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Summary. The Covid-19 pandemic upended a marketer's playbook, challenging the existing rules about customer relationships and building brands. One year in, there's no going back to the old ...
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Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of...
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Marketing Resources and ideas to put modern marketers ahead of the curve
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2. Creating content reflecting the brand's values will be key to retaining your customers. According to Consumer Goods Technology, 82% of shoppers want a consumer brand's values to align with their own. Furthermore, 75% of shoppers say...
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November 15, 2022 9 min read. Each week, we share articles our marketing team found interesting in our newsletter. Here are all the ones we've shared in 2022 so far: Sidenote. Expect these articles to have an SEO leaning as we're an SEO tool...
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A marketing article is a form of online content, usually written for a company's own blog or a third-party publication. The goal of a marketing article is to demonstrate knowledge and credibility within a specific topic. Marketing articles are...
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The Occupational Outlook Handbook is the government's premier source of career guidance featuring hundreds of occupations—such as carpenters, teachers, and veterinarians. Revised annually, the latest version contains employment projections for the...
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Latest Marketing News. The news that matters, including the latest brand developments, people stories, trends and data. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
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Check out IMPACT's 20 best marketing articles of 2020 covering marketing during the COVID-19 pandemic, remote working, virtual events, and more.
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Access all our issues back to 2016 right now! American Marketing Association brings you the most up to date news, applications, and theories from the industry's leaders.
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