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Summary. The Covid-19 pandemic upended a marketer's playbook, challenging the existing rules about customer relationships and building brands. One year in, there's no going back to the old ...
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Marketing Resources and ideas to put modern marketers ahead of the curve
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2. Creating content reflecting the brand's values will be key to retaining your customers. According to Consumer Goods Technology, 82% of shoppers want a consumer brand's values to align with their own. Furthermore, 75% of shoppers say they've cut ties with a brand over a conflict in values. To keep on the good side of their target audience, brands will make a point of showcasing their values ...
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November 15, 2022 9 min read. Each week, we share articles our marketing team found interesting in our newsletter. Here are all the ones we've shared in 2022 so far: Sidenote. Expect these articles to have an SEO leaning as we're an SEO tool with an SEO-savvy audience.
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A marketing article is a form of online content, usually written for a company's own blog or a third-party publication. The goal of a marketing article is to demonstrate knowledge and credibility within a specific topic. Marketing articles are usually optimized for search, attracting organic traffic to a website.
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The Occupational Outlook Handbook is the government's premier source of career guidance featuring hundreds of occupations—such as carpenters, teachers, and veterinarians. Revised annually, the latest version contains employment projections for the 2022-32 decade.
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Latest Marketing News. The news that matters, including the latest brand developments, people stories, trends and data. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
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Check out IMPACT's 20 best marketing articles of 2020 covering marketing during the COVID-19 pandemic, remote working, virtual events, and more.
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Access all our issues back to 2016 right now! American Marketing Association brings you the most up to date news, applications, and theories from the industry's leaders.
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