Most recent job postings at netgear
via JobServe posted_at: 7 days agoschedule_type: Full-timesalary: 112K–198K a year
The DTC eCommerce Marketing lead is responsible for helping us continue to enhance the customer experience and revenue growth of our Direct-to-Consumer eCommerce business. As the driver of our DTC site, this role will lead day-to-day planning and execution efforts, working cross-functionally with Sales, Marketing Operations, Customer Service, Tech Services, and Demand Marketing, as well as with... numerous external partner agencies, to execute a best-in-class The DTC eCommerce Marketing lead is responsible for helping us continue to enhance the customer experience and revenue growth of our Direct-to-Consumer eCommerce business. As the driver of our DTC site, this role will lead day-to-day planning and execution efforts, working cross-functionally with Sales, Marketing Operations, Customer Service, Tech Services, and Demand Marketing, as well as with... numerous external partner agencies, to execute a best-in-class website in support of our goal to increase customer acquisition and revenue on NETGEAR.com and influence other channels across the US.

This key role will focus on a data-driven approach to improving site performance - a strong background in data analytics will be prioritized. The position will leverage Google Analytics data aggregation and analysis, SEO, A/B testing, etc. to mine key insights that will guide multiple efforts including content optimization, customer journey and site usability - leading to enhanced conversion on the platform.

This critical role is an exciting opportunity for a senior eCommerce enthusiast to help us accelerate our journey and contribute to the continued transformation of NETGEAR.

Responsibilities:

Micro-focus on E-commerce KPIs across site, including Source traffic analysis, marketing & sales initiatives, and integrated earned/paid campaigns that deliver an increase in new customer acquisition, traffic, engagement, conversion, AOV, etc.

Lead overall strategy & execution for the E-commerce DTC priorities & drive day to day execution of NETGEAR.com projects and initiatives to support E-commerce revenue objectives and improve customer engagement. Partner with other regions to share and execute best practices.

Develop robust, agile A/B test and roll strategy, leverage trends/insights to drive ongoing financial performance and user experience improvements.

Maximize current tactics and unlock new opportunities to drive growth such as SEO, retention/loyalty, affiliate & partners programs, demand generation

Optimization of content & site merchandising to refine the online user experience, customer journey & engagement, site navigation, commerce flow & full DTC marketing funnel

Collaborate with technical partners (internal and external) to develop and deliver a best-in-class site experience and meet/exceed target conversion metrics

Lead web analytics related to eCommerce, work with Analytics and Finance teams to create and communicate performance scorecards that measure quality and quantity of traffic, optimize purchase journey, and ultimately increase conversion. Regular communication to teams, leadership and cross-functional partners

Continuous user testing & research, leverage industry research and best practices for ongoing DTC innovation, updates and recommendations

Key Skills

5+ years eCommerce marketing experience with background on Consumer Electronics or CPG.

A proven ability to work in remote cross-functional/regional teams and Matrix organizations and ensure accountability for results that maximize contribution to DTC business objectives.

Lead through influencing and building strong working relationships with diverse stakeholders but can assert yourself when needed. Comfortable communicating across all levels of the company.

Strong strategic thinker and tactical executor, and the drive to get things done.

Strong sense of ownership, ability to manage multiple projects while focused on key priorities.

Solid leadership skills, team building, and resource management.

Experience with Google Analytics, tools like FullStory, Salesforce Commerce and Marketing Clouds, Optimizely, Microsoft Office. Tableau experience a plus.

The US base salary range for this Full time position is $112,000-$198,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process
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via San Jose, CA - Geebo posted_at: 5 days agoschedule_type: Full-timesalary: 20–28 an hour
NETGEAR's Corporate Marketing team is looking for a top-tier candidate to lead production efforts in support of digital marketing initiatives that help drive revenue and customer engagement on NETGEAR.com. As the Senior Web Producer, you would lead a team of front-end web developers and project managers and would be responsible for the coordination of resources to ensure efficient and timely delivery of projects in the context of organizational priorities. NETGEAR's Corporate Marketing team is looking for a top-tier candidate to lead production efforts in support of digital marketing initiatives that help drive revenue and customer engagement on NETGEAR.com. As the Senior Web Producer, you would lead a team of front-end web developers and project managers and would be responsible for the coordination of resources to ensure efficient and timely delivery of projects in the context of organizational priorities. The ideal candidate combines expertise in iterative, agile production methodologies with solid digital marketing sensibilities, an eye for UI design, and expert project management skills. This role can be based in San Jose, CA or remotely. Colorado state residents are not eligible for consideration. What you will do Partner with key stakeholders to gather requirements and create wireframes and functional specifications for new web pages and functional enhancements on NETGEAR.com. Project manage timelines and resources to effectively... juggle a high volume of concurrent projects, and help establish/iterate upon workflows to improve efficiency Ensure there is effective coordination between designers and production to ensure development is efficient and final deliverables align with requirements and visual design benchmarks Own the day-to-day content updates through our CMS, including management of storefront promotions and the publishing of blogs, videos, and landing pages Champion a mobile-first design sensibility and manage the effective presentation of content across various device types, screen resolutions, and entry points to optimize user experience and engagement/commerce KPIs including conversion rate Troubleshoot and identify issues/opportunities with customer-facing web content and CMS presentation elements and fix/propose ideas for improvement Coordinate with IT/Technical Services teams to define functional requirements of new features and CMS components and to devise high-quality web solutions for complex business needs Oversee technical implementation of all A/B, multivariate, and user testing on NETGEAR.com. Execute tests in appropriate tool and provide reporting/results to relevant stakeholders. Support on-boarding/training of web production resources and agency partners to ensure familiarity with the features and limitations of our CMS/publishing framework What you will bring 5
years of web production / web project management experience in an environment focused on digital marketing and/or direct-to-consumer/ecommerce Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups Experience working with enterprise-level content management systems Strong working knowledge of HTML/CSS/Javascript Familiarity with Adobe Creative Suite and other UI design applications Experience working with A/B and Multivariate testing tools and an understanding of scripting to execute complex test scenarios Familiarity with e-commerce marketing concepts and an understanding of what drives e-commerce KPIs Experience with SEO best practices and a solid understanding on how organic search impacts traffic at every stage of the customer journey Experience in people management and the ability to mentor and develop personnel Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
Salary Range:
$80K -- $100K
Minimum Qualification
Media Production & BroadcastingEstimated Salary: $20 to $28 per hour based on qualifications
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via Salary.com schedule_type: Full-time
Are you a highly motivated marketing professional who can thrive in a fast-paced, ever-changing environment? Do you have significant expertise in building and designing marketing programs, experience in audience segmentation and targeting, and the ability to execute and test scalable strategies that drive impactful results? The NETGEAR Corporate Marketing team is seeking a results-oriented... Growth Marketing Manager who can set the vision for Small Are you a highly motivated marketing professional who can thrive in a fast-paced, ever-changing environment? Do you have significant expertise in building and designing marketing programs, experience in audience segmentation and targeting, and the ability to execute and test scalable strategies that drive impactful results?

The NETGEAR Corporate Marketing team is seeking a results-oriented... Growth Marketing Manager who can set the vision for Small and Medium Business (SMB) programs to acquire, support, and retain SMB customers. If you share a passion for understanding the customer journey from pre- to post-purchase and want to join an energetic and dynamic team, contact us today.

Key Responsibilities
• Responsible for defining the strategic approach of the SMB Growth Marketing program with a focus on increasing qualified leads to enable internal sales and resellers, driving direct conversions and revenue, and promoting product upgrades
• Design, manage and implement NETGEAR Insight subscriber marketing strategy to drive acquisition, conversion, and retention
• Build, implement, and optimize personalized customer journeys by leveraging usage data to trigger journey touchpoints throughout the customer lifecycle, using a variety of mediums and content types
• Track the efficacy of customer journeys by monitoring key performance indicators (leading and lagging) and sharing results with stakeholders
• Work across Marketing, SMB Product Teams, IT, and Support to develop, launch, track and optimize campaigns
• Help manage SMB push, in-app and email deliverability, database hygiene, subscription management, and compliance with global opt-in laws and regulations
• Deploy customer experiences through Salesforce Marketing Cloud, Airship, and Simon Data

Desired Skills and Qualifications
• Bachelor’s degree or related studies
• 5 years of experience in Digital Marketing or Growth Marketing with online B2C and B2B companies.
• Experience building and maintaining SMB customer lead programs a plus
• Demonstrated experience creating content for and then building customer journey maps, experience mapping, or process mapping
• Demonstrated experience using data analysis, metrics, and insights to drive decisions
• Data visualization experience with tools like Tableau and Google Analytics is a plus
• Desire to lead cross-functional teams and demonstrated expertise in internal stakeholder management
• Comfortable with content creation and design; Adobe Creative Suite experience a plus
• Comfortable working in technical environments including HTML, CSS, CMS web tools, and email platforms
• Highly organized and detail-oriented individual who can work under pressure to meet deadlines
• Experience with SFMC or Simon Data is a plus

The US base salary range for this full-time position is $95,000-$164,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process
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via BeBee posted_at: 3 days agoschedule_type: Full-time
Cortech is in search of a Forklift Operator for the City Of Industry, Ca Forklift experience preferred Sit-down and standup Warehouse Experienced RF experienced Provide quality inspections Must be certified with more than 1 year of hands-on experienced Ability to read and comprehend basic instructions to interpret documents such as safety rules Must be open to working overtime when needed occasional Saturdays Hours are 2:00 pm to 10:45 pm $18. 50 Cortech is in search of a Forklift Operator for the City Of Industry, Ca Forklift experience preferred Sit-down and standup Warehouse Experienced RF experienced Provide quality inspections Must be certified with more than 1 year of hands-on experienced Ability to read and comprehend basic instructions to interpret documents such as safety rules Must be open to working overtime when needed occasional Saturdays Hours are 2:00 pm to 10:45 pm $18.
50 per hour Contact us at (626) 939-4500 Please submit resume
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via Built In schedule_type: Full-time
If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply. Account Manager - Netgear Who is MarketStar? Rated as a Top Workplace in 2019, 2020, and 2021, MarketStar employs over 1500 people across 60+ countries and is headquartered in Ogden, UT. Our employees are our greatest assets. We look for professionals who are eager to learn, grow, and perform for the clients we represent. If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.

Account Manager - Netgear

Who is MarketStar?

Rated as a Top Workplace in 2019, 2020, and 2021, MarketStar employs over 1500 people across 60+ countries and is headquartered in Ogden, UT. Our employees are our greatest assets. We look for professionals who are eager to learn, grow, and perform for the clients we represent. With a culture of success and an empowered, tech savvy workforce, MarketStar continuously delivers great experiences to our employees and our clients every day. Our employees have helped launch, sell, and support thousands of products and services on behalf of some of the most innovative tech companies across the globe!

At MarketStar, we are sales experts. We offer Sales as a Service™ to our clients by providing data-driven insights, powerful technology, and highly specialized support. This allows us to help our clients streamline... their sales process, exceed sales goals, and ultimately grow their business. We have consistently delivered exceptional sales results representing our clients for over 30 years.

Our actions are based on our core values, and a relentless desire to achieve our purpose - To Create Growth. We are excited to have you apply to work with us! "You Belong" is one of the MarketStar core values and we look forward to helping you find belonging and purpose here.

About the Account Manager - Netgear:
MarketStar currently has an opportunity available for an Account Manager. As an Account Manager, you will represent an industry-leading company as you foster strong relationships of influence and work tenaciously to increase the client's brand loyalty and drive sales.

Location: Ogden, UT - Hybrid

What will you do? • Owns sales achievement against a quota in assigned territory • Develop and maintain relationships with accounts to generate and drive account pipeline • Serve as client sales resource on sales opportunities in accounts • Promote products, services, sales/marketing initiatives • Build out/Profile information/contacts by updating CRM System • Meet with Management weekly to discuss pipeline and forecast opportunities

Skills & Qualifications: • Bachelor's degree or combination of equivalent professional experience and education • Extensive relevant sales experience and proven success in account management • Background in the tech industry and/or channel sales strongly preferred • Direct sales experience preferred • A passion for sales with proven success in sales attainment and pipeline management • Tech-savvy with an affinity for innovative and emerging technology • Energetic and self-driven with a strong sense of teamwork • Engaging and personable; able to easily develop relationships of influence • Excellent communicator, both verbal and written; dynamic and persuasive presentation skills • Proficient with Microsoft Office (PowerPoint, Excel, and Word)

MarketStar Benefits & Perks:

In our commitment to our "We Care" value, we believe in providing employees with valuable mental and physical well-being benefits including:

Paid Parental Leave

Paid Childcare/Dependent Care

Education Reimbursement

Mental Health Benefit

401(k) Match

4.5 weeks PTO and 7 paid holidays

Personal Loan Program

And comprehensive health and welfare plans

This is a non-exempt position

MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please contact us at talentacquisition@marketstar.com for assistance
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via San Jose, CA - Geebo posted_at: 5 days agoschedule_type: Full-timesalary: 20–28 an hour
Responsibilities: Review and audit of NETGEARs backend, cloud-based systems Create an architectural vision for the NETGEAR backend incorporating a standard, Nodejs based stack, patterns and standards for stored state, service interactions etc. Lead the teams through incrementally realizing that vision Create PoCs and/or reference implementations to help communicate your vision Work with the CTO... Software and your counterparts for Mobile and Embedded Responsibilities:
Review and audit of NETGEARs backend, cloud-based systems Create an architectural vision for the NETGEAR backend incorporating a standard, Nodejs based stack, patterns and standards for stored state, service interactions etc. Lead the teams through incrementally realizing that vision Create PoCs and/or reference implementations to help communicate your vision Work with the CTO... Software and your counterparts for Mobile and Embedded Systems to create an end-to-end technical vision for NETGEAR Software Services system Work across teams at NETGEAR to evangelize and encourage adoption of standard tools, practices and stacks Key Requirements:
Entrepreneurial get-things-done attitude Strong technical and business judgement Ability to effectively balance long term technical vision with short term business goals Demonstrated experience architecting scalable consumer web/mobile backend systems Excellent technical design skills Experience with several of these languages:
Javascript, Nodejs, Java, PHP, C/C++, Objective C. Experience with consumer embedded systems a plus Ability to work in a fast-paced Agile software development environment with frequent software releases Excellent verbal and written interpersonal skills Creative thinker and strong problem solver with both a grasp of the big picture and meticulous attention to detail Self-starter who can find their way between organizations in a complex corporate environment Effective leader with hand's on approach At least 10 years of experience in software development B.Sc. or equivalent vocational experience required.
Salary Range:
$150K -- $200K
Minimum Qualification
Software DevelopmentEstimated Salary: $20 to $28 per hour based on qualifications
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via Pennsylvania Jobs - Tarta.ai posted_at: 24 days agoschedule_type: Full-time
Wireless Test Engineer NETGEAR Inc. is looking for a skilled and self-motivated Junior Engineer to become part of our RF/Wireless team. Job Qualifications As a Wireless Test Engineer, you will participate in, Wireless product testing in a Controlled Wireless Environment... Wireless product testing in Real-world conditions. Using tools like IXIA Chariot, Iperf and others Creating Wireless test reports using Microsoft Office and other SW tools Participating Wireless Test Engineer NETGEAR Inc.
is looking for a skilled and self-motivated Junior Engineer to become part of our RF/Wireless team.
Job Qualifications As a Wireless Test Engineer, you will participate in, Wireless product testing in a Controlled Wireless Environment...
Wireless product testing in Real-world conditions.
Using tools like IXIA Chariot, Iperf and others Creating Wireless test reports using Microsoft Office and other SW tools Participating in making wireless testers The following qualifications are mandatory for all candidates:
BSEE or MSEE with a GPA 3.0 Broad understanding of telecommunications and wireless/cellular systems.
Good understanding of TCP/IP.
1-3 years academic plus professional experience.
Excellent verbal and written skills.
The followings skills are also highly desired and are considered a plus:
Good understanding of one or more wireless standards:
WLAN (802.11a/b/g/n/ac/ax/be/ad/ay), 2G, 3G, 4G, DECT, WDCT, BT, Zigbee & Z-wave.
Knowledge of Broadcom, Qualcomm, MediaTek & Realtek WiFi Chipset Basic Soldering skills.
Experience with basic wireless test equipment:
Spectrum Analyzer, Signal Generator, Vector Network Analyzer, RF High Impedance probes, Function Generators, Oscilloscope & Multi-meter.
Experience with NI Labview, Microsoft Office, Omnipeek & Automation Anywhere.
Associated topics:
antenna, asic, design engineer, electrical, frequency, hardware, nortel, technical, test engineer, wan
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via Dallas, TX - Geebo posted_at: 5 days agoschedule_type: Full-timesalary: 20–28 an hour
This position primarily directs a sales team to achieve aggressive direct to consumer revenue and profit goals. This role designs and recommends sales programs and sets short and long term strategy. Part of the ongoing DTC work will be to evaluate and implement appropriate new sales techniques to increase the department's sales volume. Finally, close oversight of product and service for... recommendations to improve customer satisfaction and sales This position primarily directs a sales team to achieve aggressive direct to consumer revenue and profit goals. This role designs and recommends sales programs and sets short and long term strategy. Part of the ongoing DTC work will be to evaluate and implement appropriate new sales techniques to increase the department's sales volume. Finally, close oversight of product and service for... recommendations to improve customer satisfaction and sales potential will be needed. Additionally, this position will also handle business development and so a part of the skill set that we are seeking will be a business development experience or passion to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be ready to dive in, take the lead, use initiative, and accelerate adoption of NETGEAR's beat-in-class home and business networking product portfolio. Roles and Responsibilities Manages 2 direct reports, and influences multiple people across different functional areas. Collaborates with internal stakeholders to produce effective communications, relevant messaging, targeted lists, A/B tests, and successful sales strategies Key partners:
brand marketing, programming, media, campaign services, creative services, call center vendor management, digital experience and marketing operations teams Business Development:
Generate new leads and push the leads through the entire process to close deals and create accounts. Identifies trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets Motivates the team, tracks performance, P&L, and oversees the report metrics Owns the internal and external Supply Chain relationships for DTC Key Skills:
10
years eCommerce sales and business development experience with background in Consumer Electronics or CPG. A proven ability to work in remote cross-functional/regional teams and matrix organizations and ensure accountability for results that maximize contribution to DTC business objectives. Lead through influencing and building strong working relationships with diverse stakeholders but can assert yourself when needed. Comfortable communicating across all levels of the company. Strong strategic thinker and tactical executor, and the drive to get things done. Strong sense of ownership and ability to manage multiple projects while focused on key priorities. Solid leadership skills, team building, and resource management. Proficiency with data analysis, forecasting, and budgeting Proven ability to plan and manage resources Successful track record in B2B sales and negotiation
Salary Range:
$150K -- $200K
Minimum Qualification
SalesEstimated Salary: $20 to $28 per hour based on qualifications
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via JobzMall schedule_type: Full-time
Respond to daily media requests for information, photos and product samples. Coordinate interviews with leaders and gather information as needed. Handle relationships with the media and the product reviews program. Collaborate with internal executive clients to report results and plans based on our public relations objectives. Attend product meetings and have a basic understanding of the... technologies included in the portfolio of product offerings. Respond to daily media requests for information, photos and product samples.
Coordinate interviews with leaders and gather information as needed. Handle relationships with the media and the product reviews program. Collaborate with internal executive clients to report results and plans based on our public relations objectives. Attend product meetings and have a basic understanding of the... technologies included in the portfolio of product offerings. Develop strategic plans to gain greater brand equity and visibility for NETGEAR and the products, which make up the Connected Home product group including Orbi, Nighthawk, Night Pro Gaming and Meural Smart Canvas. Work closely with product marketing and executive teams to develop strategic plans to gain visibility and build greater brand equity for the NETGEAR Meural Canvas II and Connected Home product lines
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via Jobilize posted_at: 7 days agoschedule_type: Full-time
The NETGEAR Corporate Marketing team is seeking an experienced digital leader to help curate the vision and roadmap, and lead execution across NETGEAR.com and DTC sites worldwide. Based out of our headquarters in San Jose, CA, the Director of Digital Experience is a critical role that is responsible for leading and managing our digital presence online, creating a best-in-class customer experience... and driving innovative solutions that increase customer The NETGEAR Corporate Marketing team is seeking an experienced digital leader to help curate the vision and roadmap, and lead execution across NETGEAR.com and DTC sites worldwide.
Based out of our headquarters in San Jose, CA, the Director of Digital Experience is a critical role that is responsible for leading and managing our digital presence online, creating a best-in-class customer experience... and driving innovative solutions that increase customer engagement, demand, revenue and premium brand building.

As someone who is a senior eCommerce enthusiast and leverages deep analytics to drive creative solutions, you re excited by the challenge of rolling up your sleeves and working cross-functionally with Technology, Product, Sales, and other Marketing teams to enhance customer experience, acquisition, engagement and retention touchpoints that ultimately leads to incremental revenue across NETGEAR.com properties worldwide.

Key Responsibilities
• Create and drive the marketing vision for all NETGEAR.com properties inclusive of worldwide corporate websites and ecommerce stores
• Drive best-in-class visual design and interactive solutions that create a premium branded customer experience across all owned digital touchpoints
• Lead and inspire a team focused on UI/UX, interactive design, responsive web, KPI reporting, and content marketing.
• Own robust A/B testing program to iterate and improve site performance and customer journey.
• Partner with eCommerce team to ensure prioritization of revenue objectives for the site lend expertise to development of customer journey to conversion and ensure all site enhancements are aligned with strategy for growth.
• Monitor, report, and present results to the Executive Team and identify opportunities to proactively address customer concerns and/or enhancements throughout the buyer journey.
• Help lead SEO strategy to drive traffic, conversion and revenue growth for NETGEAR WW sites
• Partner with stakeholders on digital strategies that support product launches, app/service releases, content management, and on-going site maintenance.
• Oversee the production of final web-ready assets and interaction specs to Web IT and Development teams to ensure designs are accurately produced and brought to life on .com, and in digital media
• Champion mobile-first, consumer-centered digital design best practices
• Manage external vendors whose tools and apps are integrated into NETGEAR.com.

Experience and Leadership
• 8+ years of experience designing customer experiences for medium to large-scale consumer and ecommerce websites
• Proven success in delivering A+ digital experiences across, mobile, tablet, and desktop interfaces
• Strong ability to lead web design projects from concept to completion; hands-on working knowledge of web design, digital branding, interactive ecommerce workflows and practices
• Experience working with global, multilingual websites with a strong understanding of key localization best practices
• Ability to clearly articulate business requirements, track ROI, and present success to Senior Executive Management Teams
• Experience selecting, managing, and maintaining technology/business systems including community management, web analytics, marketing automation, and performance management tools.
• Demonstrated skill in hiring, coaching and developing a high performing team.
• Passionate about digital innovation, the transformation of commerce, design and media, emerging technologies, staying current as web technology evolves
• Adept at navigating uncertainty and complexity whilst delivering a strong customer experience
• Fluent working knowledge of Google Analytics, CMS platforms, HTML, CSS, Optimizely A/B testing tools, Adobe Photoshop, Jira/Confluence, SFCC

The US base salary range for this full-time position is $150,000-$244,000 + bonus + equity + benefits.
Our salary ranges are determined by role, level, and location.
The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position based in the SF Bay Area.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Associated topics:
advertise, alumni, community, endowment, event, facebook, lead generation, newspaper, policy, product market
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