Trendwatching framework

Our Macro-Trends are the top layer of our trend hierarchy. They let you take a step back and observe the large-scale shifts of the years and decades to come. To learn more about our trend methodology, go here.
Trends
This framework gives a holistic view of the factors that impact a business or organization. By examining political, economic, social, technological, environmental, legal, and …
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The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch …
TrendWatching is a trend intelligence platform that uses a combination of AI and in-house analysts to uncover the latest trends. It offers a database of searchable trends tagged …
Our trend intelligence is based on a robust methodology, honed over more than 10 years, helping us to spot emerging consumer expectations and guide thousands of clients. At the heart of our …
A consumer trends canvas is a framework used to understand and track changes in audience preferences over time. The framework provides insights to create innovative business …
Trend watching is the proactive process of tracking and analyzing emerging trends to anticipate market shifts and consumer preferences. It’s about understanding the forces that shape the …
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We map all the expectation-changing innovations we spot against our Trend Framework: the 16 mega-trends – the big, slow-moving currents – that taken together form our complete picture …
Trendwatching is one of the most effective ways to have a competitive advantage over rivals and become a leader in the industry. Let’s hack the system of trends together to be rising stars on...
Our popular, easy-to-follow framework will help you not only to unpack and understand any consumer trend but also apply them - your turn to launch successful, meaningful innovations of …
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