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via Wd1.Myworkdaysite.com posted_at: 9 days agoschedule_type: Full-time

Description Crain Communications is seeking an experienced Marketing Manager to develop and carry out integrated brand marketing campaigns for Ad Age, a daily must-read global media brand for decision makers and disruptors across the marketing and advertising landscape. Reporting to the Senior Marketing Manager, you will play a critical role in the development and implementation of integrated campaigns that support Ad Age's extensive calendar of programming, Description Crain Communications is seeking an experienced Marketing Manager to develop and carry out integrated brand marketing campaigns for Ad Age, a daily must-read global media brand for decision makers and disruptors across the marketing and advertising landscape. Reporting to the Senior Marketing Manager, you will play a critical role in the development and implementation of integrated campaigns that support Ad Age's extensive calendar of programming, including world-class events, coveted awards, and a wide range of sponsored custom programs in support of the brand's revenue and audience goals. At the center of a cross-functional ecosystem, you will work collaboratively across multiple Ad Age teams including Sales, Events, Editorial, Custom, and Operations to ensure that our marketing initiatives offer value to prospects, subscribers, and advertising partners. Responsibilities Manage the development and execution of promotional marketing plans for events, custom programs, and... content in alignment with Events, Sales, and Editorial goals Build and maintain a master campaign calendar allocating and tracking promotional commitments across owned channels Serve as a steward of the brand by ensuring that all customer touchpoints have consistent messaging and creativity Develop data-driven marketing materials that communicate the value of the program and its promotional components, including copy and creative for print, email, social media, search, and web Understand Sales’ requirements for specific audience segments and collaborate with cross-functional teams to attract and capture this audience Oversee campaign logistics and project timelines while leading cross-functional teams to fulfill deadlines Continuously evaluate, compare, and enhance marketing strategies by utilizing performance-based analytics Be a thought leader and subject matter expert on current best practices, innovations, and the competitive landscape to continuously improve our programs and campaigns Basic Qualifications Bachelor’s degree, preferably in marketing, business, communications, or related field 5+ years of relevant marketing experience, preferably in a B2B marketing position supporting sponsorship, advertising, or events sales A strong working knowledge and understanding of integrated marketing strategies including channel, creative, operations, and brand Experience leveraging marketing technologies and platforms to plan, execute and measure campaigns (Email, Hootsuite, Facebook, LinkedIn, Twitter, Google, Adobe Analytics) Excellent professional writing skills with an emphasis on marketing copy Strong analytical skills; able to create data-driven marketing campaigns end to end Expert project management skills with strong attention to detail; deadline driven with ability to complete tasks and deliver quickly Ability to multi-task and adapt to a fast-paced environment of multiple priorities, executing in the short term while developing long-term strategies Self-motivated and results oriented Ability to effectively manage across multiple stakeholders in a matrixed organization Preferences Prior experience in media or publishing industry Experience with CRM systems, SailThru preferred Events Marketing experience This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated base salary range for this position is $60,000 to $100,000. The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance. #LI-KL1 #mid #marketing #full-time #US Visit us at www.Crain.com @CrainComm Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Crain is one of the largest privately-owned business media companies with more than 20 leading business, trade and consumer brands in North America, Europe and Asia. Crain’s uncompromising journalists, industry experts and business insiders share one vision: to produce stories, communities and platforms that empower our audiences’ success. 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