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Chief Marketer
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Chiefmarketer.com is a leading online resource for marketing professionals, providing insights and strategies to help them navigate the ever-changing landscape of marketing. With a focus on topics such as branding, social media, data analytics, and more, Chiefmarketer.com offers up-to-date industry news, case studies, and expert opinions to help marketers stay ahead of the curve. Whether you are a CMO looking for innovative ways to reach your target audience or a marketing manager seeking inspiration for your next campaign, Chiefmarketer.com is your go-to resource for all things marketing.
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EncryptedSite is Encrypted
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CountryHosted in United States
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CityHouston, Texas
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Latitude\Longitude29.7912 / -95.4182 Google Map
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Traffic rank#43,954 Site Rank
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Site age23 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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FoundedJun 16, 2010
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HeadquartersNew York, United States
Traffic rank
#43,954
#43,954
Site age
23 yrs
23 yrs
Location
United States
United States
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via LinkedIn
posted_at: 2 days agoschedule_type: Full-time
R230661
Description...
About this role
BlackRock Marketing is looking for a strategic marketing leader to drive all aspects of marketing for North America. Reporting to BlackRock’s CMO, the North America CMO will be responsible for leading a new marketing function that encompasses all client and product business marketing teams across BlackRock. This leader will develop a marketing strategy that accelerates BlackRock’s growth across all client
R230661
Description...
About this role
BlackRock Marketing is looking for a strategic marketing leader to drive all aspects of marketing for North America. Reporting to BlackRock’s CMO, the North America CMO will be responsible for leading a new marketing function that encompasses all client and product business marketing teams across BlackRock. This leader will develop a marketing strategy that accelerates BlackRock’s growth across all client segments and defends and builds BlackRock’s brand and reputation while delivering the breadth of the firm’s offerings to clients’ and prospective clients through a seamless BlackRock branded client experience.
This is a highly collaborative role requiring partnership across the entirety of the BlackRock ecosystem. This leader will build relationships with External Affairs, Corporate Communications, and our client and regional businesses.
About BlackRock Marketing
BlackRock Marketing is accountable for articulating our purpose and developing powerful new vehicles and pathways for demonstrating BlackRock’s profound impact on its clients and the world in which we operate. We disseminate BlackRock’s purpose through our digital marketing capabilities, content creation, our visual identity, client development, engagement through events, and our marketing data and analytics platform.
BlackRock Marketing plays a critical role in deepening BlackRock’s relationships with clients and driving our business forward.
Key Responsibilities
• Strategic Planning & Implementation: Orchestrate the development of strategic marketing plans that drive brand and business growth
• Data & Analytics: Define a data and insight driven marketing strategy and plan that supports the achievement BlackRock’s short- and long-term business and brand objectives. Define clear goals for all marketing programs and proactively uses data and analytics to optimize marketing programs
• Customer Experience: Experience and understanding of how to use data and technology to deliver a seamless and highly personalized client marketing experience. In partnership with BlackRock central marketing teams, lead the development and seamless execution of breakthrough omnichannel marketing programs that are highly targeted to reach and engage defined client segments. Drive defined perception and behavior changes
• Creative & Content: Partner with 3rd party agencies and in-house creative resources to develop impactful business and brand building creative and content
• Partnership Marketing: Develop and implement strategic co-marketing plans with distribution partners that have resulted in the achievement of mutual business priorities
• Budget Management & Cost Optimization: Build, track, and manage marketing budgets to drive brand and business growth
• Execution Management: Collaborate effectively across functions and businesses to ensure operational responsiveness to challenges and alignment with business imperatives. Lead the development and execution of a ‘One BlackRock’ client marketing experience that delivers the products, solutions, and expertise of the whole firm to our clients
• Executive Partnering: Communicate and partner with senior business leaders. In partnership with the Executive Committees across the North America business, develop strategies and plans to respond to business and macro dynamics and the opportunities these present to grow AUM
• Change Management: As a senior member of the Global Marketing community, act as an evangelist for our client centric, groundbreaking marketing agenda. Motivate change by inspiring the marketing team and partners across the business with breakthrough business and brand building thought leadership
• Operational Excellence: Drive continuous improvement across all aspects of North America marketing to ensure the highest levels of efficiency and effectiveness. Drive operational excellence across marketing budget management, planning, organization, and infrastructure for North America Marketing
• Talent Development: Build a highly engaged and impactful marketing team through developing an inspiring vision and by operating as a supportive, engaging leader. Actively define career paths, develop talent, and hire new talent
• Leadership: Drive initiatives forward in sophisticated and ambiguous environments, and deliver results; Able to influence without direct authority; Able to balance between competing priorities and be flexible and creative; and able to communicate effectively across multiple levels in BlackRock
Desired Qualifications
• Outstanding track-record as a marketing leader with proven success and achievement driving brand and business outcomes
• 15+ years marketing experience with ’best in category’ global brands
• 5+ years senior marketing leadership experience leading country, regional and global marketing teams
• Experience working in and leading marketing in the U.S.
• Experience in financial services. A working understanding of the investment management/ETF industry and client segments is preferred
• Experience across B2C, B2B, and B2B2C marketing models
• Outstanding verbal and written communication skills and ability to influence through all levels of an organization, demonstrated through excellent interpersonal skills
• Bachelor’s degree required. MBA or an advanced university degree is highly desired
For New York City only: The salary range for this position is $285,000 - $350,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s current hybrid work model is designed to enable in-person connections and collaboration that is core to our culture, while supporting increased flexibility for all employees. In line with local health guidance and regulations, employees are required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week. Some business groups may require more time in the office due to their roles and responsibilities. The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law Show more details...
Description...
About this role
BlackRock Marketing is looking for a strategic marketing leader to drive all aspects of marketing for North America. Reporting to BlackRock’s CMO, the North America CMO will be responsible for leading a new marketing function that encompasses all client and product business marketing teams across BlackRock. This leader will develop a marketing strategy that accelerates BlackRock’s growth across all client segments and defends and builds BlackRock’s brand and reputation while delivering the breadth of the firm’s offerings to clients’ and prospective clients through a seamless BlackRock branded client experience.
This is a highly collaborative role requiring partnership across the entirety of the BlackRock ecosystem. This leader will build relationships with External Affairs, Corporate Communications, and our client and regional businesses.
About BlackRock Marketing
BlackRock Marketing is accountable for articulating our purpose and developing powerful new vehicles and pathways for demonstrating BlackRock’s profound impact on its clients and the world in which we operate. We disseminate BlackRock’s purpose through our digital marketing capabilities, content creation, our visual identity, client development, engagement through events, and our marketing data and analytics platform.
BlackRock Marketing plays a critical role in deepening BlackRock’s relationships with clients and driving our business forward.
Key Responsibilities
• Strategic Planning & Implementation: Orchestrate the development of strategic marketing plans that drive brand and business growth
• Data & Analytics: Define a data and insight driven marketing strategy and plan that supports the achievement BlackRock’s short- and long-term business and brand objectives. Define clear goals for all marketing programs and proactively uses data and analytics to optimize marketing programs
• Customer Experience: Experience and understanding of how to use data and technology to deliver a seamless and highly personalized client marketing experience. In partnership with BlackRock central marketing teams, lead the development and seamless execution of breakthrough omnichannel marketing programs that are highly targeted to reach and engage defined client segments. Drive defined perception and behavior changes
• Creative & Content: Partner with 3rd party agencies and in-house creative resources to develop impactful business and brand building creative and content
• Partnership Marketing: Develop and implement strategic co-marketing plans with distribution partners that have resulted in the achievement of mutual business priorities
• Budget Management & Cost Optimization: Build, track, and manage marketing budgets to drive brand and business growth
• Execution Management: Collaborate effectively across functions and businesses to ensure operational responsiveness to challenges and alignment with business imperatives. Lead the development and execution of a ‘One BlackRock’ client marketing experience that delivers the products, solutions, and expertise of the whole firm to our clients
• Executive Partnering: Communicate and partner with senior business leaders. In partnership with the Executive Committees across the North America business, develop strategies and plans to respond to business and macro dynamics and the opportunities these present to grow AUM
• Change Management: As a senior member of the Global Marketing community, act as an evangelist for our client centric, groundbreaking marketing agenda. Motivate change by inspiring the marketing team and partners across the business with breakthrough business and brand building thought leadership
• Operational Excellence: Drive continuous improvement across all aspects of North America marketing to ensure the highest levels of efficiency and effectiveness. Drive operational excellence across marketing budget management, planning, organization, and infrastructure for North America Marketing
• Talent Development: Build a highly engaged and impactful marketing team through developing an inspiring vision and by operating as a supportive, engaging leader. Actively define career paths, develop talent, and hire new talent
• Leadership: Drive initiatives forward in sophisticated and ambiguous environments, and deliver results; Able to influence without direct authority; Able to balance between competing priorities and be flexible and creative; and able to communicate effectively across multiple levels in BlackRock
Desired Qualifications
• Outstanding track-record as a marketing leader with proven success and achievement driving brand and business outcomes
• 15+ years marketing experience with ’best in category’ global brands
• 5+ years senior marketing leadership experience leading country, regional and global marketing teams
• Experience working in and leading marketing in the U.S.
• Experience in financial services. A working understanding of the investment management/ETF industry and client segments is preferred
• Experience across B2C, B2B, and B2B2C marketing models
• Outstanding verbal and written communication skills and ability to influence through all levels of an organization, demonstrated through excellent interpersonal skills
• Bachelor’s degree required. MBA or an advanced university degree is highly desired
For New York City only: The salary range for this position is $285,000 - $350,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s current hybrid work model is designed to enable in-person connections and collaboration that is core to our culture, while supporting increased flexibility for all employees. In line with local health guidance and regulations, employees are required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week. Some business groups may require more time in the office due to their roles and responsibilities. The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law Show more details...
via Lever
schedule_type: Full-time
About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. Our journey began in 2014, and we have since built a community of over 800,000 users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality...
The KOHO collective has grown to 300+ employees to date. Discover our culture
About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. Our journey began in 2014, and we have since built a community of over 800,000 users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality...
The KOHO collective has grown to 300+ employees to date. Discover our culture here and get the inside scoop from our team here!
About the Role
We’re looking for a CMO to take full ownership of our strategy, programs, and campaigns that support our next exciting stage of growth. Reporting into the CEO, you’ll lead our marketing functions, as well as become a core member of KOHO’s Senior Leadership Team.
As a seasoned marketer and leader with experience in content, demand generation, performance marketing, and product marketing, you’ll build on the successes of our growth team. You’ll be a critical driver of KOHO’s success in acquiring customers, retaining, and growing our user base. Most importantly, you’ll play a pivotal role in delivering Canadians a financial solution that helps them get ahead.
What You'll Be Doing:
• Effectively develop a holistic, data-oriented marketing strategy that includes demand generation, brand, lifecycle, product marketing, content marketing, partnerships, and any other programs deemed necessary
• Work directly with Product team, User success, Operations and Tech to deliver on growth objectives and consistent consumer experience
• Lead, coach, and expand the growth marketing team as you create alignment and set priorities while developing the growth team to their full potential
• Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-driven decisions
• Understand market and consumer trends, competitive landscape, and themes in the financial management/banking sector
• Measure marketing initiatives to demonstrate contribution to growth of KOHO’s business objectives while providing actionable insight on a consistent basis
What You'll Need:
• 10+ years experience in marketing/growth
• Experience leading a team or function at a late stage, high growth b2c or b2b company
• Mastery of the data and analytics tooling and infrastructure
• 5+ years direct work experience in a high-growth, B2C fast pace company
• Post-secondary education in a related field
• You know how to develop, evolve, and execute a data-driven, cross-functional marketing strategy
• Proven strategic marketer, but also a hands-on leader who’s willing to embody a make-it-happen mindset
• History of developing, inspiring, retaining, and coaching high performing marketing teams to drive attainment of ambitious company objectives
What's In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
• Balance Your Life - Company-wide Summer wellness days, Winter holiday closure, unlimited Personal Days, a wellness spending account, and maternity & parental leave top-up.
• Remote First - Work from anywhere in Canada with a budget to set up your home office
• Level Up - Access to 3 in-house certified performance coaches and an annual training budget.
• Reach Your Goals - Salary assessments twice per year
• The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
• Be An Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
#LI-Remote Show more details...
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. Our journey began in 2014, and we have since built a community of over 800,000 users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality...
The KOHO collective has grown to 300+ employees to date. Discover our culture here and get the inside scoop from our team here!
About the Role
We’re looking for a CMO to take full ownership of our strategy, programs, and campaigns that support our next exciting stage of growth. Reporting into the CEO, you’ll lead our marketing functions, as well as become a core member of KOHO’s Senior Leadership Team.
As a seasoned marketer and leader with experience in content, demand generation, performance marketing, and product marketing, you’ll build on the successes of our growth team. You’ll be a critical driver of KOHO’s success in acquiring customers, retaining, and growing our user base. Most importantly, you’ll play a pivotal role in delivering Canadians a financial solution that helps them get ahead.
What You'll Be Doing:
• Effectively develop a holistic, data-oriented marketing strategy that includes demand generation, brand, lifecycle, product marketing, content marketing, partnerships, and any other programs deemed necessary
• Work directly with Product team, User success, Operations and Tech to deliver on growth objectives and consistent consumer experience
• Lead, coach, and expand the growth marketing team as you create alignment and set priorities while developing the growth team to their full potential
• Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-driven decisions
• Understand market and consumer trends, competitive landscape, and themes in the financial management/banking sector
• Measure marketing initiatives to demonstrate contribution to growth of KOHO’s business objectives while providing actionable insight on a consistent basis
What You'll Need:
• 10+ years experience in marketing/growth
• Experience leading a team or function at a late stage, high growth b2c or b2b company
• Mastery of the data and analytics tooling and infrastructure
• 5+ years direct work experience in a high-growth, B2C fast pace company
• Post-secondary education in a related field
• You know how to develop, evolve, and execute a data-driven, cross-functional marketing strategy
• Proven strategic marketer, but also a hands-on leader who’s willing to embody a make-it-happen mindset
• History of developing, inspiring, retaining, and coaching high performing marketing teams to drive attainment of ambitious company objectives
What's In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
• Balance Your Life - Company-wide Summer wellness days, Winter holiday closure, unlimited Personal Days, a wellness spending account, and maternity & parental leave top-up.
• Remote First - Work from anywhere in Canada with a budget to set up your home office
• Level Up - Access to 3 in-house certified performance coaches and an annual training budget.
• Reach Your Goals - Salary assessments twice per year
• The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
• Be An Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
#LI-Remote Show more details...
via The Chronicle Of Higher Education Jobs
posted_at: 23 days agoschedule_type: Full-time
Southern Illinois University (SIU) Carbondale is looking for an innovative, visionary Chief Marketing Officer to help re-invigorate its storied brand in an increasingly cluttered marketplace. The CMO will embrace the challenge of combining strategic brand positioning with disruptive storytelling that will compel prospective students and their parents to see SIU in a dynamic light. They will... additionally capture the passion alumni have for their
Southern Illinois University (SIU) Carbondale is looking for an innovative, visionary Chief Marketing Officer to help re-invigorate its storied brand in an increasingly cluttered marketplace. The CMO will embrace the challenge of combining strategic brand positioning with disruptive storytelling that will compel prospective students and their parents to see SIU in a dynamic light. They will... additionally capture the passion alumni have for their years at Carbondale and engage them to be a part of this effort. Of course, engaging the university and Carbondale communities is critical to this role as well.
The CMO will have a chance to make an impact on campus as a senior leader and to set their position apart as an “industry leader” by utilizing their own experiences and background to help form and sustain a marketing approach for SIU in the higher education marketplace. The CMO will have the opportunity to utilize the branding, marketing, and revenue-generating skills they have spent years honing at a new organization where they will make an immediate and measurable impact.
The CMO will be a results-driven marketer and effective communicator. SIU needs a proven leader who will employ both entrepreneurial skills to implement new ideas and approaches, while simultaneously utilizing their skills as a consensus builder who is comfortable in a team-driven environment.
ABOUT THE ROLE
The Chief Marketing Officer reports directly to the Chancellor and is a member of the Chancellor’s Cabinet where the CMO will serve as senior advisor providing leadership and strategic planning for all brand marketing and organization communications. The individual is responsible for developing a compelling brand position for the university and the campaign mentality to build and protect SIU’s brand with multiple stakeholder audiences: prospective and current students and their families, faculty, staff, alumni, donors, volunteers, corporate and foundation communities, the media, elected officials, the Carbondale community and the public.
The individual works across campus to collaboratively build a brand architecture to ensure that the brand, image and culture of the University are effectively communicated and consistent in all communications and that the presentation in advertising, social media, publications the website and other vehicles is relevant, accurate, engaging, and highly creative.
ABOUT SIU CARBONDALE
Founded in 1869, SIU Carbondale is the flagship campus of the Southern Illinois University System. With more than 11,000 students and more than 3,000 faculty and staff, the Carbondale campus offers a full range of doctoral, master’s, bachelor’s and associate degrees in addition to professional degrees in law and medicine. It is a diverse, student-centered, research-intensive university that has earned national recognition for its teaching, research, service, civic engagement and commitment to diversity and inclusion.
The physical beauty of the region is a major attraction to students, faculty and visitors. Sixty miles to the south of Carbondale is the historic confluence of the Ohio and Mississippi Rivers, the two forming the border of the southern tip of Illinois. Just six hours south of Chicago and within easy driving distance of St. Louis, Memphis, Nashville and Indianapolis, SIU Carbondale draws students from the Midwest but also from nearly every U.S. state and nearly 100 nations. A vibrant community of more than 20,000 residents, Carbondale is regarded as one of the best small cities in Illinois.
Duties and Responsibilities:
Specific duties include but are not limited to:
• Identify marketing, advertising and communication priorities and develop plans and programs to address needs and opportunities.
• Lead all branding, re-branding and brand storytelling initiatives for the university.
• Develop annual and long-range plans with specific strategies, effective tactics, and measurable objectives that will result in both increased enrollment and stewardship of SIU’s brand.
• Lead all of the university’s communications efforts, including (but not limited to) corporate, internal and crisis communications.
• Provide expertise across both digital and non-digital channels to ensure SIU’s approach to reaching their audience is as integrated as possible.
• Collaborate with faculty, staff, alumni, and internal and external stakeholders to create a universal buy-in with marketing campaign initiatives.
• In consultation with the Chancellor, create and implement comprehensive communications, public relations, marketing, and social media strategies: all with rigorous project management.
• Advise the Chancellor and other college administrators on internal and external communications in the context of higher education issues and decision-making.
• Oversee the chancellor’s executive communications with internal and external audiences, including the coordination of crisis management.
• Compile and analyze metrics to inform planning and measure the success of activities.
• Employ an effective social media strategy.
• Develop a comprehensive brand architecture that can be communicated and implemented across all internal stakeholders.
• Collaborate on the development of activities and programs to increase the visibility and positive public image of SIU.
• Develop and administer annual budgets and assure appropriate fiscal responsibility and controls.
• Lead, manage and inspire a staff of more than two dozen professionals, providing coaching and development as needed.
• Provide oversight to ensure quality control over information and other deliverables used in SIU outreach activities.
• Manage external agencies, vendor, and other communications vendors.
Minimum Qualifications
The ideal candidate will have:
• A minimum of 10 years of professional experience in a marketing or communications leadership role
• A demonstrated track record of developing and leading successful & fully integrated/omni-channel marketing and communications campaigns that achieve specific, measurable results
• A proven ability to structure and manage multi-disciplinary teams for success
• A thorough understanding of budget planning and monitoring processes
• A Bachelor’s degree (Master’s degree preferred) in Communications, Marketing, or other appropriate field
• Experience in managing a communications or marketing team for a consumer-driven corporation or agency is preferred
• Preferred Qualifications:Strong familiarity of higher education or non-profit is helpful, but not required
APPLICATIONS ARE NOT ACCEPTED BY EMAIL OR USPS.
• Required Documents:Cover Letter, Resume
• Contact: Matthew Baughman at baughman@siu.edu or 618-453-2341
• Security/Safety Sensitive: Security sensitive (subject to pre-employment criminal background investigation)
WWW.JOBS.SIU.EDU
SIU Carbondale, member of the SIU System, is an anti-racist community that opposes racism, discrimination and inequity in any form, and embraces diversity, inclusion, equity, and justice for all people. SIU Carbondale is an Affirmative Action/Equal Opportunity Employer of individuals with disabilities and protected veterans that strives to enhance its ability to develop a diverse faculty and staff and to increase its potential to serve a diverse student population. All applications are welcomed and encouraged and will receive consideration Show more details...
The CMO will have a chance to make an impact on campus as a senior leader and to set their position apart as an “industry leader” by utilizing their own experiences and background to help form and sustain a marketing approach for SIU in the higher education marketplace. The CMO will have the opportunity to utilize the branding, marketing, and revenue-generating skills they have spent years honing at a new organization where they will make an immediate and measurable impact.
The CMO will be a results-driven marketer and effective communicator. SIU needs a proven leader who will employ both entrepreneurial skills to implement new ideas and approaches, while simultaneously utilizing their skills as a consensus builder who is comfortable in a team-driven environment.
ABOUT THE ROLE
The Chief Marketing Officer reports directly to the Chancellor and is a member of the Chancellor’s Cabinet where the CMO will serve as senior advisor providing leadership and strategic planning for all brand marketing and organization communications. The individual is responsible for developing a compelling brand position for the university and the campaign mentality to build and protect SIU’s brand with multiple stakeholder audiences: prospective and current students and their families, faculty, staff, alumni, donors, volunteers, corporate and foundation communities, the media, elected officials, the Carbondale community and the public.
The individual works across campus to collaboratively build a brand architecture to ensure that the brand, image and culture of the University are effectively communicated and consistent in all communications and that the presentation in advertising, social media, publications the website and other vehicles is relevant, accurate, engaging, and highly creative.
ABOUT SIU CARBONDALE
Founded in 1869, SIU Carbondale is the flagship campus of the Southern Illinois University System. With more than 11,000 students and more than 3,000 faculty and staff, the Carbondale campus offers a full range of doctoral, master’s, bachelor’s and associate degrees in addition to professional degrees in law and medicine. It is a diverse, student-centered, research-intensive university that has earned national recognition for its teaching, research, service, civic engagement and commitment to diversity and inclusion.
The physical beauty of the region is a major attraction to students, faculty and visitors. Sixty miles to the south of Carbondale is the historic confluence of the Ohio and Mississippi Rivers, the two forming the border of the southern tip of Illinois. Just six hours south of Chicago and within easy driving distance of St. Louis, Memphis, Nashville and Indianapolis, SIU Carbondale draws students from the Midwest but also from nearly every U.S. state and nearly 100 nations. A vibrant community of more than 20,000 residents, Carbondale is regarded as one of the best small cities in Illinois.
Duties and Responsibilities:
Specific duties include but are not limited to:
• Identify marketing, advertising and communication priorities and develop plans and programs to address needs and opportunities.
• Lead all branding, re-branding and brand storytelling initiatives for the university.
• Develop annual and long-range plans with specific strategies, effective tactics, and measurable objectives that will result in both increased enrollment and stewardship of SIU’s brand.
• Lead all of the university’s communications efforts, including (but not limited to) corporate, internal and crisis communications.
• Provide expertise across both digital and non-digital channels to ensure SIU’s approach to reaching their audience is as integrated as possible.
• Collaborate with faculty, staff, alumni, and internal and external stakeholders to create a universal buy-in with marketing campaign initiatives.
• In consultation with the Chancellor, create and implement comprehensive communications, public relations, marketing, and social media strategies: all with rigorous project management.
• Advise the Chancellor and other college administrators on internal and external communications in the context of higher education issues and decision-making.
• Oversee the chancellor’s executive communications with internal and external audiences, including the coordination of crisis management.
• Compile and analyze metrics to inform planning and measure the success of activities.
• Employ an effective social media strategy.
• Develop a comprehensive brand architecture that can be communicated and implemented across all internal stakeholders.
• Collaborate on the development of activities and programs to increase the visibility and positive public image of SIU.
• Develop and administer annual budgets and assure appropriate fiscal responsibility and controls.
• Lead, manage and inspire a staff of more than two dozen professionals, providing coaching and development as needed.
• Provide oversight to ensure quality control over information and other deliverables used in SIU outreach activities.
• Manage external agencies, vendor, and other communications vendors.
Minimum Qualifications
The ideal candidate will have:
• A minimum of 10 years of professional experience in a marketing or communications leadership role
• A demonstrated track record of developing and leading successful & fully integrated/omni-channel marketing and communications campaigns that achieve specific, measurable results
• A proven ability to structure and manage multi-disciplinary teams for success
• A thorough understanding of budget planning and monitoring processes
• A Bachelor’s degree (Master’s degree preferred) in Communications, Marketing, or other appropriate field
• Experience in managing a communications or marketing team for a consumer-driven corporation or agency is preferred
• Preferred Qualifications:Strong familiarity of higher education or non-profit is helpful, but not required
APPLICATIONS ARE NOT ACCEPTED BY EMAIL OR USPS.
• Required Documents:Cover Letter, Resume
• Contact: Matthew Baughman at baughman@siu.edu or 618-453-2341
• Security/Safety Sensitive: Security sensitive (subject to pre-employment criminal background investigation)
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SIU Carbondale, member of the SIU System, is an anti-racist community that opposes racism, discrimination and inequity in any form, and embraces diversity, inclusion, equity, and justice for all people. SIU Carbondale is an Affirmative Action/Equal Opportunity Employer of individuals with disabilities and protected veterans that strives to enhance its ability to develop a diverse faculty and staff and to increase its potential to serve a diverse student population. All applications are welcomed and encouraged and will receive consideration Show more details...
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