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Edutopia—a part of the George Lucas Educational Foundation—is seeking a dynamic, action-oriented social media marketing editor with demonstrated experience building and implementing an organization’s social media presence on Facebook, Twitter, and other social platforms. The ideal candidate is a strong writer and a self-starter who is equal parts strategic and creative. You’re passionate about... social media and view the ever-changing digital Edutopia—a part of the George Lucas Educational Foundation—is seeking a dynamic, action-oriented social media marketing editor with demonstrated experience building and implementing an organization’s social media presence on Facebook, Twitter, and other social platforms. The ideal candidate is a strong writer and a self-starter who is equal parts strategic and creative. You’re passionate about... social media and view the ever-changing digital landscape as an impetus for innovation. You want your work to have a real impact and believe in the mission of Edutopia to drive positive change in preK to 12 education. You want to be part of a small team where everyone rolls up their sleeves, works hard, and is committed to making a difference. This is a full-time position, reporting to the head of marketing and analytics.

What You’ll Do
• Drive Edutopia audience growth, engagement, and retention by planning and implementing the programming calendar for Edutopia’s primary social channels, ensuring an optimal mix of post types, editorial topics, and new versus recycled content
• Independently write and edit thoughtful, pithy, and engaging copy for social media posts while maintaining a consistent brand voice
• Accurately load and schedule posts, currently 5-10 per day, across social channels
• Work closely with content creators and designers to obtain compelling visuals, including inspiring quote cards, photos, illustrations, video animations, and infographics
• Pitch informed and compelling ideas for engaging audience questions, polls, surveys, and other creative concepts that result in user-generated content
• Develop, execute, and optimize paid social media campaigns, including determining which posts to promote, A/B testing creative, staying on budget, and creating custom audiences to improve targeting
• Track and report on Edutopia's social media performance, making adjustments based on data and insights; highlight key takeaways to inform our content distribution and audience strategies
• Stay on top of social media trends and platform changes, keeping the team informed of important developments
• 3-5 years experience with a proven track record operating social media for an established brand, digital media company, or national nonprofit with a large following
• Experience working with creative teams, such as editors, designers, and video producers to showcase and distribute digital content to wide audiences
• Experience planning and maintaining editorial/social calendars
• Strong writing and editing skills, with excellent attention to detail
• Proactive problem-solving skills and experience taking on projects and learning new skills
• The ability to manage and prioritize multiple projects and meet deadlines
• Mastery of leading social media platforms (Facebook, Instagram, Twitter) and their native business tools, i.e., Meta Business Suite (Facebook and Instagram Ads), Twitter Ads, and Twitter Analytics
• A strong working knowledge of other social media platforms such as YouTube, TikTok, LinkedIn, and Pinterest
• Experience using social media management and publishing tools, e.g., Sprout Social, Hootsuite, or comparable
• A bachelor’s degree in Journalism, English, Communications, or Marketing (or equivalent work experience)
• Familiarity with preK-12 education topics is preferred

The position is full-time and candidates may be based remotely anywhere in the United States.

The annual salary range for this role is between $63,000 and $93,000, with exact salary depending on experience and geographic location.

The George Lucas Educational Foundation offers comprehensive health, vision, and dental insurance; an employer match of up to 6% of your salary for your retirement fund, vested immediately; and an annual education stipend to spend on professional development.

About the George Lucas Educational Foundation

The George Lucas Educational Foundation is dedicated to transforming prekindergarten through 12th grade (pre-K to 12) education so all students can acquire and effectively apply the knowledge, attitudes, and skills necessary to thrive in their studies, careers, and adult lives. Founded by innovative and award-winning filmmaker George Lucas in 1991, the Foundation is a nonprofit, nonpartisan 501(c)(3) private foundation that is operated for educational purposes. We welcome all who are devoted to improving education.

The George Lucas Educational Foundation is an equal-opportunity employer. We foster a business culture where ideas and decisions from all people help us grow, innovate, and pursue our mission to improve education in a rapidly changing world. We strongly encourage and welcome all people to apply, as applicants will be considered for employment without regard to race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, or veteran or military status
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via Teaching & Learning Environmental Justice schedule_type: Full-time
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As another Earth Day approaches, many teachers have been leveraging the opportunity for lessons and projects about climate change. But teaching students about climate change without challenging them to work on solutions is a missed opportunity, including [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As another Earth Day approaches, many teachers have been leveraging the opportunity for lessons and projects about climate change. But teaching students about climate change without challenging them to work on solutions is a missed opportunity, including academically.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1638474369608{margin-top: 15px !important;}" z_index=""][vc_column][vc_column_text]Pairing teaching of content with putting environmental solutions into action requires students to understand how to analyze issues, gather data, construct effective arguments, and even influence policy... decisions.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1646227370404{margin-top: 30px !important;}" z_index=""][vc_column][vc_column_text][button size='medium' style='' text='Visit Website' icon='' icon_color='' link='https://www.edutopia.org/Article/climate-justice-projects-combine-science-and-citizenship' target='_blank' color='#ffffff' hover_color='' border_color='' hover_border_color='' background_color='#577e26' hover_background_color='#7fb240' font_style='' font_weight='' text_align='' margin=''][/vc_column_text][/vc_column][/vc_row]

Tagged as: Pedagogical Tool
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