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Get the latest marketing news here at The Drum. Browse the latest industry and brand news as it happens, including in-depth journalism and analysis.
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Spend on direct marketing rose at the sharpest rate since 2006 in the second quarter as brands push record levels of promotional activity and look for a short term boost in …
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Social Media Marketing News | Marketing Dive. Q&A. Cracker Barrel’s new CMO on reconnecting a heritage brand to culture. Sarah Moore discussed changing Cracker …
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Away from key moments, marketers’ days will be consumed with balancing the budget, getting to grips with AI and pushing their brands into new spaces like TikTok and …
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Adweek magazine offers news, information and successful strategies to excel in the world of advertising. From local branding to international outreach, you’ll find everything you need.
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Most Popular. 1. 33 ad execs predict how Trump’s election will impact marketing. 2. Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding. 3. 9 …
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