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Adweek
Breaking News in Advertising, Media and Technology
https://www.adweek.com/
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  1. BRANDSHARE FROM NIANTIC
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  26. https://static-prod.adweek.com/wp-content/uploads/2022/10/SnapchatTaylorSwiftMidnightsLandmarkerBigBen-640x360.jpg
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  1. https://www.adweek.com
  2. https://www.adweek.com
  3. Agencies
  4. Brand Marketing
  5. Commerce
  6. Convergent TV
  7. Creativity
  8. Inside the Brand
  9. Media
  10. Performance Marketing
  11. Programmatic
  12. Social Marketing
  13. Agencies
  14. Brand Marketing
  15. Commerce
  16. Convergent TV
  17. Creativity
  18. Inside the Brand
  19. Media
  20. Performance Marketing
  21. Programmatic
  22. Social Marketing
  23. https://www.adweek.com/commerce/burger-king-rewards-call-of-dutys-most-loyal-soldiers/
  24. Food & Beverage
  25. Burger King Rewards Call of Duty’s Most Loyal Soldiers
  26. https://www.adweek.com/creativity/creative-flavor-roberto-lastra-wants-to-do-work-that-leaves-no-audience-behind/
  27. Creative Thinkers
  28. Creative Flavor: Roberto Lastra Wants to Do Work That ‘Leaves No Audience Behind’
  29. https://www.adweek.com/partner-articles/5-takeaways-from-metas-2022-state-of-disruption-report/?itm_source=site&itm_medium=HP&itm_campaign=a
  30. Partner Expert
  31. 5 Takeaways From Meta’s 2022 State of Disruption Report
  32. https://www.adweek.com/agencies/daves-hot-chicken-wants-you-to-try-it-before-you-die-in-first-tv-ads/
  33. Food & Beverage
  34. Dave’s Hot Chicken Wants You to Try It Before You Die in First TV Ads
  35. https://www.adweek.com/agencies/wpp-grows-beyond-advertising-into-a-tech-firm/
  36. Earnings Reports
  37. WPP Grows Beyond Advertising Into a Tech Firm
  38. A Grandfather Takes On Holiday Cooking in Sweet Kroger Ad
  39. WPP Grows Beyond Advertising Into a Tech Firm
  40. How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation
  41. Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Future
  42. BRANDSHARE FROM NIANTIC How Augmented Reality Will Save the Holidays for Brick-and-Mortar Retail
  43. View All
  44. https://www.adweek.com/agencies/how-rick-and-mortys-drive-thru-activation-with-wendys-became-a-viral-sensation
  45. Media Plan of the Year
  46. How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation
  47. Olivia Morley
  48. https://www.adweek.com/creativity/a-peek-under-the-hood-of-nct-127s-souped-up-2-baddies-experiential-pop-up
  49. Experiential
  50. A Peek Under the Hood of NCT 127’s Souped-Up 2 Baddies Experiential Pop-Up
  51. Shannon Miller
  52. https://www.adweek.com/commerce/consumers-are-ready-for-ar-is-your-brand
  53. Columnist Network
  54. Consumers Are Ready for AR—Is Your Brand?
  55. David Roter
  56. https://www.adweek.com/brand-marketing/why-coldplays-sustainability-partnership-with-dhl-matters
  57. Sustainability
  58. Why Coldplay’s Sustainability Partnership With DHL Matters  
  59. Rebecca Stewart
  60. View All
  61. https://www.adweek.com/convergent-tv/apple-tv-partnership-lets-the-fraggles-rock-the-macys-thanksgiving-day-parade
  62. Programming & Performance
  63. Apple TV+ Partnership Lets the Fraggles Rock the Macy’s Thanksgiving Day Parade
  64. Bill Bradley
  65. https://www.adweek.com/convergent-tv/james-gunn-peter-safran-to-lead-newly-formed-dc-studios
  66. Programming & Performance
  67. James Gunn, Peter Safran to Lead Newly Formed DC Studios
  68. Mollie Cahillane
  69. https://www.adweek.com/convergent-tv/televisaunivision-exclusively-lands-liga-mxs-us-commercial-rights
  70. Sports Marketing
  71. TelevisaUnivision Exclusively Lands Liga MX’s US Commercial Rights
  72. Mollie Cahillane
  73. https://www.adweek.com/convergent-tv/the-real-brand-behind-game-of-thrones-coffee-cup-gaffe-no-not-starbucks-never-cashed-in
  74. Programming & Performance
  75. The Real Brand Behind Game of Thrones’ Coffee Cup Gaffe—No, Not Starbucks—Never Cashed In
  76. Bill Bradley
  77. View All
  78. https://www.adweek.com/social-marketing/snap-blnk-team-up-on-3-lenses-for-taylor-swifts-midnight
  79. Augmented Reality
  80. Snap, Blnk Team Up on 3 Lenses for Taylor Swift’s Midnight
  81. David Cohen
  82. https://www.adweek.com/media/the-buzzfeed-blend-how-the-publisher-is-harnessing-the-power-of-irl-events
  83. Publishing Week
  84. The BuzzFeed Blend: How the Publisher Is Harnessing the Power of IRL Events
  85. Alexandra Bower
  86. https://www.adweek.com/media/snap-posts-sluggish-q3-2022-amid-attempts-to-diversify-from-relying-on-ads
  87. Earnings Reports
  88. Snap Posts Sluggish Q3 2022 Amid Attempts to Diversify From Relying on Ads
  89. David Cohen
  90. https://www.adweek.com/brand-marketing/mcdonalds-poland-app-concert-ralph-kaminski
  91. Europe
  92. McDonald’s Hosts In-App AR Concert to Reward Loyal Customers in Poland
  93. Stephen Lepitak
  94. View All
  95. https://www.adweek.com/resource-library/new-research-identifies-why-dei-in-advertising-requires-a-holistic-approach/
  96. New Research Identifies Why DEI in Advertising Requires a Holistic Approach
  97. Kinesso
  98. https://www.adweek.com/sponsored/the-5-habits-of-highly-effective-advertising/
  99. The 5 Habits of Highly Effective Advertising
  100. Amazon Ads
  101. https://www.adweek.com/sponsored/confessions-of-a-confused-consumer
  102. Confessions of a Confused Consumer
  103. PayPal
  104. https://www.adweek.com/resource-library/a-marketers-view-into-the-minds-of-streaming-audiences
  105. A Marketer’s View Into the Minds of Streaming Audiences
  106. Tubi
  107. View All
  108. https://www.adweek.com/partner-articles/lead-with-your-brand-values-and-a-growth-mindset-during-times-of-uncertainty
  109. Lead With Your Brand Values and a Growth Mindset During Times of Uncertainty
  110. Claire Paull
  111. https://www.adweek.com/partner-articles/4-ways-to-simplify-shopping-for-your-customers-this-holiday-season
  112. 4 Ways to Simplify Shopping for Your Customers This Holiday Season
  113. Brooke Ramsey
  114. https://www.adweek.com/partner-articles/what-should-premium-content-look-like-in-2022
  115. What Should Premium Content Look Like in 2022?
  116. Pam Zucker
  117. https://www.adweek.com/partner-articles/how-interactive-ads-are-shaking-up-audio-ad-technology
  118. How Interactive Ads Are Shaking Up Audio Ad Technology
  119. Garrison Dua
  120. View All
  121. https://www.adweek.com/learning/microlearning/what-is-incrementality-and-why-is-it-critical-for-proving-roi/
  122. What Is Incrementality and Why Is It Critical for Proving ROI? 
  123. https://www.adweek.com/learning/microlearning/mastering-the-art-and-science-of-subscriber-care/
  124. Mastering the Art and Science of Subscriber Care
  125. https://www.adweek.com/learning/microlearning/maximize-the-value-of-first-party-data-for-today-and-tomorrow/
  126. Maximize the Value of First-Party Data for Today and Tomorrow
  127. https://www.adweek.com/learning/microlearning/organize-and-leverage-your-measurement-toolbox/
  128. https://www.adweek.com/agencies
  129. Organize and Leverage Your Measurement Toolbox
  130. View All
  131. https://www.adweek.com/media/doing-things-medias-austin-pollock-on-the-art-of-the-perfect-meme
  132. Adweek Podcasts
  133. Doing Things Media’s Austin Pollock on the Art of the Perfect Meme
  134. Colin Daniels
  135. https://www.adweek.com/brand-marketing/the-speed-of-culture-podcast-marketing-the-unique-blend-of-art-and-science
  136. Adweek Podcasts
  137. The Speed of Culture Podcast: Marketing, the Unique Blend of Art and Science
  138. Adweek Staff
  139. https://www.adweek.com/brand-marketing/lets-talk-about-brand-podcast-fab-giovanetti-on-branding-smarter-not-harder
  140. Adweek Podcasts
  141. Let’s Talk About Brand Podcast: Fab Giovanetti on Branding Smarter, Not Harder
  142. Christine Gritmon
  143. https://www.adweek.com/brand-marketing/making-family-and-business-work-with-harry-and-jill-kargman
  144. Adweek Podcasts
  145. Home / Work Podcast: Making Family and Business Work With Harry and Jill Kargman
  146. David Song
  147. https://www.adweek.com/brand-marketing/media-plan-of-the-year-awards-celebrating-the-years-most-innovative-strategies/
  148. Media Plan of the Year
  149. Media Plan of the Year Awards: Celebrating the Year’s Most Innovative Strategies
  150. https://www.adweek.com/agencies/how-rick-and-mortys-drive-thru-activation-with-wendys-became-a-viral-sensation/
  151. Media Plan of the Year
  152. How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation
  153. https://www.adweek.com/commerce/retailers-grapple-with-keeping-products-safe-without-inconveniencing-customers/
  154. Retailing
  155. Retailers Grapple With Keeping Products Safe Without Inconveniencing Customers
  156. https://www.adweek.com/media/marketers-acquisition-retention-customer-loyalty/
  157. Voice
  158. Marketers Are Obsessed With Acquisition. But What About Retention?
  159. https://www.adweek.com/commerce/brands-gen-z-like-more-than-millennials/
  160. Branding
  161. Where Gen Z and Millennials Split on Brand Love
  162. https://www.adweek.com/brand-marketing/russias-war-in-ukraine-dents-nations-brand-value-by-almost-150-billion/
  163. Ukraine
  164. Russia’s War in Ukraine Dents Nation’s Brand Value by Almost $150 Billion
  165. https://www.adweek.com/convergent-tv/fx-welcome-to-wrexham/
  166. Programming & Performance
  167. How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold
  168. https://www.adweek.com/agencies/dan-wieden-co-founder-of-wiedenkennedy-dies-at-77/
  169. In Memoriam
  170. Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77
  171. GET STARTED TODAY
  172. View All
  173. https://www.adweek.com/agencies/forresters-agency-predictions-report-forecasts-2023-culture-upheaval
  174. The Future of Agencies
  175. Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval
  176. Olivia Morley
  177. https://www.adweek.com/agencies/daves-hot-chicken-wants-you-to-try-it-before-you-die-in-first-tv-ads
  178. Food & Beverage
  179. Dave’s Hot Chicken Wants You to Try It Before You Die in First TV Ads
  180. T.L. Stanley
  181. https://www.adweek.com/agencies/wpp-grows-beyond-advertising-into-a-tech-firm
  182. Earnings Reports
  183. WPP Grows Beyond Advertising Into a Tech Firm
  184. Stephen Lepitak
  185. https://www.adweek.com/agencies/4-questions-cmos-should-ask-their-next-agency-partner
  186. Voice
  187. 4 Questions CMOs Should Ask Their Next Agency Partner
  188. Chris Wallrapp
  189. View All
  190. https://www.adweek.com/brand-marketing/pgs-marc-pritchard-says-the-company-will-significantly-increase-its-investments-in-black-owned-media
  191. CPG & Grocery
  192. P&G’s Marc Pritchard Says the Company Will Significantly Increase Its Investments in Black-Owned Media
  193. Jameson Fleming
  194. https://www.adweek.com/brand-marketing/can-fast-food-survive-without-single-use-plastics
  195. Sustainability
  196. Can Fast Food Survive Without Single-Use Plastics?
  197. Kathryn Lundstrom
  198. https://www.adweek.com/brand-marketing/swedish-pastille-brand-aims-to-stir-young-consumers-into-action
  199. Food & Beverage
  200. Swedish Pastille Brand Aims to Stir Young Consumers Into Action
  201. Stephen Lepitak
  202. https://www.adweek.com/brand-marketing/formula-1-austin-miami-las-vegas-drive-to-survive-espn
  203. Sports Marketing
  204. Formula 1 Turns a Decade in Austin Into a Victory Lap Around North America
  205. Jason Notte
  206. View All
  207. https://www.adweek.com/commerce/soon-youll-be-able-to-venmo-your-amazon-purchases
  208. Amazon
  209. Soon, You’ll Be Able to Venmo Your Amazon Purchases
  210. Lisa Lacy
  211. https://www.adweek.com/commerce/radio-city-rockettes-jennifer-coolidge-old-navy-holidays-early
  212. Fashion & Apparel
  213. The Radio City Rockettes, Jennifer Coolidge and More Help Old Navy Kick Off the Holidays Early
  214. Leslie Blount
  215. https://www.adweek.com/commerce/chris-paul-and-lindsay-vonn-look-to-ouras-horizon-for-a-fashionable-wellness-check
  216. Ecommerce
  217. Chris Paul and Lindsey Vonn Look to Oura’s Horizon for a Fashionable Wellness Check
  218. Leslie Blount
  219. https://www.adweek.com/commerce/universal-standards-ooh-campaign-aims-to-change-the-fing-narrative
  220. Fashion & Apparel
  221. Universal Standard’s OOH Campaign Aims to Change the F$%#ing Narrative  
  222. Leslie Blount
  223. View All
  224. https://www.adweek.com/convergent-tv/apple-tv-partnership-lets-the-fraggles-rock-the-macys-thanksgiving-day-parade
  225. Programming & Performance
  226. Apple TV+ Partnership Lets the Fraggles Rock the Macy’s Thanksgiving Day Parade
  227. Bill Bradley
  228. https://www.adweek.com/convergent-tv/samba-tv-lands-first-big-5-agency-integration-with-havas-media-group
  229. Measurement
  230. Samba TV Lands First Big 5 Agency Integration With Havas Media Group
  231. Mollie Cahillane
  232. https://www.adweek.com/convergent-tv/now-streaming-convergent-tv-west-summit-2022
  233. Premium Events
  234. Now Streaming: Convergent TV West Summit 2022
  235. Breana Mallamaci
  236. https://www.adweek.com/convergent-tv/james-gunn-peter-safran-to-lead-newly-formed-dc-studios
  237. Programming & Performance
  238. James Gunn, Peter Safran to Lead Newly Formed DC Studios
  239. Mollie Cahillane
  240. View All
  241. https://www.adweek.com/creativity/burger-king-rewards-call-of-dutys-most-loyal-soldiers
  242. Food & Beverage
  243. Burger King Rewards Call of Duty’s Most Loyal Soldiers
  244. Samantha Nelson
  245. https://www.adweek.com/creativity/creative-flavor-roberto-lastra-wants-to-do-work-that-leaves-no-audience-behind
  246. Creative Thinkers
  247. Creative Flavor: Roberto Lastra Wants to Do Work That ‘Leaves No Audience Behind’
  248. Shannon Miller
  249. https://www.adweek.com/creativity/modelo-digital-ofrenda-dia-de-los-muertos-mister-cartoon
  250. Beer & Spirits
  251. Create a Digital Ofrenda With Modelo for Día de los Muertos
  252. Natalie Venegas
  253. https://www.adweek.com/creativity/this-halloween-xfinity-is-screaming-over-no-home-internet-with-new-ad-campaign
  254. AdFreak
  255. This Halloween, Xfinity Is Screaming Over No Home Internet With New Ad Campaign
  256. Natalie Venegas
  257. View All
  258. https://www.adweek.com/inside-the-brand/raja-rajamannar-on-the-cmo-crisis-and-what-brands-need-to-do-about-it/
  259. CMO Moves
  260. Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It
  261. David Kaplan
  262. https://www.adweek.com/inside-the-brand/5-attributes-marketers-want-in-a-job-candidate/
  263. Leadership & Talent
  264. 5 Attributes Marketers Want in a Job Candidate
  265. Missy Mackey
  266. https://www.adweek.com/inside-the-brand/do-i-want-to-be-a-cmo/
  267. Mentorship
  268. Do I Want to Be a CMO?
  269. Jen Kling
  270. Lucy Glaser
  271. https://www.adweek.com/inside-the-brand/rare-beauty-cmo-on-seeing-the-world-outside-4-office-walls/
  272. CMO Moves
  273. Rare Beauty CMO on Seeing the World Outside 4 Office Walls
  274. Jordan Praitano
  275. View All
  276. https://www.adweek.com/media/meta-continues-slide-in-q3-2022-amid-calls-for-cuts-in-headcount-metaverse-investments
  277. Earnings Reports
  278. Meta Continues Slide in Q3 2022 Amid Calls for Cuts in Headcount, Metaverse Investments
  279. David Cohen
  280. https://www.adweek.com/media/linkedin-sharpens-focus-on-helping-members-find-new-roles-at-their-current-companies
  281. Platforms
  282. LinkedIn Sharpens Focus on Helping Members Find New Roles at Their Current Companies
  283. David Cohen
  284. https://www.adweek.com/media/discord-nitro-how-to-change-your-profile-theme-on-desktop
  285. Chat & Messaging
  286. Discord Nitro: How to Change Your Profile Theme on Desktop
  287. Brandy Shaul
  288. https://www.adweek.com/media/conversation-velocity-added-to-billboard-hot-trending-songs-powered-by-twitter
  289. Platforms
  290. Conversation Velocity Added to Billboard Hot Trending Songs Powered by Twitter
  291. David Cohen
  292. View All
  293. https://www.adweek.com/performance-marketing/mix-message-and-measure-to-start-thinking-like-a-big-brand
  294. Voice
  295. Mix, Message and Measure to Start Thinking Like a ‘Big Brand’
  296. William Parker
  297. https://www.adweek.com/performance-marketing/performing-all-around-the-world-with-affiliate-marketing
  298. Ecommerce
  299. Performing All Around the World With Affiliate Marketing
  300. Anthony Capano
  301. https://www.adweek.com/performance-marketing/uber-puts-retail-media-on-wheels
  302. Retail Media
  303. Uber Puts Retail Media on Wheels
  304. David Kaplan
  305. https://www.adweek.com/performance-marketing/kroger-albertsons-what-a-merger-means-for-retail-media
  306. CPG & Grocery
  307. Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media
  308. Elizabeth Marsten
  309. View All
  310. https://www.adweek.com/programmatic/apple-is-charging-in-app-fees-for-boosted-posts
  311. Mobile
  312. Apple Is Charging In-App Fees for Boosted Posts
  313. Catherine Perloff
  314. https://www.adweek.com/programmatic/the-ftc-drizly-saga-sends-a-stark-reminder-to-marketers-to-limit-data-collection-to-what-is-necessary
  315. Data
  316. The FTC-Drizly Saga Sends a Stark Reminder to Marketers to Limit Data Collection to What Is Necessary
  317. Trishla Ostwal
  318. https://www.adweek.com/programmatic/businesses-face-compliance-challenges-as-lawmakers-hobble-to-finalize-cpra-regulations
  319. Data
  320. Businesses Face Compliance Challenges as Lawmakers Hobble to Finalize CPRA Regulations
  321. Trishla Ostwal
  322. https://www.adweek.com/programmatic/talent-pool-adam-heimlich-advertising-skeptic-to-evangelist
  323. Leadership & Talent
  324. Adam Heimlich’s Journey From Advertising Skeptic to Evangelist
  325. Catherine Perloff
  326. View All
  327. https://www.adweek.com/social-marketing/snap-blnk-team-up-on-3-lenses-for-taylor-swifts-midnight
  328. Augmented Reality
  329. Snap, Blnk Team Up on 3 Lenses for Taylor Swift’s Midnight
  330. David Cohen
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      94. display:none;visibility:hidden
      Deprecated HTML
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