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Newest job postings for perzonalization
via Careers At Mastercard
posted_at: 10 days agoschedule_type: Full-time
Job Title:
Director - Personalization Growth...
Overview:
Role
The Dynamic Yield Growth Advisor is a key role on the Dynamic Yield team, within the Business Integration & Expansion function of Data & Services (D&S). In this role, you will be responsible for driving Dynamic Yield (DY) strategy by consistently delivering, innovating, problem solving, and partnering across business lines.
This role will be responsible for the success of DY on existing
Job Title:
Director - Personalization Growth...
Overview:
Role
The Dynamic Yield Growth Advisor is a key role on the Dynamic Yield team, within the Business Integration & Expansion function of Data & Services (D&S). In this role, you will be responsible for driving Dynamic Yield (DY) strategy by consistently delivering, innovating, problem solving, and partnering across business lines.
This role will be responsible for the success of DY on existing and new customers. You will be expected to support DY delivery, go-to-market strategy, product management, sales enablement, and sales coordination. You will be expected to track customer usage and revenue KPIs, identify and manage 3rd party partner relationships, and carry responsibility for platform renewals (along with other business lines). This role will initially focus on ensuring flawless delivery of Personalization projects to Mastercard customers across Segments (FI, FinTech, Retail & Commerce), with a particular focus on driving collaboration and project success across Advisors Client Services (ACS) and Dynamic Yield Sales / Customer Success (CS).
The ideal candidate has deep expertise in delivering personalization and digital marketing initiatives. Is also passionate about data-driven, customer-focused solutions to customers, highly motivated, intellectually curious, solutions-oriented and possesses an entrepreneurial mindset. Additionally, the ideal candidate is well known for being highly collaborative, managing and delivering projects to flawless completion, and passionate about building successful teams.
Key Responsibilities
1) Personalization Services Delivery
• Deployment of the Dynamic Yield Platform + Personalization Services with new and existing customers, collaborating with local ACS + DY CS teams
• Coordinate, prioritize, and support customer-facing discussions with Mastercard customer-facing teams
• Provide DY expertise and advice to internal and external stakeholders to implement DY initiatives that drive optimal customer ROI >> deliver customer value
• Identification of client’s pain points, root causes and potential solutions
• Enable knowledge sharing, best practices, lesson learned, etc… that enable DY implementation and foster continuous improvement
• Support the delivery and day-to-day execution of complex DY projects, involving multiple internal and external stakeholders across different functions
• Manage 3rd party vendor involved in the delivery of Personalization Initiatives
2) Develop New Personalization Services (New Value Propositions)
• Improve and evolve the current Personalization Accelerator bundle with existing MA service lines (consulting, labs, marketing, data & analytics), based on internal and external feedback.
• Own and develop new sales and delivery collateral to expand the existing Personalization Services value proposition (implementation delivery models, capacity plans, pricing, …)
• Build business cases and guarantee P&L consistency for DY Services product bundles/packages
3) Support the Commercialization of DY / Personalization Services to Managed Mastercard Accounts
• Work across Mastercard D&S Sales and Account Management to identify new business opportunities, communicate opportunities to key clients, ensure alignment among stakeholders, and manage dependencies
• Provide DY delivery expertise to assist in crafting customer value propositions in partnership with Marketing and Sales Teams
• Identify cross-sell / upsell opportunities on existing customers
• Support DY Customer Success team to ensure platform renewals
4) Manage Delivery Operations
• Track DY related project performance
• Salesforce management, especially related to 3rd Party Costs
• Develop and support delivery enablement / training, blueprints and requirements to ensure consistent and scalable execution
• Support on pricing definition and implementation
5) Develop and manage the framework for delivery partner relationships in alignment with the FI segment strategy
6) Leverage subject-matter expertise and exceptional project management skills to apply forward thinking and reduce unforeseen challenges
Required Skills and Experience
• A successful influencer in matrixed and distributed (global/regional/market) organizations
• Demonstrated ability to successfully deliver marketing initiatives working directly with customers
• Integrated marketing experience with experience in digital marketing in leading financial institutions, digital agencies or leading global merchant verticals
• Strong attention to detail, exceptional project management skills
• Leads definition and development of deliverables to solve client problems, address difficult client situations, and produce actionable recommendations for clients
• Customer first mindset
• Track record of overachievement
• Understanding of Mastercard ACS delivery structure, data and core platforms
• Ability to influence and challenge cross-functional stakeholders
• Strong problem-solving skills and ability to probe to understand customer needs
• Ability to communicate at all levels internally and externally
• Exceptional at relationship building, conveying credibility and confidence
• Execution-oriented to drive the right outcomes for customers, partners and Mastercard
• Experienced people leader with ability to lead high performing teams
• Practical, yet creative and innovative
• High energy/passion/output
• Positive attitude and team player Show more details...
Director - Personalization Growth...
Overview:
Role
The Dynamic Yield Growth Advisor is a key role on the Dynamic Yield team, within the Business Integration & Expansion function of Data & Services (D&S). In this role, you will be responsible for driving Dynamic Yield (DY) strategy by consistently delivering, innovating, problem solving, and partnering across business lines.
This role will be responsible for the success of DY on existing and new customers. You will be expected to support DY delivery, go-to-market strategy, product management, sales enablement, and sales coordination. You will be expected to track customer usage and revenue KPIs, identify and manage 3rd party partner relationships, and carry responsibility for platform renewals (along with other business lines). This role will initially focus on ensuring flawless delivery of Personalization projects to Mastercard customers across Segments (FI, FinTech, Retail & Commerce), with a particular focus on driving collaboration and project success across Advisors Client Services (ACS) and Dynamic Yield Sales / Customer Success (CS).
The ideal candidate has deep expertise in delivering personalization and digital marketing initiatives. Is also passionate about data-driven, customer-focused solutions to customers, highly motivated, intellectually curious, solutions-oriented and possesses an entrepreneurial mindset. Additionally, the ideal candidate is well known for being highly collaborative, managing and delivering projects to flawless completion, and passionate about building successful teams.
Key Responsibilities
1) Personalization Services Delivery
• Deployment of the Dynamic Yield Platform + Personalization Services with new and existing customers, collaborating with local ACS + DY CS teams
• Coordinate, prioritize, and support customer-facing discussions with Mastercard customer-facing teams
• Provide DY expertise and advice to internal and external stakeholders to implement DY initiatives that drive optimal customer ROI >> deliver customer value
• Identification of client’s pain points, root causes and potential solutions
• Enable knowledge sharing, best practices, lesson learned, etc… that enable DY implementation and foster continuous improvement
• Support the delivery and day-to-day execution of complex DY projects, involving multiple internal and external stakeholders across different functions
• Manage 3rd party vendor involved in the delivery of Personalization Initiatives
2) Develop New Personalization Services (New Value Propositions)
• Improve and evolve the current Personalization Accelerator bundle with existing MA service lines (consulting, labs, marketing, data & analytics), based on internal and external feedback.
• Own and develop new sales and delivery collateral to expand the existing Personalization Services value proposition (implementation delivery models, capacity plans, pricing, …)
• Build business cases and guarantee P&L consistency for DY Services product bundles/packages
3) Support the Commercialization of DY / Personalization Services to Managed Mastercard Accounts
• Work across Mastercard D&S Sales and Account Management to identify new business opportunities, communicate opportunities to key clients, ensure alignment among stakeholders, and manage dependencies
• Provide DY delivery expertise to assist in crafting customer value propositions in partnership with Marketing and Sales Teams
• Identify cross-sell / upsell opportunities on existing customers
• Support DY Customer Success team to ensure platform renewals
4) Manage Delivery Operations
• Track DY related project performance
• Salesforce management, especially related to 3rd Party Costs
• Develop and support delivery enablement / training, blueprints and requirements to ensure consistent and scalable execution
• Support on pricing definition and implementation
5) Develop and manage the framework for delivery partner relationships in alignment with the FI segment strategy
6) Leverage subject-matter expertise and exceptional project management skills to apply forward thinking and reduce unforeseen challenges
Required Skills and Experience
• A successful influencer in matrixed and distributed (global/regional/market) organizations
• Demonstrated ability to successfully deliver marketing initiatives working directly with customers
• Integrated marketing experience with experience in digital marketing in leading financial institutions, digital agencies or leading global merchant verticals
• Strong attention to detail, exceptional project management skills
• Leads definition and development of deliverables to solve client problems, address difficult client situations, and produce actionable recommendations for clients
• Customer first mindset
• Track record of overachievement
• Understanding of Mastercard ACS delivery structure, data and core platforms
• Ability to influence and challenge cross-functional stakeholders
• Strong problem-solving skills and ability to probe to understand customer needs
• Ability to communicate at all levels internally and externally
• Exceptional at relationship building, conveying credibility and confidence
• Execution-oriented to drive the right outcomes for customers, partners and Mastercard
• Experienced people leader with ability to lead high performing teams
• Practical, yet creative and innovative
• High energy/passion/output
• Positive attitude and team player Show more details...
via Careers At Carter's
posted_at: 25 days agoschedule_type: Full-time
QUESTIONNAIRE-6-38
03...
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your
QUESTIONNAIRE-6-38
03...
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How You’ll Make an Impact:
Personalization is a key strategic initiative at Carter’s, impacting all aspects of the business from how customers experience our loyalty program, how our associates interact with our customers in stores, the online shopping experience, and all customer communications.
As the Senior Product Manager of Personalization, you will lead the implementation of multiple new and ongoing personalization use cases that drive meaningful experiences for our customers. To do this you will need to work with a variety of existing systems and tools, while also implementing new pieces of our personalization technology architecture. A major initial enabler will be responsibility for the set up and ongoing product evolution of our omni-channel personalization decision engine, ensuring seamless integration with our Customer Data Platform (CDP) and other key systems and channels.
This role will report to the Senior Director, Personalization & Content Strategy and is based in our Buckhead office in our hybrid work environment.
Responsibilities:
STRATEGY (25%)
• Identify omni-channel personalization opportunities for our customers, own implementation of features from conception through execution and testing and be a major owner of the personalization features roadmap.
• Create short to long-term product roadmaps for personalization engine and use cases powered through it.
EXECUTION & PROJECT MANAGEMENT (50%)
• Drive the implementation, management, and enhancement of our Personalization Decision Engine, ensuring it meets the evolving needs of cross-functional teams and aligns with our personalization strategy.
• Create all initial requirements for multiple phases of personalization engine development and consistently expand scope through more channel integration, customer activations, and content that the decision engine can output (pricing, offers, product recommendations, creative content).
• Determine all desired decision engine system integrations (e.g., Pricing, SFMC, CMS, Adobe Analytics, CDP, etc.) and required data for each system (e.g., event collection, event and customer IDs, system ID, etc.)
• Be responsible for architecting, setting up, and executing on marketing orchestration journeys utilizing our personalization tools, including our decision engine, CDP, ESP, DAM, and CMS.
• Demonstrate strong leadership, prioritization, and communication skills to consistently deliver outstanding results on-time and in line with established budgets
• Show deep understanding and knowledge in Agile development as well as project management
• Serve as the bridge/translator between the non-technical and technical resources during development and implementation to ensure that requirements and dependencies are well understood
ANALYTICS (25%)
• Research and identify appropriate touchpoints across customer journeys where personalization can benefit the customer. Work closely with channel product teams to create features that are powered by the decision engine.
• Utilize analytics to inform and optimize decisioning logic for personalized offers, product recommendations, and content across web, app, email, social, and in-store channels.
• Develop a deep understanding of customer segments and behavior to tweak decisioning logic based on target audiences.
• Continuously run and monitor experiments to tweak and improve customer journeys.
We’d Love to Hear from You if:
Must Have:
• 5+ years of related experience in Product Management, Customer Marketing, CRM, or related work with a proven track record of driving customer experience improvements
• Ability to create detailed user stories, scope out level of effort with technical teams, and develop detailed product roadmaps
• Proven ability to complete complex cross-functional projects according to scope, budget, and timeline
• Excellent project management skills and the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and communication skills, with the ability to clearly articulate technical processes to varied audiences.
• Familiarity with agile development and project management tools such as JIRA and Confluence
Preferred Skills and Experience:
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms.
• Experience working with A/B testing tools and recommendation personalization engines.
• Strong analytical skills with experience in data-driven decision making. Advanced knowledge of web technologies, cookies, Martech AdTech ecosystems an added advantage.
Our Team Members:
• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
Make a Career at Carter’s:
• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law Show more details...
03...
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How You’ll Make an Impact:
Personalization is a key strategic initiative at Carter’s, impacting all aspects of the business from how customers experience our loyalty program, how our associates interact with our customers in stores, the online shopping experience, and all customer communications.
As the Senior Product Manager of Personalization, you will lead the implementation of multiple new and ongoing personalization use cases that drive meaningful experiences for our customers. To do this you will need to work with a variety of existing systems and tools, while also implementing new pieces of our personalization technology architecture. A major initial enabler will be responsibility for the set up and ongoing product evolution of our omni-channel personalization decision engine, ensuring seamless integration with our Customer Data Platform (CDP) and other key systems and channels.
This role will report to the Senior Director, Personalization & Content Strategy and is based in our Buckhead office in our hybrid work environment.
Responsibilities:
STRATEGY (25%)
• Identify omni-channel personalization opportunities for our customers, own implementation of features from conception through execution and testing and be a major owner of the personalization features roadmap.
• Create short to long-term product roadmaps for personalization engine and use cases powered through it.
EXECUTION & PROJECT MANAGEMENT (50%)
• Drive the implementation, management, and enhancement of our Personalization Decision Engine, ensuring it meets the evolving needs of cross-functional teams and aligns with our personalization strategy.
• Create all initial requirements for multiple phases of personalization engine development and consistently expand scope through more channel integration, customer activations, and content that the decision engine can output (pricing, offers, product recommendations, creative content).
• Determine all desired decision engine system integrations (e.g., Pricing, SFMC, CMS, Adobe Analytics, CDP, etc.) and required data for each system (e.g., event collection, event and customer IDs, system ID, etc.)
• Be responsible for architecting, setting up, and executing on marketing orchestration journeys utilizing our personalization tools, including our decision engine, CDP, ESP, DAM, and CMS.
• Demonstrate strong leadership, prioritization, and communication skills to consistently deliver outstanding results on-time and in line with established budgets
• Show deep understanding and knowledge in Agile development as well as project management
• Serve as the bridge/translator between the non-technical and technical resources during development and implementation to ensure that requirements and dependencies are well understood
ANALYTICS (25%)
• Research and identify appropriate touchpoints across customer journeys where personalization can benefit the customer. Work closely with channel product teams to create features that are powered by the decision engine.
• Utilize analytics to inform and optimize decisioning logic for personalized offers, product recommendations, and content across web, app, email, social, and in-store channels.
• Develop a deep understanding of customer segments and behavior to tweak decisioning logic based on target audiences.
• Continuously run and monitor experiments to tweak and improve customer journeys.
We’d Love to Hear from You if:
Must Have:
• 5+ years of related experience in Product Management, Customer Marketing, CRM, or related work with a proven track record of driving customer experience improvements
• Ability to create detailed user stories, scope out level of effort with technical teams, and develop detailed product roadmaps
• Proven ability to complete complex cross-functional projects according to scope, budget, and timeline
• Excellent project management skills and the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and communication skills, with the ability to clearly articulate technical processes to varied audiences.
• Familiarity with agile development and project management tools such as JIRA and Confluence
Preferred Skills and Experience:
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms.
• Experience working with A/B testing tools and recommendation personalization engines.
• Strong analytical skills with experience in data-driven decision making. Advanced knowledge of web technologies, cookies, Martech AdTech ecosystems an added advantage.
Our Team Members:
• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
Make a Career at Carter’s:
• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law Show more details...
via Jooble
schedule_type: Full-time
Job Summary
The Ecommerce Personalization Specialist will be responsible to facilitate personalized product recommendations and content to drive business growth and revenue for Journeys' direct to consumer digital properties (journeys.com, journeys.ca). The successful candidate will focus on the digital-user needs and behaviors utilizing best-in-class personalization tools and data-driven... analysis to improve product discoverability, content engagement,
Job Summary
The Ecommerce Personalization Specialist will be responsible to facilitate personalized product recommendations and content to drive business growth and revenue for Journeys' direct to consumer digital properties (journeys.com, journeys.ca). The successful candidate will focus on the digital-user needs and behaviors utilizing best-in-class personalization tools and data-driven... analysis to improve product discoverability, content engagement, conversion rate, and automated merchandising tactics. In this role, the Specialist will execute strategy and management through the use of a suite of customer-facing solutions positioned to lead and nurture purchase-decision confidence. This individual will have demonstrated a broad understanding of digital marketing strategies and is skilled at converting visitors into customers. The Ecommerce Personalization Specialist has a proven knowledge of algorithmic testing, training, and behavioral segmentation, and is data driven in decision making. The Ecommerce Personalization Specialist will collaborate with many internal and external partners, including site merchandising, digital content management, web operations, analytics teams, and top vendors to develop personalization and optimization strategies that stem from testing, analysis, and team cooperation.
Job Responsibilities
Personalization:
• Create personalization strategies to deliver AI-driven product recommendation experiences tailored to individual customer segments and wisdom-of-the-crowd modeling to improve engagement, conversions, and revenue growth
• Ideate and segment personalization tests to deliver the ideal mix of compelling product recommendations for every target and objective based on behavior and product affinities
• Continually optimize recommendations across site experiences and email utilizing configurable strategies to match shopper's category, brand, and other affinities
• Set up campaigns in the Marketing Cloud Personalization platform to deliver cross-channel (site, email) promotions and messages
• Test and validate campaign execution with the goal of developing best practices in activation and performance measurement across brands
• Iterate and augment campaigns based on new learnings; understand website visitor behavior
• Refine the personalization roadmap that includes improvements in testing, recommended features, and reporting of automated merchandising strategies and dynamic content
• Collaborate closely with Director, Site Merchandising, Digital Content Management, Web Operations and Analytics teams on ways to grow the system, identify areas of opportunity, properly set up tests and report results
• Grow into serving as the technical expert in utilization of Salesforce Marketing Cloud Personalization
• Manage communication with vendors and support needs for personalization toolsets
Site Search and Browse:
• Work with teams to accelerate user product discovery and increase customer satisfaction and revenue by optimizing contextual, customer-centric site search experiences
• Optimize product listing page performance utilizing multivariate and A/B testing in coordination with the Site Merchandising Team
• Manage the ever-growing uses of site search integrations to provide the most relevant product recommendations for each context and audience segment
• Reduce null search results, manage site search synonyms and redirects, and help train the A.I. to deliver the most relevant customer experience
Customer-Confidence Solutions:
• Manage fit personalization solution to support driving pre-shopping confidence for size & fit
Reporting:
• Utilize analytics to measure segmentation performance, and present insights in a clear and concise manner to cross-functional partners
• Prepare monthly reports for each system that reveal year over year performance, tests and highlight areas for improvement that drive conversion and increases revenue
Job Requirements
• Education & Experience: BA/BS required
• 1-3 years in an ecommerce environment with focus on digital marketing and analytics, user behavior, trends, and site search preferred
• Experience setting up multivariate and/or A/B testing scenarios and solutions
Functional/Technical Competencies:
• Familiar with web analytics tools such as Google Analytics, Adobe Analytics or similar tool to provide actionable insights on personalization performance
• A.I. product recommendation tool optimization experience preferred, using systems such as Bloomreach, Coveo, Attraqt, Vue.ai, Certona or Monetate
• Salesforce Marketing Cloud Personalization (Interaction Studio) experience preferred
• Understanding of the retail, eCommerce, Email, and SMS marketing industries and KPIs
• Interest in continuing education on web personalization best practices and leading/bringing best in class technologies to the Martech infrastructure
• HTML, JavaScript, or CSS coding experience helpful
Behavioral Competencies:
• Strategic thinker who values curiosity and empathy
• Highly analytical and an effective communicator of complex findings
• Results driven, organized, and tactical
• Shows self-motivation and sets high personal goals
• Excellent team player, promotes collaboration, with a "can-do" attitude
• Practices strong organizational and time management skills
• Self-directed with the ability to prioritize efforts, and to work on multiple strategic projects and recurring tasks simultaneously
• Works well under pressure; can multi-task in a deadline sensitive environment Show more details...
The Ecommerce Personalization Specialist will be responsible to facilitate personalized product recommendations and content to drive business growth and revenue for Journeys' direct to consumer digital properties (journeys.com, journeys.ca). The successful candidate will focus on the digital-user needs and behaviors utilizing best-in-class personalization tools and data-driven... analysis to improve product discoverability, content engagement, conversion rate, and automated merchandising tactics. In this role, the Specialist will execute strategy and management through the use of a suite of customer-facing solutions positioned to lead and nurture purchase-decision confidence. This individual will have demonstrated a broad understanding of digital marketing strategies and is skilled at converting visitors into customers. The Ecommerce Personalization Specialist has a proven knowledge of algorithmic testing, training, and behavioral segmentation, and is data driven in decision making. The Ecommerce Personalization Specialist will collaborate with many internal and external partners, including site merchandising, digital content management, web operations, analytics teams, and top vendors to develop personalization and optimization strategies that stem from testing, analysis, and team cooperation.
Job Responsibilities
Personalization:
• Create personalization strategies to deliver AI-driven product recommendation experiences tailored to individual customer segments and wisdom-of-the-crowd modeling to improve engagement, conversions, and revenue growth
• Ideate and segment personalization tests to deliver the ideal mix of compelling product recommendations for every target and objective based on behavior and product affinities
• Continually optimize recommendations across site experiences and email utilizing configurable strategies to match shopper's category, brand, and other affinities
• Set up campaigns in the Marketing Cloud Personalization platform to deliver cross-channel (site, email) promotions and messages
• Test and validate campaign execution with the goal of developing best practices in activation and performance measurement across brands
• Iterate and augment campaigns based on new learnings; understand website visitor behavior
• Refine the personalization roadmap that includes improvements in testing, recommended features, and reporting of automated merchandising strategies and dynamic content
• Collaborate closely with Director, Site Merchandising, Digital Content Management, Web Operations and Analytics teams on ways to grow the system, identify areas of opportunity, properly set up tests and report results
• Grow into serving as the technical expert in utilization of Salesforce Marketing Cloud Personalization
• Manage communication with vendors and support needs for personalization toolsets
Site Search and Browse:
• Work with teams to accelerate user product discovery and increase customer satisfaction and revenue by optimizing contextual, customer-centric site search experiences
• Optimize product listing page performance utilizing multivariate and A/B testing in coordination with the Site Merchandising Team
• Manage the ever-growing uses of site search integrations to provide the most relevant product recommendations for each context and audience segment
• Reduce null search results, manage site search synonyms and redirects, and help train the A.I. to deliver the most relevant customer experience
Customer-Confidence Solutions:
• Manage fit personalization solution to support driving pre-shopping confidence for size & fit
Reporting:
• Utilize analytics to measure segmentation performance, and present insights in a clear and concise manner to cross-functional partners
• Prepare monthly reports for each system that reveal year over year performance, tests and highlight areas for improvement that drive conversion and increases revenue
Job Requirements
• Education & Experience: BA/BS required
• 1-3 years in an ecommerce environment with focus on digital marketing and analytics, user behavior, trends, and site search preferred
• Experience setting up multivariate and/or A/B testing scenarios and solutions
Functional/Technical Competencies:
• Familiar with web analytics tools such as Google Analytics, Adobe Analytics or similar tool to provide actionable insights on personalization performance
• A.I. product recommendation tool optimization experience preferred, using systems such as Bloomreach, Coveo, Attraqt, Vue.ai, Certona or Monetate
• Salesforce Marketing Cloud Personalization (Interaction Studio) experience preferred
• Understanding of the retail, eCommerce, Email, and SMS marketing industries and KPIs
• Interest in continuing education on web personalization best practices and leading/bringing best in class technologies to the Martech infrastructure
• HTML, JavaScript, or CSS coding experience helpful
Behavioral Competencies:
• Strategic thinker who values curiosity and empathy
• Highly analytical and an effective communicator of complex findings
• Results driven, organized, and tactical
• Shows self-motivation and sets high personal goals
• Excellent team player, promotes collaboration, with a "can-do" attitude
• Practices strong organizational and time management skills
• Self-directed with the ability to prioritize efforts, and to work on multiple strategic projects and recurring tasks simultaneously
• Works well under pressure; can multi-task in a deadline sensitive environment Show more details...
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