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via Maukerja
posted_at: 22 days agoschedule_type: Full-time
Head of Marketing
The Company...
SportsPro is the world's leading international media and events company for the sports industry with an established portfolio of print, digital and event products. Our mission is to provide powerful storytelling and insightful commentary that connects and inspires the business world of sport.
SportsPros focus is on the future evolution of the sports industry and our purpose is to guide our audience through the organisational,
Head of Marketing
The Company...
SportsPro is the world's leading international media and events company for the sports industry with an established portfolio of print, digital and event products. Our mission is to provide powerful storytelling and insightful commentary that connects and inspires the business world of sport.
SportsPros focus is on the future evolution of the sports industry and our purpose is to guide our audience through the organisational, digital, and technological transformation of sport.
Content is central to everything we do. Our award-winning editorial and multimedia team produce the latest news, in-depth features, special reports, and exclusive interviews, with supporting contributions from a network of carefully curated external partners and the industrys leading figures.
We bring this insight to life through our industry-leading portfolio of events. Ranging from bespoke masterclass roundtables, through to 4,000+ delegates at virtual summits, their objective is to provide a tangible business meeting place, add context to the industrys evolution, and educate its decision-makers in order for them to do better business.
These platforms are underpinned by our unique audience of senior decision-makers, sector specialists, industry-steering innovators, and ambitious sports professionals; all of whom rely upon SportsPro to serve them with the content and connections that matter. SportsPro is an ever-expanding network of influence, and we have the opportunity and responsibility to lead the next generation of the most exciting industry in the world.
The Role:
We are looking for a Head of Marketing to lead the marketing and communications team and take overall responsibility of the departments activity across SportsPros entire portfolio.
The key focus of the role would be to have full accountability and management of the people, processes and workflows of the team, with three fundamental outcomes:
• Drive brand value, engagement and consumption of existing users across our media channels
• Drive high quality attendees to our portfolio of in-person and online events
• Grow audiences and engagement across all social channels
Main Duties and Responsibilities:
Set, implement and own the marketing strategy across the portfolio to position SportsPro as a leading platform and community for the global sports industry
To upskill, mentor and lead a team of marketers navigating a variety of different projects
Manage workflows and marketing schedules to ensure optimal output and performance across the entire team
Formulating a marketing strategy to move audience, customers and prospects down the marketing funnel
Business objectives include:
o Build true brand affinity with a brand at the heart of the industry
o Increase delegate revenues and attendances across our portfolio of events
o Drive excitement around our array of media initiatives
o Increase general engagement with the industry and audience
Maximise the value of an organically built audience of 90,000 contacts within our CRM
Generate qualified leads for the commercial team
Brief in-house web and print designers to develop all sales and marketing collateral
Distribute SportsPro content to relevant audience segments and communities to maximise engagement and lead generation opportunities
Develop content marketing and engagement around our events
Make full use of an in-house editorial team and its existing content output to maximise the impact their work can have on the full portfolio of products
Analyse current marketing campaigns and plan future strategies for improvement
Constantly evaluate and optimise strategies throughout all campaigns
Develop a social media strategy that drives engagement and ROI
You will have:
Extensive experience in leadership and management of a team of marketers
Experience managing a portfolio of products, events or titles
Extensive B2B marketing experience, and or B2B media or events marketing experience
Developed and delivered marketing strategies
The ability to segment audiences and target audience segments accordingly
Experience in managing, training and upskilling team members
Demonstrable experience of being a collaborator and is used to working with numerous departments and stakeholders
The ability to develop deep analytical understanding of audience, audience needs, industry make up and marketing type effectiveness
The ability to develop marketing campaigns that increase incremental revenues including subscriptions, memberships and delegates
Experience using own portfolio and audience as primary marketing platform
An incredible ability to understand and analyse ROI
Exceptional organisational skills with the ability to multi-task and prioritise workloads and meet deadlines, using a methodical and accurate approach
Excellent project management skills
A passion for high quality branding and messaging
Incredible attention to detail and work ethic all output needs to be a representation of our brand
A passion for integrated and digital results driven campaigns
Excellent communication skills with the ability to effectively communicate at all levels within the organisation and a person who is a team player
Superb copy writing skills
Strong computer literacy across all Microsoft suite, CRM platforms such as HubSpot or Salesforce, and analytical tools and platforms such as Tableau and GA
What We Offer:
Competitive annual salary (depending on experience)
Inspiring and motivational environment with a great team spirit
Travel to attend the events
Competitive and diverse culture including incentives, awards and recognition for over-achievers
A rewarding opportunity to work within the sports sector
Due to the high level of applications we receive we are unable to respond to each application. If you have not heard from us within 3 weeks, then you have been unsuccessful in getting to the next stage Show more details...
The Company...
SportsPro is the world's leading international media and events company for the sports industry with an established portfolio of print, digital and event products. Our mission is to provide powerful storytelling and insightful commentary that connects and inspires the business world of sport.
SportsPros focus is on the future evolution of the sports industry and our purpose is to guide our audience through the organisational, digital, and technological transformation of sport.
Content is central to everything we do. Our award-winning editorial and multimedia team produce the latest news, in-depth features, special reports, and exclusive interviews, with supporting contributions from a network of carefully curated external partners and the industrys leading figures.
We bring this insight to life through our industry-leading portfolio of events. Ranging from bespoke masterclass roundtables, through to 4,000+ delegates at virtual summits, their objective is to provide a tangible business meeting place, add context to the industrys evolution, and educate its decision-makers in order for them to do better business.
These platforms are underpinned by our unique audience of senior decision-makers, sector specialists, industry-steering innovators, and ambitious sports professionals; all of whom rely upon SportsPro to serve them with the content and connections that matter. SportsPro is an ever-expanding network of influence, and we have the opportunity and responsibility to lead the next generation of the most exciting industry in the world.
The Role:
We are looking for a Head of Marketing to lead the marketing and communications team and take overall responsibility of the departments activity across SportsPros entire portfolio.
The key focus of the role would be to have full accountability and management of the people, processes and workflows of the team, with three fundamental outcomes:
• Drive brand value, engagement and consumption of existing users across our media channels
• Drive high quality attendees to our portfolio of in-person and online events
• Grow audiences and engagement across all social channels
Main Duties and Responsibilities:
Set, implement and own the marketing strategy across the portfolio to position SportsPro as a leading platform and community for the global sports industry
To upskill, mentor and lead a team of marketers navigating a variety of different projects
Manage workflows and marketing schedules to ensure optimal output and performance across the entire team
Formulating a marketing strategy to move audience, customers and prospects down the marketing funnel
Business objectives include:
o Build true brand affinity with a brand at the heart of the industry
o Increase delegate revenues and attendances across our portfolio of events
o Drive excitement around our array of media initiatives
o Increase general engagement with the industry and audience
Maximise the value of an organically built audience of 90,000 contacts within our CRM
Generate qualified leads for the commercial team
Brief in-house web and print designers to develop all sales and marketing collateral
Distribute SportsPro content to relevant audience segments and communities to maximise engagement and lead generation opportunities
Develop content marketing and engagement around our events
Make full use of an in-house editorial team and its existing content output to maximise the impact their work can have on the full portfolio of products
Analyse current marketing campaigns and plan future strategies for improvement
Constantly evaluate and optimise strategies throughout all campaigns
Develop a social media strategy that drives engagement and ROI
You will have:
Extensive experience in leadership and management of a team of marketers
Experience managing a portfolio of products, events or titles
Extensive B2B marketing experience, and or B2B media or events marketing experience
Developed and delivered marketing strategies
The ability to segment audiences and target audience segments accordingly
Experience in managing, training and upskilling team members
Demonstrable experience of being a collaborator and is used to working with numerous departments and stakeholders
The ability to develop deep analytical understanding of audience, audience needs, industry make up and marketing type effectiveness
The ability to develop marketing campaigns that increase incremental revenues including subscriptions, memberships and delegates
Experience using own portfolio and audience as primary marketing platform
An incredible ability to understand and analyse ROI
Exceptional organisational skills with the ability to multi-task and prioritise workloads and meet deadlines, using a methodical and accurate approach
Excellent project management skills
A passion for high quality branding and messaging
Incredible attention to detail and work ethic all output needs to be a representation of our brand
A passion for integrated and digital results driven campaigns
Excellent communication skills with the ability to effectively communicate at all levels within the organisation and a person who is a team player
Superb copy writing skills
Strong computer literacy across all Microsoft suite, CRM platforms such as HubSpot or Salesforce, and analytical tools and platforms such as Tableau and GA
What We Offer:
Competitive annual salary (depending on experience)
Inspiring and motivational environment with a great team spirit
Travel to attend the events
Competitive and diverse culture including incentives, awards and recognition for over-achievers
A rewarding opportunity to work within the sports sector
Due to the high level of applications we receive we are unable to respond to each application. If you have not heard from us within 3 weeks, then you have been unsuccessful in getting to the next stage Show more details...
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