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Econsultancy - digital marketing and ecommerce intel
Econsultancy delivers information and training to accelerate growth through effective digital marketing and ecommerce.
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Econsultancy - digital marketing and ecommerce intel
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Econsultancy delivers information and training to accelerate growth through effective digital marketing and ecommerce.
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  1. Accelerating growth through effective digital marketing and ecommerce
  2. Best Practice Research
  3. Skills Assessment
  4. On-Demand Online Training
  5. Training for Teams
  6. Trends Analysis
  7. Digital Transformation Monthly: The Rise of Loyalty Programmes
  8. Econsultancy Live, 16 Nov, London – Register Now
  9. Ecommerce Best Practice Bundle
  10. Digital Shift: Q4 2022
  11. Click and collect: What are the watchouts for retailers investing in omnichannel?
  12. Airship’s Thomas Butta on what makes a great mobile app experience
  13. Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
  14. ‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
  15. We’ve made some changes to the Econsultancy website
  16. Charging for ecommerce returns: Can it be avoided?
  17. Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
  18. How is the cost of living crisis impacting Black Friday 2022?
  19. Q-commerce: How is the rapid grocery market faring amid rising challenges?
  20. Stats roundup: Online grocery retail in 2022
  21. Promotions and discounts: UX/CX considerations for ecommerce brands
  22. Unbound Group on its new marketplace: ‘it’s about better serving the customer base’
  23. The ethics of AI writing and the need for a ‘human in the loop’
  24. Should brands be using AI copywriting in the age of the Helpful Content Update?
  25. The contextual advertising boom: What is it, and how can brands take advantage?
  26. Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation
  27. ‘Too often, data is simply a burden’: Nick Stammers from unified DMP Ataccama
  28. Future of Marketing report: 60% of respondents expect budgets to increase
  29. Sign up for our email newsletter
  30. See our upcoming webinars
  31. Download our latest thought leadership whitepaper
  32. Australian online furniture retailer reverses revenue losses experienced following website migration
  33. Online healthcare service triples web traffic with ‘Cold Turkey’ content campaign
  34. Web hosting company redesigns its website to increase organic traffic and boosts revenue by 185%
  35. Automotive
  36. B2B
  37. Charities and Non-profit
  38. Fast-Moving Consumer Goods (FMCG)
  39. Financial Services
  40. Healthcare and Pharmaceutical
  41. Retail
  42. Travel and Leisure
  43. Forging authentic influencer partnerships: Spotting the right creators
  44. Anatomy of an email marketing strategy: from discovery to conversion
  45. Why the answer to rising customer expectations lies in the email inbox
  46. Find out more about how Econsultancy can help you
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  2. The 5 drivers of Multi-Touch Learning™
  3. Most Popular
  4. Customer Experience
  5. Ecommerce
  6. Data and Analytics
  7. Benchmark your team's skills
  8. Econsultancy Digital Skills Index™
  9. And accelerate their capability
  10. The Econsultancy Skills Cloud™
  11. Latest Case Studies
  12. Explore by Sector
  13. Partner Content
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  2. https://econsultancy.imgix.net/content/uploads/2022/10/25125315/Skills-Assessment.png
  3. https://econsultancy.imgix.net/content/uploads/2022/10/25125426/On-Demand-Online-Training.png
  4. https://econsultancy.imgix.net/content/uploads/2022/10/25125509/Training-For-Teams-.png
  5. https://econsultancy.imgix.net/content/uploads/2022/10/25125545/Trends-Analysis.png
  6. https://econsultancy.imgix.net/content/uploads/2022/09/15151851/shutterstock_1081733561-667x500.jpg
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  8. https://econsultancy.imgix.net/content/uploads/2022/10/05111832/shutterstock_1596400402-Tint-717x500.png
  9. https://econsultancy.imgix.net/content/uploads/2022/10/17152437/Feature-image-2022-Q4-Full-Webinar-1-1000x500.png
  10. https://econsultancy.imgix.net/content/uploads/2021/07/20165647/retail-generic-958x500.png
  11. https://econsultancy.imgix.net/content/uploads/2022/10/14103115/thomas-butta-586x500-1.png
  12. https://econsultancy.imgix.net/content/uploads/2022/09/12093038/econsultancy-homepage.png
  13. https://econsultancy.imgix.net/content/uploads/2019/12/12150335/NEW_ecommerce_fashion_and_delivery-1002x500.png
  14. https://econsultancy.imgix.net/content/uploads/2019/12/13144912/NEW-online_sales-999x500.png
  15. https://econsultancy.imgix.net/content/uploads/2019/04/11075130/iStock-1036656330-1.jpg
  16. https://econsultancy.imgix.net/content/uploads/2022/09/20114333/steve-phillips-721x500.jpg
  17. https://econsultancy.imgix.net/content/uploads/2022/08/26090144/Nick-Stammers-751x500.jpg
  18. https://econsultancy.imgix.net/content/uploads/2022/08/25134242/q9_how_do_you_expect_marketing_budgets_to_change_over_the_next_two_years-605x500.jpg
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  24. https://econsultancy.imgix.net/content/uploads/2022/08/31122822/shutterstock_1772262767-751x500.jpg
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  1. Econsultancy
  2. Join now
  3. SKILLS ASSESSMENT
  4. LEARNING
  5. TRENDS
  6. BEST PRACTICE
  7. ABOUT US
  8. ECONSULTANCY LIVE
  9. Econsultancy
  10. REQUEST A DEMO
  11. Content Marketing
  12. Data & Analytics
  13. Digital Advertising
  14. Customer Experience
  15. Ecommerce
  16. Email & CRM
  17. Personal & Professional Skills
  18. Search Marketing
  19. Social Media
  20. Strategy & Planning
  21. Automotive
  22. B2B
  23. Charities and Non-profits
  24. Financial Services
  25. FMCG
  26. Healthcare and Pharmaceutical
  27. Retail
  28. Technology, Media and Telecoms
  29. Travel and Leisure
  30. ECONSULTANCY LIVE, 16 NOVEMBER
  31. Articles
  32. Briefings
  33. Reports
  34. Quick Guides
  35. Webinars
  36. Case Study Database
  37. Analyst Sessions
  38. 2022: New normals for digital
  39. Artificial Intelligence (AI)
  40. Customer Experience
  41. Digital Transformation
  42. The Metaverse
  43. Retail Media
  44. TikTok
  45. Foundations Series
  46. Microlearning Library
  47. Fast Track to Digital Marketing
  48. Fast Track to Modern Marketing
  49. Request a demo
  50. https://econsultancy.com/best-practice
  51. Best Practice Research
  52. https://econsultancy.com/digital-skills-test/
  53. Skills Assessment
  54. https://econsultancy.com/econsultancy-training/
  55. On-Demand Online Training
  56. https://econsultancy.com/econsultancy-training/
  57. Training for Teams
  58. https://econsultancy.com/innovation-trends
  59. Trends Analysis
  60. https://econsultancy.com/reports/digital-transformation-monthly-loyalty-programmes/
  61. Trends and Innovation
  62. Innovation and Trends
  63. Digital Transformation Monthly: The Rise of Loyalty Programmes
  64. https://econsultancy.com/event/econsultancy-live/
  65. Econsultancy Live, 16 Nov, London – Register Now
  66. https://econsultancy.com/reports/ecommerce-best-practice-bundle/
  67. Best Practice
  68. Ecommerce
  69. Ecommerce Best Practice Bundle
  70. https://econsultancy.com/reports/digital-shift-q4-2022/
  71. Trends and Innovation
  72. Innovation and Trends
  73. Digital Shift: Q4 2022
  74. Customer Experience
  75. More
  76. https://econsultancy.com/click-and-collect-retailer-success/
  77. Article
  78. Customer Experience
  79. Click and collect: What are the watchouts for retailers investing in omnichannel?
  80. https://econsultancy.com/airship-thomas-butta-mobile-app-experience/
  81. Article
  82. People and Skills
  83. Airship’s Thomas Butta on what makes a great mobile app experience
  84. https://econsultancy.com/travel-hotel-post-pandemic-loyalty-flexiblity/
  85. Article
  86. Customer Experience
  87. Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
  88. https://econsultancy.com/cyber-duck-yahye-siyad-accessibility-digital-transformation/
  89. Article
  90. Digital Transformation
  91. ‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
  92. https://econsultancy.com/homepage-nav-updates/
  93. Article
  94. Customer Experience
  95. We’ve made some changes to the Econsultancy website
  96. https://econsultancy.com/online-returns-charges-strategy/
  97. Article
  98. Delivery and fulfillment
  99. Charging for ecommerce returns: Can it be avoided?
  100. Ecommerce
  101. More
  102. https://econsultancy.com/beauty-pie-founder-influencers-multichannel/
  103. Article
  104. Influencer marketing
  105. Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
  106. https://econsultancy.com/black-friday-2022-cost-of-living-crisis/
  107. Article
  108. Ecommerce
  109. How is the cost of living crisis impacting Black Friday 2022?
  110. https://econsultancy.com/q-commerce-grocery-challenges-2022/
  111. Article
  112. Ecommerce
  113. Q-commerce: How is the rapid grocery market faring amid rising challenges?
  114. https://econsultancy.com/stats-roundup-online-grocery-retail-in-2022/
  115. Article
  116. Ecommerce
  117. Stats roundup: Online grocery retail in 2022
  118. https://econsultancy.com/promotions-discounts-ux-ecommerce/
  119. Article
  120. Ecommerce
  121. Promotions and discounts: UX/CX considerations for ecommerce brands
  122. https://econsultancy.com/hotter-shoes-unbound-marketplace/
  123. Article
  124. Ecommerce
  125. Unbound Group on its new marketplace: ‘it’s about better serving the customer base’
  126. Data and Analytics
  127. More
  128. https://econsultancy.com/contentbot-nick-duncan-ethical-ai-copywriting/
  129. Article
  130. Copywriting
  131. The ethics of AI writing and the need for a ‘human in the loop’
  132. https://econsultancy.com/ai-copywriting-seo-google-helpful-content-update-hcu/
  133. Article
  134. AI/Machine learning
  135. Should brands be using AI copywriting in the age of the Helpful Content Update?
  136. https://econsultancy.com/contextual-advertising-definition-benefits/
  137. Briefing
  138. Sentiment analysis
  139. The contextual advertising boom: What is it, and how can brands take advantage?
  140. https://econsultancy.com/consumer-insights-zappi-steve-phillips/
  141. Article
  142. People and Skills
  143. Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation
  144. https://econsultancy.com/ataccama-nick-stammers/
  145. Article
  146. Data and Analytics
  147. ‘Too often, data is simply a burden’: Nick Stammers from unified DMP Ataccama
  148. https://econsultancy.com/future-of-marketing-budgets/
  149. Article
  150. Data and Analytics
  151. Future of Marketing report: 60% of respondents expect budgets to increase
  152. View all latest articles
  153. https://econsultancy.com/digital-skills-test/
  154. Learn more
  155. https://econsultancy.com/econsultancy-training/
  156. Learn more
  157. Sign up for our email newsletter
  158. See our upcoming webinars
  159. Latest Case Studies
  160. View the library
  161. https://econsultancy.com/case-studies/view/luxo-living-search-marketing/
  162. Consumer Goods
  163. Case Studies
  164. Australian online furniture retailer reverses revenue losses experienced following website migration
  165. https://econsultancy.com/case-studies/view/zava-research-based-content/
  166. Healthcare and Pharmaceutical
  167. Case Studies
  168. Online healthcare service triples web traffic with ‘Cold Turkey’ content campaign
  169. https://econsultancy.com/case-studies/view/scala-hosting-enhanced-content/
  170. Web hosting company redesigns its website to increase organic traffic and boosts revenue by 185%
  171. https://econsultancy.com/automotive/
  172. Automotive
  173. https://econsultancy.com/b2b/
  174. B2B
  175. https://econsultancy.com/charities-and-non-profit/
  176. Charities and Non-profit
  177. https://econsultancy.com/fmcg/
  178. Fast-Moving Consumer Goods (FMCG)
  179. https://econsultancy.com/financial-services/
  180. Financial Services
  181. https://econsultancy.com/healthcare-pharmaceutical/
  182. Healthcare and Pharmaceutical
  183. https://econsultancy.com/retail/
  184. Retail
  185. https://econsultancy.com/travel-and-leisure/
  186. Travel and Leisure
  187. https://econsultancy.com/finding-authentic-influencer-partnerships/
  188. Article
  189. Influencer marketing
  190. Forging authentic influencer partnerships: Spotting the right creators
  191. https://econsultancy.com/email-marketing-strategy-discovery-to-conversion/
  192. Article
  193. Content Strategy
  194. Anatomy of an email marketing strategy: from discovery to conversion
  195. https://econsultancy.com/customer-expectations-personalised-email/
  196. Article
  197. Email and eCRM
  198. Why the answer to rising customer expectations lies in the email inbox
  199. About Us
  200. Work With Us
  201. Contact us
  202. FAQs
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  39. https://econsultancy.imgix.net/content/uploads/2020/04/29120517/Charities-and-Non-Profit-903x500.png
  40. https://econsultancy.imgix.net/content/uploads/2020/04/29120900/Fast-Moving-Consumer-Goods-FMCG-902x500.png
  41. https://econsultancy.imgix.net/content/uploads/2020/04/29121323/Financial-Services-903x500.png
  42. https://econsultancy.imgix.net/content/uploads/2020/04/29121444/Healthcare-and-Pharmaceutical-903x500.png
  43. https://econsultancy.imgix.net/content/uploads/2020/04/29153200/Retail-902x500.png
  44. https://econsultancy.imgix.net/content/uploads/2020/04/29122905/Travel-and-Leisure-903x500.png
  45. https://econsultancy.imgix.net/content/uploads/2022/10/11110427/shutterstock_1931610278.jpg
  46. https://econsultancy.imgix.net/content/uploads/2022/05/26181134/grin-logo-200x53.png
  47. https://econsultancy.imgix.net/content/uploads/2022/09/20103209/shutterstock_567506731-750x500.jpg
  48. https://econsultancy.imgix.net/content/uploads/2022/08/31125235/Everlytic-Logo-RGB-21070530-FA-200x43.png
  49. https://econsultancy.imgix.net/content/uploads/2022/08/31122822/shutterstock_1772262767-751x500.jpg
  50. https://econsultancy.imgix.net/content/uploads/2022/08/31125235/Everlytic-Logo-RGB-21070530-FA-200x43.png
JavaScript defer
The are 15 javascript resources without the defer attribute.
  1. https://assets.adobedtm.com/5c58cf5bd44b/945a12bb99db/launch-30f87f83a055.min.js
  2. https://aka-cdn.adtech.de/dt/common/DAC.js
  3. https://econsultancy.com/content/plugins/digitaldata-adobe-events/js/centaur-adobe-events.js?ver=-1666694164
  4. https://econsultancy.com/content/plugins/centaur-piano/js/centaurpiano.min.js?ver=-1666694167
  5. https://econsultancy.com/content/plugins/sfwd-lms/includes/gutenberg/lib/../assets/js/frontend.blocks.js?ver=3.2.2-1666694163
  6. https://econsultancy.com/wordpress/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
  7. https://econsultancy.com/wordpress/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
  8. https://econsultancy.com/content/plugins/espress-redirect-econ/js/search.js?ver=-1666694160
  9. https://use.typekit.net/sqe4tlt.js
  10. https://www.recaptcha.net/recaptcha/api.js
  11. https://rum-static.pingdom.net/pa-5b8923a5299ed90016000033.js
  12. https://econsultancy.com/content/plugins/centaur-plugins/js/reports-toc.min.js?ver=1-1666694162
  13. https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/3.6.2/iframeResizer.min.js?ver=5.8.6
  14. https://econsultancy.com/content/themes/econ/js/do-slick.min.js?ver=1-1666694170
  15. https://econsultancy.com/content/plugins/centaur-plugins/js/brandpage.min.js?ver=1-1666694162
DOM size
There are more than 1,500 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://econsultancy.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Apache
Unsafe cross-origin links
The webpage has 7 unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. subs.support@econsultancy.com
  2. subs.support@econsultancy.com
  3. monika.galla@centaurmedia.com
  4. preferences@centaurmedia.com
  5. preferences@centaurmedia.com
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1
        Character set
        The webpage has a charset value set.
        UTF-8
        Sitemap
        The website has sitemaps.
        1. https://econsultancy.com/sitemap.xml
        Social
        The webpage has 3 social links.
        Content length
        The webpage has 2,997 words.
        Text to HTML ratio
        The text to HTML ratio is 10%.
        Inline CSS
        The webpage contains inline CSS code.
        1. --btn-txt-col:#fff; --btn-bak-col:#FF0040;
        2. font-family: museo-sans, 'Trebuchet MS', sans-serif; font-size: 16px; font-style: normal; font-weight: normal; max-width: 90%; line-height: 22.4px; text-align: center;
        3. font-weight: normal;
        4. font-family: museo-sans, 'Trebuchet MS', sans-serif; font-size: 16px; font-style: normal; font-weight: normal; max-width: 90%; line-height: 22.4px; text-align: center;
        5. background-color:#fff;--colour-back:#fff;color:#ffffff;--colour-fore:#ffffff;--colour-high:#ffffff;--colour-high2:#2c2c2c;--colour-button:#ff0040;--colour-button2:#fff;
        6. background-image:url('https://econsultancy.imgix.net/content/uploads/2022/10/25110128/Circle-on-Right-light-overlay.png');--bkg-img:https://econsultancy.imgix.net/content/uploads/2022/10/25110128/Circle-on-Right-light-overlay.png;align-items:flex-start;
        7. text-align: left;
        8. text-align: left;
        9. text-align: left;
        10. justify-content:flex-start;
        11. color:#2c2c2c;
        12. background-color:#ff0040;
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.