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Manager of Digital Marketing
Media Bistro schedule_type: Full-time
Position:Manager of Digital MarketingFLSA:Exempt (Not eligible for overtime in compliance with Federal, State, and Local regulationsSchedule:This full-time position will work on-site from the Augustine Institute home office in Florissant, Missouri.Reporting to:Director of Digital MarketingThe mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics Position:Manager of Digital MarketingFLSA:Exempt (Not eligible for overtime in compliance with Federal, State, and Local regulationsSchedule:This full-time position will work on-site from the Augustine Institute home office in Florissant, Missouri.Reporting to:Director of Digital MarketingThe mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. Our work environment is collaborative and team-oriented with an amazing team of talented professionals that are passionate about Augustine Institute’s mission. You will love working here!The Augustine Institute is an equal opportunity employer. All employment decisions are made based on qualifications, merit, and business need.Position SummaryThe Augustine Institute’s Manager of Digital Marketing will advance our mission to help Catholics understand, live, and share their faith. You will lead a team of specialists who craft communications to our existing customers and bring in new leads who are seeking to find or deepen their faith or the faith of others. You will assist in executing campaigns to educate and inspire users through both product and content marketing. You will help grow the Augustine Institute, Amen prayer and meditation app, FORMED, Word of Life, the Graduate School of Theology, and charitable giving. By reaching Catholics with the right message at the right time in their faith journey, you will help them grow in their faith as they continue to engage with the Augustine Institute.*Specific duties are listed below but may not be all-inclusive.Build a deep understanding of our users, products, and customer journeys. Own the user roadmap and set appropriate landmarks along the way, particularly in the Augustine Institute’s HubSpot environment.Coordinate with Product Marketing Managers to develop strategic marketing plans across all distinct business functions to ensure the effective communication of business needs, timing and seasonality, goals, and priorities.Oversee and approve all channel specialist work including, but not limited to: email, social, copy, paid media, web, SEO, analytics, and reporting.Oversee paid and earned media partnerships,Oversee all paid and earned media efforts, as well as associated vendor relationships, placing emphasis on cross-product potential and integrated market positioning.Design experiments and measure, analyze, and report performance and results; test and learn using a data-driven approach.Leverage automated tools to streamline and measure marketing tasks and workflows, creating processes where needed.Define and deploy new digital marketing programs to include relevant, impactful, and measurable efforts meant to anticipate consumer challenges and questions and proactively provide solutions and answers at all stages of the customer journey. These efforts will help boost customer happiness and retention, increasing revenue and customer loyalty.Collects and reports on key team performance metrics, results, and customer feedback.Oversee a team of marketing channel specialists supporting marketing automation, email, paid and organic social, SMS, SEO, advertising, and marketing websites.Collaborate with third-party vendors on digital marketing efforts, ensuring alignment with Augustine Institute brands and conversion optimization.Work collaboratively with teams in advancement, academics, content, technology, sales, and customer success.Other duties as assigned.Who you are:Customer obsessed: You listen to what our customers are looking for and telling us, based on feedback and data, and then brainstorm ways to meet their needs.Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective copy and attend carefully to details – while executing swiftly.Experienced marketing expert with a focus in digital channels like Social, Paid Search, SEO, Web, SMS, Marketing Automation, and more!Creator: You come up with new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.Team-first: You put our mission over yourself and maintain a great attitude, grounded in the virtues.Qualifications5+ years of marketing experience with a focus on digital marketing, and at least one year of experience with Agile Marketing.2+ years of management or leadership experience.Outstanding written and verbal communication skills, with proven success in copywriting and an eye for great design.Strong background in user conversion, re-engagement, and retention strategies, with experience analyzing campaigns, optimizing funnels, running A/B tests, and providing actionable insights and recommendations for next steps.Demonstrated technical aptitude with expertise in multiple marketing tools, especially CRM platforms (like HubSpot, Braze, Customer.io, Salesforce) to build and track campaign performance. HTML & CSS proficiency is a plus.Highly organized and process-driven, with excellent project management skills.Ability to consistently demonstrate the Augustine Institute’s core values: Humility, Collaboration, Innovation, and Excellence.Necessary Knowledge, Skills, and AbilitiesAn understanding of the Catholic Church, general knowledge of diocesan organization and operations, and possesses deep empathy for Catholic users of Augustine Institute productsExperience with SCRUM, Agile, Kanban and/or Six Sigma methodologiesExperience with project management software (Jira, ClickUp, Asana etc...)Experience working with MS Office products and/or Office 365 (Word, Excel, Outlook, PowerPoint)Certifications with major digital platforms like Google, HubSpot, Salesforce, Adobe, etcStrong interpersonal communications skills including strong facilitation and presentation skillsExcellent negotiation skillsExceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goalsExperience with change management is a plusAbility to consistently demonstrate the Augustine Institute’s core values including:Humility – We serve the Augustine Institute Mission with humility and a service mindset.Collaboration – We work together as a united Body of Christ.Innovation – We encourage being creative and demonstrating a clever mindset.Excellence – We strive in everything we do to win souls for Christ.Physical DemandsWhile performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.Work EnvironmentWhile performing the duties of this job, the employee will typically work in a climate-controlled office setting.Employee BenefitsFull-time employees receive numerous benefits, including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match.* The base compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, and experience. The Augustine Institute offers a competitive total rewards package, which includes a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits. Show more details...
Marketing Manager (Hybrid)
Recruiter Jobs posted_at: 4 days agoschedule_type: Full-time
Job Title: Marketing Manager (Hybrid) Location: Atlanta, Georgia Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 266396 About Us Overview Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined Job Title: Marketing Manager (Hybrid) Location: Atlanta, Georgia Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 266396 About Us Overview Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers. About Georgia Tech Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school. Georgia Tech's Mission and Values Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:Students are our top priority.We strive for excellence.We thrive on diversity.We celebrate collaboration.We champion innovation.We safeguard freedom of inquiry and expression.We nurture the wellbeing of our community.We act ethically.We are responsible stewards. Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact. Department Information The Enterprise Innovation Institute, is Georgia Techs economic development arm, comprised of more than a dozen programs. It is the largest and most comprehensive university-based program of its kind in the United States. Its core focus areas include entrepreneurship and startup development, business and industry growth, ecosystem development, and international outreach. The EI2 Global (formerly Innovation Ecosystems) helps governments, communities, foundations, entrepreneurs, and small businesses foster value creation by applying innovative ideas, technology, and policy to initiatives focused on economic growth. Areas of expertise include entrepreneurial ecosystem development, business incubation and commercialization, strategic planning, and economic sustainability. Innovation Ecosystems helps clients make the right decisions to manage growth, create jobs, become more competitive, and increase benefits to the residents they serve. Innovation Ecosystems advances technology-led economic development practices at local, regional, national, and international levels by providing internal expertise and connections to Georgia Tech and other industry partners. To learn more about EI2 and EI2 Global visit: https://innovate.gatech.edu and https://grow.gatech.edu/ Job Summary Develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit. Areas of responsibility usually include budgeting, development of marketing collateral and website design and management. This position will interact on a consistent basis with: unit management and staff, GT Communications and Marketing staff, and vendor representatives. This position will advise and counsel: unit management. This position will supervise: NA Responsibilities Job Duty 1Formulate specific marketing plans that effectively promote unit product or services. Job Duty 2Directly or through others, design and develop marketing collateral. Job Duty 3Develop and upon approval, administer unit's marketing budget. Job Duty 4Develop and monitor adherence to unit marketing policy and procedures. Job Duty 5Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy. Job Duty 6May manage development and placement of external advertising. Job Duty 7May design, purchase and maintain inventory of promotional items. Job Duty 8Perform other duties as assigned Required Qualifications Educational Requirements Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience Required Experience Two years of job related experience Preferred Qualifications Preferred Education: Bachelor's degree; at least 5-7 years of experience directly related to the duties and responsibilities specified. Proven experience in global marketing or multicultural marketing strategies. Fluency in Spanish language (reading and writing). Experience in Canva (or similar tool), MailChimp (or other email marketing tool), Salesforce (or similar CRM), WordPress, Google Analytics Proposed Salary GT benefits include: Retirement plan of either Teacher Retirement Plan (TRS) or Optional Retirement Plan (OPS) Retirement Benefits | Human Resources | Georgia Institute of Technology | Atlanta, GA (gatech.edu) Medical plan options Your USG Benefits | University System of Georgia Vacation (working 100% time) Faculty: accrual 14 hours a month (21 days per year, up to 45 days may be carried over at year-end) Staff: Less than 5 years: 15 days 5-less than 10 years: 18 10 or more: 21 Sick time accrual 8 hours a month (8 days per year, do not expire at year-end) 10 paid national holidays (including Juneteenth) plus Thanksgiving includes off Thursday and Friday, and there is entire week of winter break with a campus shut down which includes 5 business days off paid- depending on calendar year might have Christmas or New Year included, if not, those paid holidays as well) this does not count against vacation time. After 6 months of full-time employment, eligible for Tuition Assistance Program (TAP) After 12 months of full-time employment eligible for Staff Tuition Reimbursement Assistance Program (STRAP) Perks at work - discounts available through various businesses. Enterprise Innovation Institute (EI2) extras : Professional Development budget Monthly cell phone reimbursement (flat rate of $50 or $75) Home Office Internet reimbursement (flat rate of $50) Knowledge, Skills, & Abilities SKILLS Application of marketing theory and principles, written and spoken communications, graphic design and production, editing, creativity, web design, budget management, organization, customer relations. Equal Employment Opportunity The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. All members of the USG community must adhere to the USG Statement of Core Values, which consists of Integrity, Excellence, Accountability, and Respect. These values shape and fundamentally support our University¿s work. Additionally, all faculty, staff, and administrators must also be aware of and comply with the Board of Regents and Georgia Institute of Technology's policies on Freedom of Expression and Academic Freedom. More information on these policies can be found here: Board of Regents Policy Manual | University System of Georgia (usg.edu). Other Information Salary range : $65,000.00 - $73,000.00 Location: Hybrid (Atlanta, GA) Job grade : A8 This is not a supervisory position. This position does not have financial responsibilities. No, this position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel This position does not require security clearance. Background Check Successful candidate must be able to pass a background check. Please visit http://policylibrary.gatech.edu/employment/pre-employment-screening Other Information This position will divide their time between supporting Enterprise Innovation Institute's Global division. The other half of their time, this marketing manager will support EI2 and will work with the Director of Communication and the Chief of Staff for EI2 to assist with marketing efforts, as needed and assigned. Depending on the needs, this could be SEO, social media, website revamp, or more. The marketing manager may: Be responsible for developing the strategy and delivering on the execution of the individual program marketing plans. Conduct market research and analysis and establishes data management and tracking systems to improve the unit's marketing efforts. Analyze marketing data, track campaign performance, and provide regular reports including proficiency in tools like Google Analytics, marketing automation platforms, or data visualization tools. Initiate and implement direct outreach marketing efforts to potential external customers on behalf of the unit's programs.#J-18808-Ljbffr Show more details...
Product Marketing Manager - Events
Media Bistro posted_at: 2 days agoschedule_type: Full-time
Job DetailsPosition: Product Marketing Manager – EventsFLSA: Exempt (not eligible for overtime in compliance with Federal, State, and Local regulations)Pay Range: $80,000 - $100,000 annually*Reporting to: Manager of Product MarketingPosition SummaryThe Product Marketing Manager is responsible for leading the marketing for events at the new Augustine Institute campus in Florissant, MO. This individual will develop effective marketing campaigns to Job DetailsPosition: Product Marketing Manager – EventsFLSA: Exempt (not eligible for overtime in compliance with Federal, State, and Local regulations)Pay Range: $80,000 - $100,000 annually*Reporting to: Manager of Product MarketingPosition SummaryThe Product Marketing Manager is responsible for leading the marketing for events at the new Augustine Institute campus in Florissant, MO. This individual will develop effective marketing campaigns to engage and inspire users and increase brand adoption, engagement, and retention across all campus events. The ideal candidate will bring diverse experience that ranges from managing physical and digital media campaigns to delivering campaign reports to key stakeholders and executive leadership. Strong brand and product marketing experience is an absolute must! Lifecycle marketing experience is highly desired.The best candidates will bring a desire and passion for storytelling and eliciting emotion in a target audience to drive them to action. Experience with app store marketing, marketing automation, Google Marketing Platforms (GTM & GA4), Digital Media, and Agile marketing is desired. The ability to inspire and influence others and to work collaboratively across multiple teams is important to your success! You will help grow the Augustine Institute’s on campus events by reaching Catholics with the right message at the right time in their faith journey; you will help them grow in their faith as they explore all the offerings from the Augustine Institute.Roles & ResponsibilitiesLook at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.Responsible for driving organizational success toward OKRs and KPIs, including revenue, guest sentiment, occupancy rates, experience adoption, and visitor retention.Own and champion the visitor journey for the Augustine Institute campus, while developing and maintaining visitor personas.Coordination and organization of all campus marketing activities across all media platforms, including but not limited to email, PR, direct mail, social media, awards, events, agencies, and communications.Works closely with Creative Services and digital marketing to manage timelines and asset creation for all content marketing, sales, and customer success efforts.Develop and maintain relationships with external vendors whose services are used to promote the campus.Serve as the primary focal point for all campus event marketing activities in collaboration with counterparts in content and technology.Serve as the liaison for the marketing team between technology and operations.Works in collaboration with Web Analytics and Reporting Manager to develop standardized reporting processes and metrics that keep goals, objectives, and performance highly visible for stakeholders across the apostolate.Provide product management expertise in brand positioning and collaborate to execute marketplace and consumer research.Research, analyze, and monitor economic, technological, and demographic factors to capitalize on market opportunities and the competitive landscape.Discover cross-selling and upselling opportunities to increase the engagement and LTV of campus audiences.Who you are:Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective marketing campaigns and attend carefully to details – while executing swiftly.Innovator: You come up with new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.Team-first: You put our mission over yourself and maintain a great attitude grounded in the virtues.Qualifications5+ years of experience developing professional omnichannel brand & lifecycle marketing campaigns.Bachelor’s degree in marketing, business, or a related field.Necessary Knowledge, Skills, and AbilitiesFamiliarity with analytics and data reporting, especially in Google Analytics and HubSpotExperience planning and executing omnichannel campaigns in marketing automation software like HubSpot, Marketo, Salesforce Marketing Cloud, or Pardot.Experience developing marketing campaigns for B2B and B2C audiences.Experience operating within an Agile Marketing or Scrum methodology.Outstanding project management skills, especially in prioritizing competing objectives and knowing when to say no.Highly organized and process-driven, with excellent project management skills.An understanding of the Catholic Church and general knowledge of diocesan organization and operations.Exceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goals.Ability to consistently demonstrate the Augustine Institute’s core values including:Humility – We serve the Augustine Institute Mission with humility and a service mindset.Collaboration – We work together as a united Body of Christ.Innovation – We encourage being creative and demonstrating a clever mindset.Excellence – We strive in everything we do to win souls for Christ.Physical DemandsWhile performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.Work EnvironmentWhile performing the duties of this job, the employee will typically work in a climate-controlled office setting.Employee BenefitsFull-time employees receive numerous benefits including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match.* The base compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, and experience. The Augustine Institute offers a competitive total rewards package, which includes a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits. Show more details...
Regional Marketing Manager
Media Bistro posted_at: 1 month agoschedule_type: Full-time
Title:Marketing Manager (Regional)Reports to:General Manager & dotted line to HQ MarketingLocation:AtlantaFull Time – ExemptAbout Sloomoo InstituteSloomoo Institute is a rapidly growing interactive experience based on play, #satisfying through handmade slime, tapping into the senses, and ASMR. We are an art-inspired, immersive haven of color, design, and joy. Launched in 2019, Sloomoo Institute now has 4 locations and has been an enormous success, Title:Marketing Manager (Regional)Reports to:General Manager & dotted line to HQ MarketingLocation:AtlantaFull Time – ExemptAbout Sloomoo InstituteSloomoo Institute is a rapidly growing interactive experience based on play, #satisfying through handmade slime, tapping into the senses, and ASMR. We are an art-inspired, immersive haven of color, design, and joy. Launched in 2019, Sloomoo Institute now has 4 locations and has been an enormous success, attracting over 1 million guests and billions of media impressions. A fifth flagship will be opening in LA in the late summer/early fall. Even more, slime play is known to support stress relief as much as it does your imagination! Driven by a mission to provide a reprieve from the chaos of the world and screen addiction, the brand has close ties to mental health non-profits and a dedication to inclusion as well as supporting neurodiversity through our experience and our workforce.Position Summary:The Regional Marketing Manager will play a critical role in developing and executing marketing strategies to increase brand awareness, drive ticket sales, and foster community engagement specific to the Atlanta location with extensions to future locations in the region. This role requires a creative thinker with strong leadership skills and a deep understanding of the community, grass roots and WOM communications, digital marketing, content creation, event promotion, social media nuances by channel, influencer relations, the power of strategic and local partnerships, and more.Responsibilities:Develop and implement comprehensive marketing plans to achieve the business objectives of Sloomoo Institute Atlanta.Oversee all marketing activities, including digital marketing, social media, email and SMS campaigns, strategic collaborations, influencer partnerships, public relations, and event marketing.Collaborate with the General Manager and Corporate Head of Marketing & Strategic Partnerships and larger marketing team to align local marketing strategies with the overall brand vision.Manage the creation and production of marketing materials, ensuring consistent messaging and branding.Monitor and analyze marketing performance metrics to optimize campaigns and report on results.Plan and execute local events and partnerships to enhance community engagement and brand visibility.Fostering a collaborative and innovative work environment.Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Stay current with industry trends and best practices to maintain a competitive edge.Other duties as assigned by management.Qualifications:Bachelor’s degree in marketing, or equivalent experience.5+ years of experience in marketing, with a focus on digital marketing and content creation.Strong knowledge and network of Atlanta MarketProven track record of developing and executing successful marketing campaigns.Strong leadership and team management skills.Excellent communication, writing, and presentation skills.Proficiency in marketing tools and platforms, including social media, email marketing, and analytics.Creative thinker with the ability to generate innovative ideas and solutions.Highly organized with strong project management skills.Passion for the mission and values of Sloomoo Institute.Inclusivity Statement:Sloomoo Institute is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Institute does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics. Show more details...
Regional Marketing Manager North America
Media Bistro schedule_type: Full-time
Regional Marketing Manager North AmericaThe purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.The role is to be responsible Regional Marketing Manager North AmericaThe purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics.Key responsibilitiesMarketing strategy (collaborate with central marketing)Creation (or: support) and implementation of regional marketing strategy aligned with the local commercial strategy and global marketing strategy and effectively manage the budget within the supervision of the Global Marketing DirectorIn collaboration with global and local partners/agencies you further develop and execute our marketing strategy and plan for 2024 and beyondLead generation, nurturing and automationTogether with the Marketing Operations team drive on creating and executing paid advertising and lead nurturing campaigns to drive our commercial effortsCreate a transparent environment between sales and marketing ie. how marketing is contributing to quality lead generation, nurturing and revenueContent marketingContent management on our digital channels: localize regular centrally produced content for your region; develop content to meet local business requirementsSocial media management; writing copy and posting cross-channelsRegional newsletter program management and maintenanceEnsure all deliverables are on-brandCustomer engagement through Events & SponsorshipsEnsure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events teamManage (media) partnerships and drive new opportunitiesLocalize centrally produced content for the Top Employers Certification announcement across our different media channelsProduction of online & offline events, in close collaboration with our central teamKey Success CompetenciesCompany-wide competencies: collaboration, customer focus, global perspectiveRole-specific competencies: driving results, commercial nous, tech savvy, effective communication, planning & alignment, accountabilityQualification CriteriaBachelor's degree (or equivalent) in business, marketing or a related fieldWorking experience as a Marketing Manager or similar role, within B2BExperience with marketing automation and campaign management is a mustPrevious experience in social media management and digital marketingPrevious experience with organizing local and regional events (online and offline)Previous marketing experience in the HR field is advantageousExcellent communication and organization skillsResiding in the NY areaTop Employers Institute offersCompetitive remuneration (monthly salary + variable pay)Solid benefits and flexible working conditions (human centric)We pay you to pay it forward; 2 days company paid volunteering time off (VTO)Dynamic, open, international and professional business culturePlenty of room for initiatives and own responsibilityWork in a growing organisation with colleagues from all over the worldLeader in HR, relied on by global clients such as DHL, Novartis, and PepsiCoFast growing company backed by HAL Investments, NetherlandsTop Employers InstituteTop Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here! Show more details...