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Substack Inc SEO
Search Engine Optimization Overview
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Substack - A new model for publishing
With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple, so you don't have to be tech savvy. Your audience can pay you directly through subscriptions, with no ads to get in the way. Writers and podcasters can own their intellectual property, keep their mailing list, and start a media business.
Seo
Title
The title tag is perfect.
Substack - A new model for publishing
Meta description
The meta description tag is good.
With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple, so you don't have to be tech savvy. Your audience can pay you directly through subscriptions, with no ads to get in the way. Writers and podcasters can own their intellectual property, keep their mailing list, and start a media business.
Headings
The headings are properly set.
  1. Do your best work, supported by your subscribers
  1. The home for great writers & podcasters
  2. A new model for publishing
  3. A world-class reading and listening experience
  4. Substack basics
  5. Get started in minutes
  1. You wrote it, you own it.
  2. Grow your audience.
  3. Let us handle everything else.
  4. Posts
  5. Podcasts
  6. Video
  7. Community
  8. What is a Substack?
  9. Do I need to pay for Substack?
  10. Do I own what I publish on Substack?
  11. Will Substack help me grow my audience?
  12. How do I move my past work to Substack?
  13. Read
  14. Writers
  15. Company
  16. Resources
  1. Latinometrics
  2. The.Ink
  3. the utter
  4. Nurture Wildflowers
  5. Flow State
  6. “I can still remember standing in the kitchen in March 2020 and watching the first $1.00 I made come through, from sharing my own research. A year later and it’s now my full-time ‘job’.”
  1. Latinometrics
  2. Anand Giridharadas
  3. Yrsa Daley-Ward
  4. Jerrica Sannes
  5. mc
Content keywords
The content has relevant keywords.
substackanewmodelforpublishing
Image keywords
There are 7 images with missing alt attributes.
  1. https://substackcdn.com/image/fetch/w_1166,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fhero_image.png
  2. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-1.png
  3. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png
  4. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png
  5. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2FphoneV2.png
  6. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fapp-store-white.png%3Fv%3D1
  7. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fgoogle-play-white.png
SEO friendly URL
The URL is SEO friendly.
https://substack.com/
404 page
The website does not have 404 error pages.
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://substackcdn.com/icons/substack/apple-touch-icon-1024x1024.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.35 seconds.
Page size
The size of the HTML webpage is 108,014.00.
HTTP requests
There are fewer than 11 HTTP requests on the webpage.
  1. https://js.sentry-cdn.com/c41771aeccbb43fbbffbc4755e65c9be.min.js
  2. https://substackcdn.com/min/substack.bundle.js?v=1ca302-1841adf1778
  1. https://substackcdn.com/theme/substack.css?v=9682c8c99c0449e7c3568bc58cbbbe69
  2. https://substackcdn.com/min/substack.css?v=1b304-1841adf1778
  1. https://substackcdn.com/image/fetch/w_1166,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fhero_image.png
  2. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-1.png
  3. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png
  4. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png
  5. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2FphoneV2.png
  6. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fapp-store-white.png%3Fv%3D1
  7. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fgoogle-play-white.png
Image format
There are 12 images that are not using the AVIF, WebP format.
  1. https://substackcdn.com/image/fetch/w_1166,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fhero_image.png
  2. https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6f02528-22c4-43d9-8313-f9e2bb65a16b_512x512.png
  3. https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F576ac1a9-6466-4fac-9e05-e2faaae2de6d_600x600.png
  4. https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F1b329601-fe7c-438f-91da-bd8444d912f7_1280x1280.png
  5. https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fca8b49f1-7cb6-4d7a-b0ef-272fe3c9dc69_1000x1000.png
  6. https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d754821-5948-4084-8efe-2741dc360970_1280x1280.png
  7. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-1.png
  8. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png
  9. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png
  10. https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2FphoneV2.png
  11. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fapp-store-white.png%3Fv%3D1
  12. https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fgoogle-play-white.png
JavaScript defer
The are 2 javascript resources without the defer attribute.
  1. https://js.sentry-cdn.com/c41771aeccbb43fbbffbc4755e65c9be.min.js
  2. https://substackcdn.com/min/substack.bundle.js?v=1ca302-1841adf1778
DOM size
The DOM size is optimal.
The HTML file has 584 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://substack.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage has 2 unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. bill@sinocism.com
  2. judd@popular.info
  3. judd@popular.info
  4. tesnim@popular.info
  5. rebecca@popular.info
  6. azeem.azhar@exponentialview.co
Miscellaneous
Structured data
The webpage has structured data.
    Meta viewport
    The webpage has a meta viewport tag set.
    width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
    Character set
    The webpage has a charset value set.
    utf-8
    Sitemap
    The website has sitemaps.
    1. https://substack.com/sitemap.xml
    2. https://substack.com/news_sitemap.xml
    Social
    The webpage does not contain any social links.
    Content length
    The webpage has 76,333 words.
    Text to HTML ratio
    The text to HTML ratio is 90%.
    Inline CSS
    The webpage contains inline CSS code.
    1. max-width: 1156px;
    2. transform: translateY(0px);
    Deprecated HTML
    There are no deprecated HTML tags on the webpage.