Zotero.org is a free and open-source reference management software designed to help researchers, scholars, and students collect, organize, and cite their research materials. It allows users to easily save web pages, articles, books, and other documents, as well as organize and categorize them, and create bibliographies and citations within their preferred word processing software, such as Microsoft Word or Google Docs. The software also includes features like collaboration tools, automatic backups, and a variety of plugins and add-ons that extend its capabilities even further. Overall, Zotero.org is a powerful tool that simplifies the research and writing process for academics and students alike.