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Advertising, Marketing, Agency, Tech and Data News | Ad Age
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
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  1. The top 5 most creative brand ideas you need to know about right now
  2. The top 5 most creative brand ideas you need to know about right now
  3. R/GA restructures as digital market softens, pressuring results
  4. Inflation and Gen Z—how the insurance industry is marketing for the future
  5. Halloween marketing 2022—see the spookiest brand campaigns
  6. Uber's comedic ads encourage customers to book the ride that suits them
  7. Amazon reveals data clean room and ad changes—what brands need to know
  8. Meta's core business in trouble as revenue keeps falling
  9. How Adidas and Gap were caught in Ye's brand trap
  10. Burger King teams up with Call of Duty on restaurant experiences in global campaign
  11. Cannes Lions adds new criteria on growth, sustainability and diversity for 2023 awards
  12. Omnicom hires its first global CMO
  13. Pernod Ricard hires Publicis for media as it pursues marketing automation
  14. Amazon Ads’ on-box advertising is 4x more effective than traditional media
  15. The best of experiential 2022
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  1. How digital advertising can find the right balance between privacy and utility
  2. Meta's core business in trouble as revenue keeps falling
  3. Elon Musk visits Twitter office carrying a sink as $44 billion deal nears completion
  4. Why mentors matter at every level of your career
  5. R/GA restructures as digital market softens, pressuring results
  6. How Adidas and Gap were caught in Ye's brand trap
  7. Inflation and Gen Z—how the insurance industry is marketing for the future
  8. How sneaker brand On plans to gain ground on rivals
  9. R/GA restructures as digital market softens, pressuring results
  10. Inflation and Gen Z—how the insurance industry is marketing for the future
  11. Halloween marketing 2022—see the spookiest brand campaigns
  12. Uber: Get your ride right
  13. Amazon reveals data clean room and ad changes—what brands need to know
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  50. https://adage.com/section/special-report-creativity-top-5/1194
  51. The top 5 most creative brand ideas you need to know about right now
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  53. Best Places to Work
  54. Leading Women
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  85. McRib's ‘Farewell Tour’
  86. Pernod Ricard hires Publicis
  87. Apple hikes TV, music prices
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  90. https://adage.com/
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  98. Ad Age Studio 30: Interactive Reports
  99. https://adage.com/article/digital-marketing-ad-tech-news/how-digital-advertising-can-find-right-balance-between-privacy-and-utility/2445326
  100. How digital advertising can find the right balance between privacy and utility
  101. Ad Age Studio 30
  102. https://adage.com/article/digital-marketing-ad-tech-news/metas-core-business-trouble-revenue-keeps-falling/2445991
  103. Meta's core business in trouble as revenue keeps falling
  104. Garett Sloane
  105. https://adage.com/article/marketing-news-strategy/elon-musk-visits-twitter-office-44-billion-deal-nears-completion/2445996
  106. Elon Musk visits Twitter office carrying a sink as $44 billion deal nears completion
  107. https://adage.com/article/list/why-mentors-matter-every-level-your-career/2445966
  108. Why mentors matter at every level of your career
  109. Ad Age Studio 30
  110. https://adage.com/article/agency-news/rga-restructures-digital-market-softens/2445556
  111. R/GA restructures as digital market softens, pressuring results
  112. Brian Bonilla
  113. https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331
  114. How Adidas and Gap were caught in Ye's brand trap
  115. Garett Sloane
  116. https://adage.com/article/marketing-news-strategy/inflation-and-gen-z-how-insurance-industry-marketing-future-amid-economic-turmoil/2445276
  117. Inflation and Gen Z—how the insurance industry is marketing for the future
  118. Adrianne Pasquarelli
  119. https://adage.com/article/marketing-news-strategy/how-sneaker-brand-plans-gain-ground-rivals/2445311
  120. How sneaker brand On plans to gain ground on rivals
  121. Adrianne Pasquarelli
  122. https://adage.com/article/agency-news/rga-restructures-digital-market-softens/2445556
  123. R/GA restructures as digital market softens, pressuring results
  124. Brian Bonilla
  125. https://adage.com/article/marketing-news-strategy/inflation-and-gen-z-how-insurance-industry-marketing-future-amid-economic-turmoil/2445276
  126. Inflation and Gen Z—how the insurance industry is marketing for the future
  127. Adrianne Pasquarelli
  128. https://adage.com/article/creativity/halloween-marketing-2022-see-spookiest-brand-campaigns/2444751
  129. Halloween marketing 2022—see the spookiest brand campaigns
  130. Maia Vines
  131. https://adage.com/creativity/work/uber-comedic-ads-encourage-customers-book-correct-ride/2445366
  132. Uber: Get your ride right
  133. Erika Wheless
  134. https://adage.com/article/digital-marketing-ad-tech-news/amazons-data-clean-room-and-ad-changes-what-brands-need-know/2445526
  135. Amazon reveals data clean room and ad changes—what brands need to know
  136. Garett Sloane
  137. What TV commercials cost in the 2022-23 season
  138. NBA hires Paramount+ marketer as new CMO as league builds DTC offerings
  139. Inclusion and disability—5 strategies to guide year-round commitment
  140. 20 brands getting Gen Z attention right now
  141. Meta's Instagram users reach 2 billion, closing in on Facebook
  142. NBA hires Paramount+ marketer as new CMO as league builds DTC offerings
  143. Watch live 11:30 a.m. EDT: Why former P&G exec Pete Carter started a consultancy that avoids spec work
  144. A-List & Creativity Awards—first deadline is next week
  145. Current TikTok trends that brands can follow
  146. 20 brands getting Gen Z attention right now
  147. Inclusion and disability—5 strategies to guide year-round commitment
  148. The top 5 celebrity brand collabs you need to know about right now
  149. What TV commercials cost in the 2022-23 season
  150. Publishing Partner:
  151. https://adage.com/meta
  152. How digital advertising can find the right balance between privacy and utility
  153. Meta's core business in trouble as revenue keeps falling
  154. Elon Musk visits Twitter office carrying a sink as $44 billion deal nears completion
  155. ANA Masters of Marketing 2022—live updates
  156. Why mentors matter at every level of your career
  157. Ad spending, marketing and financial stats—analyzing the latest data
  158. Metaverse marketing—tracking virtual activations and more
  159. R/GA restructures as digital market softens, pressuring results
  160. Watch the newest commercials from SeatGeek, Progressive, Papa Johns and more
  161. Cannes Lions adds new criteria on growth, sustainability and diversity for 2023 awards
  162. Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds
  163. Media measurement uncertainty—tracking TV, social and digital
  164. Procter & Gamble's Pritchard pivots to multicultural message he thinks ANA needs to hear
  165. Amazon reveals data clean room and ad changes—what brands need to know
  166. Publishing Partner:
  167. https://adage.com/section/cadent/1206
  168. Why TV advertising needs better automation and data activation
  169. Claire’s opens metaverse city in Roblox
  170. Oscar Mayer wants you to give up bacon for World Vegan Day
  171. How sneaker brand On plans to gain ground on rivals
  172. Inflation and Gen Z—how the insurance industry is marketing for the future
  173. Google’s ad business shows signs of weakness
  174. Spotify tops subscriber forecasts, though ad revenue grew slower than expected
  175. Super Bowl 2023—tracking commercials and other brand plans
  176. Watch the newest commercials from Walmart, Nike, Wendy’s and more
  177. Kraft Heinz and Bezos-backed NotCo bet on vegan cheese and mayo
  178. Publishing Partner:
  179. https://adage.com/female-quotient
  180. Human workplace needs take center stage at Advertising Week
  181. Apple issues new App Store rules for crypto and NFT payments
  182. Roe v. Wade—tracking brand and agency reaction
  183. How one New York agency is taking a stand against abortion ruling
  184. Omnicom hires its first global CMO
  185. Publishing Partner:
  186. https://adage.com/protiviti-digital
  187. Why marketing spend is even more important during a recession
  188. Nielsen's new measurement service strikes TelevisaUnivision deal
  189. How Adidas and Gap were caught in Ye's brand trap
  190. How the abortion ruling transformed midterm political advertising
  191. 4 tips for aspiring masters of marketing
  192. Halloween marketing 2022—see the spookiest brand campaigns
  193. Join top execs from NBCUniversal, Netflix, Paramount, YouTube and more at Ad Age Next: Streaming
  194. https://adage.com/amp
  195. The best of experiential 2022
  196. See how McDonald’s is marketing the McRib ‘Farewell Tour’
  197. Apple raises prices on its music and TV services
  198. Publishing Partner:
  199. https://adage.com/section/the-ad-council/1195
  200. How to add a career-accelerator program to your DEI strategy
  201. Watch the newest commercials from Nintendo, Nike, Jackbox Games and more
  202. NFL and college football marketing—tracking brand moves
  203. Procter & Gamble to debut mixed-reality ad for 'Monday Night Football'
  204. Pernod Ricard hires Publicis for media as it pursues marketing automation
  205. Publishing Partner:
  206. https://adage.com/amazon-ads
  207. Amazon Ads’ on-box advertising is 4x more effective than traditional media
  208. Goldfish crackers brings back NBA duo for new campaign
  209. How Mastercard’s ‘Black Panther: Wakanda Forever’ campaign will spotlight Black-owned businesses
  210. Why T-Mobile embraces Nielsen alternative and more measurement analysis
  211. The creator economy—how brands can better connect with influencers
  212. ANA hosts ‘Masters of Marketing’ and Facebook, Google, Amazon report earnings: The Week Ahead
  213. FIFA World Cup marketing—everything brands need to know about the tournament in Qatar
  214. https://adage.com/live-blog/ana-masters-marketing-2022-live-updates-event
  215. ANA Masters of Marketing 2022—live updates
  216. Ad Age Staff
  217. Publishing Partner:
  218. https://adage.com/meta
  219. https://adage.com/article/digital-marketing-ad-tech-news/how-digital-advertising-can-find-right-balance-between-privacy-and-utility/2445326
  220. How digital advertising can find the right balance between privacy and utility
  221. Ad Age Studio 30
  222. https://adage.com/article/media/nielsens-new-measurement-service-strikes-televisaunivision-deal/2445281
  223. Nielsen's new measurement service strikes TelevisaUnivision deal
  224. Jack Neff
  225. https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331
  226. How Adidas and Gap were caught in Ye's brand trap
  227. Garett Sloane
  228. https://adage.com/article/creativity/halloween-marketing-2022-see-spookiest-brand-campaigns/2444751
  229. Halloween marketing 2022—see the spookiest brand campaigns
  230. Maia Vines
  231. https://adage.com/article/media/netflix-nbcuniversal-paramount-youtube-amc-networks-more-ad-age-next-streaming-nov-10/2445321
  232. Join top execs from NBCUniversal, Netflix, Paramount, YouTube and more at Ad Age Next: Streaming
  233. Parker Herren
  234. https://adage.com/article/agency-news/rga-restructures-digital-market-softens/2445556
  235. R/GA restructures as digital market softens, pressuring results
  236. https://adage.com/article/marketing-news-strategy/inflation-and-gen-z-how-insurance-industry-marketing-future-amid-economic-turmoil/2445276
  237. Inflation and Gen Z—how the insurance industry is marketing for the future
  238. https://adage.com/article/creativity/halloween-marketing-2022-see-spookiest-brand-campaigns/2444751
  239. Halloween marketing 2022—see the spookiest brand campaigns
  240. https://adage.com/creativity/work/uber-comedic-ads-encourage-customers-book-correct-ride/2445366
  241. Uber's comedic ads encourage customers to book the ride that suits them
  242. https://adage.com/article/digital-marketing-ad-tech-news/amazons-data-clean-room-and-ad-changes-what-brands-need-know/2445526
  243. Amazon reveals data clean room and ad changes—what brands need to know
  244. https://adage.com/article/digital-marketing-ad-tech-news/metas-core-business-trouble-revenue-keeps-falling/2445991
  245. Meta's core business in trouble as revenue keeps falling
  246. https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331
  247. How Adidas and Gap were caught in Ye's brand trap
  248. Creativity
  249. https://adage.com/creativity/work/krogers-animated-holiday-ad-features-magical-cookbook-full-memories/2446021
  250. Kroger's animated holiday ad features a magical cookbook full of memories
  251. https://adage.com/creativity/work/uber-comedic-ads-encourage-customers-book-correct-ride/2445366
  252. Uber's comedic ads encourage customers to book the ride that suits them
  253. https://adage.com/creativity/work/change-refs-new-gun-control-psa/2445451
  254. Change the Ref's empty school buses will continue their tour, warns new gun control PSA
  255. https://adage.com/creativity/work/burger-king-teams-call-duty-restaurant-experiences/2445466
  256. Burger King teams up with Call of Duty on restaurant experiences in global campaign
  257. https://adage.com/creativity/work/bad-home-internet-head-full-hornets-xfinity-ads/2444766
  258. Bad home internet is like a head full of hornets in Xfinity's humorous campaign
  259. https://adage.com/creativity/work/craig-david-stars-trainlines-music-video/2444781
  260. Craig David promotes sustainable train travel in Trainline's music video
  261. https://adage.com/creativity/work/british-airways-first-work-uncommon-explores-reasons-we-fly/2444706
  262. British Airways' first work from Uncommon explores the unique reasons we fly
  263. https://adage.com/creativity/work/grey-poupon-plays-olivia-wilde-salad-drama-dont-worry-dijon-jar-redesign/2444761
  264. Grey Poupon plays on Olivia Wilde salad drama with ‘Don’t Worry Dijon’ jar redesign
  265. https://adage.com/creativity/work/surreal-film-about-belly-tourism-ad-vienna/2444776
  266. This surreal film about a belly is actually a tourism ad for Vienna
  267. https://adage.com/creativity/work/daves-hot-chicken-take-darkly-comic-turn-first-national-ads/2443606
  268. Dave's Hot Chicken first national ads feature some very dark comedy
  269. https://adage.com/creativity/work/amazon-hypes-alexa-new-thursday-night-football-ads/2444541
  270. Amazon brings in Alexa to tackle ‘Thursday Night Football’ dilemmas
  271. https://adage.com/creativity/work/stamma-lays-bare-stammering-misconceptions/2444401
  272. This powerful campaign lays bare misconceptions about stammering
  273. https://adage.com/creativity/work/shaquille-oneal-plays-his-whole-family-new-papa-john-campaign/2444236
  274. Shaquille O'Neal plays his whole family in new Papa Johns campaign
  275. https://adage.com/article/ad-age-events/ad-age-next-cmo-dec-7-2022-tim-tebow-nissan-abercrombie-fitch-macys-liberty-mutual/2442136
  276. Tim Tebow and Nissan CMO talk NFTs and NIL at Ad Age event
  277. E.J. Schultz
  278. Publishing Partner:
  279. https://adage.com/section/cadent/1206
  280. https://adage.com/article/media/why-tv-advertising-needs-better-automation-and-data-activation/2445031
  281. Why TV advertising needs better automation and data activation
  282. Paul Alfieri
  283. https://adage.com/article/special-report-40-under-40/ad-ages-40-under-40-2022-honorees/2428806
  284. Introducing the 2022 Ad Age 40 Under 40 honorees
  285. Adrianne Pasquarelli
  286. https://adage.com/LNA2022topline
  287. Leading National Advertisers 2022—What's inside
  288. Ad Age Staff
  289. https://adage.com/article/special-report-agency-list-creativity-awards/introducing-2022-ad-age-agency-list/2403776
  290. Introducing the 2022 Ad Age Agency A-List
  291. Judann Pollack
  292. https://adage.com/creativity/work/burger-king-teams-call-duty-restaurant-experiences/2445466
  293. Burger King teams up with Call of Duty on restaurant experiences in global campaign
  294. https://adage.com/article/special-report-ana-annual-meeting/cannes-lions-adds-new-criteria-growth-sustainability-and-diversity-2023-awards/2445921
  295. Cannes Lions adds new criteria on growth, sustainability and diversity for 2023 awards
  296. https://adage.com/article/agency-news/omnicom-hires-kathleen-saxton-its-first-global-cmo/2445361
  297. Omnicom hires its first global CMO
  298. https://adage.com/article/agency-news/pernod-ricard-hires-publicis-media-it-pursues-marketing-automation/2444791
  299. Pernod Ricard hires Publicis for media as it pursues marketing automation
  300. Publishing Partner:
  301. https://adage.com/amazon-ads
  302. https://adage.com/article/marketing-news-strategy/amazon-ads-box-advertising-4x-more-effective-traditional-media/2440636
  303. Amazon Ads’ on-box advertising is 4x more effective than traditional media
  304. https://adage.com/amp
  305. https://adage.com/article/marketing/best-experiential-2022/2444371
  306. The best of experiential 2022
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  332. The top 5 most creative brand ideas you need to know about right now
  333. Ad Age Small Agency Awards 2022
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  357. LOG IN >
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  2. https://static.chartbeat.com/js/chartbeat_mab.js
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  4. https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
  5. https://z.moatads.com/crainprebidheader782626518086/moatheader.js
  6. https://s3-prod.adage.com/s3fs-public/js/js_tY8rW36KvcmzCi1KXaSDW4e44kkJf2wOvR8-o8ZbbzE.js
  7. https://securepubads.g.doubleclick.net/tag/js/gpt.js
  8. https://s3-prod.adage.com/s3fs-public/js/js_1pHoAVQz7iMLnxr7I-uJic5cC3a9ZcEfJ_yRpWyK1cs.js
  9. https://adage.com/modules/contrib/adobe_launch/js/adobe_launch_dtm_init.js?rkehb0
  10. https://s3-prod.adage.com/s3fs-public/js/js_G-yoxhMGzGsXK093_FmUIvUBVC_mmEQ1VB94GHQQwVk.js
  11. https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
  12. https://crain-com.videoplayerhub.com/galleryloader.js
  13. https://s3-prod.adage.com/s3fs-public/js/js_6sJ9zaDPPcZVChpzKqwtshyfSRoC-_n1MXTOWHcBjKo.js
  14. https://s3-prod.adage.com/s3fs-public/js/js_9sU-2d7B15m49CIqHyYuNGd4bPGARS7fPZfy00ftAy8.js
  15. https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js
  16. https://s3-prod.adage.com/s3fs-public/js/js_UBS8DgFF_ZwC9Th5lYSynHLxoHE3m35ev9EbbdZI4vE.js
DOM size
There are more than 1,500 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://adage.com/ DOM nodes.
Mixed content
There are 2 mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1, user-scalable=no
        Character set
        The webpage has a charset value set.
        utf-8
        Sitemap
        No sitemaps found.
        Social
        The webpage has 12 social links.
        Content length
        The webpage has 13,384 words.
        Text to HTML ratio
        The text to HTML ratio is 23%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;
        2. display: none
        3. display: none;
        4. display: none
        5. background-color: #d8003d
        6. background-color: #c23b7d
        7. background-color: #ffa800
        8. display:none
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.