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100
H&M | Online Fashion, Homeware & Kids Clothes | H&M US
Shop for women's, men's and kids' fashion, beauty and home essentials online! We offer quality styles at the best price and in a sustainable way.
https://www2.hm.com/en_us/index.html
3 high issues
9.1%
4 medium issues
12.1%
2 low issues
6.1%
24 tests passed
72.7%
0.09 seconds
41.41 kB
11 resources
Secure
Seo
Title
The title tag is perfect.
H&M | Online Fashion, Homeware & Kids Clothes | H&M US
Meta description
The meta description tag is good.
Shop for women's, men's and kids' fashion, beauty and home essentials online! We offer quality styles at the best price and in a sustainable way.
Headings
There is no h1 tag on the webpage.
  1. MAGAZINE
  2. Become a member
  1. Africa
  2. Asia
  3. Europe
  4. Middle East
  5. North and South America
  6. Oceania
  7. A WORLD OF INSPIRATION
  8. H&M Move teams up with Zlatan Ibrahimović
  9. Imagine That: Kids’ Innovation Story
  10. Take a seat at Brasserie Hennes
  1. SHOP
  2. CORPORATE INFO
  3. HELP
  4. Become a member
Content keywords
The content has relevant keywords.
hmonlinefashionkidsclotheshmus
Image keywords
There are 1 images with missing alt attributes.
  1. https://www2.hm.com/alive/user
SEO friendly URL
The URL is not SEO friendly.
https://www2.hm.com/en_us/index.html
404 page
The website has 404 error pages.
https://www2.hm.com/404-ec2a12f2aed13637abd06b42fb5b29c4
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. Customer Service
  2. Find a store
  3. Newsletter
  4. H&M Hennes & Mauritz
  5. Favorites
  6. Shopping bag
  7. Women
  8. View All
  9. Clothes
  10. Shoes & Accessories
  11. Beauty
  12. Underwear & Nightwear
  13. The Holiday Shop
  14. Livestream
  15. Trend edit
  16. Fall Must-Haves
  17. A new minimalism
  18. Y2K fashion
  19. Student Discount
  20. Up to 60% off
  21. View All
  22. Dresses
  23. Tops
  24. Shirts & Blouses
  25. Pants
  26. Cardigans & Sweaters
  27. Jackets & Coats
  28. Blazers & Vests
  29. Jeans
  30. Overalls & Jumpsuits
  31. Skirts
  32. Shoes
  33. Accessories
  34. Hoodies & Sweatshirts
  35. Basics
  36. Lingerie
  37. Loungewear
  38. Sleepwear
  39. Socks & Tights
  40. Sportswear
  41. Swimwear & Beachwear
  42. Shorts
  43. Maternity Wear
  44. Plus Sizes
  45. Premium Selection
  46. Premium Quality
  47. Beauty
  48. Care products
  49. Gift Cards
  50. Gift Guide
  51. Magazine
  52. Wedding
  53. Party Wear
  54. Office Wear
  55. Divided
  56. Clothes
  57. Shoes & Accessories
  58. Student Discount
  59. Up to 60% off
  60. The Holiday Shop
  61. Y2k Fashion
  62. The Unisex Shop
  63. Music, Movies & Logos
  64. Livestream Shopping
  65. Bestsellers
  66. View All
  67. Plus Sizes
  68. Outerwear
  69. Cardigans & Sweaters
  70. Hoodies & Sweatshirts
  71. Jeans
  72. Tops
  73. Pants & Leggings
  74. Divided - Basics
  75. Dresses
  76. Shirts & Blouses
  77. Jumpsuits & Rompers
  78. Skirts
  79. Underwear & Nightwear
  80. Shoes
  81. Accessories
  82. Swimwear
  83. Shorts
  84. Care products
  85. Gift Cards
  86. Gift Guide
  87. Men
  88. View All
  89. Clothes
  90. Shoes and Accessories
  91. Sportswear
  92. Casual looks
  93. Smart Looks
  94. Street looks
  95. Up to 60% off
  96. Multipacks from $12.99
  97. Socks : B2G1
  98. Student Discount
  99. Best Sellers from $5.99
  100. The Holiday Shop
  101. Custom Print Shop
  102. The Graphics Shop
  103. View All
  104. T-shirts & Tanks
  105. Pants
  106. Shirts
  107. Cardigans & Sweaters
  108. Hoodies & Sweatshirts
  109. Suits & Blazers
  110. Jackets & Coats
  111. Jeans
  112. Accessories
  113. Shoes
  114. Shorts
  115. Swimwear
  116. Sportswear
  117. Underwear
  118. Basics
  119. Sleepwear & Loungewear
  120. Socks
  121. Premium Selection
  122. Care products
  123. Dog clothes & Accessories
  124. Gift Cards
  125. Gift Guide
  126. Baby
  127. Up to 60% off
  128. View all
  129. New Arrivals
  130. Clothing
  131. Outerwear
  132. Accessories
  133. Shoes
  134. View all
  135. New Arrivals
  136. Clothing
  137. Outerwear
  138. Accessories
  139. Shoes
  140. View all
  141. New Arrivals
  142. Clothing
  143. Outerwear
  144. Accessories
  145. Shoes
  146. View all
  147. New Arrivals
  148. Clothing
  149. Outerwear
  150. Accessories
  151. Shoes
  152. Costumes
  153. Comfortable elegance: online exclusives
  154. Halloween
  155. Newborn and Maternity Shop
  156. The Holiday Shop from $5.99
  157. Basics & Multipacks from $6.99
  158. The Character Shop from $6.99
  159. Gift Cards
  160. Gift Guide
  161. Kids
  162. Online Offers from $12.99
  163. Up to 60% off
  164. View all
  165. New Arrivals
  166. Clothing
  167. Outerwear
  168. Activewear
  169. Accessories
  170. Shoes
  171. Costumes
  172. View all
  173. New Arrivals
  174. Clothing
  175. Swimwear
  176. Outerwear
  177. Activewear
  178. Accessories
  179. Shoes
  180. Costumes
  181. View all
  182. New Arrivals
  183. Clothing
  184. Swimwear
  185. Outerwear
  186. Activewear
  187. Accessories
  188. Shoes
  189. Costumes
  190. View all
  191. New Arrivals
  192. Clothing
  193. Swimwear
  194. Outerwear
  195. Activewear
  196. Accessories
  197. Shoes
  198. Costumes
  199. Party Occasion
  200. View all
  201. New Arrivals
  202. Clothing
  203. Outerwear
  204. Activewear
  205. Accessories
  206. Shoes
  207. Costumes
  208. Dressed to the nines: online exclusives
  209. The Character Shop from $7.99
  210. Basics & Multipacks from $4.99
  211. The Holiday Shop from $5.99
  212. Gift Cards
  213. Gift Guide
  214. View All
  215. H&M HOME
  216. New Products
  217. Up to 60% off
  218. Member Prices from $4.99
  219. Student Discount
  220. Hallway
  221. Bedroom
  222. Living Room
  223. Nursery
  224. Kids' Room
  225. Bathroom
  226. Kitchen
  227. Balcony & Outdoor
  228. The Halloween shop
  229. The Holiday Shop
  230. Rattan & Straw
  231. View All
  232. Homewear
  233. Books
  234. Room Fragrance
  235. Decorations
  236. Bedding
  237. Throw Pillows & Seat Cushions
  238. Dinnerware & Tableware
  239. Home Storage & Organizing
  240. Bath & Shower
  241. Rugs
  242. Curtains
  243. Cookware & Bakeware
  244. Blankets
  245. Toys
  246. Gift wrapping
  247. Gift Cards
  248. Gift Guide
  249. Premium Selection
  250. Sport
  251. View All
  252. New arrivals
  253. Clothing
  254. Active Swimwear
  255. Outerwear
  256. Accessories & Equipment
  257. Maternity
  258. View All
  259. New arrivals
  260. Clothing
  261. Outerwear
  262. Accessories & Equipment
  263. View All
  264. New arrivals
  265. Girls
  266. Boys
  267. Sports Accessories
  268. Tights for Every Move
  269. Winter Running Women
  270. Winter Running Men
  271. Dance Collection Men
  272. Dance Collection Women
  273. Let´s get outdoors - Women
  274. Let's get outdoors - Men
  275. Sale
  276. View All
  277. Cardigans & Sweaters
  278. Dresses
  279. Tops
  280. Basics
  281. Shirts & Blouses
  282. Blazers
  283. Jackets & Coats
  284. Pants
  285. Jeans
  286. Shorts
  287. Skirts
  288. Jumpsuits
  289. Shoes
  290. Accessories
  291. Swimwear
  292. Lingerie
  293. Sleepwear & Loungewear
  294. Socks & Tights
  295. Sportswear
  296. Maternity Wear
  297. Petite Sizing
  298. Plus Sizes
  299. Beauty
  300. Sweatshirts & Hoodies
  301. Premium Selection
  302. View All
  303. Outerwear
  304. Cardigans & Sweaters
  305. Hoodies & Sweatshirts
  306. Jeans
  307. Tops
  308. Pants & Leggings
  309. Basics
  310. Dresses
  311. Shirts & Blouses
  312. Jumpsuits & Rompers
  313. Skirts
  314. Underwear & Nightwear
  315. Shoes
  316. Accessories
  317. Swimwear
  318. Shorts
  319. View all
  320. Hoodies & Sweatshirts
  321. Pants
  322. Jackets & Coats
  323. Shirts
  324. Cardigans & Sweaters
  325. T-shirts & Tanks
  326. Jeans
  327. Shorts
  328. Accessories
  329. Shoes
  330. Underwear
  331. Sleepwear & Loungewear
  332. Socks
  333. Sportswear
  334. Swimwear
  335. Basics
  336. Blazers & Suits
  337. Premium Selection
  338. Extended Sizes
  339. Newborn
  340. Baby Girl
  341. Baby Boy
  342. View All Products
  343. Girls 2-8Y
  344. Boys 2-8Y
  345. Girls 9-14Y
  346. Boys 9-14Y
  347. View All Products
  348. View All
  349. Bedroom
  350. Living room
  351. Kids' Room
  352. Kitchen
  353. Bathroom
  354. Outdoor
  355. Decorations
  356. Pillows
  357. Bed Linen
  358. Storage
  359. Carpets
  360. Blankets
  361. Homewear
  362. Curtains
  363. Gift wrapping
  364. Sustainability
  365. The latest
  366. Let's change
  367. Let’s innovate
  368. Let's be fair
  369. Let's be for all
  370. Let's be transparent
  371. Let's clean up
  372. Let’s close the loop
  373. Praise from others
  374. Repair, remake & refresh
  375. H&M Group Sustainability Strategy
  376. H&M Group Sustainability Report
  377. H&M Foundation
  378. Hong Kong SAR (en)
  379. 香港特別行政區
  380. India
  381. Japan | 日本
  382. Macao SAR (en)
  383. 澳門特別行政區
  384. Malaysia
  385. Philippines
  386. Singapore
  387. South Korea | 대한민국
  388. Taiwan Region (en)
  389. 台灣地區
  390. Austria | Österreich
  391. België
  392. Belgique
  393. Bulgaria | България
  394. Croatia
  395. Cyprus
  396. Czech Republic | Česká republika
  397. Denmark | Danmark
  398. Estonia
  399. Finland (sv)
  400. Suomi
  401. France
  402. Germany | Deutschland
  403. Greece | Ελλάδα
  404. Hungary | Magyarország
  405. Ireland
  406. Italy | Italia
  407. Latvia
  408. Lithuania
  409. Luxembourg
  410. Netherlands | Nederland
  411. Norway | Norge
  412. Poland | Polska
  413. Portugal
  414. Romania | România
  415. Russia | Россия
  416. Slovakia | Slovenská republika
  417. Slovenia
  418. Spain | España
  419. Sweden | Sverige
  420. Schweiz
  421. Svizzera
  422. Suisse
  423. Turkey | Türkiye
  424. United Kingdom
  425. Canada (fr)
  426. Canada (en)
  427. Mexico | México
  428. United States
  429. Australia
  430. READ H&M MAGAZINE
  431. Read The Story
  432. Read The Story
  433. Read The Story
  434. Women
  435. Divided
  436. Men
  437. Baby
  438. Kids
  439. H&M HOME
  440. Sport
  441. Customer Service
  442. Find a Store
  443. Legal & Privacy
  444. Contact
  445. Gift Card
  446. California, Colorado, and Virginia Privacy Rights
  447. Do Not Sell My Personal Information
  448. Our Commitment to Accessibility
  449. Report a scam
  450. READ MORE
  451. H&M
  452. United States
  453. Privacy Notice
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www2.hm.com/etc.clientlibs/settings/wcm/designs/hm/clientlibs/shared/resources/favicon/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.09 seconds.
Page size
The size of the HTML webpage is 41,407.00.
HTTP requests
There are fewer than 11 HTTP requests on the webpage.
  1. https://cdn.cookielaw.org/consent/511a7faf-cc2d-4b69-86fb-a37761829422/OtAutoBlock.js
  2. https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
  3. https://s1-cdn.hm.com/global/frontend/loader.js
  4. https://www2.hm.com/etc.clientlibs/settings/wcm/designs/hm/clientlibs/shared/jquery.min.js
  5. https://www2.hm.com/etc.clientlibs/settings/wcm/designs/hm/clientlibs/shared/head.min.14.1.60.js
  6. https://idservice.hm.com/
  7. https://www2.hm.com/en_us/metrics/default/touchpoint.js
  8. https://hm-us.inq.com/chatskins/launch/inqChatLaunch10006533.js
  9. https://www2.hm.com/TfxmVg/9sd/0LA/M6ZyHQ/J5iczhtppiib/bXBh/HgRgBxF/gYEsB
  1. https://s1-cdn.hm.com/global/fonts/4.0.15/hm/css/fonts_en_us.css
  1. https://www2.hm.com/alive/user
Image format
There are 1 images that are not using the AVIF, WebP format.
  1. https://www2.hm.com/alive/user
JavaScript defer
The are 5 javascript resources without the defer attribute.
  1. https://s1-cdn.hm.com/global/frontend/loader.js
  2. https://www2.hm.com/etc.clientlibs/settings/wcm/designs/hm/clientlibs/shared/jquery.min.js
  3. https://www2.hm.com/etc.clientlibs/settings/wcm/designs/hm/clientlibs/shared/head.min.14.1.60.js
  4. https://www2.hm.com/en_us/metrics/default/touchpoint.js
  5. https://www2.hm.com/TfxmVg/9sd/0LA/M6ZyHQ/J5iczhtppiib/bXBh/HgRgBxF/gYEsB
DOM size
The DOM size is optimal.
The HTML file has 1455 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www2.hm.com/en_us/index.html DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage does not have a public server signature.
Unsafe cross-origin links
The webpage has 6 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1
      Character set
      The webpage does not have a charset declared.
      Sitemap
      The website has sitemaps.
      1. https://www2.hm.com/en_cn.sitemap.xml
      2. https://www2.hm.com/zh_cn.sitemap.xml
      3. https://www2.hm.com/ko_kr.sitemap.xml
      4. https://www2.hm.com/bg_bg.sitemap.xml
      5. https://www2.hm.com/cs_cz.sitemap.xml
      6. https://www2.hm.com/da_dk.sitemap.xml
      7. https://www2.hm.com/de_at.sitemap.xml
      8. https://www2.hm.com/de_ch.sitemap.xml
      9. https://www2.hm.com/de_de.sitemap.xml
      10. https://www2.hm.com/el_gr.sitemap.xml
      11. https://www2.hm.com/en_asia1.sitemap.xml
      12. https://www2.hm.com/en_asia3.sitemap.xml
      13. https://www2.hm.com/en_asia5.sitemap.xml
      14. https://www2.hm.com/en_au.sitemap.xml
      15. https://www2.hm.com/en_ca.sitemap.xml
      16. https://www2.hm.com/en_gb.sitemap.xml
      17. https://www2.hm.com/en_hk.sitemap.xml
      18. https://www2.hm.com/en_ie.sitemap.xml
      19. https://www2.hm.com/en_in.sitemap.xml
      20. https://www2.hm.com/en_my.sitemap.xml
      21. https://www2.hm.com/en_sg.sitemap.xml
      22. https://www2.hm.com/en_us.sitemap.xml
      23. https://www2.hm.com/es_es.sitemap.xml
      24. https://www2.hm.com/es_mx.sitemap.xml
      25. https://www2.hm.com/fi_fi.sitemap.xml
      26. https://www2.hm.com/fr_be.sitemap.xml
      27. https://www2.hm.com/fr_ca.sitemap.xml
      28. https://www2.hm.com/fr_ch.sitemap.xml
      29. https://www2.hm.com/fr_fr.sitemap.xml
      30. https://www2.hm.com/hu_hu.sitemap.xml
      31. https://www2.hm.com/it_ch.sitemap.xml
      32. https://www2.hm.com/it_it.sitemap.xml
      33. https://www2.hm.com/ja_jp.sitemap.xml
      34. https://www2.hm.com/ko_kr.sitemap.xml
      35. https://www2.hm.com/nl_be.sitemap.xml
      36. https://www2.hm.com/nl_nl.sitemap.xml
      37. https://www2.hm.com/no_no.sitemap.xml
      38. https://www2.hm.com/pl_pl.sitemap.xml
      39. https://www2.hm.com/pt_pt.sitemap.xml
      40. https://www2.hm.com/ro_ro.sitemap.xml
      41. https://www2.hm.com/ru_ru.sitemap.xml
      42. https://www2.hm.com/sk_sk.sitemap.xml
      43. https://www2.hm.com/sv_fi.sitemap.xml
      44. https://www2.hm.com/sv_se.sitemap.xml
      45. https://www2.hm.com/tr_tr.sitemap.xml
      46. https://www2.hm.com/zh_asia1.sitemap.xml
      47. https://www2.hm.com/zh_asia3.sitemap.xml
      48. https://www2.hm.com/zh_hk.sitemap.xml
      Social
      The webpage has 4 social links.
      Content length
      The webpage has 8,992 words.
      Text to HTML ratio
      The text to HTML ratio is 29%.
      Inline CSS
      The webpage contains inline CSS code.
      1. position: absolute; left: -999px
      2. position: relative;
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.