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schedule_type: Full-time
Job Description
Overview & Responsibilities...
The Social Media Coordinator will help schedule and create content for Very Local’s social media platforms. They will also help develop language and work with other Hearst teams and properties in collaborative social media content and posts. They will oversee engagement on all of the brand’s social properties and help develop best practices on each network.
• Assist in the social media calendar
Job Description
Overview & Responsibilities...
The Social Media Coordinator will help schedule and create content for Very Local’s social media platforms. They will also help develop language and work with other Hearst teams and properties in collaborative social media content and posts. They will oversee engagement on all of the brand’s social properties and help develop best practices on each network.
• Assist in the social media calendar maintenance and create engaging content to drive audience development
• Day-to-day account management including maintaining logins, account updates (logos, bios, links)
• Launch new social media accounts as needed (i.e. TikTok)
• Execute against social content calendar by writing all copy, scheduling & publishing posts, and verifying content launches across social media platforms
• Assist with video clipping and other turnkey asset creation as needed
• Facilitate social media community management (reviewing inbox, responding to posts, etc.)
• Create social teasers, input music, graphics and effects to existing videos
• Produce and edit social first videos for all types of social media platforms, including, but not limited to, Instagram, TikTok, Facebook & Twitter
• Upload content to YouTube and help measure performance
• Assist in the development and management of social media marketing and influencer marketing strategy
• Help track best practices and trends on networks
• Ensure all content is on-brand, consistent in style and quality, and optimized for search and user experience for all content channels
Work Hours And Benefits
• Hybrid role - expected to be on-site in office 3 days a week
• Dental, medical benefits included
Social Media Coordinator Qualifications / Skills:
• Passion for social media and proficiency with major social media platforms and management tools
• Proficiency with video and photo editing tools and digital media formats
• Excellent social listening skills
• Strong copywriting and editing skills
• Ability to understand historical, current and future trends in the digital media space
• Detail-oriented approach with ability to work under pressure to meet deadlines
Education and Experience Requirements:
• Bachelor’s degree in communications or a related field
• At least one year of experience managing B2C social media marketing or content development
• Direct experience using social media management tools (Hootsuite, AgoraPulse, SproutSocial)
• Experience with Microsoft Office
• Experience with Adobe Creative Cloud or equivalent digital media editing tools (Photoshop, Premier Pro, Final Cut Pro, AVID)
The estimated base salary range for this role is between $50,000 and $60,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
About Us
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst Show more details...
Overview & Responsibilities...
The Social Media Coordinator will help schedule and create content for Very Local’s social media platforms. They will also help develop language and work with other Hearst teams and properties in collaborative social media content and posts. They will oversee engagement on all of the brand’s social properties and help develop best practices on each network.
• Assist in the social media calendar maintenance and create engaging content to drive audience development
• Day-to-day account management including maintaining logins, account updates (logos, bios, links)
• Launch new social media accounts as needed (i.e. TikTok)
• Execute against social content calendar by writing all copy, scheduling & publishing posts, and verifying content launches across social media platforms
• Assist with video clipping and other turnkey asset creation as needed
• Facilitate social media community management (reviewing inbox, responding to posts, etc.)
• Create social teasers, input music, graphics and effects to existing videos
• Produce and edit social first videos for all types of social media platforms, including, but not limited to, Instagram, TikTok, Facebook & Twitter
• Upload content to YouTube and help measure performance
• Assist in the development and management of social media marketing and influencer marketing strategy
• Help track best practices and trends on networks
• Ensure all content is on-brand, consistent in style and quality, and optimized for search and user experience for all content channels
Work Hours And Benefits
• Hybrid role - expected to be on-site in office 3 days a week
• Dental, medical benefits included
Social Media Coordinator Qualifications / Skills:
• Passion for social media and proficiency with major social media platforms and management tools
• Proficiency with video and photo editing tools and digital media formats
• Excellent social listening skills
• Strong copywriting and editing skills
• Ability to understand historical, current and future trends in the digital media space
• Detail-oriented approach with ability to work under pressure to meet deadlines
Education and Experience Requirements:
• Bachelor’s degree in communications or a related field
• At least one year of experience managing B2C social media marketing or content development
• Direct experience using social media management tools (Hootsuite, AgoraPulse, SproutSocial)
• Experience with Microsoft Office
• Experience with Adobe Creative Cloud or equivalent digital media editing tools (Photoshop, Premier Pro, Final Cut Pro, AVID)
The estimated base salary range for this role is between $50,000 and $60,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
About Us
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst Show more details...
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