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Wells Rich and Greene agency adopted the traditional one way, message-oriented paradigm of practice – the monologic campaign model. New York City was explicitly looking for publicity. . UKEssays.ukessays.comThe campaign, ‘I Love New York,’ main aim was to restore the city’s reputation by changing people’s attitudes and perception (The New York Times, 31 January 1987).

Image via Wikimedia Commons Image via Wikimedia Commons You can see the logo’s original doodle on the MOMA’s website here. As shown by the logo’s current omnipresence, this success continues today.untappedcities.comThe logo experienced a surge of popularity after 9/11, when it became a symbol of unity. During this time, many visitors to New York City purchased “I <3 NY” shirts to show their solidarity.