VWO is an online platform that helps businesses improve their website's conversion rate by testing various variations of elements on their website. The platform offers A/B testing, multivariate testing, and heat mapping tools that allow companies to analyze user behavior and optimize their website's design and functionality. VWO also offers visual editor functionality that enables businesses to edit their website's layout without any technical knowledge. Additionally, the platform provides a suite of personalization tools that aid in delivering customized experiences to visitors. By using VWO, businesses can make data-driven decisions to improve their website's performance and ultimately generate more revenue.

With Data360, you can create custom events, metrics (custom tracking conditions that can be used across campaigns), and custom visitor properties.help.vwo.comVWO Data360 enables you to create custom tracking and segmentation conditions to be applied in your VWO campaigns to capture every meticulous aspect of your website.

Code Reviews: We have strict policies and least access privileges to code on our data centers.help.vwo.comCode Repository: VWO code is stored in a code repository system hosted by our cloud data center provider, Google Cloud Platform (GCP).

To ensure appropriate access rights, we adopt the role-based and least access privileges policies while creating accounts, adding users, or giving access rights.help.vwo.comSecure Connections: VWO is connected to the web through HTTPS protocol by using TLS 1.2, a cryptographic protocol designed to protect against eavesdropping, tampering, and message forgery.