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Best Marketing Techniques. Brand Storytelling. Digital PR. The Surround Sound Method. Brand Extensions. Podcasting. Video Marketing. Community Building. Contextual Marketing. Blog Title Optimization. The Pillar-Cluster Model.
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1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment. The Covid-19 crisis has reinforced what we already know: that brands...
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The Marketing Trends of 2023 [Highlights] Influencer marketing will evolve into a common marketing tactic. Video marketers will keep content short. Social media will become a customer service tool. …
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To jump to a strategy: The best paid advertising strategies for 2022 It should be no surprise here that each of these paid media strategies is focused on …
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1. Optimize for Google’s next update With Google’s Page Experience Update coming in May 2021, new metrics called Core Web Vitals —which will measure site load …
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1. Have your market research data ready. It’s crucial to build your marketing strategy on data, not assumptions. You’re probably not developing and launching a product into the marketplace without market …
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