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discoverboating
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CountryHosted in United States
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CityChicago, Illinois
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Latitude\Longitude41.85 / -87.65 Google Map
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Traffic rank#81,899 Site Rank
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Site age27 yrs old
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Site Owner informationWhois info
Website is Safe
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Traffic rank
#81,899
#81,899
Site age
27 yrs
27 yrs
Location
United States
United States
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via LinkedIn
schedule_type: Full-timesalary: 70K–100K a yearwork_from_home: 1
COMPANY OVERVIEW
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States...
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industry’s consumer-facing
COMPANY OVERVIEW
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States...
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industry’s consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 12 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA MISSION
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
Convene, unify, and expand the North American recreational boating market.
Foster a favorable business environment for members.
Cultivate a best-in-class boating experience for consumers.
Encourage continuous improvement of recreational boating products.
Champion industry information, learning, and knowledge.
Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMA’s team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work. The association currently employs 69 people:
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of people—all while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
POSITION OVERVIEW
Do you want to work in recreational boating? Join this fun industry and help spread the word about boating and life on the water. NMMA has a unique opportunity for a Mid-South Region Sales Manager for the Louisville Boat, RV & Sportshow and Atlanta Boat Show. This role is for someone who will manage the sales process to achieve space sales budget goals for the shows. The candidate should be able to develop relationships, service providers, and key recreational marine industry stakeholders. Prospect and cultivate new business opportunities. Work with the budget managers to ensure P&L goals are achieved. Provide on-site event set up and support for the show. You would also be willing to work cross-functionally, be adaptable, and have excellent communication skills.
At NMMA, we connect consumers with the recreational boating industry through our Discover Boating campaign and our Boat Shows. We also serve our members and industry audience through Government Relations, Business Intelligence, and Certification divisions. This role will report to the Show Manager of the Louisville Boat, RV & Sportshow.
MAJOR DUTIES AND RESPONSIBILITIES
• Exhibit sales, space allocation, customer service and contract negotiations.
• Prospect new customers to increase space sales and revenue.
• Create space sales collateral pieces and customer correspondence.
• Profit and loss accountability, including creating and managing the exhibit space sales budget.
• Develop, manage, and maintain event floor plans.
• Initiate payment and deadline reminders correspondence to exhibiting companies.
• Collecting all contracts and balances.
• Work with the Show Manager to support goals, fulfill responsibilities and functions of the shows.
• Offer support in managing service contractors, including contract negotiations and staffing.
• Involved in developing strategic integrated marketing plans, including print, broadcast and electronic promotional materials.
• Involved in Public Relations strategy including press kits, newsletters and cross-promotion with exhibitors.
• Assist with special events including conception, execution, and promotions.
• Involvement in the marine industry on local, state, and national levels.
• Public speaking and media interviews.
• On-site operational set up for the Mid-South Region events including:
o Support Operations with event floor management.
On-site facilitator of exhibitors’ requirements.
Manage service contractors, labor unions, exposition companies, as well as convention center management staff.
Liaison between exhibitors and show management as well as any other service providers.
REQUIREMENTS/CREDENTIALS:
· Conduct business in accordance with our core values.
· Bachelor’s degree preferred, emphasis on business or related discipline preferred.
· Minimum of five years sales experience, preferably in event exhibitions, or the recreational marine industry.
· Excellent verbal and written skills required as well as negotiation skills.
· Customer focused, organized, outgoing, assertive, and detail oriented.
· Self-motivated, resourceful, and a team player.
· Experience with MS Office required.
· Word processing, spreadsheet and data entry skills required.
· Holiday and Overtime may be required
· 15%-25% travel throughout the year
COMPENSATION, BENEFITS, etc.
· Market competitive compensation
· Office/Remote Hybrid environment
As a member of this team, you will receive a competitive salary, full benefits, 401k, summer hours, and more! If you are an outstanding person with a solid background, we want you to join our crew!
To apply for this position, visit www.nmma.org and apply on our website or e-mail bluther@nmma.org with your resume Show more details...
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States...
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industry’s consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 12 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA MISSION
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
Convene, unify, and expand the North American recreational boating market.
Foster a favorable business environment for members.
Cultivate a best-in-class boating experience for consumers.
Encourage continuous improvement of recreational boating products.
Champion industry information, learning, and knowledge.
Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMA’s team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work. The association currently employs 69 people:
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of people—all while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
POSITION OVERVIEW
Do you want to work in recreational boating? Join this fun industry and help spread the word about boating and life on the water. NMMA has a unique opportunity for a Mid-South Region Sales Manager for the Louisville Boat, RV & Sportshow and Atlanta Boat Show. This role is for someone who will manage the sales process to achieve space sales budget goals for the shows. The candidate should be able to develop relationships, service providers, and key recreational marine industry stakeholders. Prospect and cultivate new business opportunities. Work with the budget managers to ensure P&L goals are achieved. Provide on-site event set up and support for the show. You would also be willing to work cross-functionally, be adaptable, and have excellent communication skills.
At NMMA, we connect consumers with the recreational boating industry through our Discover Boating campaign and our Boat Shows. We also serve our members and industry audience through Government Relations, Business Intelligence, and Certification divisions. This role will report to the Show Manager of the Louisville Boat, RV & Sportshow.
MAJOR DUTIES AND RESPONSIBILITIES
• Exhibit sales, space allocation, customer service and contract negotiations.
• Prospect new customers to increase space sales and revenue.
• Create space sales collateral pieces and customer correspondence.
• Profit and loss accountability, including creating and managing the exhibit space sales budget.
• Develop, manage, and maintain event floor plans.
• Initiate payment and deadline reminders correspondence to exhibiting companies.
• Collecting all contracts and balances.
• Work with the Show Manager to support goals, fulfill responsibilities and functions of the shows.
• Offer support in managing service contractors, including contract negotiations and staffing.
• Involved in developing strategic integrated marketing plans, including print, broadcast and electronic promotional materials.
• Involved in Public Relations strategy including press kits, newsletters and cross-promotion with exhibitors.
• Assist with special events including conception, execution, and promotions.
• Involvement in the marine industry on local, state, and national levels.
• Public speaking and media interviews.
• On-site operational set up for the Mid-South Region events including:
o Support Operations with event floor management.
On-site facilitator of exhibitors’ requirements.
Manage service contractors, labor unions, exposition companies, as well as convention center management staff.
Liaison between exhibitors and show management as well as any other service providers.
REQUIREMENTS/CREDENTIALS:
· Conduct business in accordance with our core values.
· Bachelor’s degree preferred, emphasis on business or related discipline preferred.
· Minimum of five years sales experience, preferably in event exhibitions, or the recreational marine industry.
· Excellent verbal and written skills required as well as negotiation skills.
· Customer focused, organized, outgoing, assertive, and detail oriented.
· Self-motivated, resourceful, and a team player.
· Experience with MS Office required.
· Word processing, spreadsheet and data entry skills required.
· Holiday and Overtime may be required
· 15%-25% travel throughout the year
COMPENSATION, BENEFITS, etc.
· Market competitive compensation
· Office/Remote Hybrid environment
As a member of this team, you will receive a competitive salary, full benefits, 401k, summer hours, and more! If you are an outstanding person with a solid background, we want you to join our crew!
To apply for this position, visit www.nmma.org and apply on our website or e-mail bluther@nmma.org with your resume Show more details...
via ZipRecruiter
schedule_type: Full-timework_from_home: 1
Job Details Job Location: DC - Washington, DC
Salary Range: Undisclosed
...
Description
COMPANY OVERVIEW
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages
Job Details Job Location: DC - Washington, DC
Salary Range: Undisclosed
...
Description
COMPANY OVERVIEW
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industry's consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 14 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA Mission
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
• Convene, unify, and expand the North American recreational boating market.
• Foster a favorable business environment for members.
• Cultivate a best-in-class boating experience for consumers.
• Encourage continuous improvement of recreational boating products.
• Champion industry information, learning, and knowledge.
• Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMA's team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work.
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of peopleall while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
Qualifications
Job Summary:
The Director of Federal Government Relations will be responsible for developing and executing strategic advocacy and lobbying efforts to advance the interests of the recreational boating industry before the federal government. This position will require a deep understanding of the political and regulatory landscape and the ability to effectively communicate the industry's priorities to key policymakers, lawmakers, and stakeholders. The ideal candidate will have experience in government affairs, lobbying, and advocacy, with a track record of success in navigating complex legislative and regulatory environments.
The Director of Federal Government Relations will play a critical role in shaping the policy environment for the recreational boating industry. This is an exciting opportunity for an experienced government affairs professional to make a significant impact on behalf of a dynamic and growing industry.
Responsibilities:
Develop and implement a comprehensive federal government relations strategy to promote the interests of the recreational boating industry.
Build and maintain strong relationships with key federal policymakers, lawmakers, and stakeholders.
Monitor legislative and regulatory developments and identify opportunities and threats to the industry.
Advocate for industry priorities, including policies related to access to waterways, tax and trade issues, and environmental and conservation matters.
Build and maintain a strong coalition of stakeholders in support of the industry's policy agenda.
Represent the industry in meetings, hearings, and other public events, as needed.
Develop and maintain expertise in relevant policy areas and effectively communicate the industry's positions to policymakers and stakeholders.
Work collaboratively with other industry associations and stakeholders to advance shared goals.
Qualifications:
Bachelor's degree in political science, public policy, or related field; advanced degree preferred.
At least 7-10 years of experience in government affairs, lobbying, or advocacy.
Strong understanding of federal legislative and regulatory processes and experience navigating complex policy environments.
Strong communication skills, including the ability to effectively communicate complex policy issues to diverse audiences.
Demonstrated ability to build and maintain strong relationships with policymakers, lawmakers, and stakeholders.
Ability to work collaboratively with other industry associations and stakeholders.
Strong organizational and project management skills.
Knowledge of the recreational boating industry a plus.
If interested in this role, please send resume and cover letter to bluther@nmma.org Show more details...
Salary Range: Undisclosed
...
Description
COMPANY OVERVIEW
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industry's consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 14 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA Mission
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
• Convene, unify, and expand the North American recreational boating market.
• Foster a favorable business environment for members.
• Cultivate a best-in-class boating experience for consumers.
• Encourage continuous improvement of recreational boating products.
• Champion industry information, learning, and knowledge.
• Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMA's team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work.
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of peopleall while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
Qualifications
Job Summary:
The Director of Federal Government Relations will be responsible for developing and executing strategic advocacy and lobbying efforts to advance the interests of the recreational boating industry before the federal government. This position will require a deep understanding of the political and regulatory landscape and the ability to effectively communicate the industry's priorities to key policymakers, lawmakers, and stakeholders. The ideal candidate will have experience in government affairs, lobbying, and advocacy, with a track record of success in navigating complex legislative and regulatory environments.
The Director of Federal Government Relations will play a critical role in shaping the policy environment for the recreational boating industry. This is an exciting opportunity for an experienced government affairs professional to make a significant impact on behalf of a dynamic and growing industry.
Responsibilities:
Develop and implement a comprehensive federal government relations strategy to promote the interests of the recreational boating industry.
Build and maintain strong relationships with key federal policymakers, lawmakers, and stakeholders.
Monitor legislative and regulatory developments and identify opportunities and threats to the industry.
Advocate for industry priorities, including policies related to access to waterways, tax and trade issues, and environmental and conservation matters.
Build and maintain a strong coalition of stakeholders in support of the industry's policy agenda.
Represent the industry in meetings, hearings, and other public events, as needed.
Develop and maintain expertise in relevant policy areas and effectively communicate the industry's positions to policymakers and stakeholders.
Work collaboratively with other industry associations and stakeholders to advance shared goals.
Qualifications:
Bachelor's degree in political science, public policy, or related field; advanced degree preferred.
At least 7-10 years of experience in government affairs, lobbying, or advocacy.
Strong understanding of federal legislative and regulatory processes and experience navigating complex policy environments.
Strong communication skills, including the ability to effectively communicate complex policy issues to diverse audiences.
Demonstrated ability to build and maintain strong relationships with policymakers, lawmakers, and stakeholders.
Ability to work collaboratively with other industry associations and stakeholders.
Strong organizational and project management skills.
Knowledge of the recreational boating industry a plus.
If interested in this role, please send resume and cover letter to bluther@nmma.org Show more details...
via ZipRecruiter
schedule_type: Full-timework_from_home: 1
Job Details Job Location: CHGO - Chicago, IL
Salary Range: Undisclosed
...
Description
Company Overview
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages
Job Details Job Location: CHGO - Chicago, IL
Salary Range: Undisclosed
...
Description
Company Overview
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industrys consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 14 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA Mission
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
• Convene, unify, and expand the North American recreational boating market.
• Foster a favorable business environment for members.
• Cultivate a best-in-class boating experience for consumers.
• Encourage continuous improvement of recreational boating products.
• Champion industry information, learning, and knowledge.
• Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMAs team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work.
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of peopleall while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
Qualifications
Lifestyle and Experiential Marketing Director Job Description
The National Marine Manufacturers Association is looking for a versatile, hard-working, talented individual to lead our B2B and B2C experiential marketing efforts. Candidates should possess an exceptional ability to craft engaging and innovative experiences intended to immerse consumers into the multidimensionality of the boating lifestyle.
Primary responsibilities of the role are to develop, plan, manage and execute Discover Boating brand and its Boat Shows consumer experiences. The role will work closely with NMMAs MarCom team, Boat Show operations team, Sponsorship Sales team, Boating manufacturers, Boat dealers, and boating accessories exhibitors to ensure alignment across all consumer touch points. Core functions will include creating and executing brand activations and assisting in consumer and corporate experiential marketing strategy.
The candidate should be an excellent collaborator and planner, with great attention to detail, as well as hold a proven track record of executing comprehensive experiential marketing programs that drive significant brand exposure.
NMMA is seeking not only a passionate experiential marketer, but also a candidate who has strong relationships within the events industry. This role will be a key contributor in driving the growth for the Discover Boating brand and its boat shows.
Our ideal candidate is creative, organized, and has a strong skill set in event production, management and marketing. Candidates must be highly organized, be able to think creatively and quickly, and approach unique problems in new ways.
Key Responsibilities
• 360 consumer event management from ideation to real time execution to grow attendance and deliver ROI for attendees and exhibitors.
• Develop and manage assigned project budgets.
• Provide strategic and aesthetic oversight; evaluate and select creative, art and copy pertaining to event activations.
• Strong budgeting, labor, and contract negotiation skills
• Play primary role in presentations and demonstrate high level of competency in selling an idea, responding to questions, and communicating Discover Boatings point of view.
• Source experiential partners and vendors to bring experiential activations to life.
• Build consumer journey strategy to optimize the boat show and event experience for attendees and exhibitors.
• Work closely with integrated marketing, editorial, and sales to create and package tent pole event materials.
• Review incoming job starts, creative briefs and other forms of project initiation to ensure team has essential information and sufficient time.
• Responsible for overall quality and presentation of project work and effectively develop and communicate marketing strategies and creative standards.
• Deliver both internal and industry-facing proof of accomplishment.
• Monitor consumer event industry trends, competitive landscape, social media, and device landscape to inform all existing materials and/or inspire the development of new sales materials and experiences.
• Proactively direct and manage multiple assignments on time and on budget.
• Partner with sponsorship and boat show production teams to align all event experiences, budgets, and objectives.
• Own postmortem ROI evaluation/event follow-up, including but not limited to attendee and exhibitor surveys, ticket sales and corresponding demographic data, digital engagement, and attendee engagement throughout the live event.
Qualifications and Requirements:
• 5+ years direct experience in consumer event production, trade show management, consumer retail, experiential marketing, or related field.
• Demonstrated knowledge of consumer trends with a focus on retail or other brick-and-mortar events and experiences.
• Experience in the RFP process
• Broad knowledge of permitting, fabrication, logistics, A/V, lighting, fire, and safety
• Strong local and national vendor relationships
• Working knowledge of trending experiential vendors and consumer activations.
• Strong project and people management skills. Must be able to function as an individual contributor when needed.
• Experience successfully managing budgets.
• Consistently calm, clear-headed leadership in high pressure situations and ability to effectively manage multiple projects, on time and within budget.
• Must have working knowledge of existing and emerging trends in fashion, music, media/entertainment, arts and pop culture.
• Experience working for a media brand or agency preferred.
• Exceptional research, writing, presentation, and organizational skills.
• Mastery of key software tools such as PowerPoint, Excel, Word, Keynote, etc., required to build, deliver, and manage event-marketing tools and collateral.
• Experience in consumer event sponsorship a plus Show more details...
Salary Range: Undisclosed
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Description
Company Overview
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industrys consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 14 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA Mission
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:
• Convene, unify, and expand the North American recreational boating market.
• Foster a favorable business environment for members.
• Cultivate a best-in-class boating experience for consumers.
• Encourage continuous improvement of recreational boating products.
• Champion industry information, learning, and knowledge.
• Ensure the health and success of NMMA and Discover Boating.
COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMAs team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work.
We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of peopleall while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
Qualifications
Lifestyle and Experiential Marketing Director Job Description
The National Marine Manufacturers Association is looking for a versatile, hard-working, talented individual to lead our B2B and B2C experiential marketing efforts. Candidates should possess an exceptional ability to craft engaging and innovative experiences intended to immerse consumers into the multidimensionality of the boating lifestyle.
Primary responsibilities of the role are to develop, plan, manage and execute Discover Boating brand and its Boat Shows consumer experiences. The role will work closely with NMMAs MarCom team, Boat Show operations team, Sponsorship Sales team, Boating manufacturers, Boat dealers, and boating accessories exhibitors to ensure alignment across all consumer touch points. Core functions will include creating and executing brand activations and assisting in consumer and corporate experiential marketing strategy.
The candidate should be an excellent collaborator and planner, with great attention to detail, as well as hold a proven track record of executing comprehensive experiential marketing programs that drive significant brand exposure.
NMMA is seeking not only a passionate experiential marketer, but also a candidate who has strong relationships within the events industry. This role will be a key contributor in driving the growth for the Discover Boating brand and its boat shows.
Our ideal candidate is creative, organized, and has a strong skill set in event production, management and marketing. Candidates must be highly organized, be able to think creatively and quickly, and approach unique problems in new ways.
Key Responsibilities
• 360 consumer event management from ideation to real time execution to grow attendance and deliver ROI for attendees and exhibitors.
• Develop and manage assigned project budgets.
• Provide strategic and aesthetic oversight; evaluate and select creative, art and copy pertaining to event activations.
• Strong budgeting, labor, and contract negotiation skills
• Play primary role in presentations and demonstrate high level of competency in selling an idea, responding to questions, and communicating Discover Boatings point of view.
• Source experiential partners and vendors to bring experiential activations to life.
• Build consumer journey strategy to optimize the boat show and event experience for attendees and exhibitors.
• Work closely with integrated marketing, editorial, and sales to create and package tent pole event materials.
• Review incoming job starts, creative briefs and other forms of project initiation to ensure team has essential information and sufficient time.
• Responsible for overall quality and presentation of project work and effectively develop and communicate marketing strategies and creative standards.
• Deliver both internal and industry-facing proof of accomplishment.
• Monitor consumer event industry trends, competitive landscape, social media, and device landscape to inform all existing materials and/or inspire the development of new sales materials and experiences.
• Proactively direct and manage multiple assignments on time and on budget.
• Partner with sponsorship and boat show production teams to align all event experiences, budgets, and objectives.
• Own postmortem ROI evaluation/event follow-up, including but not limited to attendee and exhibitor surveys, ticket sales and corresponding demographic data, digital engagement, and attendee engagement throughout the live event.
Qualifications and Requirements:
• 5+ years direct experience in consumer event production, trade show management, consumer retail, experiential marketing, or related field.
• Demonstrated knowledge of consumer trends with a focus on retail or other brick-and-mortar events and experiences.
• Experience in the RFP process
• Broad knowledge of permitting, fabrication, logistics, A/V, lighting, fire, and safety
• Strong local and national vendor relationships
• Working knowledge of trending experiential vendors and consumer activations.
• Strong project and people management skills. Must be able to function as an individual contributor when needed.
• Experience successfully managing budgets.
• Consistently calm, clear-headed leadership in high pressure situations and ability to effectively manage multiple projects, on time and within budget.
• Must have working knowledge of existing and emerging trends in fashion, music, media/entertainment, arts and pop culture.
• Experience working for a media brand or agency preferred.
• Exceptional research, writing, presentation, and organizational skills.
• Mastery of key software tools such as PowerPoint, Excel, Word, Keynote, etc., required to build, deliver, and manage event-marketing tools and collateral.
• Experience in consumer event sponsorship a plus Show more details...
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