successful careers with us.IDeaS is proud to be a global powerhouse of innovation and excellence; challenge and reward. No matter where we re working, our teams come together to create leading revenue management solutions that accelerate our clients... growth through revenue optimization.Now we just need Passionate people. Loyal clients. Leading solutions.With a rich culture of creative collaboration and professional growth, IDeaS team members build successful careers with us.IDeaS is proud to be a global powerhouse of innovation and excellence; challenge and reward. No matter where we re working, our teams come together to create leading revenue management solutions that accelerate our clients... growth through revenue optimization.Now we just need you!The Content Marketing Strategist is responsible for leading the over-arching vision and strategy for all web, digital, and video content on our corporate website. This means collaborating with multiple teams and stakeholders to connect initiatives and prioritize work that meets business needs while maximizing the effectiveness of the website as a channel for client communications, marketing efforts, and brand awareness. As an in-house content expert, they will also lend support to corporate and regional Marketing and Communication efforts to develop, write, and edit company video scripts, blogs, and marketing materials, as well as other written content ensuring it meets strategic marketing and communication goals, as well as brand standards.What you ll be doing...Lead with a digital-first mindset on , developing and executing on a strategy that aligns with brand standards and supports integration across multiple channels, including web, blogs, digital, and video.Work closely with the members of the marketing, social media, digital, analytics and web teams to scope and prioritize work alignment with content strategy and business goals.Work closely with the digital, social media, and analytics teams to ensure proper analytics tracking is in place across the site, establish KPIs, and use a data driven decision-making process to evaluate/optimize the website for success.Support the creation of smart, engaging, industry-leading editorial and thought-leadership content to support company strategic initiatives, including product and sales materials, white papers, case studies, blogs, articles, and web copy.Working collaboratively with the global Marketing and Communication teams, build and manage a corporate blog and thought-leadership editorial calendar.Participate in content strategy planning and brand development efforts in collaboration with the Marketing and Communication teams.Actively seek knowledge in industry trends, news, and terminology for an outside-in view.Maintain an ongoing inventory/audit of content relevant to key initiatives and conduct periodic competitive audits.Coordinate content reviews to ensure material is evaluated and approved.Perform other duties, as assigned.What you ll bring to us 5+ years of relevant professional experience in digital marketing/communications2 years experience in developing content strategy for a corporate B2B website.Exemplary writing and editing skills, in both short- and longer-form work with extreme attention to detail and grammar.Experience converting comprehensive product and/or industry information into engaging, easily understood messaging.Organizational, planning, and problem-solving skills with the ability to prioritize projects, deliver high-quality work, and meet deadlines.Driven, team player motivated to learn new skills quickly, take responsibility, and ensure successful outcomes. Able to work independently and efficiently to meet organizational goals.Preferences:Experience in technology or software industry.Background in journalism and editing.Experience in video script writing.We Support Who You Are .As a global company, we strive to create an inclusive environment where diverse perspectives spark innovation and meet the challenges of an evolving world. Whether you re launching a new career or expanding your current one, IDeaS is a company where you can balance great work with all other aspects of your life.At IDeaS, we also aspire to live our values each day by being Accountable, Curious, Passionate and Authentic. And we continue our quest to build a more inclusive environment that attracts, represents and provides a place for diverse ideas, unique perspectives, and authentic voices.Additional Information:To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay TransparencyEquivalent combination of education, training, and relevant experience may be considered in place of the education requirement stated above.The level of this position will be determined based on the applicant's education, skills Show more details...
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