Search Engine Optimization Overview
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New Zealand Travel and New Zealand Business - The official website for New Zealand
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 82 characters.
Meta description
The meta description tag is good.
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
Headings
The headings are properly set.
  1. Welcome to New Zealand
  1. Kia Ora
  1. Building a nation of story tellers
  1. Building a nation of story tellers (video)
Content keywords
The content has relevant keywords.
newzealandtravelandnewzealandbusinesstheofficialwebsitefornewzealand
Image keywords
All images have alt attributes set.
SEO friendly URL
The URL is SEO friendly.
https://www.newzealand.com/
404 page
The website has 404 error pages.
https://www.newzealand.com/404-9c105261eb90059981f4baa2ace58696
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.newzealand.com/resources/themes/reimagine/dist/2.0.7/images/noalteration/apple-touch/apple-touch-icon.png?m=4387e708e1fc5ad1d1cd-m
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.20 seconds.
Page size
The size of the HTML webpage is 31,113.00.
HTTP requests
There are fewer than 11 HTTP requests on the webpage.
  1. https://www.newzealand.com/resources/themes/reimagine/dist/2.0.7/js/utils.js?m=4387e708e1fc5ad1d1cd-m
  2. https://www.newzealand.com/resources/themes/reimagine/dist/2.0.7/js/data_layer/index.js?m=4387e708e1fc5ad1d1cd-m
  3. https://tags.tiqcdn.com/utag/tourismnz/main/prod/utag.js
  4. https://www.newzealand.com/aWxvdmVrZWxseQ/tag-manager.js
  5. https://www.newzealand.com/resources/themes/reimagine/dist/2.0.7/js/splash_page/video.js?m=4387e708e1fc5ad1d1cd-m
  1. https://cloud.typography.com/6904692/7630212/css/fonts.css
  2. https://cloud.typography.com/6904692/7630212/css/fonts.css
  1. https://www.newzealand.com/resources/themes/reimagine/splash/img/nz-logo.svg
  2. https://www.newzealand.com/resources/themes/reimagine/splash/img/newzealand-govt-nz.svg
  3. https://www.newzealand.com/resources/themes/reimagine/splash/img/fernmark.svg
  4. https://www.newzealand.com/resources/themes/reimagine/splash/img/newzealand-govt-nz.svg
Image format
The images are served in the AVIF, WebP format.
JavaScript defer
The are 3 javascript resources without the defer attribute.
  1. https://tags.tiqcdn.com/utag/tourismnz/main/prod/utag.js
  2. https://www.newzealand.com/aWxvdmVrZWxseQ/tag-manager.js
  3. https://www.newzealand.com/resources/themes/reimagine/dist/2.0.7/js/splash_page/video.js?m=4387e708e1fc5ad1d1cd-m
DOM size
The DOM size is optimal.
The HTML file has 131 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.newzealand.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
nginx
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      initial-scale=1
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      The website has sitemaps.
      1. https://www.newzealand.com/sitemap.xml
      Social
      The webpage does not contain any social links.
      Content length
      The webpage has 10,535 words.
      Text to HTML ratio
      The text to HTML ratio is 57%.
      Inline CSS
      The webpage does not contain inline CSS code.
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.