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via WayUp schedule_type: Full-time
Our Client is looking for an innovative, and data-driven Paid Media Specialist that can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid social (Meta, Instagram, LinkedIn, TikTok, etc.), YouTube, Review based websites, and webinars. Please note: This is a Hybrid role, which means you will be required to be in the office at least 2 days a... week. What you will do • Own end-to-end execution of Our Client is looking for an innovative, and data-driven Paid Media Specialist that can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid social (Meta, Instagram, LinkedIn, TikTok, etc.), YouTube, Review based websites, and webinars.

Please note: This is a Hybrid role, which means you will be required to be in the office at least 2 days a... week.

What you will do
• Own end-to-end execution of lifecycle marketing programs, including SEM/Paid Media campaign strategy, asset creation, deployment, auditing, testing, optimization, analysis, and reporting.
• Work on research, cross-functional coordination, analysis, and campaign execution.
• Monitor and perform an in-depth analysis of key metrics and trends to show program effectiveness and continually refine for optimal ROI/CAC Payback.
• Planning, optimization, and reporting of paid channels to meet KPIs – building our campaign management process (bidding, audiences, targeting, creative, and traffic quality).
• Combine data analysis, customer feedback, and design to drive growth and increase retention.
• Contribute to the management of affiliate and influencer programs.
• Develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.
• Deliver timely marketing launches. This includes account setup, strategy development, A/B testing, and campaign management.

What you should have
• 3+ years of proven hands-on experience, preferably B2B SaaS, in paid media, SEM, performance marketing campaigns, and affiliate programs.
• High attention to detail and the ability to set and hit aggressive project deadlines.
• Data- and ROI-driven – focused on measuring and improving KPIs.
• Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns.
• Growth mindset – obsessed with continuously learning, iterating, improving, and pushing boundaries.
• Ability to thrive within a fast-paced, high stake but incredibly supportive Marketing team.
• Experience with marketing automation tools (e.g. Hubspot), and data reporting/visualization tools such as GA4, Mixpanel, and Google Data Studio.

Salary range: $72,000/yr - $90,000/yr
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via ZipRecruiter schedule_type: Full-timesalary: 55K–88K a year
We are working with a venture-backed SaaS startup, that has recently been awarded Best Performing SaaS product in their space. They are a global company with offices in Amsterdam, New York, and Atlanta. We are looking for an innovative, and data-driven Performance Marketing Specialist that can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid... social (Meta, Instagram, LinkedIn, TikTok, etc.), We are working with a venture-backed SaaS startup, that has recently been awarded Best Performing SaaS product in their space. They are a global company with offices in Amsterdam, New York, and Atlanta.

We are looking for an innovative, and data-driven Performance Marketing Specialist that can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid... social (Meta, Instagram, LinkedIn, TikTok, etc.), YouTube, Review based websites, and Podcast.

What you will do
• Own end-to-end execution of lifecycle marketing programs, including SEM/Paid Media campaign strategy, asset creation, deployment, auditing, testing, optimization, analysis, and reporting.
• Work on research, cross-functional coordination, analysis, and campaign execution.
• Monitor and perform an in-depth analysis of key metrics and trends to show program effectiveness and continually refine for optimal ROI/CAC Payback.
• Planning, optimization, and reporting of paid channels to meet KPIs – building our campaign management process (bidding, audiences, targeting, creative, and traffic quality).
• Combine data analysis, customer feedback, and design to drive growth and increase retention.
• Contribute to the development of internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition through all marketing channels and sources.
• Deliver timely marketing launches. This includes account setup, strategy development, A/B testing, and campaign management.What you should have
• 3+ years of proven hands-on experience, preferably B2B SaaS, in email marketing, SEM, and/or affiliate marketing.
• High attention to detail and the ability to set and hit aggressive project deadlines.
• Up-to-date knowledge of the latest trends and best practices in marketing.
• Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns.
• Growth mindset – obsessed with continuously learning, iterating, improving, and pushing boundaries.
• Ability to thrive within a fast-paced, high stake but incredibly supportive Marketing team.
• Experience with marketing automation tools (e.g. Hubspot), and data reporting/visualization tools such as GA4, Mixpanel, and Google Data Studio.

Salary range: $55,000/yr - $88,000/yr
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