marketingtechnews

MarketingTechNews.net is a leading online platform that provides the latest news, trends, and insights on marketing technology. With a focus on how technology is transforming the marketing industry, the website offers a wide range of articles, analysis, and commentary from industry experts. From AI and data analytics to digital advertising and social media, MarketingTechNews.net covers all aspects of marketing technology to help professionals stay informed and competitive in the ever-evolving digital landscape. Whether you're a marketer, entrepreneur, or tech enthusiast, this website is a valuable resource for staying up-to-date on the latest trends and innovations in marketing technology.

  • Encrypted
    Site is Encrypted

  • Country
    Hosted in United States

  • Latitude\Longitude
    51.5 / -0.13    Google Map

  • Traffic rank
    #56,682 Site Rank

  • Site age
    13 yrs old

  • Site Owner information
    Whois info

Traffic rank
#56,682
Site age
13 yrs
Location
United States
Popular Questions for marketingtechnews
Newest job postings for marketingtechnews
via FOX44 News Jobs posted_at: 4 days agoschedule_type: Full-time
JOB #164160, MARKETING TECHNOLOGY SME/ARCHITECT Open New Tab Upload Profile Location : Redmond... Experience : 15 to 30 Years Job Description: Project Type: Managed Rate: $100/hr to $105/hr Duration: Long term Contract Locaiton: Bellevue, WA Experience in defining & realizing end-to-end Solution Architecture for large & complex systems. 15 years of experience in IT including at least 5 years in Architecture roles. Should have the ability to work JOB #164160, MARKETING TECHNOLOGY SME/ARCHITECT Open New Tab
Upload Profile
Location : Redmond...
Experience : 15 to 30 Years
Job Description:
Project Type: Managed

Rate: $100/hr to $105/hr

Duration: Long term Contract

Locaiton: Bellevue, WA

Experience in defining & realizing end-to-end Solution Architecture for large & complex systems.
15 years of experience in IT including at least 5 years in Architecture roles.
Should have the ability to work with customer CTO organizations in developing a technology roadmap for the enterprise apps.
Should be able to propose to develop architecture, which is modular, scalable and should have design considerations for integrating additional tech stacks as part of transformation journey
Experience in Architecture consulting engagements is required.
Experience with design and implementation on Cloud preferably MS Azure.
with a strong background in marketing technology and marketing automation using cloud technologies and CRM platforms
3 plus years of Experience building complex automation rules and workflows in Marketo / Adobe/ Client/ AEM or similar
3 years of experience with CDP, Multi-touch Attribution, Data Modeling, and ABM Technologies
Exposure to emerging data technologies such as Hadoop Data Lake, Azure SQL, Azure Data Factory. Etc ..
Expertise in creating technical documents like Architecture views, Technology Architecture blueprint and Design specification.
Follow trends in technology and have a point of view on emerging products open source tools and technologies
Passionate about leveraging technology and data to aid your day-to-day execution; Proven ability to break down and diagnose issues, then identify and rapidly deploy fixes
Strong leadership skills and creative thinking to identify and implement process improvements and develop innovative solutions
Ability to be a team player, able to work collaboratively with and through others, and able to share knowledge and coach others; Ability to inspire and lead cross-functional teams
Knowledge in Marketing Domain and Audience targeting, Segmentation, Big data analytics Strong Experience in areas of Data-driven Digital Marketing and Digital Customer experience space
Good experience in defining solution blueprint of the digital Marketing roadmaps - covering structured phases, detailed digital marketing maturity map, and MarTech stack/architecture roadmap
Location:Redmond
Experience:15 to 30 Years
Skills Required:Solution Architect,MS Azure,Data Modeling,Azure SQL, ADF,
Roles:
Partner with Marketing, GTM Ops, and IT to map our current Marketing Technology landscape, identify gaps and opportunities
Manage and optimize an existing Marketing Technology stack, (e.g., SME, owner/administrator for a subset of MarTech platforms, tools and technologies)
Activate multi-year marketing technology roadmap; Create best-in-class marketing technology infrastructure and integration structure that supports and drives forward our Marketing team's vision
Partner across Marketing, Engineering, Product, Analytics/Data Science, and other partner teams to execute a technology strategy & architecture that is flexible, scalable, mobile, secure and provides a consistent and personalized customer experience
Develop best-in-class product management guidelines for all net new integration, product, and feature enhancement builds
Partner with key stakeholders to define requirements, drive adoption, lead user acceptance testing, and address business and system issues.
Establish a Center-of-Excellence Technology Council to tap into thought leadership throughout the organization, stay current on changing needs, and explore new use cases with existing solutions
Proactively research new vendors, technologies, and industry best practices that will inform our long-term marketing and technology transformation
Be a trusted and strategic Marketing Technology business partner/subject matter expert (SME) to Marketers and the leadership team
Be a proactive problem solver and have good communication as well as project management skills to relay your findings and solutions across technical and non-technical audiences
Serve as power-user and change agent of our marketing systems, provide training and enabling of marketers
Collaborate with fellow Marketing Operations & Technology team members on ad hoc analysis, brainstorming sessions, and projects - one team, one mission
Show more details...
via FOX44 News Jobs posted_at: 4 days agoschedule_type: Full-time
Job Posting: A JOB YOU WILL LOVE... At Fairway Independent Mortgage Corporation, customer service is a way of life. We are dedicated to finding great rates and loan options for our customers while offering some of the fastest turn times in the industry. Since opening our doors 27 years ago, our team has helped thousands of Americans achieve their dream of homeownership. You bring passion, talent, and mortgage experience and we will offer you the Job Posting:

A JOB YOU WILL LOVE...
At Fairway Independent Mortgage Corporation, customer service is a way of life. We are dedicated to finding great rates and loan options for our customers while offering some of the fastest turn times in the industry. Since opening our doors 27 years ago, our team has helped thousands of Americans achieve their dream of homeownership.

You bring passion, talent, and mortgage experience and we will offer you the support to grow!

As the Branch Marketing Technology Specialist for Fairway's Hendersonville, TN branch, you will be pivotal in assisting the branch in molding advertising and marketing strategies that combine marketing and technology.

Pulls reports from any and all necessary systems to provide data and actionable recommendations to the sales team and branch managers
Maintain CRM
Consult and train on CRM
Make strategic recommendations based on data findings
Track and report on production
Responsible for managing the flow of data to and from systems and maintaining data health
Develops digital marketing campaigns
Provide support and maintenance for Marketing platforms such as our CRM system, Total Expert, Simple Nexus, and other platforms as needed, including data entry, system customization, and troubleshooting
Create and manage user profiles, settings, and information
Provide training and support to users to ensure they are able to effectively utilize the CRM system
Upload and maintain marketing collateral
Design and code responsive email templates using HTML and CSS
Test and optimize email campaigns for deliverability and engagement
Continuously monitor and evaluate Marketing Tech Stack systems performance and identify areas for optimization
Assist with planning and executing events including Continuing Education (CE) classes.
Supports lead generation, lead scoring
Creates flyers, social media posts

Physical Environment

This position is primarily an in office position. Normal office environment.

Travel Local travel may be required for company or career-related meetings, programs and/or events.

What Fairway can offer YOU!

Competitive compensation
Benefits include medical and dental insurance.
Life and Disability insurance
Matching 401k
Employee Stock Ownership Plan
Paid Time Off plus company-paid holidays, floating holidays, and a volunteer day
Wellness programs including virtual trainers and weight loss program
Employee discounts for wellness, pet insurance, auto and homeowner's insurance, and MORE!

At Fairway, we are committed to cultivating, fostering, and preserving a culture of diversity and inclusion. In order to attract, recruit, hire, develop, and retain the very best employees at all levels, Fairway is committed to embracing talent and supporting a culture of inclusivity, reflective of Fairway's Core Values.

Fairway is an equal opportunity employer & is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law
Show more details...
via KTAL News Jobs posted_at: 5 hours agoschedule_type: Full-timesalary: 96.1K–160K a year
At Cox, we connect people to the things they love. Now we'd like to connect with you. Cox Communications is looking for sharp talent to join our team and be the voice of our brand. The Martech Solution Designer will be a key contributor on the MarTech team, responsible for aligning marketing technology with operations, strategy, and execution goals. You will create and support an end-to-end... integrated marketing stack, recommend "how" to utilize At Cox, we connect people to the things they love. Now we'd like to connect with you. Cox Communications is looking for sharp talent to join our team and be the voice of our brand.

The Martech Solution Designer will be a key contributor on the MarTech team, responsible for aligning marketing technology with operations, strategy, and execution goals. You will create and support an end-to-end... integrated marketing stack, recommend "how" to utilize the technologies available to solve a particular communications strategy and implement cloud driven solutions.

You will be partnering across Campaign Operations, Marketing Operations, MarTech and Technology teams to accurately deliver more than 550M 1:1 customer impressions per year. You will serve as the data architect, focused on designing, creating, deploying and managing the data architecture within the MarTech space across the applications consuming data for 1:1 comms delivery.

You must be a self-starter and thought leader who possesses a strong track record in standardizing work products and streamlining processes, with a willingness and ability to work collaboratively and effectively across departments to deliver efficiencies in the business.

At Cox Communications, our employees are our most important resource. To demonstrate the value we place in our employees, we offer:
• Competitive base salary
• Generous benefits to include healthcare day one, paid time off and 401(k) matching
• Free Internet and other Cox discounted services
• Career development programs and ongoing training, including tuition assistance
• Future career growth and promotional opportunities
Primary Responsibilities and Essential Functions
• Functions as a data architect, focused on designing, creating, deploying, and managing the data architecture within the MarTech space across the applications consuming data for 1:1 comms delivery
• Partners across the organization on data modeling and product design to advance communications requirements
• Understands best practices for marketing process and aligns technology solutions to optimize the processes across the business
• Defines how the data will be stored, consumed, integrated, and managed by different data entities and IT systems, as well as any applications using or processing that data in some way
• Help select, estimate, configure, and implement marketing solutions to support core system integrations
• Manages data infrastructure in a manner that meets security and legal requirements
• Manages MarTech portfolio, benchmarks against latest technologies and industry trends and leads proof of concept efforts to test and validate usefulness of software solutions for communications initiatives
• Analyzes new business requirements, determine current performance, and build and manage detailed project plans to implement improvements and/or corrective actions
• Lead in the automation of key processes inclusive of design, integration, and administration of processes
• Work with Business partners and delivery teams to perform data discovery and generate mappings for all CNS (Customer Notification System) operational communications. Identify and categorize CNS event data streams based on operational comms
• Work with delivery teams to identify and define logic that would map to comms creative templates which requires ability to read and understand HTML and CSS templates to derive logic
• Develop and maintain strong partnerships with boundary and third-party partners to ensure coordinated implementations and deployments
Minimum
• BA/BS degree and 6 years of related experience, OR MS degree and 4 years of related experience, OR Ph.D. and 1 year of related experience OR High school diploma/GED and 10 years of related experience
• 6+ years of experience managing large projects for large/enterprise organizations
• 3+ years of experience with implementing Marketing Clouds or similar multi-channel marketing automation stack
• 3+ years of experience integrating marketing technology with enterprise applications
• Must have a foundation in systems development: as a Cox data architect and should understand the system development life cycle; software project management approaches; and requirements, design, and test techniques
• Experience in AWS services (Athena, Cloudwatch, RDS, Lambda, policy creation and others) and components and ability to implement business logic and rules to create tree-like navigation or path in Event Gateway
• Demonstrate excellent verbal and written communication, with ability to adapt to different audiences
• Excellent presentation skills, with an aptitude to manage expectations between stakeholder groups
• Strong work ethic with the ability to adapt to the situation, be flexible, resourceful, and nimble in terms of work planning, and the ability to think quickly on your feet
• Demonstrated ability to work with a sense of urgency
• Ability to foster and work in an inclusive environment
Preferred
• 3+ years of Adobe Campaign Classic experience
• Experience in the telecommunications industry
USD 96,100.00 - 160,100.00 per year

About Cox Communications

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes
Show more details...