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Most recent job postings at National Geographic
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schedule_type: Full-time
The VP Strategy & Consumer Marketing of National Geographic Channels develops the overarching marketing strategy for global and domestic programming priorities across all consumer platforms, including audience targeting, series positioning, paid and owned media strategy, KPIs, and key objectives of each campaign. Emphasizing innovation and creative thinking, the candidate will ensure that all... campaigns are developed with a clear strategic vision
The VP Strategy & Consumer Marketing of National Geographic Channels develops the overarching marketing strategy for global and domestic programming priorities across all consumer platforms, including audience targeting, series positioning, paid and owned media strategy, KPIs, and key objectives of each campaign. Emphasizing innovation and creative thinking, the candidate will ensure that all... campaigns are developed with a clear strategic vision that’s flawlessly executed across all earned, owned, shared and paid consumer touchpoints. This role demands passion and seasoned experience in entertainment marketing. Core skills include fundamentals in consumer behavior, media marketplace knowledge and creative thinking, driving towards effective integrated marketing platforms and best in class advertising campaigns aimed to drive awareness, intent and tune-in. Role will support the EVP, Strategy & Consumer Marketing.
Responsibilities
• Global Strategy Development
• Collaborate with senior leadership across the organization to lead the development of optimal marketing strategies for global programming priorities.
• Lead integrated strategic brief development for marketing priorities in collaboration with key cross-functional stakeholders (programming, scheduling, marketing, creative etc.)
• Coordinate with regional teams to ensure global strategies are communicated in a timely manner and executed effectively and consistently across international markets as appropriate
• Drive tune-in and increased ratings for major marketing priorities.
• Determine fact based findings to enhance future campaigns.
• Create unified support and improved communication between internal partners for top marketing priorities.
• Integrated Marketing Campaign Development
• Lead the integrated campaign development process for appointed priorities from production kick-off through to execution and post-campaign debrief discussions.
• Lead the cross functional campaign development process to architect/execute fully integrated marketing campaigns extending across all NGP/Fox portfolio, paid, earned and owned touchpoints
• Inspire unified creativity among all internal/external stakeholders.
• Liaise with internal divisions to identify & optimize incremental revenue opportunities tied to consumer marketing initiatives (ad sales, affiliate etc)
• Develop best-in-class, fully integrated marketing campaigns that generate widespread consumer buzz & industry accolades.
• Create unified support and improved communication between internal partners for top marketing priorities.
• Off-Channel Media Campaign Planning & Implementation
• Coordinate with internal/agency partners to create fully integrated marketing campaigns across all platforms and touchpoints (broadcast, digital, print, radio, OOH, experiential, etc.)
• Lead senior level media agency relationship to maximize efficacy of media plans by inspiring creativity, scrutinizing recommendations and sharing insightful feedback.
• Interface with Insights & Analytics to evaluate results of marketing strategies and tactics.
• Lead post mortem analyses for all off-air priorities to derive findings that have a direct impact on future consumer campaigns.
• Oversee the off-air deliverables process and oversee implementation for all campaigns. Coordinate with media agency and internal departments to ensure timely and accurate delivery of materials.
• Budget Management & Invoicing
• Oversee macro level budget planning and implementation for appointed campaigns and projects..
• Manage invoicing procedure to ensure timely and accurate processing.
• Manage quarterly forecasting submissions to finance and executive teams.
• Collaborate with affiliate partners to ensure contractual spend thresholds are met in accordance with agreements.
• Manage reconciliation process for campaigns ensuring the timely reimbursement of paid media partners.
• Lead New Consumer Initiatives
• Monitor industry trends and consumer habits, staying ahead of the curve to inform and apply cutting-edge media strategy and tactics.
• Identify new opportunities to drive ratings and incremental ROI for the networks.
• Lead the experiential marketing process by determining tentpole priorities, identifying ideal partner agencies, maximizing affiliate opportunities and developing dynamic executions that cut through the clutter and leverage consumer & programming insights.
• Expand our efforts in the strategic partnerships space by finding and coordinating with best-in-class agency and brand partners.
• Management
• Responsible for managing day-today workload, responsibilities, requirements and expectations for marketing strategy managers & coordinator
Qualifications
• 15+ yrs relevant work experience; College Degree or equivalent
• Microsoft Office (Excel, Word, Powerpoint), telephone, printer, copier, fax machine
• Excellent verbal and written communication skills. Strategic intuition, solid judgment and ability to express ideas. Good presentation skills. Time and project management.
Division Description
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook , Twitter , Instagram , Google+, YouTube , LinkedIn and Pinterest .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type: Full-time Show more details...
Responsibilities
• Global Strategy Development
• Collaborate with senior leadership across the organization to lead the development of optimal marketing strategies for global programming priorities.
• Lead integrated strategic brief development for marketing priorities in collaboration with key cross-functional stakeholders (programming, scheduling, marketing, creative etc.)
• Coordinate with regional teams to ensure global strategies are communicated in a timely manner and executed effectively and consistently across international markets as appropriate
• Drive tune-in and increased ratings for major marketing priorities.
• Determine fact based findings to enhance future campaigns.
• Create unified support and improved communication between internal partners for top marketing priorities.
• Integrated Marketing Campaign Development
• Lead the integrated campaign development process for appointed priorities from production kick-off through to execution and post-campaign debrief discussions.
• Lead the cross functional campaign development process to architect/execute fully integrated marketing campaigns extending across all NGP/Fox portfolio, paid, earned and owned touchpoints
• Inspire unified creativity among all internal/external stakeholders.
• Liaise with internal divisions to identify & optimize incremental revenue opportunities tied to consumer marketing initiatives (ad sales, affiliate etc)
• Develop best-in-class, fully integrated marketing campaigns that generate widespread consumer buzz & industry accolades.
• Create unified support and improved communication between internal partners for top marketing priorities.
• Off-Channel Media Campaign Planning & Implementation
• Coordinate with internal/agency partners to create fully integrated marketing campaigns across all platforms and touchpoints (broadcast, digital, print, radio, OOH, experiential, etc.)
• Lead senior level media agency relationship to maximize efficacy of media plans by inspiring creativity, scrutinizing recommendations and sharing insightful feedback.
• Interface with Insights & Analytics to evaluate results of marketing strategies and tactics.
• Lead post mortem analyses for all off-air priorities to derive findings that have a direct impact on future consumer campaigns.
• Oversee the off-air deliverables process and oversee implementation for all campaigns. Coordinate with media agency and internal departments to ensure timely and accurate delivery of materials.
• Budget Management & Invoicing
• Oversee macro level budget planning and implementation for appointed campaigns and projects..
• Manage invoicing procedure to ensure timely and accurate processing.
• Manage quarterly forecasting submissions to finance and executive teams.
• Collaborate with affiliate partners to ensure contractual spend thresholds are met in accordance with agreements.
• Manage reconciliation process for campaigns ensuring the timely reimbursement of paid media partners.
• Lead New Consumer Initiatives
• Monitor industry trends and consumer habits, staying ahead of the curve to inform and apply cutting-edge media strategy and tactics.
• Identify new opportunities to drive ratings and incremental ROI for the networks.
• Lead the experiential marketing process by determining tentpole priorities, identifying ideal partner agencies, maximizing affiliate opportunities and developing dynamic executions that cut through the clutter and leverage consumer & programming insights.
• Expand our efforts in the strategic partnerships space by finding and coordinating with best-in-class agency and brand partners.
• Management
• Responsible for managing day-today workload, responsibilities, requirements and expectations for marketing strategy managers & coordinator
Qualifications
• 15+ yrs relevant work experience; College Degree or equivalent
• Microsoft Office (Excel, Word, Powerpoint), telephone, printer, copier, fax machine
• Excellent verbal and written communication skills. Strategic intuition, solid judgment and ability to express ideas. Good presentation skills. Time and project management.
Division Description
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook , Twitter , Instagram , Google+, YouTube , LinkedIn and Pinterest .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type: Full-time Show more details...
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