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Twinkl
Twinkl.co.uk is an educational resource platform that provides a wide range of teaching materials and activities for educators, parents, and students. With a vast library covering various subjects and grade levels, Twinkl offers downloadable worksheets, lesson plans, interactive games, and much more. The platform aims to support teachers in their lesson planning and engage students in their learning journey. Twinkl's resources are designed to be adaptable and customizable, catering to different learning styles and abilities. Whether it is in a traditional classroom or a remote learning environment, Twinkl.co.uk strives to make education enjoyable, effective, and accessible to all.
They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.twinkl.co.ukAt Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now.
There are options to create your own, and request tailor-made or editable versions of resources. A Twinkl subscription is great value and will save you time and money.twinkl.com.auTwinkl creates resources that are aligned with the Australian curriculum. Their resources are high quality and provide a wide range of differentiated activities in all areas of the curriculum.
[19] Twinkl offered all its resources for free to parents, teachers and carers globally for one month during the Coronavirus school closures. [20]en.wikipedia.orgJonathan Seaton, co-founder and CEO of Twinkl was awarded a Member of the Order of the British Empire (MBE) for Twinkl’s services to Technology and Education during the Coronavirus pandemic in 2020.
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EncryptedSite is Encrypted
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CountryHosted in United States
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Latitude\Longitude37.751 / -97.822 Google Map
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Traffic rank#16,107 Site Rank
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Site Owner informationWhois info
Website is Safe
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Founded2010
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FounderJonathan Seaton and Susie Seaton
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HeadquartersSheffield,England
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Key peopleJonathan Seaton,(CEO)
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Number of employees500+
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Area servedWorldwide
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ProductsEducational resources, teacher planning materials, teacher assessment materials
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TypePrivate company
Traffic rank
#16,107
#16,107
Site age
Location
United States
United States
Popular Questions for Twinkl
Newest job postings for Twinkl
via Jobs By Workable
posted_at: 4 days agoschedule_type: Contractorwork_from_home: 1
Location: Florida, USA, 100% remote work-from-home position (You must permanently live and have the right to work in Florida in the United States to apply for this position)
Pay Rate: $25.50 USD per hour ($50,000 USD per year...
Contract: 6-month contract with an extension highly likely. Self-employed contractor. Responsible for own taxes. No benefits.
Hours of work: 37.5 hours per week
Hiring Manager: Jude Schroeder
Recruiter: Sarah Jane Dalzell
First
Location: Florida, USA, 100% remote work-from-home position (You must permanently live and have the right to work in Florida in the United States to apply for this position)
Pay Rate: $25.50 USD per hour ($50,000 USD per year...
Contract: 6-month contract with an extension highly likely. Self-employed contractor. Responsible for own taxes. No benefits.
Hours of work: 37.5 hours per week
Hiring Manager: Jude Schroeder
Recruiter: Sarah Jane Dalzell
First things first! What is Twinkl? What is Twinkl’s mission?
Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
We support educators and children across the United States and around the world, and we’re committed to transforming lives through education.
Whoever you are, whatever you teach, Twinkl is here for you!
The Role:
We are looking for a fast-paced, go-getting, and creative marketeer who will thrive on the challenge of taking Twinkl USA's in-country brand marketing to the next level of awesomeness to ensure that every single educator in the United States knows and loves Twinkl! This person will live and breathe the Twinkl brand and will confidently ideate and coordinate viral social media, email, and merchandise campaigns with the support of their own team of Marketing Assistants.
Responsibilities & Key Performance Indicators:
You’ll be responsible for driving brand awareness across the United States. As a direct result of your ambitious and creative brand marketing actions, you will increase referrals, sign-ups, and conversions. You’ll connect educators, schools, and districts across the United States with the Twinkl website and ensure they understand the USPs of Twinkl.
• You’ll ideate, coordinate, execute, track, and report on seasonal and topical digital marketing campaigns ensuring each campaign hits (and smashes!) its KPIs.
• You’ll ideate, execute, track, and report on paid social media advertising campaigns, ensuring they hit (and smash!) their KPIs.
• You’ll analyze data to inform your marketing actions every day using internal and external data sources.
• You’ll run Twinkl USA’s main brand channels on Facebook and Twitter.
• You’ll run Twinkl USA’s ambassadors program, ensuring that every member of the marketing team, including yourself, has a consistent flow of new and experienced ambassadors spreading the Twinkl word and increasing brand awareness in the United States.
• You’ll attend and showcase Twinkl at online and in-person events across the United States.
• You’ll confidently connect the dots from Twinkl to B2C and B2B customers through video and in-person communications.
• You’ll be responsible for delivering month-on-month and year-on-year increases in referrals, sign-ups, and conversions from your marketing actions and from the actions of your team.
• You’ll lead a team of dedicated Marketing Assistants, ensuring they are supported in meeting their KPIs and that they are invested in the brand campaigns you coordinate.
• You’ll highlight and demonstrate the benefits of Twinkl through your marketing actions and, in doing so, grow Twinkl’s market in the United States.
• You’ll join a hard-working team of United States-based Twinkl team members with additional support from Twinkl HQ in the U.K.
You’ll work closely with:
• Jude Schroeder - United States Country Manager (your line manager and mentor)
• USA State Managers
• USA Segment Managers
• USA Marketing Team
• Lots of other wonderful Twinklers across the business
• Twinkl members!
This exciting, fast-paced marketing role involves strategic planning and reactive work as you pivot and respond to the needs of the market.
To succeed in the role, you will have the following skillset:
• 4-year marketing or brand marketing degree from an accredited college
• Minimum of 2 years experience in a professional brand marketing role with increasing responsibility
• Digital portfolio of successful campaigns
• Google Analytics pro
• Social media savviness - TikTok, Instagram, Facebook, Pinterest, Reddit, LinkedIn - you must LOVE social media marketing and be able to jump on every trend and opportunity
• Passionate and knowledgeable about K-12 education in the USA.
• Exceptional verbal and written communication skills
• Up-to-the-minute tech skills
• Commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.
• Ability to communicate ideas and motivate those around them.
We want to talk to you if you:
• Live in Florida, USA permanently (without work restrictions)
• LOVE marketing and have the education and experience to go with it!
• Thrive in a fast-paced environment where targets drive your actions.
• Efficiently prioritize your workload so all tasks are completed by deadlines.
• Are positive, optimistic, and thrive working within a close-knit team.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are some of the things that make Twinkl a great place to work:
• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Color, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
Our Recruitment Process Show more details...
Pay Rate: $25.50 USD per hour ($50,000 USD per year...
Contract: 6-month contract with an extension highly likely. Self-employed contractor. Responsible for own taxes. No benefits.
Hours of work: 37.5 hours per week
Hiring Manager: Jude Schroeder
Recruiter: Sarah Jane Dalzell
First things first! What is Twinkl? What is Twinkl’s mission?
Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
We support educators and children across the United States and around the world, and we’re committed to transforming lives through education.
Whoever you are, whatever you teach, Twinkl is here for you!
The Role:
We are looking for a fast-paced, go-getting, and creative marketeer who will thrive on the challenge of taking Twinkl USA's in-country brand marketing to the next level of awesomeness to ensure that every single educator in the United States knows and loves Twinkl! This person will live and breathe the Twinkl brand and will confidently ideate and coordinate viral social media, email, and merchandise campaigns with the support of their own team of Marketing Assistants.
Responsibilities & Key Performance Indicators:
You’ll be responsible for driving brand awareness across the United States. As a direct result of your ambitious and creative brand marketing actions, you will increase referrals, sign-ups, and conversions. You’ll connect educators, schools, and districts across the United States with the Twinkl website and ensure they understand the USPs of Twinkl.
• You’ll ideate, coordinate, execute, track, and report on seasonal and topical digital marketing campaigns ensuring each campaign hits (and smashes!) its KPIs.
• You’ll ideate, execute, track, and report on paid social media advertising campaigns, ensuring they hit (and smash!) their KPIs.
• You’ll analyze data to inform your marketing actions every day using internal and external data sources.
• You’ll run Twinkl USA’s main brand channels on Facebook and Twitter.
• You’ll run Twinkl USA’s ambassadors program, ensuring that every member of the marketing team, including yourself, has a consistent flow of new and experienced ambassadors spreading the Twinkl word and increasing brand awareness in the United States.
• You’ll attend and showcase Twinkl at online and in-person events across the United States.
• You’ll confidently connect the dots from Twinkl to B2C and B2B customers through video and in-person communications.
• You’ll be responsible for delivering month-on-month and year-on-year increases in referrals, sign-ups, and conversions from your marketing actions and from the actions of your team.
• You’ll lead a team of dedicated Marketing Assistants, ensuring they are supported in meeting their KPIs and that they are invested in the brand campaigns you coordinate.
• You’ll highlight and demonstrate the benefits of Twinkl through your marketing actions and, in doing so, grow Twinkl’s market in the United States.
• You’ll join a hard-working team of United States-based Twinkl team members with additional support from Twinkl HQ in the U.K.
You’ll work closely with:
• Jude Schroeder - United States Country Manager (your line manager and mentor)
• USA State Managers
• USA Segment Managers
• USA Marketing Team
• Lots of other wonderful Twinklers across the business
• Twinkl members!
This exciting, fast-paced marketing role involves strategic planning and reactive work as you pivot and respond to the needs of the market.
To succeed in the role, you will have the following skillset:
• 4-year marketing or brand marketing degree from an accredited college
• Minimum of 2 years experience in a professional brand marketing role with increasing responsibility
• Digital portfolio of successful campaigns
• Google Analytics pro
• Social media savviness - TikTok, Instagram, Facebook, Pinterest, Reddit, LinkedIn - you must LOVE social media marketing and be able to jump on every trend and opportunity
• Passionate and knowledgeable about K-12 education in the USA.
• Exceptional verbal and written communication skills
• Up-to-the-minute tech skills
• Commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.
• Ability to communicate ideas and motivate those around them.
We want to talk to you if you:
• Live in Florida, USA permanently (without work restrictions)
• LOVE marketing and have the education and experience to go with it!
• Thrive in a fast-paced environment where targets drive your actions.
• Efficiently prioritize your workload so all tasks are completed by deadlines.
• Are positive, optimistic, and thrive working within a close-knit team.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are some of the things that make Twinkl a great place to work:
• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Color, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
Our Recruitment Process Show more details...
via Jobs By Workable
posted_at: 8 days agoschedule_type: Contractorwork_from_home: 1
Location: USA, 100% remote / work from home position (Must permanently live in the USA, without work restrictions to apply for this role)
Hourly Pay Rate: $15 USD per hour...
Contract: International Self Employed 6 month Contract - You will be responsible for your own taxes & time off etc - This is highly likely to be extended.
Hours: 37.5 hours per week (Flexible) - Must be able to attend meetings between 9am - 12pm (EST) Monday - Friday - All
Location: USA, 100% remote / work from home position (Must permanently live in the USA, without work restrictions to apply for this role)
Hourly Pay Rate: $15 USD per hour...
Contract: International Self Employed 6 month Contract - You will be responsible for your own taxes & time off etc - This is highly likely to be extended.
Hours: 37.5 hours per week (Flexible) - Must be able to attend meetings between 9am - 12pm (EST) Monday - Friday - All other hours are fully flexible between Monday - Sunday.
Hiring Manager: Susie Pavolka
Recruiter: Sarah Jane Dalzell
First things first! What is Twinkl? What is Twinkl’s mission?
Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
We have over a million editable resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
We support educators and children across the United States and around the world, and we’re committed to transforming lives through education.
Whoever you are, whatever you teach, Twinkl is here for you!
The Role:
As a Twinkl Content Editor, you will ensure that the resources we create for U.S. educators are factually correct, expertly written, culturally appropriate, and suitably challenging for each grade. You will be an experienced elementary, middle, or high school teacher, preferably fluent in English and Spanish, with exceptional writing, teaching, technology, and communication skills.
With your knowledge of U.S. academic standards, you will ensure that our innovative teaching resources address key curriculum objectives and meet the needs of those who teach across the United States. The content you edit will be turned into professional Twinkl products by our highly skilled design and illustration team.
You will be part of an agile working team that communicates via email, messaging, and video meetings. To fulfil this role, you will need to provide your own technology and have reliable high-speed internet access.
Ongoing projects/how you’ll spend your day:
• Editing and proofreading Pre-K- 8th content for ELA, math, science, social studies, and other curriculum areas, as required, in English and Spanish.
• Researching a wide variety of subjects to ensure our resources’ copy and illustrations are accurate and age-appropriate for the millions of global customers who download them every month.
Candidates must meet the following criteria:
• Fluent in English and Spanish (Both Written & Verbally).
• Certified U.S. elementary, middle, or high school teacher (state-issued license must be current and in good standing).
• Experienced classroom teacher with a minimum of two years of recent public school experience in an elementary, middle, or high school setting.
You’ll work with:
• Susie Pavolka - USA Product Manager
• Kylie Shrum - USA Production Trainer
• Content Editors, Content Writers, Designers, Illustrators
To succeed in the role, you must:
• Communicate quickly, clearly, and concisely with the Content Writers, Designers, and Illustrators to whom you will provide editing and proofreading feedback.
• Take pride in your exceptional spelling, punctuation, and grammar skills.
• Demonstrate excellent time management, organization, and technology skills.
In this role, you will learn:
• Content editing.
• Content proofreading.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are some of the things that make Twinkl a great place to work:
• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Color, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
Our Recruitment Process Show more details...
Hourly Pay Rate: $15 USD per hour...
Contract: International Self Employed 6 month Contract - You will be responsible for your own taxes & time off etc - This is highly likely to be extended.
Hours: 37.5 hours per week (Flexible) - Must be able to attend meetings between 9am - 12pm (EST) Monday - Friday - All other hours are fully flexible between Monday - Sunday.
Hiring Manager: Susie Pavolka
Recruiter: Sarah Jane Dalzell
First things first! What is Twinkl? What is Twinkl’s mission?
Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
We have over a million editable resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
We support educators and children across the United States and around the world, and we’re committed to transforming lives through education.
Whoever you are, whatever you teach, Twinkl is here for you!
The Role:
As a Twinkl Content Editor, you will ensure that the resources we create for U.S. educators are factually correct, expertly written, culturally appropriate, and suitably challenging for each grade. You will be an experienced elementary, middle, or high school teacher, preferably fluent in English and Spanish, with exceptional writing, teaching, technology, and communication skills.
With your knowledge of U.S. academic standards, you will ensure that our innovative teaching resources address key curriculum objectives and meet the needs of those who teach across the United States. The content you edit will be turned into professional Twinkl products by our highly skilled design and illustration team.
You will be part of an agile working team that communicates via email, messaging, and video meetings. To fulfil this role, you will need to provide your own technology and have reliable high-speed internet access.
Ongoing projects/how you’ll spend your day:
• Editing and proofreading Pre-K- 8th content for ELA, math, science, social studies, and other curriculum areas, as required, in English and Spanish.
• Researching a wide variety of subjects to ensure our resources’ copy and illustrations are accurate and age-appropriate for the millions of global customers who download them every month.
Candidates must meet the following criteria:
• Fluent in English and Spanish (Both Written & Verbally).
• Certified U.S. elementary, middle, or high school teacher (state-issued license must be current and in good standing).
• Experienced classroom teacher with a minimum of two years of recent public school experience in an elementary, middle, or high school setting.
You’ll work with:
• Susie Pavolka - USA Product Manager
• Kylie Shrum - USA Production Trainer
• Content Editors, Content Writers, Designers, Illustrators
To succeed in the role, you must:
• Communicate quickly, clearly, and concisely with the Content Writers, Designers, and Illustrators to whom you will provide editing and proofreading feedback.
• Take pride in your exceptional spelling, punctuation, and grammar skills.
• Demonstrate excellent time management, organization, and technology skills.
In this role, you will learn:
• Content editing.
• Content proofreading.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are some of the things that make Twinkl a great place to work:
• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Color, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
Our Recruitment Process Show more details...
via Salary.com
posted_at: 28 days agoschedule_type: Full-time
Location: Fully Remote
Annual Salary: $50,000 - $60,000 USD...
Contract: 12 months contract with potential to extend, 37.5hrs pw
Line Manager: Rachael Sprague
Recruiter: Rikki Spencer-Cox
Twinkl is on a rapid growth trajectory, most recently securing investment from Vitruvian Partners, the 4th highest-performing investor globally, who have previously backed companies such as Skyscanner, Just Eat, Farfetch and Trustpilot.
We are now looking for
Location: Fully Remote
Annual Salary: $50,000 - $60,000 USD...
Contract: 12 months contract with potential to extend, 37.5hrs pw
Line Manager: Rachael Sprague
Recruiter: Rikki Spencer-Cox
Twinkl is on a rapid growth trajectory, most recently securing investment from Vitruvian Partners, the 4th highest-performing investor globally, who have previously backed companies such as Skyscanner, Just Eat, Farfetch and Trustpilot.
We are now looking for a Performance Marketing Manager to join Twinkl to lead our growth marketing team and strategy for the US. You’ll be a strong leader with a great track record of delivering e-commerce conversions via a performance / paid media at scale. You’ll be data-driven, and highly analytical and understand how to get the growth flywheel spinning through the landscape of search.
We’re looking for someone with a sharp, analytical mind and an entrepreneurial spirit, comfortable dealing with high growth and complex business challenges. You’ll be led by Twinkl’s Head of Growth Marketing, and be joining a team of global marketing strategists, who are so excited for someone else to join in supporting this next phase of growth.
Your work will have a significant direct impact on Twinkl’s mission to provide high-quality educational resources to teachers, parents, and children worldwide. Twinkl is an established and well-respected brand in the UK, with the majority of all primary school teachers using the product to help them teach. As US Performance Marketing Manager, you will play a critical role in driving brand adoption further in the US and have the opportunity to make a significant impact on the company's success.
With support from a great team internally, and through our investor partner, you’ll be part of an extremely exciting team roadmap. You’ll get exposure to global networks and expertise from Vitruvean Partners and their portfolio companies across sectors and regions. You will have access to valuable resources and strategic guidance that can help accelerate growth even further, and open exciting opportunities for progression.
Ongoing projects/how you’ll spend your day:
• Developing and executing performance marketing campaigns: This involves planning, managing and optimising digital marketing campaigns across multiple channels including PPC, email, affiliate, and display advertising.
• Analyse campaign data: Using data analysis to track and evaluate campaign performance. This includes identifying areas of opportunity and creating strategies to improve results.
• Setting clear goals: You’ll set out clear and ambitious growth plans involving objectives and key performance indicators for your team.
• Attribution and measurement: You’ll develop and implement a strategy for measurement, including attribution and experimentation, to establish incrementally.
• Leadership: As the leader of the US performance marketing team, you will oversee and guide the performance marketing team, providing mentorship and coaching to support growth. You will directly manage two growth marketing team leaders, and recruit your team to support your ambitious growth plans.
• Testing and experimentation: Working alongside central data teams, you’ll develop and implement testing frameworks to improve campaign performance and efficiency.
• Budget management: Managing budgets for campaigns and ensuring that spending stays within allocated limits is a key responsibility.
• Reporting: Creating and presenting regular reports on campaign performance to senior management and stakeholders.
• A proactive approach to optimisation: You’ll provide hands-on optimisation across all available channels to ensure growth generation with an emphasis on LTV and retention metrics.
• Collaboration: You’ll collaborate with cross-functional teams, including brand, product and data to ensure alignment on goals and strategies.
• Lead the development of reporting dashboards to provide actionable insights to key stakeholders.
• Research: You’ll stay up-to-date with industry trends and new technologies, sharing insights and best practices with the team and broader organisation.
You'll work with:
Rachael Sprague - Head of Growth Marketing will be your line manager and mentor.
Jon Seaton (CEO) - Twinkl's co-founder and CEO will be your co-hustler and help you grow through his experience - as well as helping to break down barriers.
Growth Marketing Team - You’ll be working alongside like-minded Growth Marketing Managers, who are working on establishing Twinkl as a key-player in education across 30 countries globally.
US Country and Segment Managers - Our matrix structure means you’ll be working collaboratively alongside and supporting the US country and product teams to achieve our growth goals.
As a leader at Twinkl, you will:
• Recognise that there is no "one size fits all" approach to leadership, taking the time to get to know each team member personally to understand their strengths, interests and ambitions
• Hold 1:1s regularly with your team to discuss and evaluate performance, collaborating on a roadmap for their development
• Manage HR processes and administration for your team (eg. contract/salary reviews, holiday requests etc.)
• Communicate key business messages, owning the narrative on decisions made and ensuring effective feedback
We're interested in anyone who meets two or more of the following criteria:
• 5 years of growth marketing experience with at least 3 years dedicated to performance/paid media, preferably in e-commerce or ed-tech spaces.
• Have a deep understanding and hands-on experience of key demand generation channels such as Paid Search, App, Display, Affiliate, SEO & ASO - strategies / best practices
• Proven experience in automation, incl bidding, optimization towards profit and LTV
• Experience with cross-channel attribution modelling and optimization in digital
• Passionate and action-oriented with strategic thinking and leadership skills
• Deep expertise across key advertising platforms (Google’s ecosystem, Meta ecosystem (ex-Facebook), Remarketing partners, Affiliate networks, App networks)
• Proficient in Looker, Tableau, Google Analytics (GA4)
• The ability to query and analyse performance data and SQL experience would be desirable.
• Strong project management skills: Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
• Creative problem-solving skills: As a data-driven performance marketing manager, you should be able to think creatively and come up with innovative solutions to drive campaign performance.
• Strong communication and collaboration skills: Our performance marketing manager needs to be able to work collaboratively with cross-functional teams such as product, engineering, creative, and data and communicate effectively with stakeholders.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are a couple of the things that make Twinkl a great place to be:
• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
• Flexible working with opportunities to work from home.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ , Black dnd Minority Ethnic, Disabilities (visible and invisible), Women in Tech and Working Parents.
• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world Show more details...
Annual Salary: $50,000 - $60,000 USD...
Contract: 12 months contract with potential to extend, 37.5hrs pw
Line Manager: Rachael Sprague
Recruiter: Rikki Spencer-Cox
Twinkl is on a rapid growth trajectory, most recently securing investment from Vitruvian Partners, the 4th highest-performing investor globally, who have previously backed companies such as Skyscanner, Just Eat, Farfetch and Trustpilot.
We are now looking for a Performance Marketing Manager to join Twinkl to lead our growth marketing team and strategy for the US. You’ll be a strong leader with a great track record of delivering e-commerce conversions via a performance / paid media at scale. You’ll be data-driven, and highly analytical and understand how to get the growth flywheel spinning through the landscape of search.
We’re looking for someone with a sharp, analytical mind and an entrepreneurial spirit, comfortable dealing with high growth and complex business challenges. You’ll be led by Twinkl’s Head of Growth Marketing, and be joining a team of global marketing strategists, who are so excited for someone else to join in supporting this next phase of growth.
Your work will have a significant direct impact on Twinkl’s mission to provide high-quality educational resources to teachers, parents, and children worldwide. Twinkl is an established and well-respected brand in the UK, with the majority of all primary school teachers using the product to help them teach. As US Performance Marketing Manager, you will play a critical role in driving brand adoption further in the US and have the opportunity to make a significant impact on the company's success.
With support from a great team internally, and through our investor partner, you’ll be part of an extremely exciting team roadmap. You’ll get exposure to global networks and expertise from Vitruvean Partners and their portfolio companies across sectors and regions. You will have access to valuable resources and strategic guidance that can help accelerate growth even further, and open exciting opportunities for progression.
Ongoing projects/how you’ll spend your day:
• Developing and executing performance marketing campaigns: This involves planning, managing and optimising digital marketing campaigns across multiple channels including PPC, email, affiliate, and display advertising.
• Analyse campaign data: Using data analysis to track and evaluate campaign performance. This includes identifying areas of opportunity and creating strategies to improve results.
• Setting clear goals: You’ll set out clear and ambitious growth plans involving objectives and key performance indicators for your team.
• Attribution and measurement: You’ll develop and implement a strategy for measurement, including attribution and experimentation, to establish incrementally.
• Leadership: As the leader of the US performance marketing team, you will oversee and guide the performance marketing team, providing mentorship and coaching to support growth. You will directly manage two growth marketing team leaders, and recruit your team to support your ambitious growth plans.
• Testing and experimentation: Working alongside central data teams, you’ll develop and implement testing frameworks to improve campaign performance and efficiency.
• Budget management: Managing budgets for campaigns and ensuring that spending stays within allocated limits is a key responsibility.
• Reporting: Creating and presenting regular reports on campaign performance to senior management and stakeholders.
• A proactive approach to optimisation: You’ll provide hands-on optimisation across all available channels to ensure growth generation with an emphasis on LTV and retention metrics.
• Collaboration: You’ll collaborate with cross-functional teams, including brand, product and data to ensure alignment on goals and strategies.
• Lead the development of reporting dashboards to provide actionable insights to key stakeholders.
• Research: You’ll stay up-to-date with industry trends and new technologies, sharing insights and best practices with the team and broader organisation.
You'll work with:
Rachael Sprague - Head of Growth Marketing will be your line manager and mentor.
Jon Seaton (CEO) - Twinkl's co-founder and CEO will be your co-hustler and help you grow through his experience - as well as helping to break down barriers.
Growth Marketing Team - You’ll be working alongside like-minded Growth Marketing Managers, who are working on establishing Twinkl as a key-player in education across 30 countries globally.
US Country and Segment Managers - Our matrix structure means you’ll be working collaboratively alongside and supporting the US country and product teams to achieve our growth goals.
As a leader at Twinkl, you will:
• Recognise that there is no "one size fits all" approach to leadership, taking the time to get to know each team member personally to understand their strengths, interests and ambitions
• Hold 1:1s regularly with your team to discuss and evaluate performance, collaborating on a roadmap for their development
• Manage HR processes and administration for your team (eg. contract/salary reviews, holiday requests etc.)
• Communicate key business messages, owning the narrative on decisions made and ensuring effective feedback
We're interested in anyone who meets two or more of the following criteria:
• 5 years of growth marketing experience with at least 3 years dedicated to performance/paid media, preferably in e-commerce or ed-tech spaces.
• Have a deep understanding and hands-on experience of key demand generation channels such as Paid Search, App, Display, Affiliate, SEO & ASO - strategies / best practices
• Proven experience in automation, incl bidding, optimization towards profit and LTV
• Experience with cross-channel attribution modelling and optimization in digital
• Passionate and action-oriented with strategic thinking and leadership skills
• Deep expertise across key advertising platforms (Google’s ecosystem, Meta ecosystem (ex-Facebook), Remarketing partners, Affiliate networks, App networks)
• Proficient in Looker, Tableau, Google Analytics (GA4)
• The ability to query and analyse performance data and SQL experience would be desirable.
• Strong project management skills: Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
• Creative problem-solving skills: As a data-driven performance marketing manager, you should be able to think creatively and come up with innovative solutions to drive campaign performance.
• Strong communication and collaboration skills: Our performance marketing manager needs to be able to work collaboratively with cross-functional teams such as product, engineering, creative, and data and communicate effectively with stakeholders.
We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form
Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are a couple of the things that make Twinkl a great place to be:
• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
• Flexible working with opportunities to work from home.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ , Black dnd Minority Ethnic, Disabilities (visible and invisible), Women in Tech and Working Parents.
• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world Show more details...
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