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E*TRADE | Investing, Trading & Retirement
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
https://us.etrade.com/home
2 high issues
6.1%
5 medium issues
15.2%
2 low issues
6.1%
24 tests passed
72.7%
0.30 seconds
16.95 kB
20 resources
Secure
Seo
Title
The title tag is perfect.
E*TRADE | Investing, Trading & Retirement
Meta description
The meta description tag is good.
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
Headings
The headings are properly set.
  1. E*TRADE From Morgan Stanley
  1. New chapter, new opportunities
  2. Ready, set, invest
  3. Reach for retirement
  4. Focus on your future, not on fees.
  5. Limited time offers expiring December 31, 2022.
  6. Need a little help?
  7. Start investing today
  8. ETRADE Footer
  1. Get up to $600 or more (plus $0 commissions)1 Learn how
  2. E*TRADE from Morgan Stanley—with even more ways to pursue your goals.
  3. Learn how to start investing arrow_forward
  4. Get into the markets with an E*TRADE brokerage account.
  5. E*TRADE’s easy-to-use tools help you get started on your retirement journey.
  6. $0 commissions trades1
  7. 65¢ options contracts1
  8. $1.50
  9. Get up to $600 or more (plus $0 commissions)1
  10. No advisory fee for three months3
  11. Our FAQs are a good place start.
  12. You’ll pay $0 commissions on online US-listed stock, ETF, and options trades, plus 65¢ per options contract. Make 30+ trades per quarter and pay just 50¢ per options contract.1
  1. Please upgrade your browser
  2. E*TRADE BROKERAGE ACCOUNT OR IRA
  3. E*TRADE CORE PORTFOLIOS ACCOUNT
  4. About Us 
  5. Service 
  6. Quick Links 
  7. Connect with us
  8. Check the background of E*TRADE Securities LLC and Morgan Stanley Smith Barney LLC on FINRA's BrokerCheck and see E*TRADE Securities LLC and E*TRADE Capital Management, LLC Relationship Summary and Morgan Stanley Smith Barney LLC Relationship Summary.
  9. PLEASE READ THE IMPORTANT DISCLOSURES BELOW.
  10. Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member FDIC.
Content keywords
The content has relevant keywords.
etradeinvestingtradingretirement
Image keywords
There are 2 images with missing alt attributes.
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  2. https://cdn2.etrade.net/1/21012519350.0/aempros/content/dam/etrade/retail/en_US/images/home/faq-think-bubble.jpg
SEO friendly URL
The URL is SEO friendly.
https://us.etrade.com/home
404 page
The website does not have 404 error pages.
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. Banking
  2. Stock Plans
  3. Contact us
  4. Log on
  5. https://us.etrade.com/home
  6. Account Types
  7. Overview
  8. Brokerage
  9. Retirement
  10. Core Portfolios
  11. Managed Portfolios
  12. Small Business
  13. Bank
  14. Investment Choices
  15. Overview
  16. Stocks
  17. Options
  18. Mutual Funds
  19. ETFs
  20. Futures
  21. Bonds and CDs
  22. Prebuilt Portfolios
  23. IPO / New Issues
  24. New to Investing
  25. Trading
  26. Overview
  27. Platforms
  28. Margin Trading
  29. Execution Quality
  30. Pricing and Rates
  31. Insights
  32. Overview
  33. Investing Basics
  34. Advanced Trading
  35. Retirement Planning
  36. Tax Planning
  37. Morgan Stanley Thought Leadership
  38. Market News
  39. Thematic Investing
  40. Events
  41. Life Stages
  42. https://us.etrade.com/home
  43. Log on
  44. Overview
  45. Brokerage
  46. Retirement
  47. Core Portfolios
  48. Managed Portfolios
  49. Small Business
  50. Bank
  51. Overview
  52. Stocks
  53. Options
  54. Mutual Funds
  55. ETFs
  56. Futures
  57. Bonds and CDs
  58. Prebuilt Portfolios
  59. IPO / New Issues
  60. New to Investing
  61. Overview
  62. Platforms
  63. Margin Trading
  64. Execution Quality
  65. Pricing and Rates
  66. Overview
  67. Investing Basics
  68. Advanced Trading
  69. Retirement Planning
  70. Tax Planning
  71. Morgan Stanley Thought Leadership
  72. Market News
  73. Thematic Investing
  74. Events
  75. Life Stages
  76. Banking
  77. Stock Plans
  78. Contact us
  79. Log on
  80. please use an updated browser
  81. Learn how
  82. Learn how to start investing arrow_forward
  83. See what it offers
  84. Start planning
  85. $0 commissions trades1 Online US-listed stocks, ETFs, and options
  86. 65¢ options contracts1 50¢ with 30+ trades per quarter
  87. $1.50 Futures contracts2
  88. View all pricing
  89. Learn how
  90. Learn more
  91. Get started
  92. Visit FAQs
  93. See all pricing arrow_forward
  94. Privacy
  95. About Our Ads
  96. Accessibility at E*TRADE
  97. Contact Us
  98. FAQs
  99. Forms and Applications
  100. Financial Consultants
  101. Open An Account
  102. Fund My Account
  103. Cash Management
  104. Stock Plans
  105. Executive Services
  106. Security Center
  107. Site Map
  108. phone 800-387-2331
  109. location_on Find a Branch
  110. FDIC
  111. E*TRADE Futures LLC Financial Information and Disclosure Documents
  112. www.etrade.com/mutualfunds
  113. www.etrade.com/etf
  114. etrade.com/pricing
  115. click here
  116. Contribution Limits Table
  117. FDIC
  118. Statement of Financial Condition
  119. About Asset Protection
  120. Account Agreements and Disclosures
  121. Quarterly 606 Report
  122. Business Resiliency Plan
  123. E*TRADE Copyright Policy
  124. https://us.etrade.com/security-center
  125. https://us.etrade.com/e/t/estation/pricing?id=1600000003
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
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Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.30 seconds.
Page size
The size of the HTML webpage is 16,947.00.
HTTP requests
There are fewer than 20 HTTP requests on the webpage.
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  3. https://cdn2.etrade.net/1/21050423010.0/aempros/etc/designs/responsive-etrade/scripts/nav.js
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  8. https://cdn2.etrade.net/1/18021313340.0/aempros/content/dam/etrade/retail/en_US/images/global/footer/sipc-logo-member.png
Image format
There are 5 images that are not using the AVIF, WebP format.
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  2. https://cdn2.etrade.net/1/21092220190.0/aempros/content/dam/etrade/retail/en_US/images/home/arrow-light-invest.jpg
  3. https://cdn2.etrade.net/1/21100118460.0/aempros/content/dam/etrade/retail/en_US/images/home/couple-retirement-travel.jpg
  4. https://cdn2.etrade.net/1/21012519350.0/aempros/content/dam/etrade/retail/en_US/images/home/faq-think-bubble.jpg
  5. https://cdn2.etrade.net/1/18021313340.0/aempros/content/dam/etrade/retail/en_US/images/global/footer/sipc-logo-member.png
JavaScript defer
The are 9 javascript resources without the defer attribute.
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  2. https://cdn2.etrade.net/1/22100422190.0/aempros/etc/designs/responsive-etrade/scripts/customercheck.js
  3. https://cdn2.etrade.net/1/21050423010.0/aempros/etc/designs/responsive-etrade/scripts/nav.js
  4. https://cdnjs.cloudflare.com/ajax/libs/ScrollMagic/2.0.5/ScrollMagic.js
  5. https://cdnjs.cloudflare.com/ajax/libs/gsap/2.0.2/TweenMax.min.js
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  8. https://cdnjs.cloudflare.com/ajax/libs/ScrollMagic/2.0.5/plugins/debug.addIndicators.min.js
  9. https://cdn2.etrade.net/1/22100422190.0/aempros/etc/designs/responsive-etrade/scripts/scripts.js
DOM size
The DOM size is optimal.
The HTML file has 879 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://us.etrade.com/home DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Apache
Unsafe cross-origin links
The webpage has 16 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
    Meta viewport
    The webpage has a meta viewport tag set.
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    Sitemap
    The website has sitemaps.
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    Social
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    Content length
    The webpage has 3,379 words.
    Text to HTML ratio
    The text to HTML ratio is 23%.
    Inline CSS
    The webpage contains inline CSS code.
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    Deprecated HTML
    There are no deprecated HTML tags on the webpage.