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74
100
AI-powered market intelligence and consulting service powered by GfK
Learn how GfK's data analytics, consumer reports & machine learning technology can help you generate the marketing strategy that drives business effectiveness.
https://www.gfk.com/home
2 high issues
6.1%
5 medium issues
15.2%
4 low issues
12.1%
22 tests passed
66.7%
3.61 seconds
27.15 kB
27 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 68 characters.
Meta description
The meta description tag is good.
Learn how GfK's data analytics, consumer reports & machine learning technology can help you generate the marketing strategy that drives business effectiveness.
Headings
The headings are properly set.
  1. Empower bold actions for sustainable growth
  1. Strategize | Act | Thrive
  2. Our team: The shapers of tomorrow
  1. Optimize your brand and marketing performance
  2. Accelerate and expand your sales & market growth
  3. Amplify your consumer & shopper intelligence
  4. Uncover your audience's media consumption and behavior
  5. Building brand intelligence
  6. How AO uses GfK's Market Intelligence service for tactical and strategic decision-making
  7. How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
  8. How Indurama uses gfknewron Consumer
  9. How Philips perfects product portfolios and performance
  10. How IKEA improves its customer journey for stronger business results
  11. How Lenovo maximizes revenue during crucial sales periods
  12. How Vodafone UK transforms brand intelligence to business change
  13. Changing Values, Nimble Brands: Adapting along with the Consumer
  14. Are today’s brand purpose ads really changing consumers’ hearts & minds?
  15. Climbing the Consumer Insights Ladder
  16. Automotive - Understand the auto market
  1. Make the most of Q4. Plan with precision in 2023.
  2. Deconstructing today’s complex e-commerce shopper
  3. Contact us
Content keywords
The content has relevant keywords.
aimarketintelligenceandconsultingservicebygfk
Image keywords
There are 1 images with missing alt attributes.
  1. https://px.ads.linkedin.com/collect/?pid=18772&fmt=gif
SEO friendly URL
The URL is SEO friendly.
https://www.gfk.com/home
404 page
The website has 404 error pages.
https://www.gfk.com/404-c06eec37a1a0caa63978745e97c2bca4
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. https://www.gfk.com/home
  2. Brand and marketing performance
  3. Sales and market growth
  4. Consumer and shopper intelligence
  5. Media measurement
  6. gfknewron
  7. gfkconsult
  8. Customer success stories
  9. Technology Products & Durables
  10. Fast-Moving Consumer Goods
  11. Automotive
  12. Retail
  13. Media and Entertainment
  14. Customer success stories See how brands across the globe rely on GfK's world-class analytics
  15. How brands can embrace premiumization to outpace deceleration
  16. Market dynamics and decision making
  17. What consumers want and need
  18. The omnichannel shopping world
  19. Brands in transition
  20. The sustainability imperative
  21. Marketing Leaders The art & science of marketing leadership today
  22. Technology Trends Put yourself a step ahead of tomorrow's tech trends with our latest findings
  23. GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics
  24. Data Partners
  25. About GfK
  26. Press
  27. Contact
  28. Careers
  29. English
  30. Chinese
  31. Deutsch (German)
  32. English - United Kingdom
  33. English - United States
  34. Español (Spanish)
  35. Français (French)
  36. Italiano (Italian)
  37. Polski (Polish)
  38. Русский (Russian)
  39. 한국어 (Korean)
  40. 日本語 (Japanese)
  41. https://www.gfk.com/home
  42. English
  43. Chinese
  44. Deutsch (German)
  45. English - United Kingdom
  46. English - United States
  47. Español (Spanish)
  48. Français (French)
  49. Italiano (Italian)
  50. Polski (Polish)
  51. Русский (Russian)
  52. 한국어 (Korean)
  53. 日本語 (Japanese)
  54. Brand and marketing performance
  55. Sales and market growth
  56. Consumer and shopper intelligence
  57. Media measurement
  58. gfknewron
  59. gfkconsult
  60. Customer success stories
  61. Technology Products & Durables
  62. Fast-Moving Consumer Goods
  63. Automotive
  64. Retail
  65. Media and Entertainment
  66. Customer success stories See how brands across the globe rely on GfK's world-class analytics
  67. How brands can embrace premiumization to outpace deceleration
  68. Market dynamics and decision making
  69. What consumers want and need
  70. The omnichannel shopping world
  71. Brands in transition
  72. The sustainability imperative
  73. Marketing Leaders The art & science of marketing leadership today
  74. Technology Trends Put yourself a step ahead of tomorrow's tech trends with our latest findings
  75. GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics
  76. Data Partners
  77. About GfK
  78. Press
  79. Careers
  80. Optimize your brand and marketing performance Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI Learn more
  81. Accelerate and expand your sales & market growth Know what is selling where, when, and at what price based on robust point of sale data Learn more
  82. Amplify your consumer & shopper intelligence Discover your target customers to understand how they think, act and buy Learn more
  83. Uncover your audience's media consumption and behavior Measure who is consuming which media, when, how often, and on which platforms and devices Learn more
  84. Get your copy
  85. Deconstructing today’s complex e-commerce shopper
  86. Read Unilever's success story
  87. Link
  88. Building brand intelligence
  89. Read Char-Broil's success story
  90. View all success stories
  91. How AO uses GfK's Market Intelligence service for tactical and strategic decision-making
  92. See how AO uses GfK's Market Intelligence service
  93. View all success stories
  94. How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
  95. See how Nital uses gfknewron Consumer and Predict
  96. View all success stories
  97. How Indurama uses gfknewron Consumer
  98. See how Indurama uses gfknewron Consumer
  99. View all success stories
  100. How Philips perfects product portfolios and performance
  101. Discover Philips success
  102. View all success stories
  103. How IKEA improves its customer journey for stronger business results
  104. Discover IKEA's success
  105. View all success stories
  106. How Lenovo maximizes revenue during crucial sales periods
  107. See how Lenovo maximizes revenue
  108. View all success stories
  109. How Vodafone UK transforms brand intelligence to business change
  110. See Vodafone UK's brand success
  111. View all success stories
  112. Are today’s brand purpose ads really changing consumers’ hearts & minds?
  113. Download the guide
  114. Climbing the Consumer Insights Ladder
  115. Tune in now
  116. Automotive - Understand the auto market
  117. Learn more
  118. Join us
  119. About GfK
  120. Press
  121. Careers
  122. Contact
  123. Supplier
  124. GfK in your country
  125. Insights
  126. Products A-Z
  127. Blog
  128. Data Partners
  129. Customer success stories
  130. Privacy notice
  131. Data protection
  132. Legal
  133. Sitemap
  134. Client Portal
  135. About GfK
  136. Press
  137. Careers
  138. Contact
  139. Supplier
  140. GfK in your country
  141. Insights
  142. Products A-Z
  143. Blog
  144. Data Partners
  145. Customer success stories
  146. Privacy notice
  147. Data protection
  148. Legal
  149. Sitemap
  150. Client Portal
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.gfk.com/hubfs/Global/GfK_logo_flat_withoutclaim_48x48px_72ppi_Web_RGB.jpg
Performance
Text compression
The HTML file is compressed.
Load time
The webpage load should be under 2.00 seconds.
The webpage loaded in 3.61 seconds.
Page size
The size of the HTML webpage is 27,154.00.
HTTP requests
There are fewer than 27 HTTP requests on the webpage.
  1. https://js.hsforms.net/forms/v2.js
  2. https://www.gfk.com/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js
  3. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/84790498607/1666256194848/cookieAutoblock.min.js
  4. https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.js
  5. https://analytics.newscred.com/analytics_b2890ed714f24485bf93bdd00f6484e7.js
  6. https://js.hs-scripts.com/2405078.js
  7. https://www.gfk.com/_hcms/forms/v2.js
  8. https://js.usemessages.com/conversations-embed.js
  9. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/41253952768/1646665041061/GfkRelaunch/js/amplitude/amplitude_tracking.min.js
  10. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/75158491548/1663755113841/GFK_Redesign_2022/js/gfk.min.js
  11. https://www.gfk.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js
  12. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76312690243/1666098744251/module_76312690243_GfK_Header_2022.min.js
  13. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/76314271321/1655220899255/HeaderFooter__Redesign-2022/Header/macros/search-input/search-input.min.js
  14. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76314271313/1663755113219/module_76314271313_Footer.min.js
  15. https://www.gfk.com/hs/scriptloader/2405078.js?businessUnitId=0
  16. https://www.gfk.com/hs/hsstatic/HubspotToolsMenu/static-1.138/js/index.js
  1. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/75157249634/1666098746288/GFK_Redesign_2022/css/gfk.min.css
  2. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76312690243/1666098745118/module_76312690243_GfK_Header_2022.min.css
  3. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/76314271320/1655477948544/HeaderFooter__Redesign-2022/Header/macros/search-input/search-input.min.css
  4. https://www.gfk.com/hs/hsstatic/cos-LanguageSwitcher/static-1.11/sass/LanguageSwitcher.css
  5. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76314271313/1663755114314/module_76314271313_Footer.min.css
  1. https://gfk-prod.imgix.net/HP_img_test%202.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=entropy
  2. https://gfk-prod.imgix.net/Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  3. https://gfk-prod.imgix.net/Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=faces
  4. https://gfk-prod.imgix.net/Insights_Pages_T_D_hero.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  5. https://px.ads.linkedin.com/collect/?pid=18772&fmt=gif
  1. https://www.googletagmanager.com/ns.html?id=GTM-KQB5C8Q
Image format
There are 15 images that are not using the AVIF, WebP format.
  1. https://gfk-prod.imgix.net/HP_img_test%202.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=entropy
  2. https://gfk-prod.imgix.net/images-redesign/GFK_House_MotherRelax_DSC_8561.jpeg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  3. https://gfk-prod.imgix.net/Char-Broil-Image1.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  4. https://gfk-prod.imgix.net/AO-composite-1000.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  5. https://gfk-prod.imgix.net/images-redesign/GFK_City_Segment_DSC_8640.jpeg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  6. https://gfk-prod.imgix.net/shutterstock_1831965208_SStoryIndurama.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  7. https://gfk-prod.imgix.net/GfK_Office_WorkShop_DSC_2741.jpeg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  8. https://gfk-prod.imgix.net/Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  9. https://gfk-prod.imgix.net/Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=faces
  10. https://gfk-prod.imgix.net/Insights_Pages_T_D_hero.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  11. https://gfk-prod.imgix.net/images-redesign/GfK_House_Gaming_DSC_8096.jpeg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  12. https://gfk-prod.imgix.net/images-redesign/GfK_Office_BoardRoom_DSC_2311.jpeg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  13. https://gfk-prod.imgix.net/website/Homepage/Home-Featured-Insights-Behavior-Change.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop
  14. https://gfk-prod.imgix.net/website/industries/Industry%20Page_Auto_Hero%20Image.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=right
  15. https://px.ads.linkedin.com/collect/?pid=18772&fmt=gif
JavaScript defer
The are 13 javascript resources without the defer attribute.
  1. https://js.hsforms.net/forms/v2.js
  2. https://www.gfk.com/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js
  3. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/84790498607/1666256194848/cookieAutoblock.min.js
  4. https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.js
  5. https://analytics.newscred.com/analytics_b2890ed714f24485bf93bdd00f6484e7.js
  6. https://www.gfk.com/_hcms/forms/v2.js
  7. https://js.usemessages.com/conversations-embed.js
  8. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/41253952768/1646665041061/GfkRelaunch/js/amplitude/amplitude_tracking.min.js
  9. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/75158491548/1663755113841/GFK_Redesign_2022/js/gfk.min.js
  10. https://www.gfk.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js
  11. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76312690243/1666098744251/module_76312690243_GfK_Header_2022.min.js
  12. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/template_assets/76314271321/1655220899255/HeaderFooter__Redesign-2022/Header/macros/search-input/search-input.min.js
  13. https://www.gfk.com/hs-fs/hub/2405078/hub_generated/module_assets/76314271313/1663755113219/module_76314271313_Footer.min.js
DOM size
The DOM size is optimal.
The HTML file has 1300 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.gfk.com/home DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage has 3 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      No sitemaps found.
      Social
      The webpage has 8 social links.
      Content length
      The webpage has 2,079 words.
      Text to HTML ratio
      The text to HTML ratio is under 10%
      The text to HTML ratio is 7%.
      Inline CSS
      The webpage contains inline CSS code.
      1. display:none;visibility:hidden
      2. color: white;
      3. color: #e55a00
      4. color: #e55a00
      5. color: #e55a00
      6. color: #e55a00
      7. opacity: 0; z-index: -1; position: absolute
      8. display:none;
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.