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Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, "Innovating to Impact.". Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
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In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies. There's blockchain, AR/VR, live streaming, short-form video, and more. Many of these trends have already made their debut in previous years but are picking up momentum ...
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16. Forbes CMO Network. Unlike CMO.com by Adobe, Forbes CMO Network is a great stop for digital sales and marketing leaders — particularly those who occupy the C-suite, obviously. Although VPs, directors, and managers who have audacious goals and a big picture mindset should definitely bookmark this site, as well.
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7. Simple content. While content marketing has long been a cornerstone of digital marketing, 2022 will be the year marketers embrace simplicity and clarity in content. "The internet is now flooded with content," said Hilda Wong, founder of content agency Content Dog.
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Common uses of SMS marketing include promotions, coupons, and personalized messages. Keep these messages short and make sure your customers can opt-out. 6. Video marketing. The average person watches online videos for about 100 minutes a day. Watching videos is one of the most popular activities on Facebook.
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