Richdad.com is a website dedicated to assisting individuals in achieving financial independence and success. It is founded by Robert Kiyosaki, an acclaimed author and entrepreneur, known for his best-selling book "Rich Dad Poor Dad." The platform offers various resources, such as articles, videos, and online courses, that guide users towards building wealth, investing intelligently, and developing a mindset of financial literacy. Rich Dad's principles focus on acquiring assets, understanding cash flow, and utilizing leverage to generate passive income. With an aim to impart financial education, the website serves as a comprehensive hub for those seeking practical advice and strategies to create lasting wealth.