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via PR News Job Board posted_at: 24 days agoschedule_type: Full-time
You can GROW with Us by becoming our Marketing and Communications Supervisor ROLE... In this role you will be an important part of our team’s critical brand, external communications, and marketing work that is integral to the success of Recology. We are looking for someone passionate about our vision and mission as well as experience with external communications and strategy, digital marketing and web design. ESSENTIAL RESPONSIBILITIES OF – You can GROW with Us by becoming our Marketing and Communications Supervisor

ROLE...

In this role you will be an important part of our team’s critical brand, external communications, and marketing work that is integral to the success of Recology. We are looking for someone passionate about our vision and mission as well as experience with external communications and strategy, digital marketing and web design.

ESSENTIAL RESPONSIBILITIES OF – Marketing and Communications Supervisor
• Develops and executes external communications and marketing strategies for the company to inform stakeholders of Recology’s mission and initiatives in a positive, consistent, and credible manner.
• Collaborates with the communications & marketing team and key partners to increase Recology’s visibility and to spotlight services and programs to primary audiences.
• Supports external communications for public education and outreach across the company including the development of campaigns and videos for brand promotion, environmental programs, and other key initiatives.
• Partners with various internal departments to develop their business marketing strategy to enhance brand awareness and improve the customer experience.
• Serves as a contributing writer and editor for business communications (e.g., press releases, key external messaging, customer messaging, etc.) to guarantee all content is publication-ready. Partners with internal communications team to align messaging.
• Curates positive brand storytelling and relevant news content for external stakeholder distribution.
• Serves as the primary content administrator for website CMS and manages changes and updates across Recology.com, both directly and by WordPress Editors.
• Partners with the website development team on website strategy and to consistently make UI/UX improvements across Recology.com.
• With support from the Design & Marketing Specialist, works collaboratively with operating companies, and provides tools, training, and solutions, to ensure information across the site is accurate, timely, and professional.
• Manages the maintenance, improvement, and growth of external website content.
• Develops strategies to implement SEO and SEM to support business goals.
• Uses data to consistently monitor and assess website performance and visitor insights.
• Collaborates with internal communications and employer branding team to highlight employees and promote employee-ownership through social media.
• With support from the Design & Marketing Specialist, oversees all Recology social media accounts (through Meltwater) and online presence including Google Business pages.
• Guides and supports development and execution of social media campaigns across the company.
• Helps improve Recology’s digital presence by implementing strategies and tactics to boost social media followers and engagement.
• Uses data to consistently monitor and assess social media performance and determine viability for new and existing social media accounts.
• Develops and manages paid social media ads and campaigns when needed.
• Keeps abreast of latest social marketing trends and supports implementation of best practices.
• Contributes to measurement and metrics to demonstrate impact for the company.
• Monitors online competitor presence and researches new media outlets for relevance and trend identification.
• Other duties as assigned.

QUALIFICATIONS

Any combination of education and experience that would likely provide the required knowledge, skills and abilities is qualifying. A typical way to qualify is:
• Five years of related experience.
• Passionate about zero waste/sustainability.
• Exceptional writer and communicator.
• Ability to organize, clarify, and communicate complex ideas succinctly and accurately.
• Ability to create compelling content that generates impact.
• Ability to work autonomously in a fast-paced environment and also work collaboratively on a team and cross-functionally across the company.
• Persuasive communication skills, creative, and ability to influence others.
• Experience with website CMS (WordPress) and working knowledge with HTML.
• Proficient in Microsoft Office suite of applications and social media management software (such as Meltwater, Sprout) for communications to broad and diverse groups.
• Ability to learn new programs as technology advances.
• Experience with Google Analytics and regularly tracking and analyzing data to inform decisions.
• Experience with SEO/SEM strategy, Google Ads, and website optimization.
• Proficient in the latest versions of Adobe Creative Suite, plus.
• Bachelor’s degree in Communications or related field preferred.
• High School or GED required.
• Valid driver’s license required.
• Principles of employee training, supervision and evaluation.
• Supervisory techniques, resource allocation, planning and budgeting.

RECOLOGY OFFERS:
• An ecologically innovative company that finds and mentors people committed to protecting the environment and sustaining our communities.
• The largest employee-owned resource recovery company in the industry with terrific benefits to help you prosper.
• A creative and caring culture that values community, diversity, altruism, accountability, collaboration, and learning by doing.
• An inspired company mission driven to use and return resources to their best and highest use through the practice of the 4R’s: Reduce, Re-use, Recycle, and Recologize.
• Distinct professional challenges to connect with, care for, and grow community that sees a world without waste.

RECOLOGY BENEFITS MAY INCLUDE:
• Paid time off and paid holidays.
• Health and wellness benefits including medical, dental, and vision.
• Retirement plans (Employee Stock Ownership Plan, 401(k) with match).
• Annual wellness incentives.
• Employee Assistance Program (EAP).
• Educational assistance.
• Commuting benefits.
• Employee referral program.

SUPPLEMENTAL INFORMATION

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job; and pursuant to applicable law, we will consider for employment qualified applicants with criminal records. It is important that you provide accurate information on the job application, inaccurate information may cause delays in the processing of your application and/or may disqualify you as a candidate.

Recology is an equal opportunity employer committed to supporting an inclusive and diverse work environment where employees are valued, heard, and provided development opportunities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis that is prohibited by law.

This description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, effort, work conditions, and benefits associated with the job
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via PR News Job Board posted_at: 29 days agoschedule_type: Full-time
UC Davis Social Media Director... Salary Range: $94,300/annually - $208,700/annually - Salary is based on Department specific budgeted amount and will be commensurate with experience. Apply by Date: April 15th 2023 Under general direction of the Chief Marketing and Communications Officer, the Director of Social Media will be responsible for planning, overseeing and reporting on programs that support the goals and objectives of the UC Davis communications UC Davis

Social Media Director...

Salary Range: $94,300/annually - $208,700/annually - Salary is based on Department specific budgeted amount and will be commensurate with experience.

Apply by Date: April 15th 2023

Under general direction of the Chief Marketing and Communications Officer, the Director of Social Media will be responsible for planning, overseeing and reporting on programs that support the goals and objectives of the UC Davis communications strategy. Advances the University’s local, regional and national visibility and creates an integrated and effective collegiate communications program utilizing a broad spectrum of tools and technologies. Oversees the strategy for the UC Davis master social media brand, Undergraduate Admissions social media, and executive social media. Lead and manage staff and annual budget for the social media program. Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all UC Davis brands and products. Lead highly complex organization-wide communications programs. Work with all UC Davis brands to explore and identify ways to integrate social media into business strategies and marketing campaigns. Oversee daily posting activities of a team of Social Media Managers, Coordinators and student interns in social media channels, and monitors performance. Make decisions about content strategy, choosing different outlets and making recommendations to senior leaders on where to communicate with various audiences and how to approach them within that medium. Ensure that UC Davis is engaged in emerging interactive media trends and has an active array of blogs and communications focused on specific target audiences. Manage online reputation by monitoring social media for emerging areas of criticism or concern for the university. Lead the strategy and management of all UC Davis social media channels and senior executive social channels during crisis situations. Lead the development of organization-wide social media management standards, governance, policies and rules of engagement for social media. Mentor and provide training to communication and management professionals. Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.

MINIMUM QUALIFICATIONS

Minimum Education/Experience:
• BS/BA degree advertising, communications, marketing, public relations or equivalent education and extensive work experience.
• Minimum of five years of experience overseeing various social media channels for a large organization, with experience in engagement strategy and reporting as well as in managing programs and teams.
• Advanced knowledge and experience with all aspects of social media communications including strategic planning and implementation for complex and multi-faceted social media environments and brand systems, including implementing long and short-term strategic online communication plans.
• Experience defining, tracking, and reporting on enterprise level social media key performance indicators. Advanced ability to develop and implement metrics to demonstrate social media success.
• Experience in monitoring social media channels and generating reports during crises and advising on crisis management and response on social media.
• Experience in implementing accessibility and inclusivity best practices in social media communications content and channels and knowledge of web accessibility standards, particularly WCAG 2.0

Minimum Knowledge, Skills, and Abilities (KSA) :
• Knowledge of graphic design, photography and videography best practices in social media to direct content producers and optimize content strategy to create optimal audience engagement.

PREFERRED QUALIFICATIONS

Preferred Education/Experience:
• Master’s degree in related field, or equivalent experience/ training
• Experience using interpersonal, communication and public relations skills to develop and maintain strong working relationships with both internal and external stakeholders, and to effectively communicate and training others on complex and technical skills and information in an understandable manner.
• Experience creating and identifying quality social media content related to a variety of academic and research topics or in a Higher Education environment.
• Knowledge and experience with social media and related software and how to manage professional staff’s use, or personally perform technical work, on those platforms. Includes design software, editing programs, monitoring software, and content management systems.

SPECIAL REQUIREMENTS

The University of California has implemented a SARS-CoV-2 (COVID-19) Vaccination Program SARS-CoV-2 Vaccination Policy (ucop.edu) covering all employees. To be compliant with the policy, employees must submit proof of vaccination or a University-approved exception or deferral.

Background Check

This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.

To view full job description and submit an on-line application visit UC Davis Career Opportunities at:

http://50.73.55.13/counter.php?id=254834

Job ID# 50615

The University of California, Davis is an Affirmative Action/Equal Opportunity Employer
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