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83
100
Primark | Fashion, Home & Beauty
Adored by fashion fans and value seekers alike.
https://www.primark.com/
1 high issue
3.0%
4 medium issues
12.1%
3 low issues
9.1%
25 tests passed
75.8%
2.09 seconds
20.04 kB
15 resources
Secure
Seo
Title
The title tag is perfect.
Primark | Fashion, Home & Beauty
Meta description
The meta description tag is good.
Adored by fashion fans and value seekers alike.
Headings
Only one h1 tag should be present on the webpage.
  1. New Arrivals
  2. Inspire Me
  3. Buy a Gift Card
  4. Find A Primark Store
  1. Clothing
  2. Accessories
  3. Shoes & Boots
  4. Wardrobe Essentials
  5. Featured
  6. Clothing
  7. Shoes & Boots
  8. Accessories
  9. Wardrobe Essentials
  10. Featured
  11. Kids 2-to-7 Boys' wear
  12. Kids Over 7 Boys' wear
  13. Kids 2-to-7 Girls' wear
  14. Kids Over 7 Girls' wear
  15. Kids Shoes & Accessories
  16. Featured
  17. Kids Baby Boy
  18. Kids Baby Girl
  19. Kids Baby Accessories
  20. Kids Baby Basics
  21. Featured
  22. Shop by Room
  23. Home Furnishings
  24. Seasonal items & Gifts
  25. Featured
  26. Tech & Phone
  28. Makeup
  29. Accessories
  30. Cosmetics
  31. Featured
  32. Inspire Me
  33. The Edit
  34. Collections
  35. Merry & Bright Party Looks
  36. Women
  37. Men
  38. Kids
  39. Baby
  40. Homeware
  41. Beauty
  42. The Primark Christmas Gift Guide
  43. Matching Family Christmas Pajamas
  44. Kem's Winter Edit
  45. Your World Cup Wardrobe
  46. Blazer Styling Tips
  47. It’s party time...
  48. Novelty Christmas Sweaters
  1. Help
  2. Useful Information
  3. Inside Primark
  4. PRESS RELEASES
Content keywords
The content has relevant keywords.
primarkfashionhomebeauty
Image keywords
All images have alt attributes set.
SEO friendly URL
The URL is SEO friendly.
https://www.primark.com/
404 page
The website has 404 error pages.
https://www.primark.com/404-982762bb6316627671a2ade88cc9ef4a
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. Go to sitemap
  2. https://www.primark.com/en-us/
  3. AT €
  4. BE (FR) €
  5. BE (NL) €
  6. CZ Kč
  7. DE €
  8. ES €
  9. FR €
  10. IE €
  11. IT €
  12. NL €
  13. PL PLN
  14. PT €
  15. SI €
  16. UK £
  17. https://www.primark.com/en-us/
  18. Women
  19. New Arrivals
  20. View All Clothing
  21. Dresses
  22. Jeans
  23. Tops
  24. Coats & Jackets
  25. Hoodies
  26. Jumpers & Sweaters
  27. T-Shirts
  28. Shorts
  29. Skirts
  30. Jumpsuits & Playsuits
  31. Trousers & Leggings
  32. Lingerie & Underwear
  33. Socks & Tights
  34. Pajamas
  35. Workwear
  36. Gym Clothes
  37. Swimwear & Beachwear
  38. View All Accessories
  39. Bags & Purses
  40. Hair Accessories
  41. Belts
  42. Hats Gloves & Scarves
  43. Sunglasses
  44. Jewellery
  45. Bracelets
  46. Earrings
  47. Necklaces
  48. Rings
  49. Boots
  50. Heels
  51. View All Shoes & Boots
  52. Sandals
  53. Sneakers
  54. Ballerinas
  55. Beach
  56. Slippers
  57. Wardrobe Essentials
  58. Women's Jeans Fit Guide
  59. Primark Cares
  60. Disney
  61. Men
  62. New Arrivals
  63. View All Clothing
  64. Hoodies & Sweatshirts
  65. Jeans
  66. Tops & T-Shirts
  67. Coats & Jackets
  68. Shirts
  69. Trousers
  70. Suits
  71. Shorts
  72. Joggers
  73. Swimwear
  74. Pajamas
  75. Sports
  76. Underwear
  77. View All Shoes & Boots
  78. View All Accessories
  79. Bags & Wallets
  80. Grooming
  81. Hats, Gloves & Scarves
  82. Sunglasses
  83. Wardrobe Essentials
  84. Men’s Jeans Fit Guide
  85. Primark Cares
  86. Kids
  87. New Arrivals
  88. View All Boys 2 to 7
  89. Boys T-Shirts & Shirts
  90. Boys Shorts
  91. Boys Trousers
  92. View All Boys Over 7
  93. Older Boys Jeans & Shorts
  94. Older Boys Coats & Jackets
  95. Older Boys T-Shirts & Shirts
  96. Girls Dresses
  97. Girls Jeans & Leggings
  98. Girls Shorts
  99. Girls Tops & Jumpers
  100. View All Girls 2 to 7
  101. Older Girls Dresses
  102. Older Girls Jeans & Leggings
  103. Older Girls Shorts
  104. Older Girls Tops & Hoodies
  105. View All Girls Over 7
  106. View All Shoes & Accessories
  107. Kids Girls Shoes
  108. Kids Boys Shoes
  109. Disney
  110. Baby
  111. View All Baby Boy
  112. View All Baby Girl
  113. View All Baby Accessories
  114. View All Baby Basics
  115. Disney
  116. Home
  117. New Arrivals
  118. View All Rooms
  119. Bathroom
  120. Bedroom
  121. Kitchen & Dining
  122. Study & Desk
  123. View All Furnishings
  124. Accessories
  125. Cushions
  126. Throws
  127. Lights
  128. Candles
  129. Storage
  130. View All Seasonal & Gifts
  131. Gifts
  132. Toys & Games
  133. Luggage & Travel
  134. Stationery
  135. Disney
  136. View All Tech & Phone Accessories
  137. Headphones
  138. Phone Cases
  139. Beauty
  140. New Arrivals
  141. View All Makeup
  142. Eye Liners & Palettes
  143. Mascara & Eyelashes
  144. Lipsticks & Glosses
  145. False Nails & Polishes
  146. Foundation & Powders
  147. Kids Makeup
  148. View All Accessories
  149. Make Up Bag
  150. Beauty Tools
  151. Brushes & Blenders
  152. View All Cosmetics
  153. Fragrance
  154. Haircare
  155. Skincare
  156. Toiletries
  157. Disney
  158. Inspiration
  159. Trending Now
  160. Style Clinic
  161. The Lowdown
  162. Celeb Steal
  163. See All
  164. Women
  165. Men
  166. Kids
  167. Beauty
  168. Homeware
  169. See All
  170. A Better Future: Primark Cares
  171. Primania
  172. Primark Cares
  173. Merry & Bright Party Looks Satin, Suits & Sparkle. Read More
  174. https://www.primark.com/en-us/all-primark-products/our-womenswear-collections/c/womens
  175. https://www.primark.com/en-us/all-primark-products/our-menswear-collections/c/mens
  176. https://www.primark.com/en-us/all-primark-products/kids-clothes/c/kids
  177. https://www.primark.com/en-us/all-primark-products/kids-clothes/baby-and-newborn-clothes/c/kids-baby
  178. https://www.primark.com/en-us/all-primark-products/homeware/c/homeware
  179. https://www.primark.com/en-us/all-primark-products/makeup-and-cosmetics/c/beauty
  180. The Primark Christmas Gift Guide Affordable gifts for everyone on your list... Read More
  181. Matching Family Christmas Pajamas Get the whole crew cozy and coordinated Read more
  182. Men Kem's Winter Edit Stay stylish in the colder months
  183. Men Your World Cup Wardrobe Get your soccer ‘fits STAT
  184. Woman Blazer Styling Tips How to Wear Fashion’s Favorite Jacket
  185. It’s party time... Your little ones' party season style inspo Read More
  186. Novelty Christmas Sweaters Sleigh all season long in our Christmas sweaters Read More
  187. Help
  188. Sitemap
  189. Useful Information
  190. Terms of Use
  191. Privacy and Cookies
  192. Media Inquiries
  193. Franchise Scam
  194. COVID-19 FAQs
  195. Inside Primark
  196. About Us
  197. Suppliers
  198. Modern Slavery Act
  199. Cruelty Free International
  200. PRESS RELEASES
  201. Arthur Ryan
  202. Primark x UNICEF
  203. Primark x UNICEF: Keeping our promise
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.primark.com/_ui/responsive/theme-primark/images/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage load should be under 2.00 seconds.
The webpage loaded in 2.09 seconds.
Page size
The size of the HTML webpage is 20,040.00.
HTTP requests
There are fewer than 15 HTTP requests on the webpage.
  1. https://cdn-ukwest.onetrust.com/consent/9b0023df-a911-478c-9d3a-88ba02ac0580/OtAutoBlock.js
  2. https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js
  3. https://photorankstatics-a.akamaihd.net/743d2e78a76dedeb07e0745158547931/static/frontend/latest/build.min.js
  4. https://www.primark.com/_ui/shared/js/generatedVariables.js
  5. https://www.primark.com/_ui/shared/js/analyticsmediator.js
  6. https://www.primark.com/_ui/responsive/common/js/jquery-3.5.1.min.js
  7. https://www.primark.com/_ui/responsive/common/js/jquery.cookie.min.js
  8. https://www.primark.com/_ui/responsive/common/js/jquery.hoverIntent.min.js
  9. https://www.primark.com/wro/all_responsive.js
  10. https://www.primark.com/wro/addons_responsive.js
  1. https://www.primark.com/wro/primark_responsive.css
  2. https://www.primark.com/wro/addons_responsive.css
  1. https://primedia.primark.com/i/primark/logo-primark
  2. https://primedia.primark.com/i/primark/logo-primark
  1. https://www.googletagmanager.com/ns.html?id=GTM-T7JD7G
Image format
There are 19 images that are not using the AVIF, WebP format.
  1. https://primedia.primark.com/i/primark/logo-primark
  2. https://primedia.primark.com/i/primark/logo-primark
  3. https://primedia.primark.com/i/primark/7-oldsite-hero-womens-party1?w=600
  4. https://primedia.primark.com/i/primark/7-oldsite-mobile-womens-party1?w=600
  5. https://primedia.primark.com/i/primark/600x800%20WOMEN?$poi$&w=500&sm=aspect&aspect=3:4
  6. https://primedia.primark.com/i/primark/600x800%20MEN?$poi$&w=500&sm=aspect&aspect=3:4
  7. https://primedia.primark.com/i/primark/600X800%20KIDS?$poi$&w=500&sm=aspect&aspect=3:4
  8. https://primedia.primark.com/i/primark/600x800%20BABY?$poi$&w=500&sm=aspect&aspect=3:4
  9. https://primedia.primark.com/i/primark/catergoryimage-home-candles1?$poi$&w=500&sm=aspect&aspect=3:4
  10. https://primedia.primark.com/i/primark/600x800%20BEAUTY?$poi$&w=500&sm=aspect&aspect=3:4
  11. https://primedia.primark.com/i/primark/snippetbanner-christmasgifitng?$poi$&w=600&sm=aspect&aspect=1:1
  12. https://primedia.primark.com/i/primark/snippetbanner-FamJams?$poi$&w=600&sm=aspect&aspect=1:1
  13. https://primedia.primark.com/i/primark/kemwinter-herobanner-wv?$poi$&w=500&sm=aspect&aspect=1:1
  14. https://primedia.primark.com/i/primark/Worldcup-snipeptbanner?$poi$&w=500&sm=aspect&aspect=1:1
  15. https://primedia.primark.com/i/primark/snippetbanner-blazerstyling?$poi$&w=500&sm=aspect&aspect=1:1
  16. https://primedia.primark.com/i/primark/PartyD5-herobanner?$poi$&w=600&sm=aspect&aspect=1:1
  17. https://primedia.primark.com/i/primark/XmasJumpers-snippetbanner?$poi$&w=600&sm=aspect&aspect=1:1
  18. https://primedia.primark.com/i/primark/xmasGIftcards-withlogo-green_1?$poi$&w=500&sm=aspect&aspect=4:3
  19. https://primedia.primark.com/i/primark/split-block-store?$poi$&w=600
JavaScript defer
The are 10 javascript resources without the defer attribute.
  1. https://cdn-ukwest.onetrust.com/consent/9b0023df-a911-478c-9d3a-88ba02ac0580/OtAutoBlock.js
  2. https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js
  3. https://photorankstatics-a.akamaihd.net/743d2e78a76dedeb07e0745158547931/static/frontend/latest/build.min.js
  4. https://www.primark.com/_ui/shared/js/generatedVariables.js
  5. https://www.primark.com/_ui/shared/js/analyticsmediator.js
  6. https://www.primark.com/_ui/responsive/common/js/jquery-3.5.1.min.js
  7. https://www.primark.com/_ui/responsive/common/js/jquery.cookie.min.js
  8. https://www.primark.com/_ui/responsive/common/js/jquery.hoverIntent.min.js
  9. https://www.primark.com/wro/all_responsive.js
  10. https://www.primark.com/wro/addons_responsive.js
DOM size
The DOM size is optimal.
The HTML file has 1135 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.primark.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage does not have a public server signature.
Unsafe cross-origin links
The webpage has 9 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      The website has sitemaps.
      1. https://www.primark.com/en/sitemap-index.xml
      2. https://www.primark.com/en-us/sitemap.xml
      Social
      The webpage has 4 social links.
      Content length
      The webpage has 1,028 words.
      Text to HTML ratio
      The text to HTML ratio is under 10%
      The text to HTML ratio is 2%.
      Inline CSS
      The webpage contains inline CSS code.
      1. display:none;visibility:hidden
      2. background-color: #FCEBEC
      3. background-color: #DDF0F3
      4. background-color: #DDF0F3
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.