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Search Engine Optimization Overview
86
100
Betterment
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
https://www.betterment.com/
1 high issue
3.0%
3 medium issues
9.1%
2 low issues
6.1%
27 tests passed
81.8%
0.15 seconds
29.81 kB
56 resources
Secure
Seo
Title
The title tag is perfect.
Betterment
Meta description
The meta description tag is good.
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Headings
The headings are properly set.
  1. Investingmade better
  1. Investing built fora better future.
  2. Investing is the key to building wealth.
  3. Assumptions and disclosures
  4. What makes Betterment better?
  5. Be invested.
  6. Want to know how you can make the most of your money? Take our quiz.
  7. Want to know how you can make the most of your money? Take our quiz.
  8. Still have questions?
  1. Easy
  2. Optimized
  3. Personalized
  4. Built to make investing easy.
  5. Diversified investing.
  6. Transparent pricing.
  7. Invest with your values.
  8. Save on taxes.
  9. Track your finances.
  10. How does Betterment work?
  11. Will I have access to real humans?
  12. Is my money safe at Betterment?
  13. Who are the experts behind the scenes?
Content keywords
The content has relevant keywords.
betterment
Image keywords
There are 1 images with missing alt attributes.
  1. https://www.betterment.com/hubfs/Graphics/webpage-graphics/landscape-day-bottom-image_mobile.svg
SEO friendly URL
The URL is SEO friendly.
https://www.betterment.com/
404 page
The website has 404 error pages.
https://www.betterment.com/404-0c29115c2424a1840ccf8c0d954b01bf
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.15 seconds.
Page size
The size of the HTML webpage is 29,814.00.
HTTP requests
The webpage makes more than 50.00 HTTP requests.
  1. https://www.betterment.com/hs/cta/cta/current.js
  2. https://www.betterment.com/hs/cta/cta/current.js
  3. https://www.betterment.com/hs/cta/cta/current.js
  4. https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
  5. https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.1/jquery-migrate.min.js
  6. https://static.ada.support/embed2.js
  7. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/57001203564/1667229578976/betterment-theme/resources/btTrackingInit.min.js
  8. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/49666399874/1666904652824/betterment-theme/js/main.min.js
  9. https://www.betterment.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js
  10. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/54140855575/1666904644659/betterment-theme/js/custom-scripts/navigation.min.js
  11. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/64614019605/1667327328394/module_64614019605_toast_banner_global.min.js
  12. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/57255497617/1666904623279/module_57255497617_interactive_b2c_savings_investing_graph.min.js
  13. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56701696634/1666904625203/module_56701696634_social_proof_cards.min.js
  14. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55925583661/1666904613123/module_55925583661_accordion_set.min.js
  15. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/87640144244/1666904621248/module_87640144244_get_started_mobile_popup.min.js
  16. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55748752406/1666904618869/module_55748752406_chatbot.min.js
  17. https://www.betterment.com/hs/scriptloader/5274572.js
  18. https://www.betterment.com/hs/hsstatic/HubspotToolsMenu/static-1.138/js/index.js
  1. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/49667076004/1666296943747/betterment-theme/css/main.min.css
  2. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/54140855578/1665440399939/betterment-theme/js/custom-scripts/navigation.min.css
  3. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/64614019605/1667327329364/module_64614019605_toast_banner_global.min.css
  4. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/57360426903/1667327324785/module_57360426903_hero_b2c_homepage.min.css
  5. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55919383821/1667327324540/module_55919383821_headline_with_text.min.css
  6. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56543919281/1667327323074/module_56543919281_features_set_image.min.css
  7. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56818392846/1667327329072/module_56818392846_transition_arch.min.css
  8. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/57255497617/1666904624200/module_57255497617_interactive_b2c_savings_investing_graph.min.css
  9. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55909560965/1667327324466/module_55909560965_headline.min.css
  10. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56536814729/1667327322849/module_56536814729_features_set_icon.min.css
  11. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56701696634/1666904626161/module_56701696634_social_proof_cards.min.css
  12. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56881549621/1667327320839/module_56881549621_bottom_cta_landscape.min.css
  13. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/57576508995/1667327316105/module_57576508995_action_cards_set.min.css
  14. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56500219199/1667327329042/module_56500219199_transition_triangle.min.css
  15. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55925583661/1666904614169/module_55925583661_accordion_set.min.css
  16. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/87640144244/1666904622231/module_87640144244_get_started_mobile_popup.min.css
  17. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/53648998413/1667327323547/module_53648998413_footer_disclosures.min.css
  18. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/54140855579/1645062324227/betterment-theme/js/custom-scripts/footer.min.css
  1. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/cash_gci_alt.png?width=294&name=cash_gci_alt.png
  2. https://no-cache.hubspot.com/cta/default/5274572/85906cf8-1948-469a-b9ae-aafc43ffdca7.png
  3. https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png
  4. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/NYtimes.png?width=248&name=NYtimes.png
  5. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/CNBC.png?width=74&name=CNBC.png
  6. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Business-Insider.png?width=124&name=Business-Insider.png
  7. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Forbes.png?width=109&name=Forbes.png
  8. https://www.betterment.com/hubfs/Graphics/webpage-graphics/homepage-hero-image-device_mobile.png
  9. https://www.betterment.com/hubfs/Graphics/webpage-graphics/landscape-day-bottom-image_mobile.svg
  10. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/NYtimes-light.png?width=248&name=NYtimes-light.png
  11. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/CNBC-light.png?width=74&name=CNBC-light.png
  12. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Business-Insider-light.png?width=124&name=Business-Insider-light.png
  13. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Forbes-light.png?width=109&name=Forbes-light.png
  14. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/easy-home.png?width=688&name=easy-home.png
  15. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/optimized-home.png?width=688&name=optimized-home.png
  16. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/personalized-home.png?width=688&name=personalized-home.png
  17. https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png
  18. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/lightbulb.png?width=120&name=lightbulb.png
  19. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/lightbulb.png?width=120&name=lightbulb.png
  1. https://www.googletagmanager.com/ns.html?id=GTM-5RSQL7
Image format
There are 18 images that are not using the AVIF, WebP format.
  1. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/cash_gci_alt.png?width=294&name=cash_gci_alt.png
  2. https://no-cache.hubspot.com/cta/default/5274572/85906cf8-1948-469a-b9ae-aafc43ffdca7.png
  3. https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png
  4. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/NYtimes.png?width=248&name=NYtimes.png
  5. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/CNBC.png?width=74&name=CNBC.png
  6. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Business-Insider.png?width=124&name=Business-Insider.png
  7. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Forbes.png?width=109&name=Forbes.png
  8. https://www.betterment.com/hubfs/Graphics/webpage-graphics/homepage-hero-image-device_mobile.png
  9. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/NYtimes-light.png?width=248&name=NYtimes-light.png
  10. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/CNBC-light.png?width=74&name=CNBC-light.png
  11. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Business-Insider-light.png?width=124&name=Business-Insider-light.png
  12. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/Forbes-light.png?width=109&name=Forbes-light.png
  13. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/easy-home.png?width=688&name=easy-home.png
  14. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/optimized-home.png?width=688&name=optimized-home.png
  15. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/personalized-home.png?width=688&name=personalized-home.png
  16. https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png
  17. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/lightbulb.png?width=120&name=lightbulb.png
  18. https://www.betterment.com/hs-fs/hubfs/Graphics/webpage-graphics/lightbulb.png?width=120&name=lightbulb.png
JavaScript defer
The are 16 javascript resources without the defer attribute.
  1. https://www.betterment.com/hs/cta/cta/current.js
  2. https://www.betterment.com/hs/cta/cta/current.js
  3. https://www.betterment.com/hs/cta/cta/current.js
  4. https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
  5. https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.1/jquery-migrate.min.js
  6. https://static.ada.support/embed2.js
  7. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/57001203564/1667229578976/betterment-theme/resources/btTrackingInit.min.js
  8. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/49666399874/1666904652824/betterment-theme/js/main.min.js
  9. https://www.betterment.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js
  10. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/template_assets/54140855575/1666904644659/betterment-theme/js/custom-scripts/navigation.min.js
  11. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/64614019605/1667327328394/module_64614019605_toast_banner_global.min.js
  12. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/57255497617/1666904623279/module_57255497617_interactive_b2c_savings_investing_graph.min.js
  13. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/56701696634/1666904625203/module_56701696634_social_proof_cards.min.js
  14. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55925583661/1666904613123/module_55925583661_accordion_set.min.js
  15. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/87640144244/1666904621248/module_87640144244_get_started_mobile_popup.min.js
  16. https://www.betterment.com/hs-fs/hub/5274572/hub_generated/module_assets/55748752406/1666904618869/module_55748752406_chatbot.min.js
DOM size
The DOM size is optimal.
The HTML file has 1057 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.betterment.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1
        Character set
        The webpage has a charset value set.
        utf-8
        Sitemap
        The website has sitemaps.
        1. https://www.betterment.com/sitemap.xml
        Social
        The webpage has 4 social links.
        Content length
        The webpage has 2,585 words.
        Text to HTML ratio
        The text to HTML ratio is 11%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. border-width:0px;
        3. border-width:0px;
        4. border-width:0px;
        5. color: #1155cc; text-decoration: underline;
        6. color: #1155cc; text-decoration: underline;
        7. color: #2b2b3c;
        8. color: #2b2b3c;
        9. color: #1d2844;
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.