Most recent job postings at mediabrief
via Salary.com posted_at: 1 day agoschedule_type: Full-time
We’re looking for an aspiring digital marketer with experience in paid social, looking to advance their knowledge, expertise and career in paid media. As part of the paid media team, you will work closely with the paid media director within the Strategy, Insights & Media department. Working collaboratively to deliver insight driven paid strategies, this is a vital role in a growing team that will... lead a portfolio of clients and drive impact. Based We’re looking for an aspiring digital marketer with experience in paid social, looking to advance their knowledge, expertise and career in paid media. As part of the paid media team, you will work closely with the paid media director within the Strategy, Insights & Media department. Working collaboratively to deliver insight driven paid strategies, this is a vital role in a growing team that will... lead a portfolio of clients and drive impact.

Based locally in Sydney, but working more broadly across the Asia Pacific region, at We Are Social, you will get exposure to a global network, work together with a diverse team, and gain experience across a range of industries. The client base offers the opportunity to work across a range of social platforms and campaign objectives.

Key responsibilities include:
• Paid media brief responses
• Liaising with the Client Services team to respond to paid media briefs
• Giving recommendations an informed approach and KPIs through robust rationale and paid social best-practice.
• Creating media plans for clients and managing budget forecasts
• Execution of media plans
• Implementing of approved media plans
• managing campaigns end-to-end through setup, optimisation, billing and reporting.
• Internal tracking/reporting for all clients and media budgets within your remit
• Partner with internal departments
• Providing recommendations to creative teams, as well as strategic recommendations for clients, to improve performance across a range of metrics.
• Ensure an integrated approach to creative & paid media
• Analyse and make recommendations to creative teams, as well as strategic recommendations for clients, to improve performance across a range of metrics.
• Developing insight-driven reports for clients using a combination of analytics tools

Required Skills & Experience
• 2-3 years experience managing paid social campaigns is a must. Bonus points for experience with campaigns that have over performed AND campaigns that have underperformed
• Experience across platforms including Meta, LinkedIn and TikTok preferred
• Accountability for your clients, campaigns and budgets
• Tertiary level qualifications in a relevant field, like (Digital) Marketing and Communication
• Collaborative mentality, able to both provide support and ask for it
• A interest in social media and paid media, and a desire to learn about where the industry is headed (with opinions of your own)
• You are available full-time
• You are seeking a role with a salary between $75,000 and $85,000 inclusive of super.
• You have current Australian working rights and you currently based in Sydney.

About We Are Social

We Are Social is a socially-led creative agency operating globally at the forefront of marketing and culture. We are the world's leading social specialist network: Over 1000 social experts in 15 offices around the world proving the power of social thinking to drive business value. We help brands immerse their stories in the real conversations their audience are having. We generate sharp strategies and inspiring campaigns, based on social insights for forward-thinking brands like Samsung, TikTok, Audi, Mastercard, Kayo, PWC and Colgate.
We’re focused on creating ideas worth talking about. How do we do that?
• We put social thinking at the centre of what we do.
• We connect people and brands in meaningful ways.
• We create ideas worth talking about.
• We Are Social.

Here in Sydney, we are a group of people from different walks of life, united by a passion for popular culture. We Are Social is an equal opportunity employer, we value diversity of thought and experience at our company. Learn more about our culture and our work
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via LinkedIn posted_at: 15 days agoschedule_type: Full-time
202319587 At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve... If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! Overview The 202319587

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve...

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

Overview

The Social Media Strategist creates the strategic direction of the social channel within company campaigns by overseeing the execution of the strategy by the Social Media Specialist and Coordinator roles. This position is responsible for ensuring delivery of KPI targets and reporting to broader organization of successfulness of social campaigns, developing and implementing new strategies to drive conversation with our athletes and developing methodologies and strategies for ongoing social content development. This role is also responsible for responding quickly to company initiatives to make on-the-fly adjustments and acting as the last check for copy and imagery.

Job Duties And Responsibilities
• Paid and Organic Social Campaign Strategy:
• Work with internal stakeholders to fully understand the media brief
• Design the social strategy to reach set KPIs for company campaigns
• Ensure both paid and organic social channels are aligned with campaign goals
• Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
• Reporting & Communication:
• Provide reporting to internal and external stakeholders on social campaign effectiveness
• Develop social strategy to reach campaign goals for the social channel –
• Advocate awareness of social channel contribution to campaigns
• Strategy/Innovation (in collaboration with Social Manager to):
• Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
• Curate and distribute influencer content to social media team members for use on owned properties
• Work closely with external influencer agencies to set brand expectations, obtain content, and report results
• Develop and utilize cross functional business relationships to collaborate on ways to improve the business results of social media
• Stay informed of latest trends and translate those trends in ways that apply to customer needs.
• Team Management
• Managing the time of the coordinator and specialist roles and developing their skill sets.

Qualifications
• Bachelor's degree
• Three to five years of social marketing experience with a focus in content development social media communications, corporate blogging or other related field
• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
• Familiarity with social media monitoring and analytic platforms
• Experience with the basic usage of most social media platforms including analytics, and community management
• Experience with high volume, social channels with meaningful annual revenue
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking
• Proven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plans
• Some nights and weekend hours may be required
• Bachelor's degree
• Three to five years of social marketing experience with a focus in content development social media communications, corporate blogging or other related field
• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
• Familiarity with social media monitoring and analytic platforms
• Experience with the basic usage of most social media platforms including analytics, and community management
• Experience with high volume, social channels with meaningful annual revenue
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking
• Proven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plans
• Some nights and weekend hours may be required
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via Workday schedule_type: Full-timework_from_home: 1
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: The Social Media Strategist creates the strategic direction of the social channel within company campaigns by overseeing the execution of the strategy by the Social Media Specialist and Coordinator roles. This position is responsible for ensuring delivery of KPI targets and reporting to broader organization of successfulness of social campaigns, developing and implementing new strategies to drive conversation with our athletes and developing methodologies and strategies for ongoing social content development. This role is also responsible for... responding quickly to company initiatives to make on-the-fly adjustments and acting as the last check for copy and imagery. Job Duties and Responsibilities: Paid and Organic Social Campaign Strategy: Work with internal stakeholders to fully understand the media brief Design the social strategy to reach set KPIs for company campaigns Ensure both paid and organic social channels are aligned with campaign goals Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign Reporting & Communication: Provide reporting to internal and external stakeholders on social campaign effectiveness Develop social strategy to reach campaign goals for the social channel – Advocate awareness of social channel contribution to campaigns Strategy/Innovation (in collaboration with Social Manager to): Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities Curate and distribute influencer content to social media team members for use on owned properties Work closely with external influencer agencies to set brand expectations, obtain content, and report results Develop and utilize cross functional business relationships to collaborate on ways to improve the business results of social media Stay informed of latest trends and translate those trends in ways that apply to customer needs. Team Management Managing the time of the coordinator and specialist roles and developing their skill sets. QUALIFICATIONS: Bachelor's degree Three to five years of social marketing experience with a focus in content development social media communications, corporate blogging or other related field Proficiency in Microsoft Outlook, Word, Excel and PowerPoint Familiarity with social media monitoring and analytic platforms Experience with the basic usage of most social media platforms including analytics, and community management Experience with high volume, social channels with meaningful annual revenue Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking Proven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plans Some nights and weekend hours may be required #LI-LA1 ACHIEVING SUCCESS AT DICK’S SPORTING GOODS Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one Show more details...
via CareerBuilder posted_at: 18 days agoschedule_type: Full-time
Integrated Media Planner Job Description... -Develop integrated media plans based on client's goals and target audience. Media evaluation should include all appropriate channels with weighted budget investments based on clients' media strategy, business objectives, and customer journey. -Devising and structuring campaigns to include an advertiser measurement strategy. -Reviewing/verifying media buys to ensure proper execution during the campaign Integrated Media Planner

Job Description...

-Develop integrated media plans based on client's goals and target audience. Media evaluation should include all appropriate channels with weighted budget investments based on clients' media strategy, business objectives, and customer journey.

-Devising and structuring campaigns to include an advertiser measurement strategy.

-Reviewing/verifying media buys to ensure proper execution during the campaign launch process.

-Receiving input from Client Experience, Client Strategy, and Media Solutions within your assigned teams and using research and forecasting tools to in turn develop strategic media plans.

-Managing campaign budgets and the negotiation/purchase of non-biddable media, inclusive of maintaining rapport with digital media vendors, publishers, etc. to keep up with the latest features, and new buying opportunities.

-Preparing budget breakout flowcharts based upon the media brief and/or the marketing strategy.

-Collaborating with client service and strategy teams to develop comprehensive go-to-market client plans, including slide development.

-Assisting in the strategic analysis of campaigns, and drawing conclusions to improve performance of future flights.

-Facilitating the media plan handoff with activation teams so that it is clear enough to be set up and optimized well.

-Presenting media plans alongside Client Experience on key accounts.

-Participate in new business opportunities as required.

-Play an active role in understanding emerging media opportunities and identifying how to solve client business problems with innovative ideas.

Requested Background

Knowledgeable: You have a a minimum of 2 years of media planning experience with large brands.

Strategic Expert: You have digital media planning expertise across digital channels including search, social, display, and video (inclusive of programmatic,) connected TV, digital audio, and digital out-of-home (but not limited to). You are able to connect how the media plan will be measured to form a continuous loop of strategic planning and accurate measurement.

Tactical: You have basic knowledge of campaign execution with DSPs, bid management tools, social buying platforms, ad servers, DMPs, and 3rd party data. You are highly confident in developing detailed spreadsheets as well as presentations.

Innovative: You are eager to test new platforms and quickly learn what works, what doesn't, and why. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not. You're a problem solver.

Organized: You're able to effectively manage multiple things, competing priorities, and several requests at one time, through intentional time management and good prioritization.

Things You Should Know

This job description does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time
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via CareerBuilder posted_at: 15 days agoschedule_type: Full-time
Senior Media Planner/Buyer Job Details Job Location RIESTER Sonoran LLC - Phoenix, AZ SENIOR MEDIA PLANNER/BUYER **RIESTER is looking for an experienced hybrid, senior level media planner/buyer who is familiar with planning and buying traditional and digital media in our Phoenix office. This person will be the day-to-day focal point to assigned accounts. It is the Senior Media Planner/Buyer who... has the primary day-to-day responsibility for assigned Senior Media Planner/Buyer Job Details Job Location RIESTER Sonoran LLC - Phoenix, AZ SENIOR MEDIA PLANNER/BUYER **RIESTER is looking for an experienced hybrid, senior level media planner/buyer who is familiar with planning and buying traditional and digital media in our Phoenix office. This person will be the day-to-day focal point to assigned accounts. It is the Senior Media Planner/Buyer who... has the primary day-to-day responsibility for assigned accounts and is expected to have an understanding of the clients overall business and marketing objectives. The Senior Media Planner/Buyer is the steward of the entire media planning process and provides mid-level strategic recommendations to the leadership team and/or Client.**
• *The Senior Media Planner/Buyer is expected to have a strong working knowledge of the existing media landscape and available media research. This includes Television, Radio, Out of Home, Digital, Social, Analytics and Reporting. The Senior Media Planner/Buyer is expected to be an active participant in the business; consistently engaging with the team and contributing ideas and insights that will benefit our clients.**
• *Job Skills & Requirements:**
• **Strategic media planning and buying, knowledge of gaming and tourism a plus**
• **5+ years of Agency experience**
• **Aid in the creation of client media objectives and strategies**
• **Able to pull research through media tools, i.e. MRI Simmons, Kantar Stradegy, Scarborough, SQAD**
• **Determine partner selection, program details and rationale**
• **Assist in developing buying strategies for maximizing media dollars and handling media negotiations**
• **Author documents relating to the plan (must be able to create media brief and vendor RFP from client input)**
• **Create and maintain media plan flowcharts and media buy authorizations based on various client initiatives**
• **Maintain media budgets and provide media spend summaries**
• **Work in conjunction with accounting on client billing and vendor invoices**
• **Keep abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies to supervisors**
• **Write POVs as needed and evaluate new media types / outlets**
• **Proficient with Microsoft Excel, Word, and Keynote. Knowledge of Strata is a plus.**
• **Field incoming proposals / phone calls for various clients**
• **Have an understanding of available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics**
• **Excellent presentation skills a must**
• **Team player**
• **Ability to juggle several client projects at once**
• **Bachelors degree achieved, preferably with a concentration in Advertising, Accounting, Marketing, Business Administration or Communications, advanced degree is a plus**
• **Experience in the programmatic space a plus**
• **Up to 30% travel**
• *Client & Internal Relationships:**
• **Manage day-to-day client interaction**
• **Manage expectations of clients and deliverables**
• **Work closely with the client throughout entire program to maintain performance and resolve any performance issues**
• **Assist Director in advising clients on best ways to integrate media into their advertising and marketing programs**
• **Assist Director in expanding business opportunities among current client roster**
• **Work closely with the integration team to manage day-to-day client interactions, maintain performance etc.**
• *Benefits:**
• **Privately owned, headquartered in Phoenix, AZ with offices in Los Angeles and Park City - This position is located in Phoenix**
• **Competitive benefits, Medical, Dental, Vision, Life, 401k, paid holidays, vacation & more**
• **Unique, legendary culture**
• **Fun, fast paced work environment**
• **Dog friendly**
• *WHY RIESTER**
• *RIESTER has been motivating people to become passionate about and get involved with issues that matter. These roots as Brand Activists remain the foundation of our business today. Creating and believing in our clients purpose, and caring about the sustainability of their brands success, has led RIESTER to become one of the largest independent advertising and public relations firms in the Western United States. Today, we have the knowledge, experience and resources to help businesses address important challenges in todays vastly changing world.**
• *NO CALLS PLEASE, EOE
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via Talent.com posted_at: 6 days agoschedule_type: Full-time
Function Digital Marketing, Media & CommerceScope : LocalLocation : IstanbulTerms & Conditions : Full TimeABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose : to make sustainable living commonplace, and it is our belief Function

Digital Marketing, Media & CommerceScope :

LocalLocation :

IstanbulTerms & Conditions :

Full TimeABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world.

Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose : to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

At the heart of what we do is our people we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment.

We don’t believe in the one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSEFind your purpose at Unilever. You will lead innovations, big... and small, that will make our business win and grow.

You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.

At Unilever we are leading the media sector as a first ranged advertiser in each medium. We take this leadership to a much higher level with original, innovative and inspiring practices.

We pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey at exponential pace we are looking for the best talent, fellow kindred spirits who have the passion for all those things.

We are looking for a committed, enthusiastic and experienced professional who has proven media planning and deployment expertise.

Being a strong bridge between global media team, local marketing team, external media partners and agencies, ensuring that all expectations are communicated to all stakeholders accurately and in a timely manner and assisting in the creation of solution proposals that will serve the annual and campaign-based strategies of brands in the related Business Unit, are going to be the main drivers for the aims above.

This role involves close work with the marketing teams plus media agency teams. There is extensive cross-functional working with an extensive range of stakeholders.

ResponsibilitiesCampaign Planning : Responsible for leading the full funnel (awareness, engagement and conversion) 360 degree (online & offline) media agenda developing campaign journey across key channels per audience sub-segment,leveraging past learningsResponsible for turning audience segments into actionable media plans and ensuring integration into holistic channel plans feeding into the Media blueprintResponsible for finding the most cost efficient way to do this in order to utilize the marketing media budgetIdentify opportunities for media first and innovative media solutions to have as many as possible local and global marketing awardsResponsible for fostering partnerships with local and global media JBP players to drive efficient relationship in terms of media plansAct as a brand guardian and make sure all communication tasks are implemented against the agreed timelines in line with the campaign / project brief.

Checking the compliance of the campaign with its objectives, guiding the team at necessary points.Actively participate in brainstorming to be a part innovative and media 1st ideas by considering business needs.

Understand and adopt business KPIs to DMC OKRs to measure the success.Campaign deployment and Optimization : Optimize media plan in flight and drive campaign performance based on agreed KPIs;

Pinpoint trends in the sector and analytics suites / dashboards and turn them into optimizations and / or actionable itemsEnsure delivering the pre post reports during and after all media campaigns by the agenciesCreate capability / training sessions to upskill brand teams on both online and offline media.

Scale best practice and learning as part of Agency processWHAT YOU WILL NEED TO SUCCEEDExperiences & QualificationsBachelor's Degree6 or more years’ experience and superior knowledge of media (both online and offline parts).

Probably gained in a leading multinational media agency, advertiser or global digital platform.An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)Experience managing relationships in a large, multinational, matrix organization.

Experience & strong skills working as or with marketing stakeholders / agencies and an understanding of their likely challenges and information requirements.

SkillsPassion for all kinds of media and their implications for business. Very high willingness to learnHigh bias for action and leadership.

Right Mental Attitude open communication & walk the talkAgility to be adapted in vuca environmentExcellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary, e.

g. to convert a Marketer’s request into a stimulating media brief.Fluency in English & TurkishLeadershipYou are an inclusive motivator of people.

Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you.

You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

PERSONAL MASTERY : Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

PASSION FOR HIGH PERFORMANCE : Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.TALENT CATALYST :

Invests in people coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.PURPOSE & SERVICE :

Has humility, understanding that leadership is service to others, inside and outside Unilever.CONSUMER LOVE :

Invests time inside and outside to understand the needs of consumers.BUSINESS ACUMEN :

Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Vielfalt ist Teil unserer Kultur!Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.

Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.

Bewerbungsfotos sind bei uns nicht erforderlich.

J-18808-Ljbffr

Last updated : 2024-03-12
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via Influencer Marketing Society schedule_type: Full-time
Blue Chip Marketing Worldwide is an independent, fully integrated, global marketing company that unites healthcare, retail, and brand marketers to achieve remarkable business results. We create and execute integrated marketing communications ideas and solutions. The Digital Media Strategist is responsible for the strategic development and execution of digital media opportunities with current... clients, as well as the management/oversight of the Blue Chip Marketing Worldwide is an independent, fully integrated, global marketing company that unites healthcare, retail, and brand marketers to achieve remarkable business results. We create and execute integrated marketing communications ideas and solutions.

The Digital Media Strategist is responsible for the strategic development and execution of digital media opportunities with current... clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. This is a strategic and execution role, reporting to the Associate Director, Digital Strategy, and working closely with the extended Integrated Media team and designated Client Leaders. The DMS is expected to continuously challenge yourself, your client(s) & agency counterparts to unite to develop relevant, original, and impactful digital strategies and test & learn opportunities that span the full spectrum of digital.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

• Demonstrate the mission, vision, values, and culture principles of BC Worldwide

• Develop and implement digital strategies; partnering with ADDS as needed

• Manage the day-to-day strategic digital media planning activities for assigned account(s) while engaging oversight and support of Director, when necessary

• Collaborate with the Integrated Media team and agency cross-functional teams on the development of digital marketing campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different digital strategies and tactics work within a campaign structure

• Uncover / understand client objectives, challenges and needs as it pertains to Digital

• Responsible for digital media brief co-development, strategic approach, engaging the digital marketplace, proposal evaluation & negotiation, media recommendation development, and presentation to clients

• Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing

• Develop strong knowledge of the changing digital landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations

• Based on client and internal project demands, additional duties may be assigned

• Must be able to travel occasionally overnight and on weekends

• Comply with all corporate and departmental standard operating procedures

• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy

Education, Experience and Certifications

• Education: Bachelor’s Degree from an accredited four-year college or university preferred

• 2+ years of relevant digital media experience required

• Demonstrated knowledge of digital media and analytics

• Demonstrated experience with digital shopper marketing

• Demonstrated knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.

• Demonstrated understanding of media planning, negotiation, implementation and performance analysis

• Experience writing and selling in proposals/plans for digital marketing efforts
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via Tenet Health | Career Opportunities - Tenet Healthcare Corporation posted_at: 19 days agoschedule_type: Full-time
The Digital Media Specialist will support the planning, execution, and monitoring of all digital media (paid and organic) to drive qualified leads for Tenet’s hospitals, physician practices, and recruitment marketing. The primary responsibilities will include driving media mix efficiency through paid search and social while keeping the healthcare consumer journey at the forefront of marketing... efforts. Serve as a liaison between home office and The Digital Media Specialist will support the planning, execution, and monitoring of all digital media (paid and organic) to drive qualified leads for Tenet’s hospitals, physician practices, and recruitment marketing.

The primary responsibilities will include driving media mix efficiency through paid search and social while keeping the healthcare consumer journey at the forefront of marketing... efforts. Serve as a liaison between home office and individual market team members on adaptations to digital media plans and respond with adjustments in a timely manner. Analyze data for potential optimizations and adaptations to drive additional qualified leads.

Responsibilities:
• Plan, set up, execute, and track paid search and social campaigns utilizing platforms Skai and Sprinklr.
• Collaborate with home office media team and local market directors on campaign optimization.
• Work in collaboration with offshore team to optimize paid search campaigns adjusting bidding, keywords, and other variables to achieve campaign goals and KPI’s.
• Collaborate with team to enhance organic social content through boosting.
• Assist in 2x yearly media planning process including building media plans and presentations and making changes based on feedback.
• Assist in monthly reporting and providing insights for improvement to individual markets for paid search and social and organic social.
• Set up and pull GA reports as necessary.
• Ability to understand and follow the strategic direction of the Home Office marketing team and how it flows down to the market level using the most effective channels and tactics for each priority.
• Understand the role of digital media in the overall marketing mix and how it plays with other awareness channels.
• Assist in developing the appropriate digital media strategy and plan based on media brief capitalizing on best industry standard practices.

Requirements:
• Bachelor’s degree in Marketing / Digital Marketing or related field.
• 2-3 years of digital media experience.
• Google Adwords certified; Meta certified.
• Experience in Google Ads manager and Meta platforms.
• Experience in other forms of digital media such as digital audio, display, video.
• Strong grasp of the Digital Marketing landscape and how paid search/social plays a pivotal role in the marketing efforts across all channels and platforms.
• Experience planning, implementing, executing, and optimizing paid search and paid social campaigns.
• Excellent project management and organizational skills
• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company.
• Self-motivated - Outcomes-focused individual who holds herself/himself to a high-performance standard but maintains a sense of proportion and humor.
• Identifies as a strong, timely communicator.

Preferred:
• Paid Search Buying experience for Hospital / Healthcare systems or Healthcare brands.
• Worked for multinational media buying firms or have been part of an in-house digital model.
• Healthcare experience.
• Experience with platforms such as Sprinklr and Skai (Kenshoo).
• Agency background or experience working in an in-house digital media agency model.

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

#LI-JR1
2403006894
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