Most recent job postings at MacPaw
via LinkedIn posted_at: 26 days agoschedule_type: Full-time
MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s... culture. MacPaw gathers open-minded people who support MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s... culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

At Setapp, our everyday job is to build a platform that enables people to deliver remarkable results with powerful tools. We believe there are only two types of Mac users: 1) Setapp customers; 2) Future Setapp customers. And, as a Senior Product Marketing Manager, you are at the heart of how we deliver value to our existing customers and attract new ones.

Reporting to the Head of Product Marketing, this is a leading position on the product marketing team, requiring collaboration with different stakeholders across the organisation to improve business performance and the market perception of Setapp.

In this role, you will:

You’ll work at the intersection of product development and marketing to orchestrate high-impact product and features launches. You will be focused on all aspects of product marketing, including customer development, positioning and messaging, pricing, and go-to-market strategy. You will have to make sure that the right audience is aware of the product, customers understand how the product works and have enough reasons to return to the product over time. Feedback from those customers and their behaviour is analysed and acted on throughout the product development lifecycle.
• Develop and implement compelling go-to-market strategies and successful releases from ideation to launch and adoption
• Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform and influence the product roadmap
• Closely collaborate with Product and Marketing to optimize the customer lifecycle from acquisition to in-product activation, engagement, and retention
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
• Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
• Map out how and when new features are introduced to customers
• Be a product expert and communicate its value to key stakeholders across the company
• Understand how our product grows among key segments across the customer journey and set measurable business goals, and track progress against them

Skills you’ll need to bring:
• A proven track record of 5+ years in a product marketing role (experience working with a SaaS product is a plus)
• Experience working with and influencing cross-functional teams
• Ability to empathize with the customer and view things from their point of view
• Experience working on product marketing throughout a product’s lifecycle
• Strong leadership, collaboration, and communication skills
• Strategic thinker, able to balance long-term vision with short- and medium-term goals
• Growth mindset with the desire for continuous improvement
• Analytical mindset, comfortable leveraging data to drive decisions
• Excellent verbal and communication skills

What we offer:
• We are a Ukrainian company, and we stand with Ukraine against russian aggression

We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. You can read more about it here.
• Hybrid work model

It’s entirely up to you whether to work remotely or at the hub. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first

We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.
• Flexible working hours

You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally

Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of

We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• HQ designed for people (and pets)

Our headquarters has it all. A spacious workplace with enough room for sitting up, lying down, and running around. Cozy kitchens with coffee, snacks, and lunches. Also you are welcome to bring your pets to the office.
• Join social initiatives with MacPawCares

MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place
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via Happy Monday schedule_type: Full-timework_from_home: 1
You seem a little late Most likely, this vacancy is closed because it has already made someone's Mondays happy... But don't worry - we have something to offer you! See other open features on the site look MacPaw is looking for an experienced Product Brand Manager to join one of our biggest products — Setapp. We want to make it easier for Mac users to discover new Mac applications — the ones they were searching for or the ones they didn’t You seem a little late

Most likely, this vacancy is closed because it has already made someone's Mondays happy...
But don't worry - we have something to offer you!
See other open features on the site

look

MacPaw is looking for an experienced Product Brand Manager to join one of our biggest products — Setapp.
We want to make it easier for Mac users to discover new Mac applications — the ones they were searching for or the ones they didn’t even know they needed in their lives. Setapp is our ambitious young product which lets the user get unlimited access to the library of applications right on their Mac.For a subscription fee, it allows you to use all these quality apps you have always wanted to try out without the need to buy and install each app individually.

Together with the Product Marketing team you will partner closely with Setapp and provide the whole cycle of brand promotion.

As a Brand Manager, your goal will be to develop the product’s brand strategy aligned with the corporate brand strategy. Besides, you will be building collaboration processes for a Brand & Communications team and other directions within the marketing team.

Main responsibilities
• Develop an effective brand strategy to improve our product’s awareness and drive growth on key markets.
• Plan and execute marketing and communication activities (including campaigns, events, sponsorships and social responsibility programs) to increase the product’s brand values, awareness and change the public perception of the brand.
• Measure and analyze performance of brand marketing campaigns in order to assess product’s goals.
• Be up-to-date with the latest market trends and best practices, and continuously monitor competitor activities.
• Organize various product’s customer behavior researches and implement received results into actionable items.
• Be sure that product branding is consistent across marketing channels and communication.
• Be sure that messaging and marketing activities are aligned with brand and company values, mission and vision.
• Be sure that the brand remains recognizable, up to date and exciting to customers.

Preferred Qualifications:
• 3+ years of cross functional Brand Management.
• Passion for brands and marketing, strong brand management skills across all fundamentals.
• Experience in digital personalization, monetization, and marketing automation across web and native app platforms is required.
• A track record of successful product launches including proven experience building business plans and ROI models.
• Experience working cross-functionally with multiple internal teams, including Executives, Engineers, Sales, and SMM and PMM specialists.
• Strong communication, presentation skills and positive team collaboration
• Fluent English is a must.

What we offer:
• ‎Opportunities to grow professionally and personally. Yearly allowance for training and education, annual development reviews, personal coaches, free English classes, tech talks. Cross-team interactions within various projects, such as internal hackathons or creating educational podcasts.
• Outstanding team. We build honest, transparent, and reliable relationships within teams. Every Macpawian is able to improve processes and implement their ideas. We encourage honest and quality feedback and conduct regular training for Macpawians on giving and receiving feedback.
• Comfortable working conditions. Flexible working hours & unlimited work from home policy during the pandemic period, 20 vacation days, paid sick leaves, and sabbaticals (after 5 years of being with MacPaw).
• Сare about your health. Covid-19 insurance, general medical insurance (and a 50% discount for an insurance policy for your family members), office gym, a partial refund of psychotherapy.
• UX-driven office. During the pandemic period, we encourage everyone to work from home. But we also understand that mental and physical health are very closely connected, and getting out of home from time to time is essential. That’s why the office is always open for you, following all safety measures.
• Relocation support. To make your relocation to Kyiv smooth and effortless.
• MacPawCares. If you’d like, you are welcome to participate in our charity projects (there are 8 directions with tons of projects under each one!) within the MacPawCares program.

Job information

Published: 9 серпня 2021

Up to: 9 вересня 2021

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MacPaw
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via Learn4Good.com schedule_type: Full-timework_from_home: 1
Mac Paw stands with Ukraine. Here’s how you can help our country win with just several clicks Mac Paw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At Mac Paw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide... Mac Paw is proud to be Ukrainian. The support and development of Ukraine Mac Paw stands with Ukraine. Here’s how you can help our country win with just several clicks

Mac Paw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At Mac Paw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide...

Mac Paw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. Mac Paw gathers open-minded people who support each other and aspire to change the world around us.

At Setapp , our everyday job is to build a platform that enables people to deliver remarkable results with powerful tools.

We believe there are only two types of Mac users: 1) Setapp customers; 2) Future Setapp customers. And, as a Senior Product Marketing Manager, you are at the heart of how we deliver value to our existing customers and attract new ones.

Reporting to the Head of Product Marketing, this is a leading position on the product marketing team, requiring collaboration with different stakeholders across the organisation to improve business performance and the market perception of Setapp.
In this role, you will:

You’ll work at the intersection of product development and marketing to orchestrate high-impact product and features launches.

You will be focused on all aspects of product marketing, including customer development, positioning and messaging, pricing, and go-to-market strategy.

You will have to make sure that the right audience is aware of the product, customers understand how the product works and have enough reasons to return to the product over time. Feedback from those customers and their behaviour is analysed and acted on throughout the product development lifecycle.
• Develop and implement compelling go-to-market strategies and successful releases from ideation to launch and adoption
• Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform and influence the product roadmap
• Closely collaborate with Product and Marketing to optimize the customer lifecycle from acquisition to in-product activation, engagement, and retention
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
• Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
• Map out how and when new features are introduced to customers
• Be a product expert and communicate its value to key stakeholders across the company
• Understand how our product grows among key segments across the customer journey and set measurable business goals, and track progress against them
Skills you’ll need to bring:
• A proven track record of 5+ years in a product marketing role (experience working with a SaaS product is a plus)
• Experience working with and influencing cross-functional teams
• Ability to empathize with the customer and view things from their point of view
• Experience working on product marketing throughout a product’s lifecycle
• Strong leadership, collaboration, and communication skills
• Strategic thinker, able to balance long-term vision with short- and medium-term goals
• Growth mindset with the desire for continuous improvement
• Analytical mindset, comfortable leveraging data to drive decisions
• Excellent verbal and communication skills

What we offer:
• We are a Ukrainian company, and we stand with Ukraine against russian aggression
We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. You can read more about it here .
• Hybrid work model
It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.

We also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city.

If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
We guarantee life insurance starting on your first working day. Besides, we cover 100% of your medical insurance costs and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.
• Flexible working hoursYou can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because Mac Paw is built on trust and cooperation.
• Space to grow both professionally and personally
Whatever your dreams and aspirations are, we got you.

Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of
We build honest, transparent, and reliable…
Show more details...