Dallascowboys.com is the official website of the Dallas Cowboys, one of the most iconic and successful franchises in the National Football League (NFL). The website serves as a centralized hub for fans to access the latest news, updates, and insights about the team. Users can explore a wide range of content including articles, videos, photos, and exclusive interviews with players and coaches. The site also offers features such as live game broadcasts, ticket information, and an online shop for official team merchandise. Dallascowboys.com provides an immersive and interactive experience for Cowboys fans, keeping them connected and engaged with their favorite team.
In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes.
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EncryptedSite is Encrypted
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CountryHosted in United States
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CitySan Mateo, California
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Latitude\Longitude37.563 / -122.326 Google Map
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Traffic rank#19,223 Site Rank
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Site age29 yrs old
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Site Owner informationWhois info
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MascotRowdy
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Owner(s)Jerry Jones
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PresidentJerry Jones
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General managerJerry Jones
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Head coachMike McCarthy
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Team colorsNavy blue, metallic silver, royal blue, white
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Fight songCowboys Stampede March
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CEOStephen Jones
#19,223
29 yrs
United States
Duties and Responsibilities:
• Plan, ideate and produce content that promotes marketing initiatives and events across the Dallas Cowboys social media portfolio (this includes Facebook, Instagram, TikTok, Twitter and other emerging platforms).
• Lead social media calendar planning and content publishing across the Star in Frisco and AT&T Stadium channels.
• Partner closely with the Brand and Marketing Team to provide strategic recommendations for how marketing programs and campaigns come to life across all Dallas Cowboys social channels.
• Drive production and delivery of creative assets in collaboration with stakeholders in Brand and Marketing, Design and Creative Video teams.
• Brainstorm and provide engaging ideas that communicate marketing initiatives effectively on social to our fan base.
• Develop best in class social marketing campaigns to further enhance marketing messages and maintain a high level of engagement across our social platforms.
• Work closely with the Social Media Analyst to understand how posts are performing based on audience behaviors and adjust to increase engagement.
• Own, maintain and report on campaign plans, promotional calendars, KPIs to relevant stakeholders.
• Collaborate with internal stakeholders by developing and maintaining strong relationships across departments.
Required Qualifications:
• A degree in social media, marketing, communications or related field
• 4-5 years of experience in social media marketing and management, preferably within an agency or Brand environment
• Extensive knowledge of Facebook, Instagram, Twitter, YouTube, Snapchat and TikTok; must also have a pulse on developing platforms
• Experience publishing to social platforms in a professional/brand capacity
• Experience working with influencers and creating original partnership/collaboration opportunities on social
• Demonstrated ability to conceptualize unique social content ideas and follow through to implementation
• Deep knowledge in best practices and strategy for promoting events and marketing initiatives across social platforms
• Strong storytelling/copywriting/copy editing skills
• Basic knowledge of the NFL and the Dallas Cowboys
• Must be able to work well within a team environment, offering assistance and support to team members whenever necessary
• Must be extremely detail-oriented, organized and able to work under tight deadlines
• Must be able to work flexible hours including nights, weekends, and holidays
Screening Questions for Teamwork
• All potential candidates should be prepared to answer these questions.
• Do you have a college degree in social media, marketing, communications or a related field?
• Do you have at least 4 years of working experience in the social media field?
• Do you have experience working with influencers and creating original partnership/collaboration opportunities on social? Please give an example.
• What is the one piece of social media marketing content you have created/produced that you are most proud of? Please provide links.
• Explain your role in these examples.
• Can you work nights, weekends and holidays?
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws Show more details...
Duties and Responsibilities
• Produce regular (daily, weekly and monthly) reporting and ad-hoc analysis of social traffic, user engagement and content performance for various initiatives and platforms
• Track analytics across social, site, and app platforms and provide insights around performance
• Gather requirements, success metrics, and KPI goals from various departments to produce streamlined and relevant reports
• Pull raw data from multiple analytics platforms and create presentable reports in Excel, Tableau, PowerPoint, etc.
• Utilize analytics platforms to organize and tag content into applicable campaigns and content categories
• Produce social campaign reporting and perform conversion analyses, interpret results and develop recommendations for both sponsors and internal departments
• Identify, summarize, and present key insights and learnings to various stakeholders
• Analyze and quantify impact of content changes and new social platform features/updates; Make go-forward recommendations to optimize performance.
• Formulate benchmarks to analyze content and provide recommendations based off performance data
• Determine best practices for content formatting and distribution across all platforms
• Monitor platform content in real time and report trends and spikes to capitalize on real-time content creation.
• Assist with other duties as necessary.
Required Qualifications
• A Bachelor's degree in Math, Statistics, Economics, Business, Marketing, Communications or related field
• 2-3 years of on-the-job relevant experience in social media analytics
• Advanced skills in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Experience working in digital/social analytics tools including Tableau, Microsoft Power BI, Omniture, Conviva, Emplifi, CrowdTangle, etc.
• Comfortable working in a fast-paced environment, balancing & prioritizing concurrent projects across multiple stakeholders
• Strong interpersonal, verbal and written communication skills
• Detail-oriented with exceptional time-management and organizational skills
• Curious problem solver & willing to challenge existing processes/knowledge
• Effective data storyteller with ability to concisely summarize & communicate results of analyses
• Must be willing and able to work non-traditional hours including nights, weekends and holidays
Other Key Attributes / Characteristics
• Excellent problem-solving and analytical skills, with strong business acumen
• Demonstrates excellent personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles.
• Displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in the decision-making process.
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws Show more details...
Customer Experience:
• Creates a fun and energetic environment for our fans and teammates.
• Understands and able to deliver a world-class customer experience through our “Star Service” model to every customer, every time.
• Exhibits a customer-focused mentality, driven by the desire to go over and beyond for our fans.
• Proactively educates himself/herself on product knowledge and merchandise campaigns to effectively communicate and promote to our customers.
• Upholds store visual merchandising standards.
• Maintains a neat, clean, and organized sales floor, cash wrap, and fitting room to ensure environment is safe for teammates and customers
Selling Culture and Talent:
• Engages in a selling culture focused on acquiring the needs of customers and building relationships
• Able to advise, upsell, and influence the purchase of additional products to maximize sales.
• Contributes to a winning culture that strives to meet store’s daily KPIs both individually and as a team.
• Promotes Dallas Cowboys United Membership packs to all fans.
Operational Excellence:
• Understands and follows all company policies and procedures with integrity.
• Works effectively to maintain an inviting shopping atmosphere for our fans by ensuring the selling floor, cashwrap, fitting rooms, and stockrooms are well maintained in accordance with company standards.
• Able to protect assets through proactive customer engagement on the sales floor, properly checking in merchandise upon arrival, and providing consistent accuracy in cash handling.
• Able to balance our exceptional customer service experience with necessary operational tasks.
Qualifications:
• High School Diploma or GED required
• Must be at least 18 years old
• Previous experience in a retail setting preferred
• Able to stand for extended periods (4 hours or longer)
• Able to lift 30lbs.
• Strong communication skills
• Equipped to troubleshoot/problem solve and remain calm in challenging situations
• Upholds honesty and integrity in all decisions and actions
• Demonstrates flexibility and quickly adapts to changes while maintaining high levels of productivity and effectiveness
• Able to work flexible hours, including nights, weekends, and holidays
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws Show more details...