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The number of unique mobile phone users sits at 5.61 billion at the start of 2024. The latest data from GSMA Intelligence reveals that 69.4 percent of the world's total population now uses a mobile device, with the global total up by 138 million (+2.5 percent) since early 2023.
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Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. In a bumper year for digital milestones, social media users have passed the 5 billion mark, increasing by 266 million over the past year. The typical social media user now spends 2 hours and 23 minutes per day on ...
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We have covered a considerable number of social media sites in this post. With nearly 4.89 billion people using social media, there is a vast range of apps to appeal to everybody. The six most popular social networks ranked by Monthly Active Users are: Facebook - 3.03 Billion. YouTube - 2.7 Billion.
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It is projected that global mobile ad spend will reach $402 billion in 2024. E-commerce integration: The integration of e-commerce services into social media platforms is simplifying the process for users to make purchases directly from posts and ads. In 2023, nearly 87% of social media users made an online purchase, underscoring the growing ...
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22. Mastodon — 1.7 million MAUs. Mastodon, a new entrant on the social media scene, exploded in popularity in late 2022, taking it from 300,000 to over 1.7 million monthly active users in 2023. Mastodon is a decentralized, open-source software that allows users to set up servers to communicate with each other.
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Report 2 Nov 2023. Today, we launched Think Forward 2024: The Social Reckoning. The report identifies five trends that we expect to play out on social media in the next 12 months. Here you can see an overview of each of these trends and discover how Think Forward could help shape your brand's marketing strategy in 2024.
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Sample: 4,420 respondents Source: Hootsuite Social Media Consumer 2024 Survey AI is inevitable on social, and scaling back on its use now would be like reverting from computers to typewriters. To thrive in this new environment, marketers and brands need to move beyond defining "real" and "authentic" based on whether something was created exclusively by a human.
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Think Forward 2024 was researched and written by We Are Social's global Cultural Insights team, through desk research, literature review, semiotic and thematic analysis of digital artefacts, and expert interviews with Anne Helen Petersen , Josh Chapdelaine, Dr. Francesca Sobande, Terry Nguyen, and Allegra Rosenberg. Think Forward 2024.
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