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Marketo
Marketo.com is an all-in-one marketing platform that helps businesses increase revenue and improve customer loyalty. The platform offers a range of marketing automation capabilities that enable customers to create personalized campaigns, automate lead nurturing, and track real-time results. It also offers a suite of solutions for managing content, managing campaigns, and managing customer data. Marketo.com also offers tools to help businesses better understand their customers, build relationships, and optimize their campaigns. With its powerful analytics and reporting capabilities, Marketo.com can help businesses understand what works and what doesn't.
If you only need the open and click-through rates, an email performance report will usually suffice in giving you basic information about the emails in that program.medium.comEmail reporting is one of the most popular reporting tools that Marketo offers, and for good reason, considering Marketo is an email marketing automation tool at its core.
This article shows how to load the current Marketo data into Excel and start generating location-based insights on Marketo data in Power Map. This is the last step of the driver installation.cdata.comThe CData ODBC Driver for Marketo is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard.
Enhance your content with text descriptions and images and embed multiple content recommendations on your website. Social Marketing How can we improve this article? Documentation Getting Started Tagsdevelopers.marketo.comMarketo Predictive Content allows you to engage your web visitors with the most relevant content, powered by machine learning and predictive analytics.
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EncryptedSite is Encrypted
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CountryHosted in United States
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Latitude\Longitude37.751 / -97.822 Google Map
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Traffic rank#3,293 Site Rank
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Site age22 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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FounderPhil Fernandez,Jon Miller,David Morandi
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HeadquartersSan Mateo, California,US
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ParentAdobe Inc.
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ProductsMarketo Engagement Platform,Marketo Lead Management,Marketo Sales Insight,Marketo Revenue Cycle Analytics,Marketo Social Marketing
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TypeSubsidiary
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IndustryMarketing software
Traffic rank
#3,293
#3,293
Site age
22 yrs
22 yrs
Location
United States
United States
Popular Questions for Marketo
Newest job postings for Marketo
via The Muse
posted_at: 2 days agoschedule_type: Full-time
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Brand Marketing team is looking for a curious, strategic research professional to build out the new Brand & Marketing Insights function within the team. We're seeking someone equally passionate about communicating inspiring, useful human insights as they are about discovering them. This person should be a research renegade and skilled storyteller energized by shaping influential brand strategies, growth strategies, and marketing plans.
This individual is responsible for providing insights into the consumer, competition, and marketplace in partnership with cross-functional teams and translating insights into useful brand, marketing communications, and innovation initiatives that drive Adobe's brand and business. If you're that person and are ready to deliver high-value, data-backed insights across strategic projects (e.g., marketing effectiveness, brand tracking, social brand health, creative strategy & execution, portfolio positioning), we encourage you to read on...
What You'll Do
• Coach and lead a team focused on providing a cohesive view of the health and effectiveness of Adobe's brands across categories, audiences, and channels owned and earned
• Define team objectives, approach, and critical metrics to ensure the work of the team is on strategy, helping to build the brand alongside our collaborators across the organization.
• Bring fresh, creative thinking to building out an innovative brand measurement practice that directly connects brand health to business metrics and marketing performance.
• Deliver in-depth analysis specific to unlocking brand relevance and preference with consumers, creators, small businesses, and Enterprise customers & prospects.
• Provide an integrated view across numerous data sources to deliver insight and direction related to the category, brand, and audience to create a 360 view.
• Own and lead relationships with market research agencies to ensure innovative approaches and agile thinking in driving meaningful research projects forward.
• Inspire the team/partners to be proactive, bringing the latest thinking to Adobe in order for Brand Marketing to be seen as a leader with a point of view, thinking more broadly than one source of information.
• Build a culture of consumer curiosity and understanding, insight generation, analytical thinking, and compelling, data-backed storytelling.
• Champion and socialize learning broadly throughout the organization to extend consumer understanding well beyond the immediate team (e.g., marketing, product, product marketing, corporate strategy, etc.).
• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision.
What You'll Need to Succeed
• Bachelor's degree in market research, business, marketing or similar (MBA an advantage).
• Minimum of 10+ years innovative leadership experience in consumer insights, research, strategy, planning or consulting (some supplier side research experience preferred).
• Passion and energy for building, leading, and inspiring a team and for working collaboratively to influence collaborators and decision making at all levels of the organization.
• Strong interest in the technology industry (experience within industry considered an advantage). Significant experience with executive communications, presentations, and inspiring change through influence and reason.
• Excellence in leading high-visibility work in a fast paced, constantly evolving environment.
• Strong business problem solving abilities, identifying, defining, and answering the right questions to impact business decisions.
• High level of professional maturity and executive presence.
• Superior written / verbal communication and presentation skills.
Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All. Learn more about our vision here.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,400 -- $257,300 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award Show more details...
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Brand Marketing team is looking for a curious, strategic research professional to build out the new Brand & Marketing Insights function within the team. We're seeking someone equally passionate about communicating inspiring, useful human insights as they are about discovering them. This person should be a research renegade and skilled storyteller energized by shaping influential brand strategies, growth strategies, and marketing plans.
This individual is responsible for providing insights into the consumer, competition, and marketplace in partnership with cross-functional teams and translating insights into useful brand, marketing communications, and innovation initiatives that drive Adobe's brand and business. If you're that person and are ready to deliver high-value, data-backed insights across strategic projects (e.g., marketing effectiveness, brand tracking, social brand health, creative strategy & execution, portfolio positioning), we encourage you to read on...
What You'll Do
• Coach and lead a team focused on providing a cohesive view of the health and effectiveness of Adobe's brands across categories, audiences, and channels owned and earned
• Define team objectives, approach, and critical metrics to ensure the work of the team is on strategy, helping to build the brand alongside our collaborators across the organization.
• Bring fresh, creative thinking to building out an innovative brand measurement practice that directly connects brand health to business metrics and marketing performance.
• Deliver in-depth analysis specific to unlocking brand relevance and preference with consumers, creators, small businesses, and Enterprise customers & prospects.
• Provide an integrated view across numerous data sources to deliver insight and direction related to the category, brand, and audience to create a 360 view.
• Own and lead relationships with market research agencies to ensure innovative approaches and agile thinking in driving meaningful research projects forward.
• Inspire the team/partners to be proactive, bringing the latest thinking to Adobe in order for Brand Marketing to be seen as a leader with a point of view, thinking more broadly than one source of information.
• Build a culture of consumer curiosity and understanding, insight generation, analytical thinking, and compelling, data-backed storytelling.
• Champion and socialize learning broadly throughout the organization to extend consumer understanding well beyond the immediate team (e.g., marketing, product, product marketing, corporate strategy, etc.).
• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision.
What You'll Need to Succeed
• Bachelor's degree in market research, business, marketing or similar (MBA an advantage).
• Minimum of 10+ years innovative leadership experience in consumer insights, research, strategy, planning or consulting (some supplier side research experience preferred).
• Passion and energy for building, leading, and inspiring a team and for working collaboratively to influence collaborators and decision making at all levels of the organization.
• Strong interest in the technology industry (experience within industry considered an advantage). Significant experience with executive communications, presentations, and inspiring change through influence and reason.
• Excellence in leading high-visibility work in a fast paced, constantly evolving environment.
• Strong business problem solving abilities, identifying, defining, and answering the right questions to impact business decisions.
• High level of professional maturity and executive presence.
• Superior written / verbal communication and presentation skills.
Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All. Learn more about our vision here.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,400 -- $257,300 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award Show more details...
via The Muse
posted_at: 2 days agoschedule_type: Full-timework_from_home: 1
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Position Summary: PRODUCT OWNER
This is an exciting opportunity to be part of a growing team that provides consulting services for Adobe Experience Manager (AEM) products and solutions. AEM helps customers organize and manage the delivery of creative assets and other content across digital marketing channels, including web, mobile, email, social media, and video. The AEM consulting team is responsible for providing expert skills in the implementation of the Adobe AEM solution offering as well as integrating complementary Adobe enterprise solutions and interfacing with clients' existing IT infrastructure.
Adobe Consulting engagements involve full life-cycle project delivery, in-depth product and technical consulting as well as mentoring and knowledge transfer to customers. We are looking for experienced and dedicated Digital Marketing Business Consultants to join the Adobe Consulting Delivery team. These key Business Consultants will work with our multi-functional solution teams to deliver incremental high-quality solutions. The ideal candidate will bring confirmed experience in delivering AEM solutions helping to lead large and sophisticated multi-technology agile projects, while possessing the skills to interact, and work with a broad range of personalities and functions, including the client, business owners, engineers, project operations, quality assurance, project managers and product management.
Responsibilities:
• Function as a lead Product Owner for our enterprise project
• Deliver high-quality consulting services to our growing client base and lead ambassadorship in our client relationships
• Deliver services with deep understanding of AEM platform and best implementation practices
• Lead with deep expertise in the Content and Web Experience domain in general
• Effectively analyze complex project issues, identify gaps and the possible solution options and facilitate the presentation and review of the options along with our recommended solution with the client
• Mentor and guide others on the team, from new hire on-boarding to complex implementation issues
• Lead the team in identifying, capturing, and distributing knowledge and standard methodologies with clients, partners and colleagues via direct interaction and Adobe communities
Requirements:
• Previous experience as a Product Owner, Product Manager or Business Analyst and as a Scrum Master or Project Manger
• 5-10 years' experience in the Web and/or ECMS technologies
• 3+ years of direct client consulting experience
• Understanding or experience in using productized APIs, SaaS, SOA, Cloud Services, and Content Management Systems
• Experience with Agile Scrum process along with Backlog Management and Wiki systems such as Jira and Confluence
• Experience with enterprise software implementation
• Experience reviewing and elaborating business and technical requirements
• Experience with developing requirements for interfaces, integrations, and production data migrations
• Understanding or experience in user experience design and UI development a plus
• Strong problem-solving skills
• Superb communication skills
• Ability to optimally collaborate in a multi-functional team environment
• Development or product testing experience a plus
• AEM Business Practitioners certification a plus
• Bachelor's degree, or equivalent years of experience
• Position may require up to 30% travel
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $139,400 -- $224,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award Show more details...
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen...
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Position Summary: PRODUCT OWNER
This is an exciting opportunity to be part of a growing team that provides consulting services for Adobe Experience Manager (AEM) products and solutions. AEM helps customers organize and manage the delivery of creative assets and other content across digital marketing channels, including web, mobile, email, social media, and video. The AEM consulting team is responsible for providing expert skills in the implementation of the Adobe AEM solution offering as well as integrating complementary Adobe enterprise solutions and interfacing with clients' existing IT infrastructure.
Adobe Consulting engagements involve full life-cycle project delivery, in-depth product and technical consulting as well as mentoring and knowledge transfer to customers. We are looking for experienced and dedicated Digital Marketing Business Consultants to join the Adobe Consulting Delivery team. These key Business Consultants will work with our multi-functional solution teams to deliver incremental high-quality solutions. The ideal candidate will bring confirmed experience in delivering AEM solutions helping to lead large and sophisticated multi-technology agile projects, while possessing the skills to interact, and work with a broad range of personalities and functions, including the client, business owners, engineers, project operations, quality assurance, project managers and product management.
Responsibilities:
• Function as a lead Product Owner for our enterprise project
• Deliver high-quality consulting services to our growing client base and lead ambassadorship in our client relationships
• Deliver services with deep understanding of AEM platform and best implementation practices
• Lead with deep expertise in the Content and Web Experience domain in general
• Effectively analyze complex project issues, identify gaps and the possible solution options and facilitate the presentation and review of the options along with our recommended solution with the client
• Mentor and guide others on the team, from new hire on-boarding to complex implementation issues
• Lead the team in identifying, capturing, and distributing knowledge and standard methodologies with clients, partners and colleagues via direct interaction and Adobe communities
Requirements:
• Previous experience as a Product Owner, Product Manager or Business Analyst and as a Scrum Master or Project Manger
• 5-10 years' experience in the Web and/or ECMS technologies
• 3+ years of direct client consulting experience
• Understanding or experience in using productized APIs, SaaS, SOA, Cloud Services, and Content Management Systems
• Experience with Agile Scrum process along with Backlog Management and Wiki systems such as Jira and Confluence
• Experience with enterprise software implementation
• Experience reviewing and elaborating business and technical requirements
• Experience with developing requirements for interfaces, integrations, and production data migrations
• Understanding or experience in user experience design and UI development a plus
• Strong problem-solving skills
• Superb communication skills
• Ability to optimally collaborate in a multi-functional team environment
• Development or product testing experience a plus
• AEM Business Practitioners certification a plus
• Bachelor's degree, or equivalent years of experience
• Position may require up to 30% travel
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $139,400 -- $224,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award Show more details...
via LinkedIn
posted_at: 3 days agoschedule_type: Full-timesalary: 100K–125K a year
Do you love automation? Is lack of segmentation of user data what keeps you up at night? Then have we got the perfect role for you!
Summary...
Are you an expert in Marketo, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Marketo Marketing Automation Manager! In this hands-on position, you will create, build and deploy email marketing campaigns using Marketo and track
Do you love automation? Is lack of segmentation of user data what keeps you up at night? Then have we got the perfect role for you!
Summary...
Are you an expert in Marketo, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Marketo Marketing Automation Manager! In this hands-on position, you will create, build and deploy email marketing campaigns using Marketo and track and analyze the success of your campaigns. Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor's degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.
The Marketo Marketing Automation Manager is responsible for managing Marketo and fully leveraging its capabilities. Reporting to the VP of Growth Marketing, this role will create, build, and implement all programmatic and operational initiatives through Marketo and work closely with the Operations team, in-house designers, developers, and project managers. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.
We are a fast-paced company and to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement and QC the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.
You will take ownership of activities for marketing automation and marketing operations, the hands-on development, management, and execution of email campaigns, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Marketo. You will work closely with internal stakeholders to develop and improve connected pages and the optimization of the overall user journey.
Responsibilities:
• Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
• Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
• Analyze and create database segmentation and distribution lists for campaigns
• Develop, manage and execute marketing campaigns, workflows, and triggers using the Marketo platform
• Develop an email campaign strategy that nurtures and convert prospects into conversations
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Create, implement and execute outbound email programs and bot-automation
• Measure results and optimize the lead building workflows for these segments to convert leads into customers.
• Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
• Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
• Analyze and report campaign results with teams
• Maintain compliance with company policies, practices, and procedures
• Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
• Handles changing deadlines and priorities.
• Reviews work for accuracy, completeness, and proper authority.
• Other duties as assigned.
Education and/or Experience
• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• 5+ years’ experience campaign execution and operations, integrated marketing, and demand generation
• Required 5+ years’ experience using Marketo (Certification a plus)
Other Skills and Abilities
• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Marketo and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management
Language Skills
Fluent English language skills – written and spoken. Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organizations.
Computer Skills
• Marketing Automation (Marketo is a must)
• CRM (Salesforce a plus)
• Good understanding of HTML (HTML5) and CSS (CSS3) development
Planning and Organization
• A passion for problem-solving with urgency and speed
• Strong organizational, time management, and analytical skills
• Ability to proactively identify opportunities and quickly implement solutions
• Comfortable with a high-energy, fast-moving service-based business
• Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
• Strong work ethic
• Capacity to manage multiple priorities and tasks simultaneously
• Excellent organizational, project management skills and strong attention to detail
Work Environment
• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
• The office work environment can be boisterous. Attire is business casual.
• This position must be located in either California, Idaho, or Texas. Employees located in Boise, ID; Orange County, CA or Dallas, TX are in a hybrid work environment: Scheduled in-office Monday, Tuesday and Wednesday with the ability to work remotely Thursday/Friday. The hybrid schedule is subject to change based on the needs of the company.
Travel
Hardly ever. May be given the opportunity to travel overnight – by car or air – to experience or support various events – sometimes working in excess of eight (8) hours/day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
TOM FERRY IS AN EEO.
TOM FERRY PARTICIPATES E-VERIFY.
All offers are contingent upon receiving acceptable results from a pre-employment background check and drug test Show more details...
Summary...
Are you an expert in Marketo, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Marketo Marketing Automation Manager! In this hands-on position, you will create, build and deploy email marketing campaigns using Marketo and track and analyze the success of your campaigns. Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor's degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.
The Marketo Marketing Automation Manager is responsible for managing Marketo and fully leveraging its capabilities. Reporting to the VP of Growth Marketing, this role will create, build, and implement all programmatic and operational initiatives through Marketo and work closely with the Operations team, in-house designers, developers, and project managers. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.
We are a fast-paced company and to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement and QC the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.
You will take ownership of activities for marketing automation and marketing operations, the hands-on development, management, and execution of email campaigns, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Marketo. You will work closely with internal stakeholders to develop and improve connected pages and the optimization of the overall user journey.
Responsibilities:
• Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
• Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
• Analyze and create database segmentation and distribution lists for campaigns
• Develop, manage and execute marketing campaigns, workflows, and triggers using the Marketo platform
• Develop an email campaign strategy that nurtures and convert prospects into conversations
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Create, implement and execute outbound email programs and bot-automation
• Measure results and optimize the lead building workflows for these segments to convert leads into customers.
• Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
• Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
• Analyze and report campaign results with teams
• Maintain compliance with company policies, practices, and procedures
• Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
• Handles changing deadlines and priorities.
• Reviews work for accuracy, completeness, and proper authority.
• Other duties as assigned.
Education and/or Experience
• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• 5+ years’ experience campaign execution and operations, integrated marketing, and demand generation
• Required 5+ years’ experience using Marketo (Certification a plus)
Other Skills and Abilities
• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Marketo and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management
Language Skills
Fluent English language skills – written and spoken. Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organizations.
Computer Skills
• Marketing Automation (Marketo is a must)
• CRM (Salesforce a plus)
• Good understanding of HTML (HTML5) and CSS (CSS3) development
Planning and Organization
• A passion for problem-solving with urgency and speed
• Strong organizational, time management, and analytical skills
• Ability to proactively identify opportunities and quickly implement solutions
• Comfortable with a high-energy, fast-moving service-based business
• Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
• Strong work ethic
• Capacity to manage multiple priorities and tasks simultaneously
• Excellent organizational, project management skills and strong attention to detail
Work Environment
• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
• The office work environment can be boisterous. Attire is business casual.
• This position must be located in either California, Idaho, or Texas. Employees located in Boise, ID; Orange County, CA or Dallas, TX are in a hybrid work environment: Scheduled in-office Monday, Tuesday and Wednesday with the ability to work remotely Thursday/Friday. The hybrid schedule is subject to change based on the needs of the company.
Travel
Hardly ever. May be given the opportunity to travel overnight – by car or air – to experience or support various events – sometimes working in excess of eight (8) hours/day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
TOM FERRY IS AN EEO.
TOM FERRY PARTICIPATES E-VERIFY.
All offers are contingent upon receiving acceptable results from a pre-employment background check and drug test Show more details...
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